cool drinks

i

UNDERSTANDING AND ANALYZING THE WORKING OF HUL SVS ndashAS POTENTIAL FOR PEPSICOrsquoS LRB

Report

By

ASHISH CHADHA (Roll No 8007)

Work Carried out at PEPSICO INDIA HOLDINGS PVT LIMITED LUCKNOW

Submitted in partial fulfillment of the requirement of Summer Internship Program

Under the Supervision

Of

Mr Rahul Srivastav Marketing Development Coordinator

PepsiCo india Holdings Pvt Ltd VIth FloorRaj Chambers

HazratganjLucknow

SDM Institute for Management Development Mysore Karnataka India

ii

CERTIFICATE

iii

EXECUTIVE SUMMARY

DISSERTATION TITLE UNDERSTANDING AND ANALYZING THE WORKING OF HUL SVS ndashAS POTENTIAL FOR PEPSICOrsquoS LRB SupervisorMrRahulSrivastava

NameofthestudentAshishChadha

RollNo8007

This report ldquoUnderstanding and analyzing the working of HUL SVS‐ aspotential for PepsiCorsquos LRBrdquo aims at providing insights about the high profile kiranastores how HUL categorized them and their business potential with respect ofstockingPepsiCorsquosLRB

Pepsi has a strong presence in almost all cool corners cafe parloursrestaurants eating joints prominent bakeries etc Therefore for developing newbusiness it was searching for options Since in a business environment most FMCGcompaniesareawareofhowtheirpeersarestrategizingtheSVSstoreconceptofHULwasstudiedCompanybelievedthat ifwecananalyzethestrengthofthehighprofileSVStheycanbeahugebusinessopportunity

My project dealt with Understanding and analyzing HUL‐SVS wherein Iidentified the fourmajor distributors of HUL in the city interviewed them trying togatherwhat apart frommonthly salesmade themcategorize anoutlet as SVSThesedistributorswerealsoastoreformysamplegatheringiethelistofallSVSoutletsinLucknowcityCombiningallthesefourdistributorsImadealistofSVSoutletswhichwasthetotalsamplesizeoftheproject

After going through the field research for the same in Lucknow a lot ofpointscameoutregardingHULanditssatisfactionlevelsIwasevenabletoconvinceanumber of outlets to stock PepsiCorsquos LRB and thus contributed to the companyrsquosbusinesstheofficialexecutionofwhichiscurrentlybeingcarriedout

Theprojectwhichwasablendof researchandbusinessdevelopmentwasquitealearningandsatisfyingexperience

SignatureofStudentSignatureoftheSupervisor

AshishChadha

MrRahulSrivastava

MarketingDevelopmentCoordinator(MDC)

PepsiCoIndiaHoldingsPvtLtdLucknow

iv

ACKNOWLEDGEMENTIwishtoexpressmysincereregardsanddeepsenseofgratitudetomyprojectguideMrRahulSrivastavaMarketingDevelopmentCoordinatorPepsiCoIndiaHoldingsPvtLtd Lucknow who has always been a great source of inspiration for his guidanceconstanthelpandencouragementthroughouttheinvestigationandpreparationoftheproject report I am thankful tomy faculty guideProf SridharChariwhohelped tocompletemyprojectsuccessfully

I would like to express my gratefulness and sincere thanks toMr Vikas TandonAccountDevelopmentCoodinatorPepsiColucknowforhishelpandextendedsupportatvariousstagesofthework

Withouthishelpandvaluablesuggestionsmyprojectwouldnothavebeenasuccess

Last but not the least I thank lsquoGod Almightyrsquo from whom flows all wisdom andknowledge

ASHISHCHADHA

v

LISTOFSYMBOLSABBREVIATIONS

SVSSuperValueStores

wrtwithreferenceto

SKUStockKeepingUnit

PVCPolyVinylChlorine

LRBLiquidRefreshmentBeverage

vi

LISTOFCHARTSDIAGRAMS

1 Photograph of Indra Nooyi 3

2 Marketing Mix 7

3 Product-Price table for Pepsi products 9

4 Purchasing soft drinks 27

5 Soft drink purchased more 27

6 Soft drink sold most 27

7 Ranks of non carbonated drinks 28

8Service as the most important criteria 29

9 Service satisfaction with companyrsquos salesman 29

10 Interaction with salesman 30

11 Frequency of salesmanrsquos visit 31

12 Satisfaction with HULrsquos quality 31

13 Replacement of damaged stock 32

14 Visit of CEADC 32

15 Providing enough accessories 33

16 Meeting with salesman creates a healthy environment 34

17 Product Availability at all times 34

18 Products in sufficient quantity 35

29 Enrollment in companyrsquos plans 36

20 Solving problems in short times 37

21 Changing Faulty accessories immediately 38

22 In totalservice match with expectations 38

23 Satisfaction with companyrsquos schemes and products 39

24 Rate HULrsquos service out of 10 40

25 SVS outlet details 51

vii

TABLEOFCONTENTS

ChNoTitlePageNo

i) Certificate ii

ii) Executive summary iii

iii) Acknowledgement iv

iv) List of symbolabbreviations v

v) List of chartdiagrams vi

vi) Table of contents vii

1 Introduction

Industry overview 1

Company Profile 3

Social Initiatives 4

Sales and Marketing 5

Marketing mix 7

SWOT analysis 12

Competition Profile 14

SVS as a HUL concept 16

2 Project proposal

Objectives of the study 17

Scope of the study 18

Limitation of the study 19

3 Problem Definition

Statement of the Problem 20

Source of error 21

viii

4 Research Methodology

Type of research design 22

Information needed 23

Scaling techniques 24

Sampling 25

Target population

Sampling frame

Sampling technique

Sample size

Survey amp Observation method 26

5 Data analysis

Finding and Observation 27

6 Recommendation 43

7 Conclusion 44

8 Annexures 45

9 References 58

1

CHAPTER 1 INTRODUCTION

INDUSTRY OVERVIEW

The soft drinks industry continued on its path to recovery from the low growth seen between

2005 and 2006 with higher volume growth in 2008 than that seen in 2007 The mature

sectors of bottled water fruitvegetable juice and carbonates saw a dynamic year with

companies refreshing their productsrsquo brand image and packaging to attract new consumers

Emerging product categories such as energy drinks and reconstituted 100 juice saw high

double-digit growth rates as companies increased their productsrsquo penetration in India Off-

trade volume growth was slightly higher than on-trade volume growth as convenient on-the-

go packaging company sponsored chillers in kiranas and attractive supermarket displays

fuelled off-trade sales across the market

With the industry back on the upward growth curve companies refreshed their brands by

introducing new and more premium packaging designs pack sizes and communication

campaigns In 2008 bottled water was especially dynamic with all the major national brands

following the cue of Bislerirsquos rebranding in late 2007 Carbonates and juice drinks were also

reinvigorated with new pack sizes that targeted on-the-go consumption by young adults

With ldquonaturally healthyrdquo becoming a key focus for consumers and manufacturers

fruitvegetable drinks companies focused their efforts on highlighting their productsrsquo fresh

fruit content and health attributes Companies put in motion plans to extend their product

portfolios to emerging categories such as 100 juice energy drinks and flavoured water

The multinationals Coca-Cola India and PepsiCo India Holdings saw their off-trade value

shares of soft drinks in India decline over the review period as other national and regional

players updated their brand portfolios and increased the penetration of their brands in India

Bottled water players such as Parle Bisleri and Dhariwal Industries were particularly

successful in expanding their consumer base through a concerted effort to increase their

manufacturing capacity and move to newer regions within India Dabur India and Parle Agro

benefited from their first mover advantage in being present in high-growth emerging product

categories such as 100 juice and other non-cola carbonates

With companies increasing their spend on below-the-line marketing activities the ubiquitous

kiranas were the beneficiaries of efforts such as branded glass door refrigerators regional

language banners and displays and the roll-out of on-the-go packaging for carbonates and

2

juice drinks Supermarkets which are still something of a novelty in many small cities

continued to attract a combination of regular grocery shoppers and young impulse buyers

Bundling and discount promotions for fruitvegetable juice and concentrates drove product

sampling in supermarkets Emerging categories such as energy drinks and RTD tea

received a boost from impulse buyers in supermarkets while attractive displays and

imported products in upmarket shopping centres introduced consumers to new products

such as sports drinks and flavoured water

With rising consumer affluence and companies tailoring their product designs and marketing

specifically to target the young adult population group the trend of robust double-digit

annual volume growth is expected to continue over the forecast period The foray of leading

national players into emerging categories such as energy drinks and 100 juice will help

sustain high growth rates in the future Competition from the unorganised sector is expected

to decline over the forecast period as the national players make a concerted effort to educate

consumers about the health benefits of packaged drinks and move into markets such as bulk

bottled water which are currently dominated by the unorganised sector

3

INTRODUCTION OF PEPSICO

ProfileofPepsiInternational

PepsiissituatedatSomarsNewYorkinUSAIndraKNooyiischairmanandCEOof

Pepsi

Calabbradham aNorthCarolinapharmacist concoctedPepsi‐cola

in the year 1890 as a cure to Dyespsia (indignation) In 1903

businessstrategyworkedampin1909hehadaNewYorkadvertising

agency PepsiCo Food amp Beverages International a full fledge co

earnsmorethenhalfofitsglobalrevenuesfromsnackfoodsampfast

foods PepsiCorsquos major Business includes Pepsi foods KFCPizza

HuttacobellampCaliforniapizzas whichisaworldleaderinrestaurantbusinessalso

PepsiCo gained entry to India in 1988 by creating a joint venture with the Punjab

government‐owned Punjab Agro Industrial Corporation (PAIC) and Voltas India

Limited PepsiCo is a world leader in convenient foods and beverages with 2006

revenues of more than $35 billion and 168000 employees PepsiCo brands are

availableinnearly200countriesandterritoriesandgeneratesalesattheretaillevelof

about$92billion

PepsiCo Mission To be the worlds premier consumer products

company focused on convenience foods and beveragesWe seek to produce healthy

financialrewardstoinvestorsasweprovideopportunitiesforgrowthandenrichment

to our employees our business partners and the communities inwhichwe operate

Andineverythingwedowestriveforhonestyfairnessandintegrity

4

SOCIAL INITIATIVES

Performance with Purpose articulates PepsiCo Indias belief that its businesses areintrinsically connected to the communitiesandworld that surrounds itPerformance

withPurposemeansdeliveringsuperiorfinancialperformanceatthesametimeaswe

improvetheworld

To deliver on this commitment PepsiCo India will build on the incredibly strong

foundationofachievementandscaleupitsinitiativeswhilefocusingonthefollowing4

criticalareasthathaveabusinesslinkandwherewebelievethatwecanhavethemost

impact

REPLENISHINGWATERPepsiCoIndiacontinuestoreplenishwaterandaims

toachievepositivewaterbalanceby2009whichmeansitiscommittedtosavingand

rechargingmorewaterthanitusesinitsbeverageplants

PARTNERSHIPWITHFARMERS

PepsiCoIndiarsquosAgri‐partnershipswithfarmershelpmorethan22000farmersacross

thecountryearnmore

WASTETOWEALTH

PepsiCoIndiacontinuestoconvertWastetoWealthtomakecitiescleanerThisaward

winning initiative has established Zero SolidWaste centres that benefit more than

200000communitymembersthroughoutthecountry

HEALTHYKIDS

PepsiCo India will stay committed to the health and well‐being of children It will

continue to provide children with a healthy and fun portfolio while simultaneously

tacklingthecaloriesoutrsquosideof theequationbyexpanding itsGetActiveprogramme

for kids especially for school going children PepsiCowill also launch and distribute

products directly aimed at addressing nutritional deficiencies andwill launch a pilot

program that directly delivers against the United Nationsrsquo Millennium Development

Goaltoeradicateextremepovertyandhungerby2015

5

SALES AND MARKETING DEPARTMENT Sales andmarketing department controls all the activities relating tomarketing and

salesAll theorderof supplyingdrinksare receivedby thisdepartment Itmaintains

theadequate supply to its agencies Sales forcehas thedirect linkwith customers It

collectsthemarketinginformationandtrytoacquaintwithhistohighermanagement

Thesalesforcescomprisesfollowingstaff

bull Managing Director

bull General Manager (Marketing)

bull Regional Manager

bull Area Manager

bull Territory Manager

bull Senior Sales Executive

bull Sales Executive

bull Management Trainees

Sales and Marketing Manager control the entire sales forces Sales supervisors perform the

following tasks

bull Sales supervisors find and cultivate new customers

bull Sales supervisors skillfully communicate information about the companyrsquos product

and Services

bull Sales supervisors know the art of salesmanship approaching presenting answering

objections and closing sales

bull Sales supervisors provide various services to the customers consulting of their

problems rendering technical assistance arranging financing and expending delivery

