converting free users to paid subscribers
DESCRIPTION
SaaS companies have done a great job of acquiring sign-ups. However, most of them are finding it a challenge to convert these free users to paying customers. Predictive Analytics can significantly increase the conversion of free to paying customers, without additional marketing spend.TRANSCRIPT
© Absolutdata 2014 Proprietary and Confidential
SaaS ChallengeConverting FREE users to PAID subscribers
© Absolutdata 2014 Proprietary and Confidential
More Sign Ups = More Money
NOT ANY MORE !!!??
Acquiring new sign up’s isn’t enough !!!
Wondered why Box, the cloud storage service is getting
“boxed”?
© Absolutdata 2014 Proprietary and Confidential
Revenue only comes from approximately 5% users who PAY
SaaS companies need to act fast and need a survival strategy to boost revenue without additional marketing costs
© Absolutdata 2014 Proprietary and Confidential
But do you knowwhere your next paying
customer is coming from ????
© Absolutdata 2014 Proprietary and Confidential
Aim for the bull’s eye !!!!!
Mythical-Do not exist Focus
Ignore NurtureCost
of C
onve
rsio
n
Hig
hLo
w
Low HighLikelihood to pay
Focus on the right set of customers
© Absolutdata 2014 Proprietary and Confidential
Focus on the right things and find your path to conversion :
Have the right message
Choose the right medium
Find the opportune time
Absolutdata helps you increase conversion of free and trial customers, by25-30%, in a very short period of time. Read the full article on : http://linkd.in/1ogfiJV
Pack a punch and increase your revenue
Conversion Path
FREE TRIALERS
1
2
Right time to reach out
Most wellreceived channel
What features do they useWho are they
PAID USERS
© Absolutdata 2014 Proprietary and Confidential
Thank You