Conventions of

mainstream pop

videos.Dj Fresh Vs Diplo – Earthquake

Titles link with video genre and

audience.

The Title ‘Earthquake’ is linked with the genre of the video because the

Video is linked with the film ‘Kick ass 2’ so its all abut super hero's and

Comic books. So the fact they have used a comic book style font.

CGI & Editing

The CGI and editing is very good in this music video. There is a 3D moving ball

And a earthquake what moves a number of taxi’s. I think the budget of this video

Was very high because of the use of camera angles and CGI in this video. It

Is like a mini film. This links in with the target audience and genre very well.

The transitions of this video are very clean and straight cuts. This makes it look

Much more professional and adds to the affect.

Mise en scene All characters in this video are all wear ‘high top’ trainers. These match in the genre

Of this video because these types of shoes are mainstream. The clothes they are wearing

Are matched with the film kick ass 2.

In the background there are abandoned parked cars and papers and newspapers on the

floor.

This says that the city has evacuated and only this team of superhero's are left to save the

day.