Using the CONVINCE Principles for Effective Data

Visualization

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What is CONVINCE?

Using CONVINCE Principles for Effective Data Visualization

Convey Meaning

Objectivity

Necessity

Visual Honesty

Imagine the Audience

Nimble

Context

Encourage Interaction

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Win with Advanced Business Analytics:Creating Business Value from Your Data

Jean-Paul Isson, Jesse HarriottJohn Wiley & Sons, Sep 17, 2012

We found CONVINCE in:

Source: Google Books

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Convey meaning

Using CONVINCE Principles for Effective Data Visualization

Use titles. Good ones. And remember to label things.

Example: Titles & axis labels make it clear why the user is viewing this piano chart.

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ObjectivityPrudent chart selection and proper scaling are key.

Example: By adjusting scale and time period, one can manipulate how data appears

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Necessity

Example: By removing background items and unnecessary lines and ticks, the data being communicated quickly comes to the fore.

Avoid clutter.

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Visual HonestyProper use of axes, scales, and understanding charts are vital.

Example: Misunderstanding Venn diagrams led to some customers thinking the company’s values did not overlap with trust, partnership, innovation and performance. Oops!

Source: Metro.co.uk

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Imagine the AudienceGet to the point!

Example: These static and interactive chart features can improve usability of your data visualization by key audience groups.

9 Using CONVINCE Principles for Effective Data Visualization

NimbleLess is more.

Example: The chart drilldown feature allows users to explore data further.

However, the additional visual is only there if the user selects it.

Interactive legends also help with this principle.

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ContextUnderstanding data can require more than just numbers.

Example: Interactive features are added to provide zooming with a preview.

Allows users to zoom in but maintain overall position within the data set.

Using CONVINCE Principles for Effective Data Visualization

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Encourage InteractionUse interactive charts.

Example: A chart with zooming is good. A chart with a date picker to help users zoom in precisely is better.

Using CONVINCE Principles for Effective Data Visualization

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Read more

Using CONVINCE Principles for Effective Data Visualization

http://www.zingchart.com/blog/2014/09/08/principles-effective-data-visualization/

http://www.zingchart.com/try

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