Sales supervisorrsquos carryout market research and intelligence work and fill in call

report

MERCHANDISING STRATEGIES ADOPTED BY PEPSI

Creating awareness about the product

Differentness in profit of Pepsi Products and Coca Cola

Discount in products

6

Provide Gravity Rack Air Hanger PVC Rack Combo Shot

Provide Visi Cooler and OYC Cooler

Provide Board ( Glow Signs Dealer Board)

Provide Shop Painting

Convincing the retailer to stock Pepsi products

Display Scheme for Products

Discount in Products

Coupon Scheme

Visi Cooler and OYC Cooler Scheme

Rack Scheme

Provide Free MT

Yearly Target Achievement Gift Scheme

Provide membership of PEPSI GOLD CLUB PROMRAM

Auditing of Pepsi Gold Club Program 2008

Audit the only those retailer who have got Pepsi Gold Club membership

1 Year Programme (February to June July to October)

Type of outlet (Eatery Grocery Convenience)

Main outlet motivational scheme

Check the condition of Pepsi Monopoly outlet

Visi size compared with Coca Cola(Pepsi Visi gt Coca Visi)

Check the purity of SKU of Pepsi Products

Check the Impurity (Exp - Real Juice Amul Products Treat and Parle Product

7

MARKETING MIX

PRODUCTS

The group manufactures and markets Carbonated and Non-Carbonated Soft Drinks and

Mineral Water under Pepsi brand The various flavors and sub-brands are Pepsi Pepsi My

Can Pepsi Diet Mirinda Orange Mirinda Lemon Mountain Dew 7UP Slice Mango

Slice Orange and Aquafina Tropicana Tropicana Twister

Brands available in 200ml

1 Pepsi

2 Mirinda Orange

3 Mountain Dew

4 7up

5 Tropicana Premium Gold

8


1 Slice

2 Tropicana Twister

3 Pepsi My Can

4 7 Up Can

Brandsavailablein300ml

1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

6 Soda

BrandAvailablein(330ml)

1 PepsiCan

2 MountainDewCan

3 7UPCan

4 MirindaCan

5 PepsiDietCan


1 TropicanaTwister


1 Slice

2 PepsiDiet

3 Aquafina

Brandavailablein(600ml)

1 Pepsi

9

2 Mirinda Orange

3 Mountain Dew

4 7up

Brand Available in (1Ltr)


2 Aquafina Water

Brand Available in (12 Ltr)

1 Slice

2 Tropicana Twister

Brand available in (2 Ltr)

1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

Priceoftheproduct

Product BottleinMT Price

200ml 24 168

200mlTropicanaPremiumTetra 30 397

200mlSliceTetraPack 24 216

300ml 24 215

250mlCan 24 330

330mlCan 24 580

350mlTwister 24 468

500mlAquafina 24 168

10

500mlSlice 24 498

600mlSoda 24 216

600mlPET 24 444

1LtrAquafina 12 104

1LtrTropicanaPremium 12 713

12LtrSlice 12 510

15LtrSoda 12 207

2LtrPET 9 414

PLACE

Decisionswithrespecttodistributionchannelfocusonmakingtheproductavailablein

adequatequantitiesatplaceswherecustomersarenormallyexpectedtoshopforthem

tosatisfytheirneeds

DirectDistribution

Delivery of post mix cylinders amp handling of key accounts the key accounts are

differentwholesalersrestaurentshotelslikePizzaHutKFCMetrowhichserveasthe

placeforkeysaleTheseareknownasnationalkeyaccountsandareveryimportantin

termsofcompetition

IndirectDistribution

Throughbasemarketdistributors

Throughoutstationdistributors

Before delivering the product some certain guiding principles are followed for the

assessmentofdistributorrsquoscapability

Applicantmusthave20or25vehiclesdependingonarea

Applicantmusthave20000casesofemptybottles

11

Applicantmustdeposit1000000assecurity

ThisisusuallydonethroughtakingoverkeyrevenueareasIfthedistributordoesnot

receiveitssalestargetitsdistributionistakenbackandanadditionofnewdistributor

isdone

PROMOTION

Promotionisakeyelementofmarketingprogramandisconcernedwitheffectivelyand

efficiently communicating thedecisions ofmarketing strategy to favorably influence

target customersrsquo perceptions to facilitate exchange between the marketer and the

customerthatmysatisfytheobjectiveofbothcustomerandcompany

Advertising

PepsiCohasadvertiseditsproductsthroughvariouswaysandmedia

Through TV we have seen various advertisements targeting the favorable

programslikesportsseriesandsomePepsishowslikerdquoPepsifykarogeerdquoorldquoPepsiMTV

wassuprdquoinpartnershipwithMTVtargetingyouthitsprimaryconsumer

AlsothroughvariousnewspaperadvertisementspostersMobilecontentmessagefrom

Pepsiiscommunicatedtoallthepeopleaboutitsproductsandoffers

12

SWOT ANALYSIS A SWOT Analysis is a strategic planning tool used to evaluate the Strengths Weaknesses

Opportunities and Threats involved in a project or in a business venture or in any other

situation requiring a decision It gives an overall evaluation of a companyrsquos external and

internal marketing environment

SWOT analysis for PepsiCo STRENGTH

bull Pepsi has a broader product line and

outstanding reputation

bull Merger of Quaker Oats produced

synergy across the board

bull Record revenues and increasing

market share

bull Lack of capital constraints

(availability of large free cash flow)

bull Great brands strong distribution

innovative capabilities

bull Number one maker of snacks such

as corn chips and potato chips

bull PepsiCo sells three products through

the same distribution channel

bull For example combining the

production capabilities of Pepsi

Gatorade and Tropicana is a big

opportunity to reduce costs improve

efficiency and smooth out the impact

of seasonal fluctuations in demand

for particular product

WEAKNESS

bull Pepsi hard to inspire vision and

direction for large global company

bull Not all PepsiCo products bear the

company name

bull PepsiCo is far away from leader

Coca-cola in the international market

- demand is highly elastic

OPPORTUNITY

bull Food division should expand

internationally

THREATS

bull FampB industry is mature

bull Pepsi is blamed for pesticide

13

bull Noncarbonated drinks are the

fastest-growing part of the industry

bull There are increasing trend toward

healthy foods

bull Focus on most important customer

trend - Convenience

residues in their products in one of

their most promising emerging

market eg in India

bull Over 50 percent of the companys

sales come from Frito-Lay this is a

threat if the market takes a downturn

bull PepsiCo now competes with

Cadbury Schweppes Coca-Cola

and Kraft foods (because of broader

product line) which are well-run and

financially sound competitors

bull -Size of company will demand a

varied marketing program Social

cultural economic political and

governmental constrains

14

COMPETITION PROFILE

Coca-Cola is a carbonated soft drink sold in stores restaurants and vending machines

worldwide The Coca-Cola Company claims that the beverage is sold in more than 200

countries It is produced by The Coca-Cola Company in Atlanta Georgia and is often

referred to simply as Coke or (in European and American countries) as cola pop or in some

parts of the US soda

Pepsi is often second to Coke in terms of sales but outsells Coca-Cola in some markets

Around the world some local brands do compete with Coke In India Coca-Cola ranked

third behind the leader Pepsi-Cola and local drink Thums Up However The Coca-Cola

Company purchased Thums Up in 1993As of 2004 Coca-Cola held a 609 market-share

in India Tropicola a domestic drink is served in Cuba instead of Coca-Cola due to a United

States embargo French brand Mecca Cola and British brand Qibla Cola popular in the

Middle East are competitors to Coca-Cola In Turkey Cola Turka is a major competitor to

Coca-Cola In Iran and also many countries of Middle East Zam Zam Cola and Parsi Cola

are major competitors to Coca-Cola In some parts of China Future cola is a competitor In

Slovenia the locally-produced Cockta is a major competitor to Coca-Cola as is the

inexpensive Mercator Cola which is sold only in the countrys biggest supermarket chain

Mercator In Israel RC Cola is an inexpensive competitor In Madagascar Classiko Cola

made by Tiko Group the largest manufacturing company in the country is a serious

competitor to Coca-Cola in many regions On the Portuguese island of Madeira Laranjada is

the top-selling soft drink In the UK Coca-Cola stated that Pepsi was not its main rival but

rather Robinsons drinks

On February 7 2005 the Coca-Cola Company announced that in the second quarter of 2005

they planned a launch of a Diet Coke product sweetened with the artificial sweetener

sucralose (Splenda) the same sweetener currently used in Pepsi One On March 21 2005

it announced another diet product Coca-Cola Zero sweetened partly with a blend of

aspartame and acesulfame potassium Recently Coca-Cola has begun to sell a new healthy

soda Diet Coke with vitamins B6 B12 Magnesium Niacin and Zinc marketed as Diet

Coke Plus

On July 5 2005 it was revealed that Coca-Cola would resume operations in Iraq for the first

15

time since the Arab League boycotted the company in 1968

In April 2007 in Canada the name Coca-Cola Classic was changed back to Coca-Cola

The word Classic was truncated because New Coke was no longer in production

eliminating the need to differentiate between the two The formula remained unchanged

In January 2009 Coca-Cola stopped printing the word Classic on the labels of 16-ounce

bottles sold in parts of the southeastern United States The change is part of a larger strategy

to rejuvenate the products image

16

SVS AS A HUL CONCEPT

According to HUL the `Super Value Store Programme exclusively targets mom-n-pop

stores by refashioning them to look like modern retail outlets Apart from buying shelf space

and in turn giving the retailer a discount on its products HUL also imparts retail training

and solutions to help shopkeepers add value to help them keep pace with changing timesor

dispensing its products

With the increasing number of modern retail outlets their bargaining power is also

increasing through demands of high discounts and freebies from FMCG majors Hence only

supplies to modern retailers shows negative on the companys balance sheet So by

refashioning kirana stores the company balances out its margin levels As for the kirana

stores there is growth in profits and a rectified ambience

The key to this unusual partnership between elephant and ant is common branding lower

prices higher discounts and special promotional offers that are exclusive to Super Value

Stores Under the deal worked out by HUL kirana stores that opt to rebrand themselves as

SVSs get an additional 3 commission on monthly sales Plus there are promotional offers

that are available nowhere else

Sample this Currently on offer is a free hair dryer worth Rs 175 for every Rs 200 worth of

HUL shampoos bought Only SVS distributors get this scheme Based on the response HUL

reckons that it can use such lures across a range of more than 500 different products in the

cosmetics fabric and personal wash and food segments HUL has also installed special

cabinets in SVS stores

17

Chapter- 2PROJECT PROPOSAL

OBJECTIVE OF THE STUDY

The objective of the present study was to identify the SVS(Super Value Stores) as

defined by Hindustan Lever Limited(HLL) for Lucknow Only around 15 of such

SVS outlets have Pepsi This list of outlets was traced through Mr Khan a distributer

of HUL in Lucknow

The primary objective was to visit these SVS stores study the distribution satisfaction

levels wrt HLL and also target them as Pepsirsquos customers There were some of the

secondary objectives of the present study There were as under

bull To develop the related psychometric test and questionnaires for measuring the

merchandising pattern of Pepsi company

bull To study the customers demand for products of company

bull To explore the preferential attitude of retailers towards the products of

company

bull To investigate the problems of retailers and customers with regard to products

of company

18

SCOPE OF THE STUDY

The scope of the study encompasses all the SVS retail outlets of HUL in Lucknow capital of

Uttar Pradesh There are 96 such retail outlets present in Lucknow The study focuses on the

analysis of service by HUL at these SVS retail outlets

It also focuses on the potential of the majority of these stores that do not currently stock

