convince your boss

6
TRANSFORMING OUR CUSTOMER EXPERIENCE. 30 Beautiful slides

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Page 1: Convince Your Boss

TRANSFORMING OUR CUSTOMER EXPERIENCE.

30 Beautiful slides

Page 2: Convince Your Boss

There are 2.3 Billion Active Social Media Users.

Accenture 2013 Global Consumer Pulse Survey”, Accenture https://www.accenture.com/t20150523T052453__w__/us-en/_ acnmedia/Accenture/Conversion-Assets/DotCom/Documents/ Global/PDF/Strategy_3/Accenture-Global-Consumer-Pulse- Research-Study-2013-Key-Findings.pdf.

Data driven arguments

Page 3: Convince Your Boss

Channels Overview. Our current channel mix and status on social media over the past three months.

Facebook Twitter LinkedIn Instagram Pinterest YouTube

FANS/ FOLLOWERS

REACH/ IMPRESSIONS INTERACTIONS

Easy to edit slides

Page 4: Convince Your Boss

EngageAttractDiscover

Connect All Data.

Increased affinity between customer and brand

Content Marketing

Employee Advocacy

Direct Messages

Email

Social Comments

Influencers

Competition

Industry News

Product Experiences

Category Chatter

Digital Experiences

Paid Amp.

Social Selling

Trending Topics

User Generated Content

Rethink Your Customer Journey.Review your strategy

Page 5: Convince Your Boss

How We Can Improve. Example of how we can improve based on data.

A strategic approach to our content schedule

Advanced reporting on campaign level

A centralized content pool

Define new channel opportunities such as Instagram, Pinterest or Youtube

Monitoring competitors and trends on social media

Stronger engagement with our audience

Centralized reporting to set goals and monitor progress

Better benchmarking against industry and competitors

Present a plan