Converse - CONS Project

Vitamin Water #shinebright

Adidas and Urban Outfitters

Nike Hyperfeel

Converse have long been aligning themselves with their audience’s passion points to leverage their cool credibility.

Their most recent venture ‘CONS Project’ engages their audience through relevant creative workshops, giving back to their consumers by teaching them valuable

skills.

Workshops teaching young skaters how to create schmick skate videos and recycle their broken boards are lead by key creative influencers providing invaluable insider

knowledge and further positioning Converse as an expert on cool.www.consproject.com

To feed the entrepreneurial mindset of ambitious millenials we see a trend of brands providing invaluable entrepreneurial advice and access to industry

leaders that could only otherwise be imagined if your dad was Richard Branson.

Vitamin water’s #shinebright studio provides young creatives the chance to work with some of the biggest names in the entertainment and creative industries who mentor and educate them on how to kick start and drive a

successful creative career.www.shinebrightstudio.co.uk

To launch the release of Adidas ‘Blue Collection’ they teamed up with key retailer Urban Outfitters to create a series of in-store print making workshops.

Facilitated by world screen print pioneers ‘Hit + Run’ the workshop used creativity and education to celebrate the inspiration behind the collection, providing consumers with a bespoke screen print and creative know-how.

Nike launched the release of their latest running shoe Hyperfeel with a 10 day workshop and performance series providing them a platform to talk

to their audience about a running shoe, without directly talking about running….or shoes.

From digital motion artwork installations, to bespoke pressed vinyls consisting of the sounds of running made by individual participants.

The workshops used innovation, creativity and education to engage their audience positioning the simple act of jogging as an immersive, scientific

and artist expression. Gone are the days we go for a run, just cause.

TOP 5BRAND WORKSHOPS

Curated by

levi’s #commuter

With young audience’s fickle brand loyalty and ever growing demand for brands to give them more, a free sample or cool event is simply no longer

enough to gain and maintain their affection.

Tapping into the popularity of cycling amongst the fashion influencers of East London. Levi’s created a branch of pop up #commuter workshops

providing consumers free space, tools and advice to tune and tailor their bike.

Consumers ride away having gained valuable bike lessons they will continue to associate with Levi’s.

levis-commuter.tumblr.com/events