conventional vs technological communication

8/3/2019 Conventional vs Technological Communication

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Introduction

The Three Waves

Conventional Communication Methods

Technology enabled/ Electronic Communication

Comparison

Conclusion


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What is communication?

Communication can be defined as the exchange of messages(information, thoughts, ideas, emotion, opinions, facts, etc.)between or among two or more persons.

May be intentional or unintentional,

May involve conventional or unconventional signals,

May take linguistic or nonlinguistic forms,

May occur through spoken or other modes.


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Communication and business have a symbioticrelationship

More business means more sophisticated means of

communication

Basic ingredients of communication remain the same but

the means/ media/ technology of the transmission of

message/information have grown at a fast pace.


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Business people communicate with a variety of

individuals and groups everyday. This is done for the

very basic purpose of influencing someone to think or

behave in a particular way

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Conventional

A way of doing something in a manner that has been used

or available for a long time and is accepted from the past.

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As pointed out by Alvin Toffler: In the first wave most communications passed mouth-to-ear

and face-to-face with small groups

The second wave was based on mass production and neededmore communication at a distance. Gave rise to the postoffice, telegraph, telephone newspapers, magazines, movies,radio, and television

In the third wave the new media of communication areinterlinked and fused together, feeding data, images, andsymbols back and forth to one another, an age of media-fusion.


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Early innovations and conventional Office:

Initially face to face communication involving ink, paper and pen

The first innovation- the Telegraph facilitated almost instantcommunication connected by wire.

Then there appeared the Type writer, advanced types of pressand the telephone that improved oral communications

In 1900s witnessed the advent of photocopiers, radio, television,electric and later electronic type writers

In a conventional office all communication came to dependultimately on paper.


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Cost per copy very high.

Ancient people usepigeons and the kingsused race horses to carrymessages

Time per copy is a lot

Numerous documentsdisappeared from historybecause they were notcopied

Figure1: Pre-Gutenberg Practical Information Transmission


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Lowered cost-per-copyand time-per-copy.

Ability to reach large

number of people withsame message.

Physical distribution ofprinted material was the

major cost.

Number of readers haveto be enough to makenewspaper printingeconomical.Figure 2: Post-Gutenberg Practical Information Transmission


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The ability to serve morepeople

Allow them to send moretypes of things

Primarily interested in thetransportation of objectsmore then ``information''

Needs cheap, reliabletransportation and largenumber of customers tobe economical

Figure 3: Postal Service


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Content could bebroadcast quickly, evenimmediately.

Content can be broadcastto any number of people

Expense to put together aprofessional qualityprograms is very high

Requires largetransmission towers,electromagnetic spectrummust be allocated

Figure 4: Radio and Television


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Contents re distributed byhaving the customers to

come to a retail outlet.

Economically viable

Requires transportationand large customer base

like postal service.

Figure 5: Retail Distribution Networks


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Similar to postal service

Telegraphy is notinteractive

Telephone Eliminatesdistance limitations ofnatural communication.

Telephone is Similar tospeaking face-to-face

Telephone Has onlineinteractive feature

Figure6: Final diagram Practical information Transmission


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Conventional office was headed by an executive andassisted by a secretary, skilled in taking dictations,typing, filing, attending telephone calls, appointmentscheduling and so on.

Working in such an office, was centered around paperprocessing, leading to building up and maintainingliterally mountains of files and records, by whichcommunication came to be defined ultimately onpaper.

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Modern business requires modern technology

Any business that expects to thrive today must have at

least a basic understanding of the various innovations,

programs and devices as well as the knowledge of how

to apply these technologies.

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Some early innovations

Printing Press

Telegraph Typewriter

Telephone

Radio

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Later innovations (Few examples)

Fax

Website

e-mail

Teleconferencing

Videoconferencing

Satellite communication Cell phones

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Instant messaging

Voice mail

Bluetooth

Online media

E-broachers

Social site

Electronic Bulletin Board

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Reduction in paper work

Reduction in workload Reduction in errors

Overcoming time constraints

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When speed is needed

When you are physically separated from youraudience

When you must reach a dispersed audience

personally

When you are not concerned about confidentiality

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People isolation

Information overload

Less time for organizational activity

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Perhaps the foregoing review of effects of electronictechnology suggests that the emphasis has shifted

away from basic communication methods of

speaking, listening and writing. But after all it is the

human mind that dominates. The construction of

messages and controlling message formulation is the

inborn trait of human seems to be no substitute forthe basic writ mind. Hence, hearing and speaking

skills.

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