Copyright © 2014 Oracle and/or its affiliates. All rights reserved.1

“Cooking Up Leads” Integrated Program

Campaign Elements

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.2

“Cooking Up Leads” Integrated Program – Description

Objective Segment Featured Offering Tactics Supporting Assets

Entertain and educate contacts on how Modern Marketing tactics and tools can help them better find, classify, nurture, and even revive leads. Customer examples used to illustrate.

To introduce and education audience on how the Eloqua Oracle Marketing Cloud can solve their key pains and needs.

NA and other English-speaking geos.

General Eloqua suite of products and solutions.

Oracle Marketing Cloud.

OUTBOUND: • Emails (2) May 29,

June 4• Formed Landing

Pages (2) • Download pages (2)SOCIAL:• Blogs on May 29 with

links to: o Themed Slideshareso Themed eBooks

• eBook 1: “The Demand Gen Pro’s Cookbook – Tasty Tips from Marketing’s Master Chefs” (co-written with LeadLizard)

• eBook 2: “Get those cold contacts warm again --The nine hottest ways to re-engage with inactive leads.”

• Slideshares based on the above

• Multi-touch, Multi-channel Cooking themed promotion • Thought Leadership/How To• Fun, enticing way to inform and engage

LAUNCH: May 29

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.3

“Cooking Up Leads” Integrated Program – SocialSOCIAL LANDING PAGES

Eloqua blog: http://app.marketing.eloqua.com/e/er?s=33&lid=16020Facebook: http://app.marketing.eloqua.com/e/er?s=33&lid=16021LinkedIn: http://app.marketing.eloqua.com/e/er?s=33&lid=16022Twitter: http://app.marketing.eloqua.com/e/er?s=33&lid=16023Google+: http://app.marketing.eloqua.com/e/er?s=33&lid=16024

TWEETS

Introducing the Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs http://elq.to/1wnHhhV via @Eloqua and @LeadLizard 

Must-see marketing success recipes from @ReadyTalk @ADP @Bizo @DocuSign @Lenovo @CroweHorwath_US @Deltek http://elq.to/1wnHhhV

 How many cooks are in your #demandgen kitchen? Check out these tips to serve up the recipes your prospects deserve! http://elq.to/1wnHhhV Looking for tasty tips from marketing's master chefs? @RTMike @JeanOlivieri @ahalle @meisenberg and more share tips! http://elq.to/1wnHhhV Looking for tasty tips from marketing's master chefs? See what's cooking with @kristinconnell @Im_Christine44 & more! http://elq.to/1wnHhhV 

BLOG POST http://blog.eloqua.com/demand-gen-pros-cookbook/

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.4

“Cooking Up Leads” Integrated Program – Email 1

RESPONSIVE EMAIL DESIGN:Standard Layout Shown

FEATURED ASSET: eBook on Demand Gen Best Practices – Customer Examples

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.5

“Cooking Up Leads” Integrated Program – Landing Page 1 & Download Page 1

LANDING PAGE & DOWNLOAD PAGE 1: RESPONSIVE LANDING AND DOWNLOAD PAGE DESIGN

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.6

“Cooking Up Leads” Integrated Program Part 2 – SocialSLIDESHARE

Eloqua Bloghttp://app.marketing.eloqua.com/e/er?s=33&lid=16243 Facebookhttp://app.marketing.eloqua.com/e/er?s=33&lid=16245 Linkedinhttp://app.marketing.eloqua.com/e/er?s=33&lid=16246 Twitterhttp://app.marketing.eloqua.com/e/er?s=33&lid=16247 Google+http://app.marketing.eloqua.com/e/er?s=33&lid=16248http://blog.eloqua.com/tips-to-re-engage-cold-leads/

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.7

“Cooking Up Leads” Integrated Program Part 2 – Email 2

RESPONSIVE EMAIL DESIGN:Standard Layout Shown

FEATURED ASSET:eBook on revitalizing cold leads

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.8

“Cooking Up Leads” Integrated Program Part 2 – Landing Page 2 & Download Page 2

RESPONSIVE LANDING AND DOWNLOAD PAGE DESIGN: Standard Layout Shown