Pepsi as potential for Pepsirsquos future business development

19

LIMITATION OF THE STUDY

Time constraints As is expected during any study there was very less time to do a

comprehensive study for SVS retail outlets

Divisional boundary Area covered were mainly all the SVS stores in Lucknow

Information Asymmetry It wasnrsquot easy to get information from all the stores because of

various reasons The study includes only those stores from whom I was able to gat

information

Restricted generalization Study cannot be generalized beyond the city surveyed

20

CHAPTER 3PROBLEM SPECIFICATION

STATEMENT OF THE PROBLEM

The management decision problem is the problem confronting the decision maker

A marketing research problem is a problem that entails determining what information is

needed and how it can be obtained in the most feasible way

Management decision problem

Where can new businesscustomers for Pepsi come from

Marketing research problem

To determine the potential of the SVS stores in doing that for Pepsi simultaneously studying

and learning the mass popularity and satisfaction of HUL in these stores as a means to learn

for Pepsi

21

SOURCES OF ERROR

NON-RESPONSE ERROR arises when some of the respondents included in the sample

do not respond For example a respondent busy in dealing customers

RESPONSE ERROR arises when respondents give inaccurate answers or their answers are

misrecorded or misanalyzed

Population definition error Variation between the actual population relevant to the

problem and population as defined by the research For example using an old sampling

frame list for SVS stores

Respondent selection error Selecting the respondent other than those specified by the

sampling design For example selecting a non SVS retail outlet

Questioning error Error made in asking question For example while asking questions not

using the exact wording given in the questionnaire

Inability error Respondent inability to provide accurate answers For example respondent

inability due to fatigue and boredom

Unwillingness error Respondentrsquos unwillingness to provide accurate answers For

example a respondent intentionally misreports supervisorrsquos commitment in order to impress

the interviewer

22

Chapter- 3RESEARCH METHODOLOGY TYPE OF RESEARCH DESIGN

A research design is a framework for carrying out marketing research It specifies the details

of the procedures necessary for obtaining the information needed to structure and solve

marketing research problem

A descriptive research is a type of conclusive research that has as its major objective the

description of something

Cross-sectional design involves the collection of information from any given sample of

population elements only once

A descriptive research design has been followed in this marketing Research

Methods Secondary data Observational data Surveys

Design Single cross sectional design

23

INFORMATION NEEDED

Component 1

This component focuses on the information whether the respondent purchases soft drinks

and if so does he purchase Pepsi The third and fourth questions make us know which of the

drinks under Pepsi Umbrella sell the most

Component 2

This component focuses on various aspects related to HUL dealing with respondentrsquos

perception of its service and the dealerrsquos satisfaction levels measured on various parameters

inovving salesman and likewise

Component 3

This component is dedicated to measuring only the service intricacies of HUL as for these

storeowners service is single most important factor for satisfaction

Component 4

Overall rating of HULrsquos performance is gathered and points of its lagging and improvements

are also asked subjectively

Component 5

For retailers that do not have Pepsi this last section focuses more on verbal interaction so as

to identify the problems of retailers for the same This is also the part where the business

development carried out and the retailers are tried to convince to stock Pepsi

24

SCALING TECHNIQUES

A scaling is the generation of a continuum upon which measured objects are located The

scaling technique used in this marketing research can be grouped into comparative and

noncomparative scales

1 Comparative scales

a Rank order Respondents were asked to rank the objects present

b Itemized Category Scales Only one item is used to measure a construct

2 Noncomparative scales

a Likert scale Respondents were asked to show their response

on a five point scale

25

SAMPLING

Target population

The target population is the collection of element or objects that posses the information

sought by the researcher and about which references are to be made

The target population for the SVS outlets survey

Elements SVS retail outlets attendant

Sampling units Owners of these SVS stores

Extent Lucknow

Time April may 2009

Sampling frame

A sampling frame is a representation of the elements of the target population

The sampling frame for the SVS outlets survey List of SVS retail outlets present in

Lucknow from HUL distributor information of whom was gathered from a very popular

SVS store in Lucknow

Sampling technique

Simple random sample A probability sampling technique in which every element is selected

independently of every other element and the sample is drawn by a random procedure from a

sampling frame

The sampling technique used in this project simple random sampling

Sample size

Sample size refers to number of element included in the study

The sample size for the SVS outlets survey 96 outlets

Each outlet was segmented area wise and accordingly the areas were surveyed

26

SURVEY amp OBSERVATION METHOD

Observation method

A structured observation was done to measure records An observation form was made to

record the information The method used was an audit Data was collected by examining

performance and records

Advantage

1113088 Degree of structure is high

1113088 Ability to observe in natural setting

1113088 Observation bias is low

1113088 Analysis bias is low

Survey method

The survey method involves a structured questionnaire given to the respondents and

designed to elicit specific information In this project personal interview mode is used for

collecting information Personal interview were conducted at the SVS retail outlets The

respondents were intercepted while they were working at the retail outlet A questionnaire

was prepared for structured data collection

Advantage

1113088 Respondents are easily available

1113088 Meaningful information due to working environment

1113088 Response rate is high

1113088 Flexibility of data collection

1113088 Diversity of questions

27

CHAPTER 5DATA ANALYSIS

FINDING AND OBSERVATION

1 Purchasingsoftdrinks

Response

YES 66

NO 34

Thestatisticsshowthataround13rdoftherespondentspurchasesoftdrinks

2Softdrinkpurchasedmore

RESPONSE

PEPSI 28

COCACOLA 46

Thestatisticsrevealthatcocacoladefinitelyhasalargersalepercentagewithrespect

toPepsiwhichclearlylagsbehind

28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30

WhenwecomparethesoftdrinkssoldunderthebrandPepsithecoreofferingofthe

companyldquoPepsirdquo itselfhasthemostshare followedcloselybythenew rdquoMountain

Dewrdquo It seems that since thepackagingand tasteofMountainDewand7up isquite

similar the formermight be eating into latterrsquosmatterwhich is also evident by the

newlylaunchedcampaigntopromote7up

4 Rankofnoncarbonated

drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29

Sliceclearly leads thepackherewithmorethanhalf therespondentsvoting itas the

mostdemandedamongnoncarbonatedofferingsofPepsiTropicanaTwistermanages

abare15whereastheTropicanaNectaroccupiesthesecondspot

FOLLOWINGQUESTIONSPERTAINONLYTOHUL

5 ServiceasthemostimportantCriteria

RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1

Morethantwothirdsofrespondentsagreeandstronglyagreetothefactthatserviceis

themostimportantcriteriaforaFMCGmajorVeryfewrespondentswereundecidedof

thisfactthatonly7didnotbelievethesame

30

6 Servicesatisfactionwithcompanyrsquossalesman

RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3

The respondents aremostly satisfiedwith the salesmanhaving a strong

indicativeof43astrongpopulationworth23evenhasthehighestsatisfactionlevel

withthesalesman

7Interactionwithsalesman

RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31

A larger proportion of respondents have a fine or friendly interaction with the

salesman suggesting that theHUL salesman creates a healthy atmosphere at time of

visit

8Frequencyofsalesmanrsquosvisit

RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER

AtaroundmostSVSstoresthesalesmanvisitquitefrequentlywhichshowshowmuch

valuetheygivetoeachstoreandtheirsatisfaction

32

9SatisfactionwithHULproductsrsquoquality

RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER

Themajorchunkofrespondentsisalwayssatisfiedwiththeproductqualitydelivered

to themOnly2are satisfied rarelywhich showshowhigh HUL satisfaction levels

are

10Replacementofdamagedoutdatedstock

RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33

These statistics show that however HUL might be doing good on other facets the

changeandorremovalofdamagedoutdatedstockisstillaconcernwitharoundhalf

the respondents stating that its rarelyorneverchangedandonlyamere15of the

respondentsbeingfinewithcompanyrsquospoliciesonthisaspect

11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47

Thevisitofofficialsclearly isstill laggingwithmajorrespondentsansweringaNoor

SometimesThisindicateshowimportantthisfactisfortherespondentsandhowmuch

doesitgetneglected

34

12Dotheyprovideenoughaccessories

RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1

Agoodnumberaround70ofrespondentsseemtobesatisfiedwiththeaccessories

as opposed to a mere 4 who arenrsquot Around 28 respondents show satisfaction

levelbetweenthetwoextremes

FOLLOWINGQUESTIONCATERSTOONLYTHESERVICEASPECTOFHUL

35

131)Meetingwithsalesmancreatesahealthyenvironment

RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2

More thanhalf of the respondents agree to the facts thatmeeting the salespersonof

HUL creates a healthy environment conducive to business It is to be noted that

salesmanbehaviorcangoalongwayincreatinganorganizationalimpressionbeiton

thepositivesideorotherwise

36

132)ProductAvailabilityatalltimes

RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5

Regardingproductavailabilityaroundhalfoftherespondentsareneutralwhile

around a third of them agree and strongly agree to the same Very few

respondents show their dissatisfaction by disagreeing or strongly disagreeing

withtheproductavailabilityClearlymorerespondentsareonthesatisfiedside

which shows that HUL hasmanaged tomake sure its product is available all

times

37

133)Availabilityofproductsinsufficientquantity

RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6

More than a third of respondents believe that the HUL products are stocked in

sufficient quantities Around half of the respondents are neutral to agreeing or

disagreeingwhileamere16thofrespondentsdisagreewiththesameSinceHULhas

suchadiverseproductrange it isequallyhardtokeepall theproductsstockedatall

times

38

134)Enrollmentincompanyrsquosvariousplans

RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3

More thanhalf of the respondents agree and strongly agree to the fact that they are

enrolled in companyrsquosvariousplanswhile arounda thirdof themareneutral to this

statementVeryfewrespondents16showdissatisfactiononthisgroundThefigures

on thewhole suggest that themajor chunk is quite satisfiedwith the plans they are

enrolledintoeithermildlyorstrongly

39

135)Solvingprobleminshorttime

RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5

Very few respondents have taken the extreme opinions which suggest that a lot of

people around half have neutral opinion on the same Almost equal number of

respondents agree as well as disagree to the same which shows that this is not a

parameterthatHULcanboastaboutneithercanwesaythatitiscompletelyneglected

40

136)Changesfaultyaccessoriesimmediately

RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17

Around half the respondents agree strongly disagree with the fact that the faulty

products and accessories are changes immediately This clearly suggests a level of

dissatisfactionwrtthisattribute

41

137)Intotalservicematchwithexpectations

RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6

Less than20of the respondents show theirdissatisfactionwith the serviceofHUL

which suggests thatamajorpopulationof respondents lies inneutral satisfactionor

extreme satisfaction levels This clearly indicates that HUL has been able to provide

more than a descent service to the SVS outlets which seem to be mostly in the

satisfactoryzone

42

14)Satisfactionwithcompanyrsquosschemesofferedwithproducts

RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11

Almostanequalnumberofrespondentsseemtobesatisfiedwiththeschemesoffered

withproductsAlthoughagood11disagreewiththesamealmostathirdof

respondentsareneutralonthispointAroundathirdofpopulationisalsosatisfied

withthesamewhoagreeandstronglyagreetothispoint

43

15)RateHULrsquosserviceoutof10

RESPONSE

6 5

7 22

8 28

9 26

10 19

Aswecanseefromthetablemostrespondentsquantifiedtheirsatisfactionbygiving

agoodratingtoHULrsquosserviceTheopinionwasmostlydividedbetween78and9

whichshowsthatalargepopulationmorethan34thisverysatisfiedwiththeir

overallserviceAperfect10givenby19respondentsalsostrengthensthispoint

16Aspectswheretheservicelags

Mostrespondentswereoftheviewthatreplacingthedamagedoutdatedproductswas

amajorissuewhichoftencausedlossestoSVSownersOtherthanthatsince

44

theproductlineofHULissodiversifiedalaginavailabilityofallproductsallthetime

isunderstandable

Otherthanthattherespondentsfeelthattheoverallserviceisquitesatisfactoryand

praiseworthy

HULclearlydistinguishesitsservicefromanyotherFMCGandlivesuptoitsbrand

comfortably

17Improvementssought

SincemostoftherespondentsseemedsatisfiedwithHULonlythingtheywishedtobe

betterwasthereplacementpoliciesoftheFMCGwhichifcarriedoutinamoreretailer

friendlymanner would reapmore confidence and satisfaction for retailers with the

FMCGmajor

PepsiCo

RegardingPepsithereweremainlythreekindsofrespondents

1 ONESTHATARECURRENTLYSTOCKINGIT

Most customers expressed verbal dissatisfaction with the service of Pepsi

wrta)thetimelagbetweenorderanddelivery

b)thepolicyofrefrigerators

c)theirschemes

d)frequencyofsalesmanvisit

But they also agreed that it is a kindof product that sells automatically in

theirstoresandif theabovepointsaretakencareof theywouldberather

moreimpressedandsatisfiedwiththecompany

2 ONESTHATWEREPREVIOUSLYSTOCKINGIT

45

Due to all the factors listed above the respondents that were previously

stockingitdiscontinuedwiththesame

HerewecancompareandcontrasttheservicesandsatisfactionofHULand

PepsiCowhereinthecurrentprojectdrawsfootstepsforPepsitobefollowed

to let itself live up to its brand name and increase the confidence and

satisfactionamongtheretailers

3 ONESTHATAREREADYTOSTOCKIT

A lot of SVS stores visited are ready to stock Pepsi since they believe that

there is a lot of demand for it in their store and the product is something

whichsellsautomaticallyThisshowstheimagePepsistillhasamongthese

retailersandhowmuchtheytrustthebrand

4ONESTHATNEITHERSTOCKCURRENTLYHAVESTOCKEDBEFORENOR

WISHTOSTOCK

Thereweresomerespondentswhostatedthattheywereverysatisfiedwith

there grocerybusiness and felt that soft drinks is not something theywish to

takeupSomesuchretailerscitedlackofspacewhichwasalreadypreoccupied

by a lot of kirana bags carelessly kept all over the place Some retailers also

stated that since theywere keeping Cola Cola therewas hardly any need for

them to invest in Pepsi Herewe can see that Coca Cola already has the first

moveradvantagewhereinretailerswhocan invest inonesoftdrinkbrandare

consciouslytakencareofbyCocaCola

46

CHAPTER 6RECOMMENDATIONS

BasedonthestudyfollowingismylistofrecommendationsforPepsi

bull HUListhrivingonsuccessandtheparametersevaluatedcloselysuggest

thatPepsithoughithasagooddistributionnetworkofsalesstaffneeds

tostrengthenitinawaytominimizethetimeintervalbetweenplacingof

orderanditsarrivalwiththeretailer

This can be carried out by following an efficient order booking

systemascarriedoutbyCocaColawhichensuresfasterdeliveries

bull Pepsineedstoacknowledgethatitscompleteproductlinemustbemade

availableinmarketswheredemandishugeandplayersarelessAlackin

performance here has led themarket share of Coca Cola reach to such

greatheights

bull AregularvisitbythesalesmanaswellasofficialslikeCEorADCgoesa

longway inestablishinga rapportand identifying theproblems if any

thattheretailer is facingAstheysaythatldquoOutofSight isOutofMindrdquo

retainingadealerisdirectlyrelatedtothefactthathefeelsrecognizedby

theofficials

47

CHAPTER 7CONCLUSION

In this report an effort was made to analyze the effectiveness of SVS retail outlets in

