conversion rules!
TRANSCRIPT
Let's Get Personal! Delight Customers and Transform Your Conversion Rate with
Personalised Recommendations
Isaac Moshe, Marketing Director, Nosto
Conversion Rules! Wednesday 4 February, 2015
Nosto enables online retailers to deliver customers a personalised shopping experience… !
A little bit about us…
Nosto enables online retailers to deliver customers a personalised shopping experience… !
…increasing conversion, AOV and customer retention.
A little bit about us…
+3.2 billion personalized recommendations generated
AN INTERNATIONAL LEADER3,500+ retailers in over 100 countries
Impact of Personalized Recommendations
Objectives Nosto performance
Increase Engagement +213%Customers who clicked Nosto recommendations spent 213%
more time on the site
Increase Average Order Value +24%Customers who clicked Nosto
recommendations have 24% higher Average Order Value
Boost Conversion Rate +66%Customers who clicked Nosto recommendations converted
66% better
Today’s Talk
The State of E-commerce Right now
A Proven Solution
Typical E-commerce journey
The Good, The Bad and The Ugly
Q&A
The State of E-commerce Right now : The Growing Problem of Conversion
A Proven Solution : Personalized Recommendations
The Good, The Bad and The Ugly : Examples of best practices
Typical E-commerce User Journey : Which Recommendations work best at each stage in conversion funnel
Q&A
100%60%30%
Total visitors
Visiting Shopping Area
Place items in cart
But… after all that hard work and money
100%60%30%
Total visitors
Visiting Shopping Area
Place items in cart
But… after all that hard work and money
2.8% Make a purchase
100%60%30%
Total visitors
Visiting Shopping Area
Place items in cart
But… after all that hard work and money
1% On mobile
Make a purchase2.8%
Personalizing the customer journey
Cart Page
Home Page
Category Page
Product Page
Search Page
Pinky Board 404
Error Page E-mail
SurfboardsCart Page
Search Page
Buying cycles are getting longer
research website awareness
product search
product awareness
decision payment reception
Pinky Board
satisfaction
research website awareness
product search
product awareness
decision payment reception
Pinky Board
satisfaction
are buying from the 1st contact
<15%Buying cycles
Personalizing the customer journey
Pinky Board 404
SurfboardsCart Page
Search Page
Cart Page
Home Page
Category Page
Product Page
Search Page
Error Page E-mail
Personalizing the customer journey
Pinky Board 404
SurfboardsCart Page
Search Page
Search and visited items
!Search and
purchased items
Recommend Hottest Items
of the moment !
Personalize Content
right down to individual recipient
Top List within the category
!Pro Tip:
Filter by brand, price point or
other tags
Top List: Most Popular
Right Now
Top List showcasing store
offering !
Personalized Recommendations
Cart Related items
!Personalized
Recommendations
Cross-selling Up-selling
!Pro Tip:
Filter by relative price point to increase AOV
Cart Page
Home Page
Category Page
Product Page
Search Page
Error Page E-mail