At our recent A World of Unmissable event series, Contiki presentedthe results of their European Summer Sale campaign.

Through an integration of Out of Home advertising and native content,Contiki were able to tap into the university market and engage students to deliver

a 300% increase in holiday bookings, during the period of the campaign.

Customised creative based on time of day ran on Locate by oOh!’s STUDY digital screens across 99 university campuses nationally, coupled with a three-part native content series on

Uni Junkee that was amplified on the panels and through social media.

oOh! utilised findings from its very own youth study, ‘Y Gen Z are Next’, to shapethe campaign. The report revealed that university students were more likely

to spend across key travel segments than the average Australian, with 25% travelling overseas at least once a year, spending 14% of total earnings for travel.The youth report forms part of oOh!’s robust data and insights o�ering,

giving advertisers the ability to target real audiences, in the right locationto maximise their return on investment.

RESULTS

CLIENT TESTIMONIAL

“This campaign exceeded our expectations. While we knew the activity wouldget us in front of our core customer, we were also pleased to see it deliversuch strong commercial results driving from engagement to conversion.”

Vanessa Stavrou, Marketing Director – Contiki

To find out more, visit oohmedia.com.au/world-unmissable