controlling the pace of ux with content strategy

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© 2013 © Scott A. Miller for Chevrolet What’s the user experience of waiting?

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Page 1: Controlling the Pace of UX with Content Strategy

© 2013

© S

cott

A. M

iller

for

Che

vrol

et

What’s the user experience of waiting?

Page 2: Controlling the Pace of UX with Content Strategy

© 2013

Is faster more functional— or is it even better?

Page 3: Controlling the Pace of UX with Content Strategy

© 2013

Page 4: Controlling the Pace of UX with Content Strategy

© 2013

Page 5: Controlling the Pace of UX with Content Strategy

What’s the benefit? Slow experiences drive exploration and discovery, deliberate choices, and focused attention.

Page 6: Controlling the Pace of UX with Content Strategy

Exploration and discovery

Page 7: Controlling the Pace of UX with Content Strategy

Deliberate choices

Page 8: Controlling the Pace of UX with Content Strategy

© 2013 © 2013 Appropriate, Inc.

CONTROLLING THE PACE OF UX WITH CONTENT STRATEGY A UIE Virtual Seminar May 30 with Margot Bloomstein