conversion optimisation for legal websites
TRANSCRIPT
Be different, not better
http://www.slideshare.net/paulhajek/working-together-clutton-cox-326
Three key thoughts from Google
Duncan Watts, Industry Manager, Google
at Legal Futures Conference – Sep-14
1. Mobile
2. Video3. Local Search
1. Big Text on Big Images
2. Wide Screen Images
4. Long Homepage Scroll
5. Responsive Web Design
Design v Conversion
Utilise whitespace
• Make my logo bigger cream!
Simplified forms
• Capture visitor data
• Keep forms short
• Only collect the data you REALLY need
Words are important
Content Laddering
• 5 x Tweet = 100 char (yep, not 140)
• 2 x FB/G+/LI = 100 words
• 1 x Blog post = 3-500 words
• 1/6 = Email newsletter = 1,000 words
Great use of Slideshare
Infographics
Client testimonials
Search Engine Optimisation
Why did Irwin Mitchell get banned?
Paid blog posts
Spammy blog comments