Lucknow In this regard the major concern for the project was to understand the parameters

that HUL performs well in which can be an understanding for PepsiCo for the newer

business developments The study concluded that following aspects of service by HUL are

highly regarded by the retailers

bull Interaction with salesperson

bull Frequency of his visit

bull Quality of products

bull Visit of Area Sales Manager (ADC) Accounts Development Officer (ADC)

bull Providing accessories

bull Product Availability

bull Enrolling dealer in schemes

However

bull Replacement of outdated stock

bull Changing faulty accessories

bull Availability of products in sufficient quantity still remain to be problems currently

This study has intended to capture the mindset of SVS retail outlet owners by the way of

audit and survey The study has helped to uncover the fact that HULrsquos SVS store owners are

quite satisfied with the service and offerings of HUL and also helped to locate the factors of

its incredible performance

This insight will go a long way with the marketing department of PepsiCo and help them

employ it in context of their business The study also helped develop new business for

PepsiCo wherein around 15 stores agreed to stock Pepsi after convincing them with the

offerings

Some major recommendations which PepsiCo should take are

bull 1113088 Steps to improve the time management of stock

bull 1113088 Steps to enhance the service offered at these stores

bull 1113088 Increase the frequency of salespersons and CE ADC

bull 1113088 To keep their product line in order with the dealers

Overall the study was able to achieve the set objectives

48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor

Understanding and analyzing the working of HUL SVS ndashas potential for

PEPSICOrsquos LRB

(Questionnaireforretailers)

SupervisorRahul Srivastava(MDCPEPSICO Lucknow)

RespectedSir

ThequestionnaireisbeingsuppliedtoyouforldquoUnderstandingandanalyzing

theworkingofHULSVSndashaspotentialforPEPSICOrsquosLRBrdquo

Please read the questions and give your responses by the tick‐mark on one of the

alternativeYourresponseswouldbekeptconfidentialTheywillbeusedonlyforthe

researchpurpose

Q1Doyoupurchasethesoftdrinksforyourshop

[]Yes[]No

Q2Whichsoftdrinkyouwouldliketopurchasemoreinquantity

[]PepsiCo[]Coca‐Cola

Q3Rankthefollowingcarbonateddrinksaccordingtoyourpreference

[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49

Q4Rankthefollowingnon‐carbonateddrinksaccordingtoyour

preference

[]TropicanaNector

[]TropicanaTwister

[]Slice

ANSWERTHEFOLLOWINGQUESTIONSWITHRESPECTTOHindustan

UnileverLimited

Q5Doyoubelievethatserviceisthemostimportantcriteriaforratinga

FMCGbrand

[]StronglyAgree[]Agree[]NeitherAgreeNorDisagree

[]Disagree[]StronglyDisagree

Q6 Areyousatisfiedbyservicegivenbysalesman

[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never

Q7 Whattypeofinteractionyouhavingwithsalesman

Formal________Friendly

Q8 Whatisthefrequencyofsalesmanrsquosvisitatyourcounter

[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never

Q9Areyousatisfiedwithcompanyrsquosproductsandtheirquality

[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never

Q10Doessalesmaneasilychangeyourdamagedoroutdatedstock

[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never

Q11DoesthecompanyrsquosCEandADCvisityourcounterregularly

[] Yes

[]No

[]Sometimes

51

Q12DoesCompanyprovidesyouenoughaccessories(helpingtool)

[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never

Q13Pleaseindicatehowstronglyyouagreeordisagreewiththefollowing

statementaboutcompanyrsquosservice

1Meetingwithsalesmancreatesahealthyenvironment

[]Stronglyagree[]Agree[]Somewhatagree

[]Disagree[]Stronglydisagree

2Availabilityofalltypeofproductsatatime



3Availabilityofproductsinsufficientquantity

[]Stronglyagree[]Agree[]Somewhatagree[]

Disagree[]Stronglydisagree

4Enrolledyouincompanyrsquosvariousplans



5Solveyourprobleminveryshorttime

52



6Changecompanyrsquosfaultyaccessoriesimmediately



7Intotaldoestheserviceofcompanymatchyour

expectations

[]Always[]Mostly[]Sometimes[]Rarely[]Never

Q14Areyousatisfiedwiththeschemesgivenalongwithproducts


Q15HowwouldyourateHLLrsquosservice

1________10

Q16Wheredoyoufeelitslagging

Ans

Q17Doyouwantanyimprovementscompanyin

53

Time Management Service

SchemeInteraction

Howspecify

InterestinPepsi

54

SVS OUTLET DETAILS(LUCKNOW)

