conzoom nordic

NordicBackground to conzoom®classification

3

What is conzoom®classification?

conzoom® - providing operational access to knowledge across the Nordicsconzoom® is the market leading consumer classification system, which provides detailed insight and knowledge of consumers, citizens and households within Denmark, Sweden, Norway and Finland.

Optimise and create operational & strategic customer segmentation.

Describe your existing customers and prospects, with knowledge on their demographic type and attitudes.

Understand your true market potential.

Combine your existing portfolio database with conzoom®types and conzoom®factors to find new connections and patterns of your customers and their behaviour.

Optimise risk management activities.

Get a full 360-view on your existing & future customers, describing in detail your cus-tomer database, based on the external view.

Provide the basis for new and interesting topics in communication (DM, TM or digital).

Enhance communication with existing and future customers.

Generate market twins for new biz opportunities.

In summary, with conzoom® you can:

Externalbehaviour

Habits

Needs

Familystatus

Life-style

Spends

Propertytype

Education

Age

Income

Risk

Inter-actions

Internalbehaviour

Profit

Loyalty

Trans-actions

Satis-faction

QUALITATIVE VIEW

QUANTITATIVE VIEW

Geography

Productpreference

4

What info does conzoom®classification provide?

Knowledge provided by conzoom®

Based on an address, we are able to map demographic-, socio-, and economic data. These include:

Age

Education

Income

Housing / property type

Occupation

Marital status

Number of children

Opinions

Values

Consumption

Media

Wealth

etc.

And so assign the conzoom®type to the individual address across all four Nordic countries.

A1 Successful living

DK

B2 Friday cosiness

FI

D2 High flying families

NO

D1 The Gold coast

SE

5

Making of the conzoom®classification

4. DATA OUTPUT: conzoom®classifications for all four Nordic countries

TNS

2. CLUSTER MODELLING1. DATA INPUT

3. ‘SOFT’ DATA

Tele data

Property data

Economics

Demographics

Traffic data

Car data

GIS data

Company data

A

B

C

D

E

F

G

H

I

0

6

100m

100m

A quick overview 42.923 km2

2.636.586 households5.678.348 people

conzoom® level of discretion3 / 5 household clusters100m x 100m cell1:3 / 1:5 prospects

Geomatic’s data sources in DenmarkTDC 118 (§34)OIS (BBR etc.)DStTNS GallupPostNordGST

Politi / BeredskabCVRCPRGLR / AISetc.

Denmark

7

Geodemographic classificationOverview of conzoom®groups and -types

Denmark

7

B B1 B2 B3B4B5

Comfy & cosinessMiddle of the roadOptimistsEmpty nestersCrosswords & sudukoHumble and happy

13,8 % 2,1 % 3,3 % 3,9 %

2,3 % 2,2 %

C C1 C2 C3 C4C5

13,0 %

2,0 % 2,4 % 1,6 % 3,8 %

3,2 %

Country life

FarmersCountry livingGreen fingers“Pair of hearts”Rural comfort

A A1 A2 A3 A4A5

Affluent homeownersSuccessful livingProspering familiesDistinguished eldersSOHO Family Jensen

20,0 % 4,1 % 3,7 % 3,7 % 2,6 %

5,9 %

E E1 E2E3E4E5

Urban diversityCity singlesYoung co-op dwellersHeart warmersDuplicityFamily ties

16,6 % 2,2 % 2,2 %4,3 %3,4 %4,5 %

G G1 G2G3G4

9,4 % 2,4 % 2,2 %2,2 %2,6 %

SeniorsOn the porchExperienced seniorWelfare foundersNursing & care

H H1 H2

3,7 % 1,4 % 2,3 %

Youth on the moveStudent life

First move

I I1 I2 I3 I4

11,2 % 2,0 % 3,3 % 1,8 % 4,1 %

Provincial lifeProvincial youthHome comfortPatchwork and knick-knackEnjoying life

F F1 F2 F3

5,4 % 1,5 % 3,1 % 0,8 %

Upscale cityCity pulseCulture vulturePicket fences

6,9 % 2,7 % 1,5 % 2,7 %

D D1

D2

D3

The silver liningThe Gold coast

High flying families

Golden generation

8

250m

250mA quick overview 450.295 km2


conzoom® level of discretion7 people 18+ clusters250m x 250m cell1:1 prospects

Geomatic’s data sources in SwedenEniroSCBTNS SifoPostNordUC statitics

UC B2BSPARVägtrafik-registretetc.

Sweden

99


Sweden

A A1 A2 A3 A4

The Affluent homeownerPicket fencesProspering familyDistinguished elderHome comfort

15,6 % 4,0 % 1,5 % 4,4 % 5,7 %

B B1 B2 B3

Provincial comfortProfessional prideFriday cosinessGood old sing along

10,1 % 3,5 % 2,6 % 4,0 %

C C1 C2 C3 C4

13,0 %

2,5 % 0,9 % 4,8 % 4,9 %

Country life

Countryside estatesFarmersGreen fingers“Pair of hearts”

7,5 % 1,1 % 1,4 % 2,4 %

2,6 %

D D1

D2

D3

D4

The silver liningThe Gold coast

Well heeled

Affluent suburban family

Golden generation

E E1 E2

Swedish diversityMulticulturalFamily ties

4,7 % 2,6 % 2,0 %

G G1 G2

7,0 % 2,9 % 4,1 %

SeniorsThe good lifePension and tradition

H H1 H2

5,4 % 1,8 % 3,6 %

Youth on the moveStudent life

The first step

I I1 I2 I3 I4 I5

15,8 % 3,4 % 3,0 % 3,0 % 2,4 %

4,0 %

Big city livingCity pulseOn the way upCulturenautThe first rung of the ladderEveryday life

F F1 F2 F3 F4

6,0 %

1,1 % 1,8 % 1,9 % 1,2 %

Upscale city

City ChicLocation Location LocationYoung professionalCosmopolitan

J J1 J2 J3 J4

14,9 % 4,7 % 5,4 % 3,6 % 1,2 %

Small city livingHome-loverMiddle of the roadArt & craftsApartment owner

10

100m

100m



conzoom® level of discretion4 household clusters100m x 100m cell1:1 prospects

Geomatic’s data sources in NorwayBring DialogStatistics Norway (SSB)TNS GallupKR (property, cars, tax)etc.

