conversations about the future of advertising, #2 with: valeria maltoni, conversation agent
DESCRIPTION
The second event in a series of Conversations About the Future of Advertising, co-sponsored by the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association, featured a presentation by Valeria Maltoni, blogger at ConversationAgent.com. Valeria's presentation, "Potable Marketing" provides her insights into the philosophies and techniques that are moving marketing and advertising into the future. (This file is ©2008 Valeria Maltoni, All Rights Reserved.)TRANSCRIPT
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Conversations About the Future of Advertising
Valeria MaltoniMCAD + MIMAMarch 3, 2008Conversation Agentwww.ConversationAgent.com
Potable Marketing
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© 2008 Valeria Maltoni, ConversationAgent.com
Got Personality?
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© 2008 Valeria Maltoni, ConversationAgent.com
Got Personas?
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© 2008 Valeria Maltoni, ConversationAgent.com
Got Point of View?
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Computing is Social
Branded applications
Connected anywhere
Designed interactions
© 2008 Valeria Maltoni, ConversationAgent.com
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Media Networks
© 2008 Valeria Maltoni, ConversationAgent.com
You
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Digital Identity
© 2008 Valeria Maltoni, ConversationAgent.com
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Social tools
© 2008 Valeria Maltoni, ConversationAgent.com
The rooms in which the conversation happens
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Right Size Marketing
Market-driven
Measurable
Honest and real
Effective
© 2008 Valeria Maltoni, ConversationAgent.com
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New Marketing
© 2008 Valeria Maltoni, ConversationAgent.com
Demand generation
Demand fulfillment
and much more...
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Stories Shape our Reality
© 2008 Valeria Maltoni, ConversationAgent.com
Blog Action Day
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Stories - Location
© 2008 Valeria Maltoni, ConversationAgent.com
Megacities
Tribal signals
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Stories - The Hire
© 2008 Valeria Maltoni, ConversationAgent.com
More than 100 M views
2001 by Fallon (Minneapolis)
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Mobility
© 2008 Valeria Maltoni, ConversationAgent.com
Love affair with screens
Context
Touch
Sound
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Semantic Web
© 2008 Valeria Maltoni, ConversationAgent.com
Dealing with data & bandwidth
Growing from networks to communities
Impacting selling - opt-in/permission
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Semantic Web
© 2008 Valeria Maltoni, ConversationAgent.com
Very granular tags
Browser sorts inventory
Across many suppliers
User centric
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Social B2B
© 2008 Valeria Maltoni, ConversationAgent.com
Public relations
Tags
Web content
Customer portals
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Agency Selection Criteria
Flexibility + Ability to handle the truth
Accountability + Research-based
Ability to think and do + resources allocated
Adaptability + observation
Customer-centric process + attitude
Knowledge of social media
© 2008 Valeria Maltoni, ConversationAgent.com
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Resources
© 2008 Valeria Maltoni, ConversationAgent.com
+ Anything by Seth Godin
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What is Conversation Agent
Idea - marketing, communications, and participation as one
Agens, agentis (Lat.) - effective, expressive, action verb
Language - connection vs. transaction
© 2008 Valeria Maltoni, ConversationAgent.com
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“The future cannot be predicted - it has to be created.”
© 2008 Valeria Maltoni, ConversationAgent.com
- Riddestråle/Nordström
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Conversations About the Future of Advertising
Valeria MaltoniMCAD + MIMAMarch 3, 2008Conversation Agentwww.ConversationAgent.com
Potable Marketing