STYLOSConvert your style

Convertible shoes

Product Offering

Convertible men shoes/slippers Colour convertible footwear. Shoes with attachable skates. Hidden height increaser shoes. Foldable heels shoes. Convertible women formal

shoes/sandals. Convertible kids sports shoes/floaters.

Features of the product:

Good quality product, thus long life. Multipurpose use. Attachable soles. Waterproof soles.

Mission

TO provide with an upscale selection of one of its first kind of convertible footwear. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services and quality will exceed the expectations of our customers.

Market feasibility India ranks second among the footwear

producing countries next to China India accounts for 1.2 %, of the global

footwear merchandise The availability of abundant raw material

base, large domestic market and the opportunity to cater to world markets makes India an attractive destination for technology and investments

India in itself has a huge domestic market, which is largely untapped.

This concept of convertible shoes is yet to be recognised in India.

Business model

Target market

Kids Women

ProfessionalsHousewives

Men

Market demographicsGeographicsThe immediate geographic target is metropolitan cities.

DemographicsAge range 3 - 50. Our customers includes kids, men as well as women.Our customers include housewives as well as professionals.

Behavior Factors

•Fashion conscious. •Tend to eat out at least once a week, typically more. •Subscribe to, or at least read magazines that are fashion orientated.•Are demanding (in case of kids)•Frequent travellers.

Market Needs Stylos is providing the market with a wide range of fashionable, comfortable transforming footwears with an unprecedented selection. Selection: There are no such shoes available, and widest range possible is kept.

Accessibility: Available at all the major stores .

Customer service: The customers will be impressed with the degree of care that they receive.

Competitive pricing: All products will be priced competitive to the other brand shoes available in the market.

Competition

At present there is no competitor for this product in the market.

Marketing Strategies

The strategy of the marketing campaign is to increase the target customer's awareness of stylos. Stylos ‘ marketing strategy will seek to create customer awareness regarding the products that is offered, develop the customer base, and work toward building customer loyalty and referrals.The message that stylos will seek to communicate is that we offer the new concept, transformable and fashionable footwear Stylos has chosen upscale, trendy outlets that receives a lot of foot walk. This generates large amounts of visibility for .

Another method of communication is advertisements in. The advertisements will be placed in the fashion magazines, sports magazine, comics, daily news papers (weekly fashion section), TV (MTv, Zoom, Sports channels, cartoon channels etc.). We also plan to arrange some talk shows on channels like zoom etc.

Positioning•The shoes are multi purpose shoes.•They are as comfortable as any other good quality shoe.•They are designed according to the latest trend (i.e. they are trendy)

LocationDistribution: Shoppers stop, Lifestyle, west side.Production: -Stylos Footwear has one of the most sophisticated, state of the art manufacturing facilities in India. Footwear are produced in Baddi. The Baddi Plant in Himachal Pradesh, can be set up to avail tax benefits from the Govt. of India, since footwear as a commodity in India attracts the highest tax incidence, unlike other wearing apparel which for reasons known only to Govt. of India, are exempted from the heavy tax burden.

Marketing Mix

Stylos marketing mix is comprised of the following approaches to pricing, distribution, advertising and promotion, and customer service.•Pricing: Stylos pricing is designed to be competitive and comparatively less than the cost of two separate footwear to be bought. •Distribution: All shoes will be distributed to various retail outlets. •Advertising and Promotion: Location, targeted advertising in the newspaper and strategic alliances will serve as the foundation of Stylos advertising and promotion effort. •Customer Service: Exceeding customer's expectations is the company's mission.

FINANCIALS

HR structure

MANAGEMENT

MANAGER (1)

SUPERVISOR

SUPERVISOR

SUPERVISOR

DESIGNERS (2)

SUPERVISOR

SUPERVISOR

LABOURERS(10)

LABOURERS(10)

LABOURERS10)

LABOURERS(10)

LABOURERS(10)

SWOT AnalysisStrengths•Extremely strong relationships with retailers. •Sale on number of outlets .•No competitor in the market.•New concept with comfort and trendy.

Weaknesses•The struggle to build brand equity. •Forecasting fashion is difficult but necessary to profitability.

Threats The introduction of a

competitor to the Bangalore market with a similar business model.

Completely misjudging where fashion is headed and the need of people.

Constant delays in the transportation of product or the unavailability of many of the advertised designs.

Opportunities•An industry that seems immune to recessions. •After success in India other countries to be targeted.

Keys to SuccessThe keys to success is:•Fashionable designs. •Multipurpose use.•Good Quality of material used and stitching.•Well-trained laborers.

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