convergent strategy for m2m networks and opportunities · 2011. 10. 27. · innovation management...
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This document is the intellectual property of PT and is prohibited
the use or spread without express written permission.
Bruno Conde Tomás
Innovation Management
Convergent Strategy for M2M
Networks and Opportunities
ETSI M2M Workshop
26 - 27 October 2011, Sophia Antipolis, France
2
Description
Machine-to-Machine opportunity has been evolving accordingly to
different market stages …
Ex
pec
tati
on
Timing
2011
Exploratory Phase Industrialization
Phase
Consolidation Phase
Phase of high initial
expectations, with
proof of concept,
several prototypes
and input pioneers
More realistic
phase, with
consolidation and
affirmation of the
ecosystem of
early entrants
Phase of sustained
expansion with the
major players
expectations
accomplishment
3
… raising a new series of challenges
Will New Network Technologies and Internet of Things
concept lead to M2M massive deployments?
What strategy and prioritization method for M2M
potential applications in virtually limitless number of
industries?
How to choose the
technical framework in
order to efficiently
deliver leading edge
and future proof
solutions
With the advance of M2M
framework definition, the value
chain actors still uncertain
whether recent developments in
new generation networks and
“The Internet of Things” concept
are an important step towards
M2M massive deployments or
not
How the prioritization
of the different
possible M2M
applications will impact
the main strategy to
follow is still uncertain
for many
How the actual and new
network technologies
and a diversity of new
application areas, such
as Vending and Smart
Metering, will depict the
future frameworks for
service delivery
Main Challenges
Wrap-up
Internet of
Things
Infinite
Application
Areas
Future Proof
SolutionsTelco
Strategy
1
2
4
New network technologies are evolving
80
+558%
Theoretical Downlink (Kbps)
GPRS (2,5G)
EDGE (2,75G) 384
UMTS (3G) 21.000
LTE (4G) 1800 MHz 75.000
LTE (4G) 2600 MHz 150.000
300
100
75
20
20
-49%
Latency (ms)
GPRS (2,5G)
EDGE (2,75G)
UMTS (3G)
LTE (4G) 1800 MHz
LTE (4G) 2600 MHz
Technology technical characteristics are evolving
at a fast pace…
…aligned with m2m expected
evolution
…leading to a new series of questions
•Should M2M application areas be
supported in the most advanced
solutions?
•What is the right time to invest in new
network technologies?
•What about power consumption?
82
+388%
2016
400
2011
Number of connected devices
Millions.
Source: Juniper Research
1
5
Wide range of M2M applications
Source: Commercial and consumer M2M device connections by industry sector, worldwide, 2020 [Source: Analysys Mason, 2011]
M2M Applications
% of worldwide connections 2020 (Total = 2,1 billions) Other Verticals
Utilities
Security &
Surveillance
Automotive
Healthcare
Government
& Local
Administration
1%
3%
13%
21%
62%
2
Waste
Vending
Parking Meter
HVAC
Traffic
Points of Sale
Printers
Production Chain
Location Services
Home Management
Lifts
6
To assess the identified challenges the problem was depicted in
main action blocks
Decision
Gateway
2
Technical
Framework
Strategy for
Prioritized
Applications
3
Blo
ck D
iag
ram
Ob
ject
ive Joint analysis and matching
between new network
technologies and
application areas
Evaluation
method
creation
Roadmap for
further
developments
M2M Application
Areas
1
Network
Technologies
Internet of Things
a
b
7
Challenge 1a main actions
• Main application areas analysis
• Business context and expected
evolution
• Requirements per application (Fixed
IP; Always on, etc.)
• Matching with technological
capabilities matrix
ILLUSTRATIVE
M2M Value
Att
racti
ven
ess
ApplicationLantecy
(ms)Nr Devices
Nr Connections
(Per Minute)QoS (%)
Smart
Metering/Grid150 X.000.000 4 99
Automotive ? X.000.000Always
Connected?
…
M2M Application
Areas
1
a
8
Challenge 1b main actions
• New and legacy network technology
characteristics analysis
• Power consumption per technology
• Communication device cost and foreseen
evolution for each network
• Matrix of capabilities per technology (QoS;
Latency; Transmission rate; Traffic; etc.)
• Future developments on Internet of Things
Technology Download* (bit/s) Upload* (bit/s) Range (meters)
ADSL 8M 768k 300
ADSL2+ 24M 1M ADSL+500
GPON (FTTH) 1G 100M
10G GPON 10 G 2.5 Gbit/s
Technology Download* (bit/s) Upload* (bit/s) Latency (ms)
GPRS (2,5G) 80k 20k >150
EDGE (2,75G) 236,8k 59,2k
UMTS (3G) 384k 64k
>80 HSDPA (3,5G) 7,2M 1,6M
HSPA+ (3,75G) 21,6M 5,8M
LTE (4G) 100M 50M >5
ILLUSTRATIVETechnology Device Avg. Cost (€) Lifetime (years)
GPRS (2,5G) 20 10
EDGE (2,75G)
UMTS (3G)
LTE (4G)
1
New Network
Technologies
Internet of Things
b
Numbering & Addressing
SIM Cards
Network Scalability
Core evolution for M2M
Transversal
9
Challenge 2 main actions
Decision
Gateway
2
• Definition of internal procedures to
acquire and process information
• Information gathering and analysis
• Metrics computation
• Evaluation method creation
ILLUSTRATIVE
Inputs from 1a
and 1b
Metrics
Computation
Evaluation
Method
10
Challenge 3 main actions
Technical
Framework
Strategy for
Prioritized
Applications
3
• Definition of the roadmap
• Definition of technical and business
guidelines on a year-by-year basis
• Final conclusions and further steps
ILLUSTRATIVE
11
What we usually get from traditional prioritization methods …
Automotive
Energy
Efficiency
Home
Management
Remote &
Inventory
Management
Key point: How to plan for the present but looking to the future?
Smart
Metering/
Smart
Grid
Sports &
Leisure
Health &
well being
Security
e-
Government
Education
Example of commonly prioritized
verticals concerning business
impact and market demand
12
… and now what we defined for an effective and future proof
strategy
201420132011 2012
Network Evolution and Technical
Framework for the Next YearsState-of-the-Art
M2M
TELCO Tech
M2M
Business
Methodology
Application
Current
Developments
and Verticals
Future Applications to Address
Methodology
Application
Where the Stakeholders are
pointingGo where the Future is …
13
Answering identified questions
1. Will New Network Technologies lead to M2M
massive deployments?
2. What strategy and prioritization method for
M2M potential applications in virtually
limitless number of industries?
Yes, but the killer is a
convergent strategy
Matching business and
technical requirements
Defining a technical
framework for solutions
delivery
Invest regarding what the
framework depitcs and not
only what market demands
14
A consolidated strategy may be underpinned by a coordinated
approach
Best practices in
access/core
technologies per
application
Identifying gaps
between
technology and
applications
Defining
mandatory
requirements per
application
Defining
transversal and
time phased
requirements for
the following years
How the different stakeholders may contribute
• Exchange of global
best practices
(Creation of a specific
forum possibly
coordinated by ETSI)
• Foment open
discussions in TC’s
focusing on these
specific topic
• Standardizing the
evaluation metric in
order to be applied
widely
Call to action
This document is the intellectual property of PT and is prohibited
the use or spread without express written permission.
Thank you
Bruno Conde Tomás
Innovation Management