Norway

11

11


Norway

A A1 A2 A3 A4A5

17,9 % 3,3 % 3,9 % 3,2 % 3,9 %

3,6 %

Affluent homeownersSuccessful livingProspering familiesDistinguished eldersResourceful and rationalEstablished and independent

B B1 B2 B3 B4B5

Comfy & cosinessFree and frankSafetyComfort and cosinessFamily HansenProfessional pride

11,7 % 2,0 % 2,9 % 3,1 % 2,5 %

1,2 %

C C1 C2 C3 C4C5

Country lifeFarm lifeCountry living“Pair of hearts” Green fingersRural comfort

12,3 % 1,9 % 3,4 % 3,8 % 1,6 %

1,6 %

E E1 E2 E3 E4E5

Rural NorwayModern rural living Family ties Traditional values Home improvement Everyday life

14,6 % 3,4 % 3,2 % 2,6 % 3,6 %

1,9 %

F F1 F2 F3

Upscale cityCity pulseCulture vultureAlways on the ‘go’

6,0 % 2,1 % 1,7 % 2,2 %

H H1 H2

Youth on the moveStudent lifeFirst move

4,2 % 1,5 % 2,8 %

I I1 I2 I3 I4

14,7 % 2,9 % 3,4 % 3,5 % 4,9 %

Urban diversitySocial media savvyTied to the cityPatchwork and knick-knackSide-by-side living

D D1 D2 D3

The silver liningThe gold coastHigh flying familiesGolden generation

7,8 % 2,9 % 1,9 % 3,0 %

SeniorsThe good life“The Norwegian”Welfare foundersNursing & care

10,8 % 2,7 % 1,6 % 1,6 % 4,9 %

G G1 G2 G3 G4

12

250m

250m



conzoom® level of discretion10 household clusters250m x 250m cell1:1 prospects

Geomatic’s data sources in FinlandPostiStatistics FinlandTNS GallupTrafficPublic Information Systemetc.

Finland

1313


Finland

A A1 A2 A3 A4

II1 I2 I3 I4I5

B B1 B2 B3

D D1 D2 D3

E

E1 E2

G

G1 G2

H H1 H2 C

C1 C2 C3C4

J J1 J2 J3J4

15,9 % 3,4 % 3,3 % 3,8 % 5,4 %

17,6 % 4,9 % 3,5 % 3,4 % 2,8 %

3,0 %

13,5 % 5,3 % 3,0 % 5,2 %

7,7 % 2,4 % 3,5 % 1,8 %

3,2 %

1,9 % 1,3 %

6,2 % 2,6 % 3,6 %

4,6 % 1,8 % 2,8 % 13,4 %

2,2 % 1,7 % 4,5 %

5,0 %

14,3 %

2,7 % 4,7 % 5,0 %

1,9 %

The affluent homeownerPicket fences Prospering familyDistinguished elderHome comfort

Big city living City pulse On the way upCulturenautThe first rung of the ladderEveryday life

Provincial comfortProfessional prideFriday cosinessGood old sing along

The silver liningThe Gold coastAffluent suburban familyGolden generation

Life in suburbsRentersRent and routines

3,6 %

1,8 % 1,8 %

F

F1 F2

Upscale cityCity chicYoung professionals

SeniorsThe good life Pension and tradition

Youth on the move Student life The first stepCountry life

Countryside estates Families in countrysideGreen fingersRural idyll

Small city livingHome-loverMiddle of the roadArt & craftsApartment owner

14

About Geomatic

Geomatic - center for geoinformaticsEstablished in 2002, Geomatic is a Nordic competence- and development center for geoin-formatics specialising in business intelligence, demographic analysis and segmentation.

Grounded in geoinformatics, we offer our customers the most intelligent way of applying the most relevant data. This data can be used for analysing, modelling and segmenting the population - as citizens, consumers and internal customer portfolios.

By bringing our society’s data into play, we enable our customers to better understand and thereby connect with people. Our value-added solutions provide overview, insight and operational access to knowledge.

In an innovative and often untraditional way Geomatic adds value to both the public and private sector by activating the big data of our society.

All our products, services and information can be accessed through cloud technology (web applications & web services).

conzoom® is powered by:

Geomatic a/s - NorwayT: +47 95 111 373E: [email protected]

www.geomatic.nowww.conzoom.no

Geomatic a/s - FinlandT: +358 (0)50 321 9058E: [email protected] www.conzoom.fi

Geomatic AB - SwedenSturegatan 46 , 114 36 StockholmT: +46(0)8 650 90 60E: [email protected]

www.geomatic.sewww.conzoom.se

HEAD OFFICEGeomatic a/s - DenmarkSankt Gertruds Stræde 10, 1129 København KT: +45 7020 5046E: [email protected]

www.geomatic.dkwww.conzoom.dk

conzoom nordic

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