Possible ways to convert a non-productive call to productive call

What are the possible ways to convert a non-productive call to productive call

1. Follow Basic Strategies 2. Sales Call Intelligence3. Personal Intelligence4. Behavioral Intelligence5. Marketing Support

BELOW IS POSSIBLE WAY

DEFINITION OF PRODUCTIVE CALL

A CUSTOMER ,WHO PURCHASE OUR PRODUCTS AT LEAST ONCE IN A MONTH IS CALLED A PRODUCTIVE CALL.

1-Follow Basic Strategies

3 R Regularity – Regularity builds Connect and develop rapport.

Rapport – Rapport help to build the emotional attachment and achieving sales.

Retailing – Show up , Speak Up and Motivate Up

2- Sales Call Intelligence

A-Before the Sales Call

Find the right mindset – Positive attitude

Find the right information – Collect customer data from others channels

Research our prospects – Personal touch

Real-time communication - Wait for Right time

B-During the Call Smile

Be convincing and Keep it short

Listen – First to understand then to be understood

Think Win - Win

Deliver real-time information – Show up the catalogue

C- After the Call

• Analysis• Sharpen the saw

3-Personal Intelligence• Good Product Knowledge

• Good Personality ( Dressing ,Communication etc )

• Working Bag should be well managed

• Good in Analytical Skills

• Remember to measure effectiveness, not just productivity

4-Behavioral Strategies • Emotional Selling – Connect through regular visit & Greeting

• Awareness – Educate customer regarding Product Quality and Company Value ( Brand,Equity,CSR etc).

• Get Social-Taking help of Stockiest and manage all channels

• Tell him a success story

5-Through Marketing Support

• Offers & Schemes• General gift• POB gift• Mega POB gift• Quarterly purchase schemes • Through Sampling and Promotion Activity

2. Show mark up and mark down calculations giving one example

AFTER FOLLOW THE ABOVE STRATIGIES THE SALES GROWTH WILL BE LIKE BELOW

PRESENTED BY – Mukesh Kumar Singh9552632311