converging technologies: the perfect storm joanne jacobs social media consultant

NATO 24/7 Defining a Digital Media Strategy, March 2011

Converging Technologies: Converging Technologies: The Perfect StormThe Perfect Storm

Joanne JacobsSocial Media Consultant

NATO 24/7: Defining a Digital Media Strategy

1 March 2011, Belgium

Image source: http://www.flickr.com/photos/ooocha/2705333658 /


Scope of the presentation

Convergence: variations and scope State of the Network: technologies, infrastructure and

content trends Capitalization on emergent technologies Strategy development Questions


WHAT’S CONVERGING?


Convergence

• Wired vs wireless• Private vs public• Entertainment vs information• Government controlled vs

control resistant• Individual vs collaborative

media consumption• Unique media product vs

multiple media product consumption

Image source: http://www.flickr.com/photos/pagedooley/3032068934/


Wired v Wireless

Image source: http://www.flickr.com/photos/thristian/141645528/ Image source: http://www.flickr.com/photos/garryknight/4844271836/


Private v Public

TRADITIONALLY PUBLIC OR PRIVATE MONOPOLY

TRADITIONAL MIX OF PUBLIC AND PRIVATE

TRADITIONALLY PRIVATE

PRIVATISED & REGULATED

INCREASING PAY PER VIEW CONTENT

INCREASINGLY CONCENTRATED


Entertainment v Information

Image source: http://www.flickr.com/photos/el3enawe/328141697/ Image source: http://www.flickr.com/photos/kevin-prichard/2562090457/


Govt Control v Control Resistance

Image source: Wikimedia Commons


Individual v Collaboration

Image source: http://www.flickr.com/photos/meddygarnet/4182588486/ Image source: http://www.flickr.com/photos/makelessnoise/2827958609/


Focused view v Multitasking

Image source: http://www.flickr.com/photos/johannesfreund/2320330661/ Image source: http://www.flickr.com/photos/rhodes/2591964489/


Convergence: Implications

• Increasing oligopolisation of communications and content industries

• Decreasing means of state or diplomatic control

• Increasing appetite for variety and portability of content consumption

• Rise of social media for business and personal communication

Image source: http://www.flickr.com/photos/stvheld/4463862500/


STATE OF THE NETWORK


State of the Network: Users

• 1.2 billion internet users in the world at 30 June 2010 – 28.7% of world population (Internet World Stats)

• 22% of all time spent online is in social networks (Nielsen)

• Fastest growing user group of social media are seniors (Pew Internet)

• Facebook most visited site online in 2010 (Experian Hitwise) Image source: http://www.flickr.com/photos/liebedich/3679711527/


State of the Blogosphere

SOURCE: Technorati State of the Blogosphere Report, November 2010 http://technorati.com/blogging/article/state-of-the-blogosphere-2010-introduction/


State of the Twittersphere

SOURCE: Twitter stats for 2010, Sysomos: http://www.sysomos.com/insidetwitter/twitter-stats-2010/


Facebook by country

SOURCE: Top countries on Facebook, August 2010:http://royal.pingdom.com/2010/08/12/the-top-countries-on-facebook-chart/


Facebook as a country

SOURCE: Brian Solis, Facebook Connects 500 Million people, July 2010

http://www.briansolis.com/2010/07/facebook-connects-500-million-people-defining-a-new-era-of-digital-society/


State of the Network: Users (Mobile)

• Mobile social networking has grown at least 10% globally in past year (TNS Worldwide, Comscore)

• 80% of western world and 20% of developing world will have smartphones by 2014 (Gartner)

• Social media to become more popular use of mobile than voice and SMS by 2015 (mobileSQUARED)

• Mobile app store revenues will hit US$15billion in 2011 (Gartner via Techcrunch)


State of the Network: Infrastructure

• 10 times mobile network bandwidth increase for 2011 (IDC)

• SONET/Synchronous Digital Hierarchy technology with virtual concatenation (VCAT) and link capacity adjustment (LCAS) as standard communications protocol for wired networks (replacing PDH)

• Satellite technology increasingly being used when wired and mobile networks disrupted (Eg: Iran, Egypt)

Image source: http://www.flickr.com/photos/mrpbps/5225685355/


Smartphone adoption

SOURCE: ComScore Mobile Year in Review 2010

http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_Mobile_Year_in_Review


Egypt internet access

SOURCE: Arbor Networks tracking of Egypt internet traffic, January 27, 2011: http://farm6.static.flickr.com/5291/5395027368_7d97b74c0b_b.jpg


Satellite infrastructure

• Satellite internet can bypass government controls on internet access

• Variation 1: portable satellite internet (modem based)

– EG: INMARSAT’s BGAN

– High cost investment and connection charges (av 256K download)

• Variation 2: satellite phone internet access

– EG: Iridium

– Slow connection (av. 9K download, @ $5/Mb)

• Currently >2000 satellites orbiting planet of which at least 500 operational.