SNo

OUTLET NAME

Address1 Address2 Locality OWNER NAME PHONE NO

1 ARUN KIRANA SHOP NO 15

DANDAIYA BAZAR ALI GANJ ALI GANJ

NEAR HEVET POLYTECHNIC

GATE ARUN GUPTA 23311169415418207

2 ADARSH GENampBAKERS

SHOP NO 15220 INDIRA NAGAR INDIRA NAGAR NEAR HANUMAN

MANDIR ANKUR

AGARWAL 3259208

3 AGARWAL ENTERPRISES

SHOP NO E 1216 Block

RAJAJIPURAM RAJAJI PURAM Opp E Block Subzi Mandi

PAWAN KM AGARWAL 2417459

4 AGARWAL OIL

SHOP NO 43 A

MAIN MARKET NATKHERA ALAM BAGH Near Chandan

Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16

MAIN MARKET NATKHERA

ROAD ALAM BAGH Near Meat Market SURENDRA

SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39

E BLOCK MARKET RAJAJI PURAM Near Purana

Tempo Stand NALIN

AGARWAL 2416120

7 ANURASHAN STORE SHOP NO D3022

Old picnic spot road

Munshipullia INDIRA NAGAR SURIYA ENCLAVE ANNU 2358782945205155

8 APNA STORE

Shop No48 A

ADARSH NAGAR TEDIPULIA ALAM BAGH Near Tedhi Puliya Rajesh Kumar 24547542454785

9 ARORA

DEPARTMENTAL STORE

SHOP NO A1

SHOPPING COMPLEX VIVEK

KHAND-4 GOMTI NAGAR NEAR LDA

OFFICE DEEPAK ARORA

98394873740522-2396234

10 ASHIYANA SUPER MARKET

NA BANGLA BAZAR JAIL ROAD

BANGLA BAZAR Near State Bank UMAKANT

JAISWAL 9935813969

11 Ashok Provision Store

Shop No 361143

GURMANDI SADATGANJ SAHADATGANJ NEAR GURMANDI

ASHOK KUMAR GUPTA

2647852

12 BALDEV STORE Shop No S-64

GOLE MARKET MAHANAGAR MAHA NAGAR Near Post office BABLU 2379949 9935151063

13 Bansal Kitchen NA SitaPur Road Sitapur Road NEAR DALIGANJ

RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS

NAKKHAS Near JampK Bank NAJMUL HASAN 2240970

15 BILLEY PANSARI

Shop No 56530 Kha

SHINGAR NAGAR Kanpur

road ALAM BAGH Near Shringar

nagar Gate TILAK CHAND 40114812453678

16 BUDHIRAM STORE NA JANKIPURAM VISTAR Jankipuram NEAR 60 FITA

ROAD LALIT TIWARI 9335448989839355448

17 CHANDAN GEN STORE NA ALIGANJ

DADAIYA BAZAR ALI GANJ NEAR SHYAM

MISTHAN BHANDAR

RAJESH GUPTA 2331912

18 CHOUDHARY DEPARTMENTAL

Shop No C-16amp17

VIVEK KHAND 2 LDA MARKET GOMTI NAGAR NEAR PANI KI

TANKI SANJAY

CHOUDHARY 0522-2391666

9415014178

19 CHOURASIA TRADERS

Shop No 3117 VIVEK KHAND GOMTI NAGAR NEAR NEEL

KANTH SWEET MANSHA RAM CHOURASIA 2395772

20 CLASSIC GENERAL STORE

Shop No 185

NEW NAKKAS MARKET NAKKHAS CHAWAL Wali

GALI S U AHAMED 9935032650

21 DAILY NEED

Shop No GF 12

KHAJANA MARKET

ASHIYANA ASHIYANA Near Bangla Bazar

road SS ARORA 2423061

22 DASHMESH PRO STORE

Shop No LGF 36

JEET PLAZA RAM RAM BANK

CHOURAHA ALI GANJ

NEAR RAM-RAM BANK

CHOURAHA LAKHAVINDRA

SINGH 2763534

23 DEVI DASS OM PRAKASH

NA KHUN KHUN JI ROAD CHOWK CHOWK Near SBI Bank PREM KUMAR 2255474

24 DINESH GENERAL STORE

na SEC I ASHIYANA LDA COLONY NEAR ASHIYANA CHOURAHA

DINESH KUMAR 9984205091

25 GANESH GEN STORE Shop No 8 ARIF CHAMBER

SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215

26 GINNI PRO STORE shop noS-1K-2

NAVEEN MARKET MUNSI

PULIA CHAURAHA

INDIRA NAGAR MUNSI PULIA CHAURAHA

RAJESH AGARWAL 0522-2358290

27 GIRISH GEN STORE SHOP NO-A-238amp37

JANTA MARKET VINAY KHAND 2 GOMTI NAGAR OPP JANTA

MARKET GIRISH KUMAR 94157648589450463927

28 Gomti Prasad

NA Anwar Villa

Building Tulsi Das Marg

TOORIYA GANJ Near Machli Mandi AMIT KUMAR 2240548

29 GOOD BAKERY SHOP NO S40 NISHAT GANJ NISHAT GANJ

NEAR NISHAT GANJ TEMPO

STAND NIKHIL KUMAR 9415086970

30 GUPTA GEN STORE Shop No C 12

VIVEK KHAND 2 LDA MARKET GOMTI NAGAR Near Neel Kanth

Sweets RAJESH GUPTA 2394710

56

31 GURUNANAK BAKERS

SHOP NO MDS 31

SECTOR G LDA Colony LDA COLONY Sector D

Chouraha KUMUD BHATIA 2424872

32 In amp Out Store NA FAIZABAD ROAD RAVINDER PLLI INDIRA NAGAR NEAR NEEL GIRI

COMPLEX NA 9305572902

33 JAI VIJAY TRADING CO

Shop No 151 DALIGANJ DALI GANJ Near Husain Ganj

Police Chowki SANJEEV

GUPTA 2741708 9415549561

34 JAISWAL PROVISION STORE

SHOP NO-439147

BALAGANJ CHOURAHA

HARDOI ROAD BALA GANJ Near Balaganj

Police Chowki ANOOP

JAISWAL 9450359365

35 KAILASH PROamp gen

STORELaxmi Traders

Shop No W 12

SEC A MAHANAGAR MAHA NAGAR NEAR FATIMA

HOSPITAL MAHESH KUMAR MITTAL

2325790 9838587900

36 KASTOORI DI HATTI

NA SABJI MANDI AMINABAD AMINA BAD

Near Ameena Badh Police

Chowki

RAMESH CHANDRA

PAHWA 2683057

37 KHALSA PROVISION STORE

Shop No 138 T K ROAD ALAM BAGH NEAR LANGRA

FAATAQ RANVIR SINGH 9839534691 9450354785

38 KHUSHI TRADING COMPANY

NA WATER WORKS RD AISHBAGH NR SWARUP

COLD STORAGE VIRENDRA AGRAWAL 24017870

39 KUNDAN KIRANA STORE

NA Subzi Mandi AMINABAD

ROAD AMINA BAD AMINABAD

THANA RAJESH PAHWA 2628924

40 KWALITY KING

NA JAIL ROAD BANGLA BAZAR

BANGLA BAZAR

NEAR DENA BANK BANGLA

BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS

SHOP NO C-2009 RAJAJIPURAM RAJAJI PURAM Near Meena

Bakery RAJ KUMAR 2413312 9335267852

42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR

NEAR MANAS NAGAR SUB

POST OFFICE AJAY KUMAR 94510626272456295

43 MANOHAR G STORE

NA KHALA BAZAR TOORIYA GANJ NEAR BHADEWA EXCHANGE

ASHOK KUMAR 2260333

44 MANOKAMNA GEN STORE

Shop No 9159 INDIRA NAGAR INDIRA NAGAR

NEAR CENTRAL ACADEMY SCHOOL

DINESH KUMAR

0522-23443029936244870

45 MATHURA PRASAD NA GALLA MANDI NARHI NARHI Galla Mandi RAM AUTAR

AGARWAL 3291840

46 MOVE N PICK SHOP NO 36 L

PRAGATI BAZAR KAPOORTHALA ALI GANJ NEAR SAHARA

OFFICE ANANDEEP 2323632

47 MUKESH

DEPARTMENTAL732-D-D

NA PURAN NAGAR KANPUR ROAD ALAM BAGH Puran Nagar

Chouraha SANJAY 2454589

57

48 NASIR GEN STORE Shop No S23

NEW AZAD MARKET HAL INDIRA NAGAR Near Lekhraj

Dollar BASIR 9415764950

49 NATH PROVISION STORE

Shop No 45

T K ROAD ALAM BAGH

CHOWRAHA ALAM BAGH Near Shivam

resturant DEEPAK MEHTA 2456347 9450653319

50 NAVEEN ENTERPRISES

SHOP NO E 1399 RAJAJIPURAM RAJAJI PURAM Near SKD Plaza NAVEEN

AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175

SECTOR 3 VIKAS NAGAR VIKAS NAGAR Near PNB bank VIPIN

AGARWAL 27685129415790844

52 NAVEEN GENERAL STORE

Shop No 32546

SHANDHI TOLA CHOWK CHOWK Near Kaliji Mandir SUNIL

AGARWAL 9839149061

53 NEHA PRO STORE SHOP NO2 SEC 14 2

SAGAR DEEP COMPLEX

MUNSHIPULLAI INDIRA NAGAR SAGAR DEEP

COMPLEX VINAY KUMAR

GUPTA 9336162972

54 New SHRI ASHUDA RAM

Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA

ALAM BAGH NEAR ALAMBAGH CHOURAHA

GYAN CHANDRA 2450295 9335261379

55 NEW MAMTA GEN STORE

Shop No 652

TERI PULIYA KURSI ROAD II ALI GANJ NEAR SABJI

MANDI ANURAG KAPOOR 23630149450465466

56 OM PRAKASH amp BROTHERS

Shop No 43992 PADMA BHAWAN THAKURGANJ Near Ghas mandi

Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516

RAI BARELI ROAD UTERATIA TELIBAGH NEAR OVER

BRIDGE PANKAJ GUPTA 9935391713

58 PAWAN KUMAR

NA NATKHERA MARKET ALAM BAGH NEAR ALAMBAGH

CHOURAHA PAWAN KUMAR 9450639312

59 PREM PROVISION STORE

SHOP NO-30

HEEVET ROAD HUSSAINGANJ HUSSAINGANJ NEAR MERA MAN

HOTAL PREM NARAIN

GUPTA 99351514152002125

60 PROVISION HOUSE SHOP NO-9 VISHAL KHAND 1 GOMTI NAGAR NEAR CMS GOMTI

NAGAR SANTOSH 0522-2301845

61 RAHUL PROVISION STORE

Shop No 565 KANPUR ROAD ALAM BAGH Sringar

NagarALAMBAGH RAHUL 2460617

62 RAJU GEN STORE Shop No S15

NEW AJAD MARKET INDIRA NAGAR Near Lekhraj

Dollar RAJU 23408239936423900

63 RAKESH KIRANA STORE DIVVAM

STORE SHOP NO 3 DANDAIYA

BAZAR ALI GANJ Dandaiya Subzi Mandi

RAKESH KUMAR GUPTA

2322268

64 RAM ANNPURNA STORE NA SECTOR 3 VIKAS

NAGAR VIKAS NAGAR NEAR RLB SCHOOL

RAM BABU GUPTA 27694669415463824

58

65 RASTOGI PROVISION STORE

SHOP NO 42

MANI MONTA MARKET PGI Telibagh PGI MARKET

INDRESH KUMAR

RASTOGI 26684469935149491

66 S L DEPARTMENTAL STORE

SHOP NO 3195 VIVEK KHAND 4 GOMTI NAGAR Near LDA Office RAMA

SHANKAR 0522-2304184

9984797649

67 S STORE Shop No C 26 Alka Puri ALI GANJ Near Anchali

Vigyan Kendra NARENDRA

SINGHAL 2327249 9335911933

68 SS TRADERS

NA OPPNEELKANTH HOSPITAL BALA GANJ NEAR LAL

MASZID UMESH KUMAR 94151054329235811570

69 Sanjeev Provision Store

Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX

RAJAJI PURAM SAPNA COLONY SANEEV AGARWAL 2412519

70 SANTOSH GEN STORE

Shop No 532 K7 ALIGANJ BAZAR Kursi Road NEAR NEERA

NAURSING HOME SANTOSH

GUPTA 23243649415465556

71 SARJU PARSAD ASHOK KUMAR

Shop No 215307

RANIGANJ DUGANWA RANIGANJ NEAR MOHAN

TOWER ALOK SAHU 2690428

72 SATGURU GENRAL STORE

SHOP NO-439114

THAKURGANJ HARDOI ROAD THAKURGANJ Near Thakurganj

Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE

Shop No 13 T K ROAD ALAM BAGH

NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512

74 Seth Provision Store

Shop No 3817 B BLOCK RAJAJI PURAM Near Naale Ki

Puliya MANOJ SETH 2662669

75 SHAKTI GENERAL STORE

NA MALVIYA NAGAR CHOURAHA AISHBAGH Near Atta Mill

Road NEERAJ KUMAR 22415019838581175

76 SHANKAR LAL MURLIDHAR

Shop No 551 JHA KANPUR ROAD ALAM BAGH NEAR ALAMBAGH

CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE

BHOOTNATH INDIRA NAGAR NEAR BATA

SHOWROOM A K SHARMA 0522-2354482

78 SHARMA PROVISIONS STORE

Shop No 5 RAM BHAROSE MKT TELIBAGH

RBL ROAD Telibagh RAM BHAROSE

SCHOOL BABLU

SHARMA 2440661

79 SHIV STORE SHOP NO 50833

RBL ROAD ARYA KANNYA

PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA

OM PRAKASH AGARWAL 9336136737

80 SHIVAM ENTERPRISES

Shop No 12501 Munshi puliya INDIRA NAGAR


AKHILESH KUMAR SINGH 4006210 9415108468

81 SHIVAM GEN STORE Shop No 1521

C BLOCK GANESH MARKET

INDIRA NAGAR Near Hanuman Mandir

JOGINDAR SINGH 0522-2357443

59

82 SHIVAM PROVISION740-D-D

SHOP NO 38

T K ROAD ALAMBAGH ALAM BAGH Near Shivam

resturant KRISHAN CHAND 3020882

83 SHREE KESHAV STORE

SHOP NO 506

LEKHRAJ DOLLER INDIRA NAGAR Near HAL Subzi

Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA

PROVISION STORE751-D-D

NA RAI BARELI ROADTELIBAGH Telibagh Near Telibagh

Nehar NIRMAL

AGARWAL 2440313

85 SHRI RAM PROVSION STORE

Shop No 59516

D BLOCK MARKET RAJAJI PURAM Near PNB bank SRI RAM

(GOPAL) 2415813 9936624844

86 SHRI SHYAM BAKERY ampKIRANA

SHOP NO-LG-1 SHRI PLAZA VIKAS NAGAR Lohia Nagar

CHOURAHA RAJEEV

AGARWAL 2739252 9889067486

87 SHRI SHYAM GENERAL STORE

SHOP NO E950 E BLOCK RAJAJI PURAM NEAR E BLOCK

SABZI MANDI SHRI SHYAM 0522-2411332

88 SINGH GEN STORE SHOP NO 1

AMARPALI MARKET INDIRA NAGAR Near Jain Mandir SUNNY 9838563195

89 SINGHAL STORE NA SiNghal Plaza Chandganj ALI GANJ Near Railway

Crossing VIRENDRA SINGHAL 2324436 9335906830

90 SINGHAL STORE

Shop No 1129 GARBARJHALA AMINA BAD AMINABAD

THANA Deepak Agarawl 9415792462

91 SRI KRISHNA STORE

Shop No 529

KHA113 SRI RAM DARBAR

COMPLEX

PICKNIC SPOT ROAD KHURRAM

NAGAR KHURRAM

NAGAR NEAR GANDHI

ASHRAM MANISH NAGPAL 6522719

92 SRI RAGAV STORE SHOP NO S-40 GOEL MARKET MAHA NAGAR MAHANAGAR

NEAR RITZ MPAGARWAL 65381239935385856

93 THOK VYAPAR Shop No 12660

SEC 12 MUNSIPULIA INDIRA NAGAR NEAR JAMA

MASJID GOPAL

AGARWAL 2358408 9415761485

94 VAIBHAV DEPARTMENTAL

Shop No 4408 VIVEK KHAND 4 GOMTI NAGAR

NEAR VIVEK KHAND 4 LDA

OFFICE RAJESH GUPTA 94511443654002521

95 VENUS STORE

NA Nakhas NAKKHAS AKABARI GATE GUDDU 2267571 9839017400

96 VIJAY Gen STORE

Shop No 116

MILL ROAD MAVAIYA MAVAIYA Near Mavaiya

Chouraha VIJAY KUMAR 24534632452266

60

CHAPTER 9 REFERENCES

Books referred

Aaker Kumar and Day (2006) Marketing Research Wiley India

Edition 7th edition

Kotler and Keller Marketing Management (2005) Prentice Hall India

12th edition

Naresh K Malhotra (2005) Marketing Research Eastern Economy

Edition 4th edition

Websites referred

httpwwwpepsicoin

httpwwwthetribunecom

httpwwwdnanetworkscom

httpwwwhindubusinessline

httpwwwwikipediacom

61

ii

CERTIFICATE

iii

EXECUTIVE SUMMARY



RollNo8007







AshishChadha

MrRahulSrivastava



iv





ASHISHCHADHA

v


SVSSuperValueStores

wrtwithreferenceto

SKUStockKeepingUnit



vi



2 Marketing Mix 7
























vii

TABLEOFCONTENTS

ChNoTitlePageNo

i) Certificate ii






1 Introduction

Industry overview 1

Company Profile 3



Marketing mix 7

SWOT analysis 12



2 Project proposal






Source of error 21

viii





Sampling 25

Target population

Sampling frame

Sampling technique

Sample size


5 Data analysis


6 Recommendation 43

7 Conclusion 44

8 Annexures 45

9 References 58

1


INDUSTRY OVERVIEW






























2
















3




Pepsi













about$92billion






4

SOCIAL INITIATIVES



improvetheworld




impact






thecountryearnmore

WASTETOWEALTH




HEALTHYKIDS








5









bull Area Manager






following tasks



and Services






report





6








Coupon Scheme


Rack Scheme

Provide Free MT












7

MARKETING MIX

PRODUCTS






1 Pepsi

2 Mirinda Orange

3 Mountain Dew

4 7up


8


1 Slice

2 Tropicana Twister

3 Pepsi My Can

4 7 Up Can


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

6 Soda


1 PepsiCan

2 MountainDewCan

