ContrastRepititionAlignmentProximity FontsQuizzzzz

DESIGN PRINCIPLES AND FONT RULES

http://paper-leaf.com/blog/2012/10/principles-of-design-quick-reference-poster/

The idea behind contrast is to avoid elements on the page that are merely similar.

If the elements (type, color, size, line thickness, shape, space, etc.) are not the same, then make them very different.

Contrast is often the most important visual attraction on a page.

CONTRAST

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http://www.walkingpaper.org/5715

Repeat visual elements of the design throughout the piece.

You can repeat color, shape, texture, spatial relationships, line thicknesses, sizes, etc.

This helps develop the organization and strengthens the unity.

Example: All the slides on this presentation share the same theme and fonts.. As well as directional arrows.

REPETITION

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Nothing should be placed on the page arbitrarily. Every element should have some visual connection with another element on the page. This creates a clean, sophisticated, fresh look.

Does everything line up or have you got things centered, left aligned or out of place?

Example: The information on this slide is and the previous slides all are aligned so that they are aesthetically pleasing for the viewers.

ALIGNMENT

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http://www.hudikchinga.com/2014/08/core-design-priniples.html

Items relating to each other should be grouped close together.

When several items are in close proximity to each other, they become one visual unit rather than several separate units.

This helps organize information and reduces clutter.

PROXIMITY

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All fonts should be consistent through out the presentation/ design.

The fonts titles should be different than the body of information.

One must remember to keep all the principles of design in mind when selecting fonts.

FONTS

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Serifs are semi-structural details or small decorative flourishes on the ends of some of the strokes that make up letters and symbols.

An example would be the Times New Roman font.

Sans serif does not have these details or flourishes. An example would be the Arial font.

SERIF VS. SAN SERIF

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http://maconprinting.com/serif-versus-san-serif-fonts

1) Which is better example of good alignment?a) A bunch of pictures scattered throughout a page. b) A page with all bullet point on life side and visual on right side

2) What is the best font for a title?a) San serifb) Serif

3) When choosing a font color, one should..?a) Pick a font similar to the background colorb) Pick a font that is opposite of the background (ex: light background, dark font)

QUIZ

YOU’RE RIGHT!!!!

TRUE

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Try again….

FALSE

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