Conventions of

Music VideoMy Chemical Romance -

Teenagers

Goodwin’s theory

• Links between lyrics and visual images

• Links between music and visual images

• Genre characteristics

• Notions of looking

• Voyeuristic imagery

• Demand of record label

• Performance, concept or narrative based performance

Links

bet

ween

lyr

ics a

nd v

isual

s

“They could care less as long

as someone’ll bleed” – The

lead singer, Gerard Way is

speaking for the adults and

explores what the stereotypical

view of teenagers is. This line

connotes that teenagers are

ruthless and violent. The visuals support this as it shows

the crowd the band is performing infront of going into

a frenzy as the song reaches

it’s climax.

Links

bet

ween

m

usic

and

visua

ls

The guitar riffs are impactful and

intense which lends the song a

violent and frantic feel. This is supported by the visuals

as we see the band being

attacked by the crowd towards

the end of the video.

Genr

e ch

arac

teris

tics

The genre of this song is alternative rock.

This is presented through

the band playing on stage

with rock equipment (guitar,

drum kit, microphone) A characteristic of the rock

genre is that many of the

videos take place in a high

school as does this one

Notio

ns o

f lo

okin

g

Instead of looking directly at the camera to the audience at home, Gerard Way is looking out

to the crowd as he is performing live in front of

them.

Voye

urist

ic im

ager

y

The only voyeuristic aspect of this video are the cheerleaders dancing

behind the band on stage

Perfo

rman

ce

This video is clearly a performance as the band is performing for a crowd live for the entirety of the

video.