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Welcome

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Maximise your hotel based conference planning

Franck Hesse, Area Director of Sales & Marketing New Zealand 08 April 2014

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IHG - InterContinental Hotels Group

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10 Tips for Planning a successful Hotel Conference

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#1 Be flexible

Don’t lock yourself into specific dates.

Be willing to move arrival and departures to lower occupancy days or periods to benefit from more competitive rates

Consider traditional Hotel occupancy patterns

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50.0

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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Destination Hotel Occupancies

Auckland Queenstown Rotorua Wellington

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#2 Do Your Research

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Large City Event

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#3 Think Ahead

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Large Multi Day Conferences

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#4 Or Live In The Moment

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Small Meeting

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Understand Hotel Pricing decisions

Which Groups would a hotel price far more expensive?

Which Groups are priced more attractive?

The difference can be substantial!

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Hotel Room Occupancies

Hotel Occupancy Current On The Book

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Understand Residential vs non-Residential

Hotel’s core business

• Guaranteed Blocks

• Courtesy Blocks

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#5 Sharing is caring

Be clear about your value and what you want in return

Provide a detailed RFP

• Acommodations

• Meeting Space

– Plenary, Breakout, Gala dinner

• Price range

What is the meeting all about?

Provide details about your company

Who are your attendees and where are they coming from?

Why are you worth the effort, tell me about previous year’s conferences

What is important to you?

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#6 Leveraging multiple meetings at the same location

Get Rewarded for loyalty

Hotels are likely to show more flexibility to a client who they know will return

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#7 Seek concessions

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Attrition

Complimentary Upgrades

Reduced Resort Fees

Free gym

WIFI

Complimentary Receptions

Reduced Parking Fees

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#8 Feel valued and rewarded

International Hotel Groups offering large scale programs

Benefits can be enjoyed individually or for your Company

• Staff Incentives

• Competitions

• Using Credits for future events

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Redeem Points

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Wireless Video projection Technology

# 9 Let Technology help you

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Tools To Make Your Life Easier

Event Planners can track live event data and analysis and reports online, reduce attrition, maximise pick up and enjoy peace of mind

Event Web & Mobile Booking Collecting Event Enrollment Info Social Event Network Creations

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#10 Trust international brands

When you plan a meeting or group event at an IHG hotel, you can trust that:

• We will confirm acknowledgement of your group or meeting request within 24 hours (during standard business hours).

• You'll be greeted upon arrival, have a mid-day touch point and an end-of-day review.

• Your group room block will be available at your specified time and any special requests will be accommodated (subject to hotel facilities).

• Everything you and your group were promised or you don't pay for that portion of your meeting experience. Guaranteed.

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Thank you - Visit us on Stands 38-40

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