3 7UPCan

4 MirindaCan

5 PepsiDietCan


1 TropicanaTwister


1 Slice

2 PepsiDiet

3 Aquafina


1 Pepsi

9

2 Mirinda Orange

3 Mountain Dew

4 7up



2 Aquafina Water


1 Slice

2 Tropicana Twister


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

Priceoftheproduct


200ml 24 168



300ml 24 215

250mlCan 24 330

330mlCan 24 580

350mlTwister 24 468


10

500mlSlice 24 498

600mlSoda 24 216

600mlPET 24 444

1LtrAquafina 12 104


12LtrSlice 12 510

15LtrSoda 12 207

2LtrPET 9 414

PLACE



tosatisfytheirneeds

DirectDistribution




termsofcompetition








11




isdone

PROMOTION





Advertising







12











market share
















WEAKNESS




company name




OPPORTUNITY


internationally

THREATS



13




healthy foods


trend - Convenience



market eg in India













14

COMPETITION PROFILE




























Coke Plus


15








16






















17






of HUL in Lucknow








company


of company

18

SCOPE OF THE STUDY






19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

iii

EXECUTIVE SUMMARY



RollNo8007







AshishChadha

MrRahulSrivastava



iv





ASHISHCHADHA

v


SVSSuperValueStores

wrtwithreferenceto

SKUStockKeepingUnit



vi



2 Marketing Mix 7
























vii

TABLEOFCONTENTS

ChNoTitlePageNo

i) Certificate ii






1 Introduction

Industry overview 1

Company Profile 3



Marketing mix 7

SWOT analysis 12



2 Project proposal






Source of error 21

viii





Sampling 25

Target population

Sampling frame

Sampling technique

Sample size


5 Data analysis


6 Recommendation 43

7 Conclusion 44

8 Annexures 45

9 References 58

1


INDUSTRY OVERVIEW






























2
















3




Pepsi













about$92billion






4

SOCIAL INITIATIVES



improvetheworld




impact






thecountryearnmore

WASTETOWEALTH




HEALTHYKIDS








5









bull Area Manager






following tasks



and Services






report





6








Coupon Scheme


Rack Scheme

Provide Free MT












7

MARKETING MIX

PRODUCTS






1 Pepsi

2 Mirinda Orange

3 Mountain Dew

4 7up


8


1 Slice

2 Tropicana Twister

3 Pepsi My Can

4 7 Up Can


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

6 Soda


1 PepsiCan

2 MountainDewCan

3 7UPCan

4 MirindaCan

5 PepsiDietCan


1 TropicanaTwister


1 Slice

2 PepsiDiet

3 Aquafina


1 Pepsi

9

2 Mirinda Orange

3 Mountain Dew

4 7up



2 Aquafina Water


1 Slice

2 Tropicana Twister


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

Priceoftheproduct


200ml 24 168



300ml 24 215

250mlCan 24 330

330mlCan 24 580

350mlTwister 24 468


10

500mlSlice 24 498

600mlSoda 24 216

600mlPET 24 444

1LtrAquafina 12 104


12LtrSlice 12 510

15LtrSoda 12 207

2LtrPET 9 414

PLACE



tosatisfytheirneeds

DirectDistribution




termsofcompetition








11




isdone

PROMOTION





Advertising







12











market share
















WEAKNESS




company name




OPPORTUNITY


internationally

THREATS



13




healthy foods


trend - Convenience



market eg in India













14

COMPETITION PROFILE




























Coke Plus


15








16






















17






of HUL in Lucknow








company


of company

18

SCOPE OF THE STUDY






19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

iv





ASHISHCHADHA

v


SVSSuperValueStores

wrtwithreferenceto

SKUStockKeepingUnit



vi



2 Marketing Mix 7
























vii

TABLEOFCONTENTS

ChNoTitlePageNo

i) Certificate ii






1 Introduction

Industry overview 1

Company Profile 3



Marketing mix 7

SWOT analysis 12



2 Project proposal






Source of error 21

viii





Sampling 25

Target population

Sampling frame

Sampling technique

Sample size


5 Data analysis


6 Recommendation 43

7 Conclusion 44

8 Annexures 45

9 References 58

1


INDUSTRY OVERVIEW






























2
















3




Pepsi













about$92billion






4

SOCIAL INITIATIVES



improvetheworld




impact






thecountryearnmore

WASTETOWEALTH




HEALTHYKIDS








5









bull Area Manager






following tasks



and Services






report





6








Coupon Scheme


Rack Scheme

Provide Free MT












7

MARKETING MIX

PRODUCTS






1 Pepsi

2 Mirinda Orange

3 Mountain Dew

4 7up


8


1 Slice

2 Tropicana Twister

3 Pepsi My Can

4 7 Up Can


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

6 Soda


1 PepsiCan

2 MountainDewCan

3 7UPCan

4 MirindaCan

5 PepsiDietCan


1 TropicanaTwister


1 Slice

2 PepsiDiet

3 Aquafina


1 Pepsi

9

2 Mirinda Orange

3 Mountain Dew

4 7up



2 Aquafina Water


1 Slice

2 Tropicana Twister


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

Priceoftheproduct


200ml 24 168



300ml 24 215

250mlCan 24 330

330mlCan 24 580

350mlTwister 24 468


10

500mlSlice 24 498

600mlSoda 24 216

600mlPET 24 444

1LtrAquafina 12 104


12LtrSlice 12 510

15LtrSoda 12 207

2LtrPET 9 414

PLACE



tosatisfytheirneeds

DirectDistribution




termsofcompetition








11




isdone

PROMOTION





Advertising







12











market share
















WEAKNESS




company name




OPPORTUNITY


internationally

THREATS



13




healthy foods


trend - Convenience



market eg in India













14

COMPETITION PROFILE




























Coke Plus


15








16






















17






of HUL in Lucknow








company


of company

18

SCOPE OF THE STUDY






19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

v


SVSSuperValueStores

wrtwithreferenceto

SKUStockKeepingUnit



vi



2 Marketing Mix 7
























vii

TABLEOFCONTENTS

ChNoTitlePageNo

i) Certificate ii






1 Introduction

Industry overview 1

Company Profile 3



Marketing mix 7

SWOT analysis 12



2 Project proposal






Source of error 21

viii





Sampling 25

Target population

Sampling frame

Sampling technique

Sample size


5 Data analysis


6 Recommendation 43

7 Conclusion 44

8 Annexures 45

9 References 58

1


INDUSTRY OVERVIEW






























2
















3




Pepsi













about$92billion






4

SOCIAL INITIATIVES



improvetheworld




impact






thecountryearnmore

WASTETOWEALTH




HEALTHYKIDS








5









bull Area Manager






following tasks



and Services






report





6








Coupon Scheme


Rack Scheme

Provide Free MT












7

MARKETING MIX

PRODUCTS






1 Pepsi

2 Mirinda Orange

3 Mountain Dew

4 7up


8


1 Slice

2 Tropicana Twister

3 Pepsi My Can

4 7 Up Can


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

6 Soda


1 PepsiCan

2 MountainDewCan

3 7UPCan

4 MirindaCan

5 PepsiDietCan


1 TropicanaTwister


1 Slice

2 PepsiDiet

3 Aquafina


1 Pepsi

9

2 Mirinda Orange

3 Mountain Dew

4 7up



2 Aquafina Water


1 Slice

2 Tropicana Twister


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

Priceoftheproduct


200ml 24 168



300ml 24 215

250mlCan 24 330

330mlCan 24 580

350mlTwister 24 468


10

500mlSlice 24 498

600mlSoda 24 216

600mlPET 24 444

1LtrAquafina 12 104


12LtrSlice 12 510

15LtrSoda 12 207

2LtrPET 9 414

PLACE



tosatisfytheirneeds

DirectDistribution




termsofcompetition








11




isdone

PROMOTION





Advertising







12











market share
















WEAKNESS




company name




OPPORTUNITY


internationally

THREATS



13




healthy foods


trend - Convenience



market eg in India













14

COMPETITION PROFILE




























Coke Plus


15








16






















17






of HUL in Lucknow








company


of company

18

SCOPE OF THE STUDY






19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

vi



2 Marketing Mix 7
























vii

TABLEOFCONTENTS

ChNoTitlePageNo

i) Certificate ii






1 Introduction

Industry overview 1

Company Profile 3



Marketing mix 7

SWOT analysis 12



2 Project proposal






Source of error 21

viii





Sampling 25

Target population

Sampling frame

Sampling technique

Sample size


5 Data analysis


6 Recommendation 43

7 Conclusion 44

8 Annexures 45

9 References 58

1


INDUSTRY OVERVIEW






























2
















3




Pepsi













about$92billion






4

SOCIAL INITIATIVES



improvetheworld




impact






thecountryearnmore

WASTETOWEALTH




HEALTHYKIDS








5









bull Area Manager






following tasks



and Services






report





6








Coupon Scheme


Rack Scheme

Provide Free MT












7

MARKETING MIX

PRODUCTS






1 Pepsi

2 Mirinda Orange

3 Mountain Dew

4 7up


8


1 Slice

2 Tropicana Twister

3 Pepsi My Can

4 7 Up Can


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

6 Soda


1 PepsiCan

2 MountainDewCan

3 7UPCan

4 MirindaCan

5 PepsiDietCan


1 TropicanaTwister


1 Slice

2 PepsiDiet

3 Aquafina


1 Pepsi

9

2 Mirinda Orange

3 Mountain Dew

4 7up



2 Aquafina Water


1 Slice

2 Tropicana Twister


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

Priceoftheproduct


200ml 24 168



300ml 24 215

250mlCan 24 330

330mlCan 24 580

350mlTwister 24 468


10

500mlSlice 24 498

600mlSoda 24 216

600mlPET 24 444

1LtrAquafina 12 104


12LtrSlice 12 510

15LtrSoda 12 207

2LtrPET 9 414

PLACE



tosatisfytheirneeds

DirectDistribution




termsofcompetition








11




isdone

PROMOTION





Advertising







12











market share
















WEAKNESS




company name




OPPORTUNITY


internationally

THREATS



13




healthy foods


trend - Convenience



market eg in India













14

COMPETITION PROFILE




























Coke Plus


15








16






















17






of HUL in Lucknow








company


of company

18

SCOPE OF THE STUDY






19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

vii

TABLEOFCONTENTS

ChNoTitlePageNo

i) Certificate ii






1 Introduction

Industry overview 1

Company Profile 3



Marketing mix 7

SWOT analysis 12



2 Project proposal






Source of error 21

viii





Sampling 25

Target population

Sampling frame

Sampling technique

Sample size


5 Data analysis


6 Recommendation 43

7 Conclusion 44

8 Annexures 45

9 References 58

1


INDUSTRY OVERVIEW






























2
















3




Pepsi













about$92billion






4

SOCIAL INITIATIVES



improvetheworld




impact






thecountryearnmore

WASTETOWEALTH




HEALTHYKIDS








5









bull Area Manager






following tasks



and Services






report





6








Coupon Scheme


Rack Scheme

Provide Free MT












7

MARKETING MIX

PRODUCTS






1 Pepsi

2 Mirinda Orange

3 Mountain Dew

4 7up


8


1 Slice

2 Tropicana Twister

3 Pepsi My Can

4 7 Up Can


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

6 Soda


1 PepsiCan

2 MountainDewCan

3 7UPCan

4 MirindaCan

5 PepsiDietCan


1 TropicanaTwister


1 Slice

2 PepsiDiet

3 Aquafina


1 Pepsi

9

2 Mirinda Orange

3 Mountain Dew

4 7up



2 Aquafina Water


1 Slice

2 Tropicana Twister


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

Priceoftheproduct


200ml 24 168



300ml 24 215

250mlCan 24 330

330mlCan 24 580

350mlTwister 24 468


10

500mlSlice 24 498

600mlSoda 24 216

600mlPET 24 444

1LtrAquafina 12 104


12LtrSlice 12 510

15LtrSoda 12 207

2LtrPET 9 414

PLACE



tosatisfytheirneeds

DirectDistribution




termsofcompetition








11




isdone

PROMOTION





Advertising







12











market share
















WEAKNESS




company name




OPPORTUNITY


internationally

THREATS



13




healthy foods


trend - Convenience



market eg in India













14

COMPETITION PROFILE




























Coke Plus


15








16






















17






of HUL in Lucknow








company


of company

18

SCOPE OF THE STUDY






19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

viii





Sampling 25

Target population

Sampling frame

Sampling technique

Sample size


5 Data analysis


6 Recommendation 43

7 Conclusion 44

8 Annexures 45

9 References 58

1


INDUSTRY OVERVIEW






























2
















3




Pepsi













about$92billion






4

SOCIAL INITIATIVES



improvetheworld




impact






thecountryearnmore

WASTETOWEALTH




HEALTHYKIDS








5









bull Area Manager






following tasks



and Services






report





6








Coupon Scheme


Rack Scheme

Provide Free MT












7

MARKETING MIX

PRODUCTS






1 Pepsi

2 Mirinda Orange

3 Mountain Dew

4 7up


8


1 Slice

2 Tropicana Twister

3 Pepsi My Can

4 7 Up Can


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

6 Soda


