continuing the conversation: rethinking transparency & … · genomic analysis in the global...

© 2015 Technomic Inc.

reThinking Transparency & Trust

Continuing the Conversation:

© 2015 Technomic Inc. 2

Why continue the conversation?

Anne E. McBride Director, Culinary Programs & Editorial, Strategic Initiatives Culinary Institute of American


Today’s Panelists

Sara Burnett Director, Wellness and Food Policy Panera Bread

Mahni Ghorashi Co-founder Clear Labs

Kelly Weikel Director, Consumer Insights Technomic


Consumers have Transformed the

Path to the Plate

Kelly Weikel Director, Consumer Insights


It’s important to feel good about the foods/beverages I put into my body.

74% STRONGLY agree

Health & Quality

Social Responsibility

Sustainability © 2015 Technomic Inc. 5


Consumers want to know the story behind their food

I would like restaurants to…

…be more transparent 86%

…provide more information about their food 74%

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- - Melissa, Gen Z

“ 7

It’s better to get the organic stuff; even if it has fat in it, it’s natural. ”

REAL, CLEAN FOOD


It’s important that restaurants…

8

are socially responsible 65% of consumers


make an effort to be sustainable 66% of consumers

© 2015 Technomic Inc. 9 © 2015 Technomic Inc.

just 24% report HIGH TRUST in the food and beverage industry

- - Big Food’s Big Problem Ad Age Magazine, May 25, 2015


Trust and Transparency Field to Fork

Sara Burnett Director, Wellness and Food Policy


Recap of Rethink

Fundamental Question:

What am I proud to and want to serve my family?

Panera’s Food Policy

• Clean Food

• Transparency

• Positive Impact on the Supply Chain

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Examples from Panera: 1) Raised without Antibiotic Chicken (2004)

• Takeaway: Put the guest first; painful, costly starts are short term barriers; supply chain transparency creates competitive advantage

2) Clean Food Commitment (2014)

• Takeaway: The food system is complex and broken; share the journey

3) Menu Labeling/ Regulated Claims

• Takeaway: Use these to reshape how you think about what your guests wants

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Recap of Rethink


Sustainable Relationships

“ With great power comes great responsibility”

1. Be Thoughtful 2. Dig Deeper 3. Validate claims and then re-validate 4. Integrity https://www.panerabread.com/en-us/our-beliefs/our-food-policy/transparent-menu.html [email protected]

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https://www.panerabread.com/en-us/our-beliefs/our-food-policy/transparent-menu.html












How Genomic Sequencing Will Revolutionize Food Transparency


Mahni is Co-founder at Clear Labs, the standard for

genomic analysis in the global food industry


The Marriage of Food and Genomics


100,000 –

10,000 –

1,000 –

100 –

10 –

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 1

Cost

(tho

usan

ds U

S$)

Cost of genome sequencing

Next generation sequencers enter the market

The price of sequencing a whole human genome hovers around $5,000 and is expected to drop even lower

Moore’s Law for computing costs


Food Market Will Be

Disrupted


Consumers are more concerned than ever


Genomics has the potential to eradicate the

vast majority of food fraud


Recalls $15.7 billion hit every year due to food illnesses

Threats Pulling food off the shelf

Negotiating lawsuits

Restructuring plants

Dealing with PR crises

Suffering brand decay


Molecular diagnostics can help to curtail both outbreaks and recalls

“Upgrading from your backyard telescope to the Hubble.”


Technologies like next-gen sequencing, used

to accurately and cost-effectively measure

GMO content, make compliance easier

GMOs


Food-centric innovations were once viewed as too immature for a

historically slow-adopting industry, but that is no longer the case


Grow Procure Manufacture

Retail Purchase Prepare Consume

Next-generation sequencing will fuel the broadest and most

progressive innovations in food technology


Technology’s next major trend will not be served to you on your tablet or

smartphone but on your kitchen table


Connect

Sara Burnett Director, Wellness and Food Policy Panera Bread [email protected]

Mahni Ghorashi Co-founder Clear Labs [email protected]

Kelly Weikel Director, Consumer Insights Technomic [email protected]

Connect

Anne E. McBride Director, Culinary Programs & Editorial, Strategic Initiatives Culinary Institute of American [email protected]

continuing the conversation: rethinking transparency & … · genomic analysis in the global...

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