Industry Snapshot

C O N V E N I E N C E S T O R E S

Prepared by: Priyanka Sharma| 2015

Discover a World of Opportunity

Key brands and market leaders

Emerging players

Current trends

Useful facts

IRD’s Industry Snapshot is a new resource that we

have introduced to enrich our clients’ new business

activities.

Our Discovery Team has provided an easy-to-digest snapshot of key industry sectors

that carefully balances the need-to-know, with indispensable talking points.

The reports can be used independently, but to make the most of them, use

them in conjunction with our insights to ensure you are prepared, inspired and

equipped to engage with your prospects. The Industry Snapshots can be viewed

online and can be printed out for ease of use in meetings or simply for your

own research.

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Copyright © IRD Group Pty L td | P : 1300 736 447 | i rdgroup.com .au

7-Eleven is

synonymous with

convenience retail

in Australia.

Major Players

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Industry Insights Current Trends: Cross Over Players (Convenience Retail, Rewards &

Fuel)

Coles Express (Eureke Operations Pty Ltd/Shell)

Caltex Woolworths (Woolworths Limited/Caltex Australia)

7-Eleven Mobil which sees the convenience retailer sell Mobil branded fuels in all its Australia fuel stores.

7-Eleven Stores recently partnered with American Express to launch a new rewards offering called Amex

Offers. Under the partnership, American Express members will be able to redeem offers from the retailer

without the use of codes or coupons. http://www.ragtrader.com.au/news/new-partnership

The convenience retail segment has a

robust advertising strategy encompassing

TV; outdoor; online and print.

Overlaying company insights with current industry trends can give

you a valid reason to engage with a prospect or client.

Learn more about the triggers that help you identify a new

opportunity early here.

Useful Facts

Knowing useful facts about your prospect’s industry can

help you get some genuine cut through in a cold sales

approach. Learn more about the art of warming up

a sales call here.

7-Eleven is the largest convenience retailer in Australia. It operates approximately 600 stores in

Queensland, New South Wales, Victoria and the Australian Capital Territory, with 10 stores expected to

open in Western Australia by the end of 2015. Through its store network, 7-Eleven stores conduct more

than 180 million transactions a year, serving an average six customers per second, generating sales of

approximately $3.4bn.

7-Eleven has an agreement with Krispy Kreme Australia allowing it to be the exclusive convenience store

partner of the popular doughnut brand. The agreement was signed in December 2011.

http://www.7eleven.com.au/mediacentre/article/7-eleven-announces-partnership-with-krispy-kreme.

Convenience stores led by market leader, 7-Eleven advertise heavily during the summer season offering

various deals and promotions to get people in their stores.

Worldwide,

7-Eleven

operates

more than

54,900

stores in 18

countries.

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