1 PepsiCan

2 MountainDewCan

3 7UPCan

4 MirindaCan

5 PepsiDietCan


1 TropicanaTwister


1 Slice

2 PepsiDiet

3 Aquafina


1 Pepsi

9

2 Mirinda Orange

3 Mountain Dew

4 7up



2 Aquafina Water


1 Slice

2 Tropicana Twister


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

Priceoftheproduct


200ml 24 168



300ml 24 215

250mlCan 24 330

330mlCan 24 580

350mlTwister 24 468


10

500mlSlice 24 498

600mlSoda 24 216

600mlPET 24 444

1LtrAquafina 12 104


12LtrSlice 12 510

15LtrSoda 12 207

2LtrPET 9 414

PLACE



tosatisfytheirneeds

DirectDistribution




termsofcompetition








11




isdone

PROMOTION





Advertising







12











market share
















WEAKNESS




company name




OPPORTUNITY


internationally

THREATS



13




healthy foods


trend - Convenience



market eg in India













14

COMPETITION PROFILE




























Coke Plus


15








16






















17






of HUL in Lucknow








company


of company

18

SCOPE OF THE STUDY






19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

1


INDUSTRY OVERVIEW






























2
















3




Pepsi













about$92billion






4

SOCIAL INITIATIVES



improvetheworld




impact






thecountryearnmore

WASTETOWEALTH




HEALTHYKIDS








5









bull Area Manager






following tasks



and Services






report





6








Coupon Scheme


Rack Scheme

Provide Free MT












7

MARKETING MIX

PRODUCTS






1 Pepsi

2 Mirinda Orange

3 Mountain Dew

4 7up


8


1 Slice

2 Tropicana Twister

3 Pepsi My Can

4 7 Up Can


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

6 Soda


1 PepsiCan

2 MountainDewCan

3 7UPCan

4 MirindaCan

5 PepsiDietCan


1 TropicanaTwister


1 Slice

2 PepsiDiet

3 Aquafina


1 Pepsi

9

2 Mirinda Orange

3 Mountain Dew

4 7up



2 Aquafina Water


1 Slice

2 Tropicana Twister


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

Priceoftheproduct


200ml 24 168



300ml 24 215

250mlCan 24 330

330mlCan 24 580

350mlTwister 24 468


10

500mlSlice 24 498

600mlSoda 24 216

600mlPET 24 444

1LtrAquafina 12 104


12LtrSlice 12 510

15LtrSoda 12 207

2LtrPET 9 414

PLACE



tosatisfytheirneeds

DirectDistribution




termsofcompetition








11




isdone

PROMOTION





Advertising







12











market share
















WEAKNESS




company name




OPPORTUNITY


internationally

THREATS



13




healthy foods


trend - Convenience



market eg in India













14

COMPETITION PROFILE




























Coke Plus


15








16






















17






of HUL in Lucknow








company


of company

18

SCOPE OF THE STUDY






19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

2
















3




Pepsi













about$92billion






4

SOCIAL INITIATIVES



improvetheworld




impact






thecountryearnmore

WASTETOWEALTH




HEALTHYKIDS








5









bull Area Manager






following tasks



and Services






report





6








Coupon Scheme


Rack Scheme

Provide Free MT












7

MARKETING MIX

PRODUCTS






1 Pepsi

2 Mirinda Orange

3 Mountain Dew

4 7up


8


1 Slice

2 Tropicana Twister

3 Pepsi My Can

4 7 Up Can


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

6 Soda


1 PepsiCan

2 MountainDewCan

3 7UPCan

4 MirindaCan

5 PepsiDietCan


1 TropicanaTwister


1 Slice

2 PepsiDiet

3 Aquafina


1 Pepsi

9

2 Mirinda Orange

3 Mountain Dew

4 7up



2 Aquafina Water


1 Slice

2 Tropicana Twister


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

Priceoftheproduct


200ml 24 168



300ml 24 215

250mlCan 24 330

330mlCan 24 580

350mlTwister 24 468


10

500mlSlice 24 498

600mlSoda 24 216

600mlPET 24 444

1LtrAquafina 12 104


12LtrSlice 12 510

15LtrSoda 12 207

2LtrPET 9 414

PLACE



tosatisfytheirneeds

DirectDistribution




termsofcompetition








11




isdone

PROMOTION





Advertising







12











market share
















WEAKNESS




company name




OPPORTUNITY


internationally

THREATS



13




healthy foods


trend - Convenience



market eg in India













14

COMPETITION PROFILE




























Coke Plus


15








16






















17






of HUL in Lucknow








company


of company

18

SCOPE OF THE STUDY






19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

3




Pepsi













about$92billion






4

SOCIAL INITIATIVES



improvetheworld




impact






thecountryearnmore

WASTETOWEALTH




HEALTHYKIDS








5









bull Area Manager






following tasks



and Services






report





6








Coupon Scheme


Rack Scheme

Provide Free MT












7

MARKETING MIX

PRODUCTS






1 Pepsi

2 Mirinda Orange

3 Mountain Dew

4 7up


8


1 Slice

2 Tropicana Twister

3 Pepsi My Can

4 7 Up Can


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

6 Soda


1 PepsiCan

2 MountainDewCan

3 7UPCan

4 MirindaCan

5 PepsiDietCan


1 TropicanaTwister


1 Slice

2 PepsiDiet

3 Aquafina


1 Pepsi

9

2 Mirinda Orange

3 Mountain Dew

4 7up



2 Aquafina Water


1 Slice

2 Tropicana Twister


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

Priceoftheproduct


200ml 24 168



300ml 24 215

250mlCan 24 330

330mlCan 24 580

350mlTwister 24 468


10

500mlSlice 24 498

600mlSoda 24 216

600mlPET 24 444

1LtrAquafina 12 104


12LtrSlice 12 510

15LtrSoda 12 207

2LtrPET 9 414

PLACE



tosatisfytheirneeds

DirectDistribution




termsofcompetition








11




isdone

PROMOTION





Advertising







12











market share
















WEAKNESS




company name




OPPORTUNITY


internationally

THREATS



13




healthy foods


trend - Convenience



market eg in India













14

COMPETITION PROFILE




























Coke Plus


15








16






















17






of HUL in Lucknow








company


of company

18

SCOPE OF THE STUDY






19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

4

SOCIAL INITIATIVES



improvetheworld




impact






thecountryearnmore

WASTETOWEALTH




HEALTHYKIDS








5









bull Area Manager






following tasks



and Services






report





6








Coupon Scheme


Rack Scheme

Provide Free MT












7

MARKETING MIX

PRODUCTS






1 Pepsi

2 Mirinda Orange

3 Mountain Dew

4 7up


8


1 Slice

2 Tropicana Twister

3 Pepsi My Can

4 7 Up Can


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

6 Soda


1 PepsiCan

2 MountainDewCan

3 7UPCan

4 MirindaCan

5 PepsiDietCan


1 TropicanaTwister


1 Slice

2 PepsiDiet

3 Aquafina


1 Pepsi

9

2 Mirinda Orange

3 Mountain Dew

4 7up



2 Aquafina Water


1 Slice

2 Tropicana Twister


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

Priceoftheproduct


200ml 24 168



300ml 24 215

250mlCan 24 330

330mlCan 24 580

350mlTwister 24 468


10

500mlSlice 24 498

600mlSoda 24 216

600mlPET 24 444

1LtrAquafina 12 104


12LtrSlice 12 510

15LtrSoda 12 207

2LtrPET 9 414

PLACE



tosatisfytheirneeds

DirectDistribution




termsofcompetition








11




isdone

PROMOTION





Advertising







12











market share
















WEAKNESS




company name




OPPORTUNITY


internationally

THREATS



13




healthy foods


trend - Convenience



market eg in India













14

COMPETITION PROFILE




























Coke Plus


15








16






















17






of HUL in Lucknow








company


of company

18

SCOPE OF THE STUDY






19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

5









bull Area Manager






following tasks



and Services






report





6








Coupon Scheme


Rack Scheme

Provide Free MT












7

MARKETING MIX

PRODUCTS






1 Pepsi

2 Mirinda Orange

3 Mountain Dew

4 7up


8


1 Slice

2 Tropicana Twister

3 Pepsi My Can

4 7 Up Can


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

6 Soda


1 PepsiCan

2 MountainDewCan

3 7UPCan

4 MirindaCan

5 PepsiDietCan


1 TropicanaTwister


1 Slice

2 PepsiDiet

3 Aquafina


1 Pepsi

9

2 Mirinda Orange

3 Mountain Dew

4 7up



2 Aquafina Water


1 Slice

2 Tropicana Twister


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

Priceoftheproduct


200ml 24 168



300ml 24 215

250mlCan 24 330

330mlCan 24 580

350mlTwister 24 468


10

500mlSlice 24 498

600mlSoda 24 216

600mlPET 24 444

1LtrAquafina 12 104


12LtrSlice 12 510

15LtrSoda 12 207

2LtrPET 9 414

PLACE



tosatisfytheirneeds

DirectDistribution




termsofcompetition








11




isdone

PROMOTION





Advertising







12











market share
















WEAKNESS




company name




OPPORTUNITY


internationally

THREATS



13




healthy foods


trend - Convenience



market eg in India













14

COMPETITION PROFILE




























Coke Plus


15








16






















17






of HUL in Lucknow








company


of company

18

SCOPE OF THE STUDY






19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

6








Coupon Scheme


Rack Scheme

Provide Free MT












7

MARKETING MIX

PRODUCTS






1 Pepsi

2 Mirinda Orange

3 Mountain Dew

4 7up


8


1 Slice

2 Tropicana Twister

3 Pepsi My Can

4 7 Up Can


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

6 Soda


1 PepsiCan

2 MountainDewCan

3 7UPCan

4 MirindaCan

5 PepsiDietCan


1 TropicanaTwister


1 Slice

2 PepsiDiet

3 Aquafina


1 Pepsi

9

2 Mirinda Orange

3 Mountain Dew

4 7up



2 Aquafina Water


1 Slice

2 Tropicana Twister


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

Priceoftheproduct


200ml 24 168



300ml 24 215

250mlCan 24 330

330mlCan 24 580

350mlTwister 24 468


10

500mlSlice 24 498

600mlSoda 24 216

600mlPET 24 444

1LtrAquafina 12 104


12LtrSlice 12 510

15LtrSoda 12 207

2LtrPET 9 414

PLACE



tosatisfytheirneeds

DirectDistribution




termsofcompetition








11




isdone

PROMOTION





Advertising







12











market share
















WEAKNESS




company name




OPPORTUNITY


internationally

THREATS



13




healthy foods


trend - Convenience



market eg in India













14

COMPETITION PROFILE




























Coke Plus


15








16






















17






of HUL in Lucknow








company


of company

18

SCOPE OF THE STUDY






19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

7

MARKETING MIX

PRODUCTS






1 Pepsi

2 Mirinda Orange

3 Mountain Dew

4 7up


8


1 Slice

2 Tropicana Twister

3 Pepsi My Can

4 7 Up Can


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

6 Soda


1 PepsiCan

2 MountainDewCan

3 7UPCan

4 MirindaCan

5 PepsiDietCan


1 TropicanaTwister


1 Slice

2 PepsiDiet

3 Aquafina


1 Pepsi

9

2 Mirinda Orange

3 Mountain Dew

4 7up



2 Aquafina Water


1 Slice

2 Tropicana Twister


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

Priceoftheproduct


200ml 24 168



300ml 24 215

250mlCan 24 330

330mlCan 24 580

350mlTwister 24 468


10

500mlSlice 24 498

600mlSoda 24 216

600mlPET 24 444

1LtrAquafina 12 104


12LtrSlice 12 510

15LtrSoda 12 207

2LtrPET 9 414

PLACE



tosatisfytheirneeds

DirectDistribution




termsofcompetition








11




isdone

PROMOTION





Advertising







12











market share
















WEAKNESS




company name




OPPORTUNITY


internationally

THREATS



13




healthy foods


trend - Convenience



market eg in India













14

COMPETITION PROFILE




























Coke Plus


15








16






















17






of HUL in Lucknow








company


of company

18

SCOPE OF THE STUDY






19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

8


1 Slice

2 Tropicana Twister

3 Pepsi My Can

4 7 Up Can


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

6 Soda


1 PepsiCan

2 MountainDewCan

3 7UPCan

4 MirindaCan

5 PepsiDietCan


1 TropicanaTwister


1 Slice

2 PepsiDiet

3 Aquafina


1 Pepsi

9

2 Mirinda Orange

3 Mountain Dew

4 7up



2 Aquafina Water


1 Slice

2 Tropicana Twister


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

Priceoftheproduct


200ml 24 168



300ml 24 215

250mlCan 24 330

330mlCan 24 580

350mlTwister 24 468


10

500mlSlice 24 498

600mlSoda 24 216

600mlPET 24 444

1LtrAquafina 12 104


12LtrSlice 12 510

15LtrSoda 12 207

2LtrPET 9 414

PLACE



tosatisfytheirneeds

DirectDistribution




termsofcompetition








11




isdone

PROMOTION





Advertising







12











market share
















WEAKNESS




company name




OPPORTUNITY


internationally

THREATS



13




healthy foods


trend - Convenience



market eg in India













14

