By The Teletubbies

Our app is called Continental Gift and it helps people find a range of gift ideas for people who need to buy interesting

affordable presents for their relatives/friends/partners. All the user has to do is fill in a simple questionnaire about the person

they are buying the present for so the app can help find the most suitable present for them. It finds presents related to their gender, the occasion you are buying for, their hobbies, age and things that are popular with people like them. The way we can

keep them coming back to our app is by asking if they would like email or phone notifications when we have new offers or

presents that could be suitable for their friends.

The problem people have is finding presents that their friends or family would like. Some people find it too awkward to ask the person what they like and through filling in some simple questions you can find a gift that they will love! The website comes up with a range of gifts suited to the price

range that you choose. It comes up with at least 20 ideas and has links to the websites you can purchase them or the stores

nearest you where you can get them.

How do you know what presents to get your friend and if they will like it or not?

Core Question

A Birthdays are coming up and you have no idea what to get the person, you don’t have much time to browse shops or look or look on the internet.Quick and easy to use, no hassle included

Key Insights

Our team, the Teletubbies are developing a mobile app to help adults who have little time to find and get gifts for loved ones, because of their jobs and they feel that it gives the surprise away to the person you want to buy the gift for.

Intro to product

I learnt that people would like a free app without adverts popping up and without hidden charges.

Maya learnt that people would like an app that is easy to use and understand.

Gareth learnt that people want the app to have interesting ideas that are suitable.

Harvey learnt that they want the app to be fast and simple.Imogen learnt that people want the app to be free and have

good ideas even if the price range is low.

User Profiles

There are some apps like ours that exist on the market but they are not easily accessible and don’t have questionnaires, just ideas for the price ranges. Their ideas are not suitable for the prices either, it said crayons for a price range of £20+. Also

the designs are terrible.

Solutions

The best feature of our app is the way it is personalised due to the users request. It asks for information about the person

they are buying for such asAge;

Gender;Interests;Hobbies;

Price range you are willing to spend;This is how you can easily make sure they get something that

they will enjoy and also a thoughtful gift that you didn’t have to think too much about.

Features

Wire Frames

Links with Facebook to find your friends gifts for their

birthdays

Questionnaire to find the perfect gift.

The best part of our app is it’s

Our app does rely on coding that we have not learnt about yet, we feel that if everyone in our group work together we could program the app in for example app inventor. We will need a lot of data to keep track of all the different gifts that we will advertise and store in the data base. The app is feasible/possible to make but it will take a lot of time and determination to finalise and actually publish the app. It will take a long time because we need to get an agreement with the websites to advertise the products, collect information on all different types of gifts and to code/make the app.

Business Case & Customer pledges

We have chosen to go ahead with a mobile app, so that the users people with little time can just quickly go on their phone and either get the gift or just browse the selection. The customer pledges that we gathered were mostly saying the same things that they want a quick and easy app that is free.We had to change from costing to free so we would actually get people to buy the app. However after talking to the expert we are happy that the app is free because he told us that we could still make income from the app because of advertising the different products from different websites like amazon.

One core marketing point is that the app is free, from the customer interviews we found that it would be best if it would be free and after talking with the expert we could make some money of advertising.

Another core point is that it will be simple, like the first point the potential customers said that it would be better if it would be simple, quick and free.

Within our group we also decided to have the option to link the app with Facebook that way we could get more customers and the user could refer the app to their friends. But we also decided to add the feature of push notifications to remind the user to come back to the app or even have different notification for a week, 3 days, and tomorrow to constantly remind the user for different occasions.

Marketing Strategies

We pitched our idea to an app expert via Skype at school. He said that our app was creative and that there is room for it on the market. He mentioned that it was good we had an inbuilt way of making money, through promoting company's websites and items they are selling in their stores. He said that we could have added a feature to ensure users come back to use the app again and we have added that feature by asking the user if they would like push notifications when new sale items are added or emails that can be sent showing new gift ideas suited to their before chosen price ranges.