A PRESENTATION ON “CONVERGING TECHNOLOGY- THE ERA OF SMARTPHONES”

BY-PRACHI AGARWAL

M.TECH(DUAL) X SEM

CONTENT

CONVERGING TECHNOLOGY EXAMPLE-SMARTPHONE TECHNOLOGY FUTURE OF SMARTPHONE MARKET SCENARIO OPPURTUNITIES CHALLENGES CONCLUSION

WHAT IS CONVERGING TECHNOLOGY ? Converging technology

means combining multiple technologies into one. Simple example- a phone with alarm, calculator, camera, music, video, internet, etc

DIGITAL CONVERGENCE

Previously separate technologies such as voice (and telephony features), data (and productivity applications), video now share resources and interact with each other synergistically.

MEDIA CONVERGENCE

Interconnection of information and communications technologies(ICT), computer networks, and media content.

TECHNOLOGICAL CONVERGENCE

Coming together of technologies which involve different types of media(media convergence) into one single platform for multi-functionality by digitalization(digital convergence).

TECHNOLOICAL CONVERGENCE

BEST EXAMPLE- SMARTPHONE

Why the name smartphone ? It’s a phone that’s smart- operating system

like Android, iOS, Windows Phone, Blackberry OS, Symbian, etc. supporting advanced features.

High-resolution touch screen, WiFi, GPS, 3rd party apps.

Advanced computing capability, more RAM, more storage space, and larger screens

SMARTPHONE APPS- INBUILT OR DOWNLOADABLE INBUILT

1. Phone book2. 3G Video calling3. Web browser, E-mail4. Weather Forecast5. Alarm clock, stopwatch, timer6. Calculator, Calendar7. Note taker8. Music player, Voice recorder9. Photo album 10. Camera (still and video)11. GPS navigation12. App store search13. FM/AM14. Voice Search

DOWNLOADABLE1. Flashlight 2. Dictionary3. News4. Video calling (Skype)5. Games and entertainment6. E-book reader7. Bar Code reader8. Converters (money,

measurements)9. Magnifying glass and mirror10. Internet radio11. Music identifier 12. Compass13. WiFi hotspot14. Live TV15. Swipe machine16. Universal remote control17. Health trainer18. Heart rate monitor, eye test

MARKET SCENARIO Smartphone one of the factors for “Digital

consumerism”.› 46% smartphone users use internet everyday.› 88% use smartphone while doing other things.› 95% look for local info like restaurant address,

movie showtime. 86% take action on it.› 91% research a product on phone. 54% buy It on

phone, bringing “Mobile commerce”.› 96% notice mobile ads. 85% search on these ads.

OPPURTUNITIES

Mobile-optimized site. Mobile apps – for existing products, for

beginning one. Mobile-ads. Clickable mobile numbers during

search. Games for promotion of films.

CHALLENGES

OS Changes(Updated versions). Frequent buying of new phones. Data protection. Burner applications for temporary,

disposable phone numbers. More threats needs more security

updates.

CONCLUSION

Converging technology can be said as convenient technology as it brings ease to do tasks and helps keep us informed.

Smartphones are affecting productivity, communication in the workplace, social engagement and education in a positive way.

The Future is calling!!!

Queries ?