COMPETITION PROFILE




























Coke Plus


15








16






















17






of HUL in Lucknow








company


of company

18

SCOPE OF THE STUDY






19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

9

2 Mirinda Orange

3 Mountain Dew

4 7up



2 Aquafina Water


1 Slice

2 Tropicana Twister


1 Pepsi

2 Mirinda Orange

3 Mirinda Lemon

4 Mountain Dew

5 7up

Priceoftheproduct


200ml 24 168



300ml 24 215

250mlCan 24 330

330mlCan 24 580

350mlTwister 24 468


10

500mlSlice 24 498

600mlSoda 24 216

600mlPET 24 444

1LtrAquafina 12 104


12LtrSlice 12 510

15LtrSoda 12 207

2LtrPET 9 414

PLACE



tosatisfytheirneeds

DirectDistribution




termsofcompetition








11




isdone

PROMOTION





Advertising







12











market share
















WEAKNESS




company name




OPPORTUNITY


internationally

THREATS



13




healthy foods


trend - Convenience



market eg in India













14

COMPETITION PROFILE




























Coke Plus


15








16






















17






of HUL in Lucknow








company


of company

18

SCOPE OF THE STUDY






19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

10

500mlSlice 24 498

600mlSoda 24 216

600mlPET 24 444

1LtrAquafina 12 104


12LtrSlice 12 510

15LtrSoda 12 207

2LtrPET 9 414

PLACE



tosatisfytheirneeds

DirectDistribution




termsofcompetition








11




isdone

PROMOTION





Advertising







12











market share
















WEAKNESS




company name




OPPORTUNITY


internationally

THREATS



13




healthy foods


trend - Convenience



market eg in India













14

COMPETITION PROFILE




























Coke Plus


15








16






















17






of HUL in Lucknow








company


of company

18

SCOPE OF THE STUDY






19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

11




isdone

PROMOTION





Advertising







12











market share
















WEAKNESS




company name




OPPORTUNITY


internationally

THREATS



13




healthy foods


trend - Convenience



market eg in India













14

COMPETITION PROFILE




























Coke Plus


15








16






















17






of HUL in Lucknow








company


of company

18

SCOPE OF THE STUDY






19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

12











market share
















WEAKNESS




company name




OPPORTUNITY


internationally

THREATS



13




healthy foods


trend - Convenience



market eg in India













14

COMPETITION PROFILE




























Coke Plus


15








16






















17






of HUL in Lucknow








company


of company

18

SCOPE OF THE STUDY






19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

13




healthy foods


trend - Convenience



market eg in India













14

COMPETITION PROFILE




























Coke Plus


15








16






















17






of HUL in Lucknow








company


of company

18

SCOPE OF THE STUDY






19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

14

COMPETITION PROFILE




























Coke Plus


15








16






















17






of HUL in Lucknow








company


of company

18

SCOPE OF THE STUDY






19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

15








16






















17






of HUL in Lucknow








company


of company

18

SCOPE OF THE STUDY






19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

16






















17






of HUL in Lucknow








company


of company

18

SCOPE OF THE STUDY






19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

17






of HUL in Lucknow








company


of company

18

SCOPE OF THE STUDY






19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

18

SCOPE OF THE STUDY






19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

19







information


20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

20











for Pepsi

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

21

SOURCES OF ERROR
















the interviewer

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

22












23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

23

INFORMATION NEEDED

Component 1




Component 2




Component 3



Component 4



Component 5




24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

24

SCALING TECHNIQUES










25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

25

SAMPLING

Target population






Extent Lucknow

Time April may 2009

Sampling frame





Sampling technique



sampling frame


Sample size




26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

26


Observation method




Advantage





Survey method






Advantage






27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

27




Response

YES 66

NO 34



RESPONSE

PEPSI 28

COCACOLA 46



28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

28

3Softdrinksoldmost

DRINK

Pepsi 41

7up 11

Mirinda 19

MountainDew 30







drinks

RESPONSE

TropicanaNector 29

Tropicana

Twister

15

Slice 56

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

29






RESPONSE

STRONGLYAGREE 34

AGREE 33

NEITHERAGREE

NORDISAGREE

26

DISAGREE 6

STRONGLY

DISAGREE

1




30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

30


RESPONSE

ALWAYS 23

MOSTLY 43

SOMETIMES 19

RARELY 12

NEVER 3



withthesalesman


RESPONSE

FORMAL 2

NEED

BASED

12

FINE 57

FRIENDLY 29

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

31



visit


RESPONSE

REGULAR 46

FREQUENT 41

IRREGULAR 11

RARELY 4

NEVER



32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

32


RESPONSE

ALWAYS 53

MOSTLY 36

SOMETIMES 9

RARELY 2

NEVER



are


RESPONSE

ALWAYS 3

MOSTLY 12

SOMETIMES 37

RARELY 26

NEVER 22

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

33





11VisitofCEorADC

RESPONSE

YES 14

NO 39

SOMETIMES 47



doesitgetneglected

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

34


RESPONSE

ALWAYS 29

MOSTLY 39

SOMETIMES 28

RARELY 3

NEVER 1





35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

35


RESPONSE

STRONGLYAGREE 17

AGREE 38

NEITHERAGREE

NORDISAGREE

35

DISAGREE 8

STRONGLY

DISAGREE

2





36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

36


RESPONSE

STRONGLY

AGREE

12

AGREE 23

NEITHERAGREE

NORDISAGREE

47

DISAGREE 13

STRONGLY

DISAGREE

5






times

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

37


RESPONSE

STRONGLYAGREE 13

AGREE 24

NEITHERAGREE

NORDISAGREE

46

DISAGREE 11

STRONGLY

DISAGREE

6





times

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

38


RESPONSE

STRONGLYAGREE 14

AGREE 41

NEITHERAGREENOR

DISAGREE

29

DISAGREE 13

STRONGLYDISAGREE 3






39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

39


RESPONSE

STRONGLY

AGREE

3

AGREE 21

NEITHERAGREE

NORDISAGREE

43

DISAGREE 28

STRONGLY

DISAGREE

5





40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

40


RESPONSE

STRONGLYAGREE 4

AGREE 20

NEITHERAGREENOR

DISAGREE

28

DISAGREE 31

STRONGLYDISAGREE 17




41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

41


RESPONSE

ALWAYS 18

MOSTLY 37

SOMETIMES 26

RARELY 13

NEVER 6





satisfactoryzone

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

42


RESPONSE

ALWAYS 6

MOSTLY 24

SOMETIMES 33

RARELY 26

NEVER 11





43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

43


RESPONSE

6 5

7 22

8 28

9 26

10 19








44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

44


isunderstandable


praiseworthy


comfortably





FMCGmajor

PepsiCo






c)theirschemes






45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

45













WISHTOSTOCK









46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

46












greatheights





theofficials

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

47

CHAPTER 7CONCLUSION













However











offerings







48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

48

CHAPTER 8 ANNEXURES

QUESTIONNAIREfor


PEPSICOrsquos LRB



RespectedSir





researchpurpose


[]Yes[]No




[]Pepsi

[]7UP

[]Mirinda

[]MountainDew

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

49


preference

[]TropicanaNector

[]TropicanaTwister

[]Slice


UnileverLimited


FMCGbrand




[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never




[]Regular

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

50

[]Frequent

[]Irregular

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never


[] Yes

[]No

[]Sometimes

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

51


[]Always

[]Mostly

[]Sometimes

[]Rarely

[]Never
















52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

52







expectations





1________10


Ans


53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

53


SchemeInteraction

Howspecify

InterestinPepsi

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

54


SNo

OUTLET NAME





GATE ARUN GUPTA 23311169415418207



MANDIR ANKUR

AGARWAL 3259208





4 AGARWAL OIL

SHOP NO 43 A


Nagar Mandir NITIN

AGARWAL 93580046872014138

5 AMAN STORE

SHOP NO 551SHA16



SINGH 2454388

6 Annapurna Bhandar

SHOP NO E S-39


Tempo Stand NALIN

AGARWAL 2416120




8 APNA STORE

Shop No48 A


9 ARORA

DEPARTMENTAL STORE

SHOP NO A1



OFFICE DEEPAK ARORA

98394873740522-2396234




JAISWAL 9935813969


Shop No 361143


ASHOK KUMAR GUPTA

2647852




RAILWAY CROSSING

NARESH AGARWAL

0522-2367767 9307408550

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

55

14 BEAUTY CARE

Shop No 1 AMEEN

COMPLEX NAKHAS


15 BILLEY PANSARI

Shop No 56530 Kha








MISTHAN BHANDAR



Shop No C-16amp17


TANKI SANJAY


9415014178





Shop No 185



21 DAILY NEED

Shop No GF 12

KHAJANA MARKET




Shop No LGF 36


CHOURAHA ALI GANJ

NEAR RAM-RAM BANK


SINGH 2763534







SEC Q ALI GANJ NEAR

MAHALAXMI SWEETS

B L JETLI 2762903 9415468215


NAVEEN MARKET MUNSI

PULIA CHAURAHA






28 Gomti Prasad

NA Anwar Villa









56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

56

31 GURUNANAK BAKERS

SHOP NO MDS 31








GUPTA 2741708 9415549561


SHOP NO-439147

BALAGANJ CHOURAHA


Police Chowki ANOOP

JAISWAL 9450359365


STORELaxmi Traders

Shop No W 12



2325790 9838587900




Chowki

RAMESH CHANDRA

PAHWA 2683057











40 KWALITY KING


BANGLA BAZAR


BAZAR PRADEEP

KUMAR 4008101 9415781764

41 MAA ASHA TRADERS



42 MAA DURGA KIRANA

Shop No M 62

INDAR LOK COLONY

KRISHNA NAGAR



43 MANOHAR G STORE


ASHOK KUMAR 2260333




DINESH KUMAR

0522-23443029936244870


AGARWAL 3291840




47 MUKESH

DEPARTMENTAL732-D-D



57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

57





Shop No 45

T K ROAD ALAM BAGH





AGARWAL 2410044 9335913426

51 NAVEEN GEN STORE

Shop No 3175


AGARWAL 27685129415790844


Shop No 32546


AGARWAL 9839149061


SAGAR DEEP COMPLEX


COMPLEX VINAY KUMAR

GUPTA 9336162972


Shop No 1 T K ROAD

ALAMBAGH CHOWRAHA


GYAN CHANDRA 2450295 9335261379


Shop No 652





Chouraha SONU 2247682 9415059450

57 PK PROV STORE

SHOP NO 141516



58 PAWAN KUMAR




SHOP NO-30


HOTAL PREM NARAIN

GUPTA 99351514152002125








Dollar RAJU 23408239936423900




RAKESH KUMAR GUPTA

2322268



RAM BABU GUPTA 27694669415463824

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

58


SHOP NO 42


INDRESH KUMAR

RASTOGI 26684469935149491



SHANKAR 0522-2304184

9984797649



SINGHAL 2327249 9335911933

68 SS TRADERS




Shop No 3728

C BLOCK SECTOR 6

SUBAM COMPLEX





GUPTA 23243649415465556


Shop No 215307




SHOP NO-439114


Thana VIPIN

JAISWAL 9839320674

73 SATYAM STORE


NEAR ALAM BAGH

CHOWRAHA PARAMJEET

SINGH 24454512









CHOURAHA NAVAL

KISHORE 94155274932450769

77 SHARMA GEN STORE

SHOP NO BLOCK B

219

SHOPPING CENTRE






SCHOOL BABLU

SHARMA 2440661



PATHSALA NEW

HAIDRABAD NEAR ARYA

KANNYA PATHSALA










59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

59


SHOP NO 38




SHOP NO 506


Mandi P K

KESHARWANI 94154714080522-

3241840

84 SHRI KRISHNA



Nehar NIRMAL

AGARWAL 2440313


Shop No 59516


(GOPAL) 2415813 9936624844



CHOURAHA RAJEEV

AGARWAL 2739252 9889067486








90 SINGHAL STORE




Shop No 529


COMPLEX


NAGAR KHURRAM

NAGAR NEAR GANDHI






MASJID GOPAL

AGARWAL 2358408 9415761485





95 VENUS STORE


96 VIJAY Gen STORE

Shop No 116



60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61

60


Books referred


Edition 7th edition


12th edition


Edition 4th edition

Websites referred

httpwwwpepsicoin




httpwwwwikipediacom

61