Image source: http://www.flickr.com/photos/watchsmart/2058892578/


State of the Network: Security

• CONCERN: Approaching ubiquitous wireless access

• CONCERN: Low uptake of security software on mobile and networked entertainment devices

• IMPROVED: Storage and backups

• IMPROVED: Tracking and data accuracy

Image source: http://www.flickr.com/photos/mrpbps/5226283926/


State of the Network: Content

• Content being created for multiple access channels

• Social media being used for immediacy or as an archive

• Increasing opportunity to share content creation and indexing with public/consumers

• Traditional content sources resistant to shared publishing

Image source: http://www.flickr.com/photos/springfieldhomer/4643181526/


EMERGENT TECHNOLOGIES


Emergent Technologies

• Mobile phone based augmented reality

• Geolocation and location based services

• 3D, immersive environments and ‘gamification’

• Real time services (translation, content access and sharing, reputation assessment)

• Anonymizing architecture and private networks

Image source: http://www.flickr.com/photos/neilspicys/2349764000/


Researching Emergent Tech

• Online media: Slashdot, Mashable, Read Write Web, Boing Boing, Gizmodo, Engadget

• Social Bookmarks: Digg (Technology), Reddit, Delicious, Stumbleupon keyword searches

• Social media monitoring (see over)

Image source: http://www.flickr.com/photos/danrandom/97980185/


Social media monitoring

• Free keyword monitoring tools:– Socialoomph

– Blogpulse

– Tinker

– Surchur

– Keotag

– Boardtracker

– Socialmention

– Research.ly

– … many moreImage source:

http://commons.wikimedia.org/wiki/File:Social_Media_optimization.jpg


User/list monitoring

• Users often as, or more reliable than press and published sources

• Blog search

• Twitter list search

• Twitter user search

• RSS feeds from identified useful sources

• REVIEW VALUE OFTEN

Image source:http://commons.wikimedia.org/wiki/File:Vacker-i-storm.jpg


Evaluating Technologies

• Need to consider:– Opportunities, not practice– Listening, not speaking– Green light, not red light

regulation– Integration with current

practice in content consumption/application adoption

– Bandwidth consumption and redundant systems

– Price AND cost of use

Image source: http://commons.wikimedia.org/wiki/File:Pulse_evaluation.JPG


Capitalizing on Emergent Tech

• Rise of social technologies has provided useful market research platform

• Users willing to offer time to test/work with data

• Mobile access highest adoption growth potential throughout the world

• Anonymizing technologies should be considered in addition to data encryption for security.

Image source: http://www.flickr.com/photos/hulagway/4010502408/


COMMUNICATING DIPLOMACY


Public Service Communication Needs

• Ensuring access

• Intuitive information indexing

• Regular updates

• Listening for questions

• Responding to questions in a timely fashion

• Intelligence gathering and interpretation Image source:

http://commons.wikimedia.org/wiki/File:Public_service.jpg


Crisis Management

• Mobile and social technologies uniquely suited to crisis management

• Social media networks can handle high number of server requests

• Mobile technologies allow fast evidential sharing

• Mirroring prevents wholescale shutdown

Image source: http://commons.wikimedia.org/wiki/File:NATO_humanitarian_meals.jpg


Crisis case studies (1)

• CASE 1: Libya– Full shut down of

internet– Google

Speak2Tweet– Dial-up modem

access – Satellite connectivity– Direct phone

conversations from hospitals to mainstream media



• CASE 2: Cyclone Yasi, Brisbane Floods– Widespread power

interruptions – Mobile phones most common

means of information access/ dissemination

– Qld govt site unable to handle requests to site – reverts to twitter

– Qld Police takes over and uses Twitter integrated with Facebook for updates



• CASE 3: Wikileaks– Shut down of domain

resulted in reinstatement of site in under 12 hours

– Mirroring of (encrypted) content to over 1000 different sites

– Networks of volunteer supporters/donors

– Mainstream media supported crisis management


Network, Communications Fragility

• Digital divide still exists but is closing

• Communications technology gateways still vulnerable

• Unified, scalable and accessible protocols for communications providing more robust network

• NATO have the opportunity to invest in robust infrastructure in more fragile areas to ensure ongoing success of missions

Image source: http://www.flickr.com/photos/revdave/347411015/


Defining a Digital Strategy

• Iterative approach more useful than 6-12 month diffusion strategy

• Listening post strategy more useful than broadcast strategy

• Access strategy more useful than content restriction strategy

• Existing infrastructure more useful than building in-house networks/content streams

• Minimum time workload requirement with emergent technologies more useful than maximum time or recommended total time

Image source: http://www.flickr.com/photos/29968788@N00/4735595075 /

Questions?

Joanne Jacobs

Social Media Expert Consultant

Email: [email protected]

Blog: http://joannejacobs.net/

Twitter: joannejacobs

Skype: bgsbjj

Skype-in: (+44) 0208 144 9348

Mob: (+44) 07948 318 298

converging technologies: the perfect storm joanne jacobs social media consultant

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