cool. fun. original. beyond footwear. · 2017. 1. 31. · demi lovato 46 marketing. we create buzz...
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![Page 1: Cool. Fun. Original. Beyond footwear. · 2017. 1. 31. · DEMI LOVATO 46 MARKETING. We create buzz with the star power of celebrities around the globe. UNITED ARAB EMIRATES AUSTRALIA](https://reader035.vdocuments.net/reader035/viewer/2022071419/6117adc4f030616c2537dad5/html5/thumbnails/1.jpg)
We lead in kids’ footwear with colors, creativity, light-up features and fun styling.
A cast of globally recognizable characters like Twinkle Toes and Z-Strap headline popular namesake collections.
From the interactive Game Kicks to lightweight athletic shoes, we have boys and girls covered at any age.
We’ve grown our apparel collection and partner with prominent companies to further extend the Skechers brand to products that reflect our image and resonate with fans of our footwear. From sunglasses to socks, this gear allows consumers to wear Skechers from head to toe and beyond.
Cool. Fun. Original. Beyond footwear.SKECHERS KIDS GEAR
PRODUCT42
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We lead in kids’ footwear with colors, creativity, light-up features and fun styling.
A cast of globally recognizable characters like Twinkle Toes and Z-Strap headline popular namesake collections.
From the interactive Game Kicks to lightweight athletic shoes, we have boys and girls covered at any age.
We’ve grown our apparel collection and partner with prominent companies to further extend the Skechers brand to products that reflect our image and resonate with fans of our footwear. From sunglasses to socks, this gear allows consumers to wear Skechers from head to toe and beyond.
Cool. Fun. Original. Beyond footwear.SKECHERS KIDS GEAR
PRODUCT42
![Page 3: Cool. Fun. Original. Beyond footwear. · 2017. 1. 31. · DEMI LOVATO 46 MARKETING. We create buzz with the star power of celebrities around the globe. UNITED ARAB EMIRATES AUSTRALIA](https://reader035.vdocuments.net/reader035/viewer/2022071419/6117adc4f030616c2537dad5/html5/thumbnails/3.jpg)
Impactful. Informative. Everywhere.MARKETING
CALIFORNIAENGLAND
CANADA
Our aggressive multi-platform and targeted marketing strategies cross all mediums to generate awareness and excitement for the Skechers brand. From store windows to stadiums to social media, every compelling campaign drives consumers to discover and experience our footwear in their favorite stores, catalogs and websites.
FRANCE
SINGAPORE
Captivating point-of-purchase displays ensure the brand is front and center at the moment of decision.
Traffic-stopping window displays invite consumers to explore the brand.
MARKETING44
![Page 4: Cool. Fun. Original. Beyond footwear. · 2017. 1. 31. · DEMI LOVATO 46 MARKETING. We create buzz with the star power of celebrities around the globe. UNITED ARAB EMIRATES AUSTRALIA](https://reader035.vdocuments.net/reader035/viewer/2022071419/6117adc4f030616c2537dad5/html5/thumbnails/4.jpg)
Impactful. Informative. Everywhere.MARKETING
CALIFORNIAENGLAND
CANADA
Our aggressive multi-platform and targeted marketing strategies cross all mediums to generate awareness and excitement for the Skechers brand. From store windows to stadiums to social media, every compelling campaign drives consumers to discover and experience our footwear in their favorite stores, catalogs and websites.
FRANCE
SINGAPORE
Captivating point-of-purchase displays ensure the brand is front and center at the moment of decision.
Traffic-stopping window displays invite consumers to explore the brand.
MARKETING44
![Page 5: Cool. Fun. Original. Beyond footwear. · 2017. 1. 31. · DEMI LOVATO 46 MARKETING. We create buzz with the star power of celebrities around the globe. UNITED ARAB EMIRATES AUSTRALIA](https://reader035.vdocuments.net/reader035/viewer/2022071419/6117adc4f030616c2537dad5/html5/thumbnails/5.jpg)
We create buzz with
the star power of celebrities
around the globe.
UNITED ARAB EMIRATES
AUSTRALIA
CALIFORNIA
Major advertising campaigns deliver our consistent message to a mass audience.
MEGHAN TRAINOR
KELLY BROOK
RINGO STARR
SUGAR RAY LEONARD
BROOKE BURKE-CHARVET
DEMI LOVATO
MARKETING46
![Page 6: Cool. Fun. Original. Beyond footwear. · 2017. 1. 31. · DEMI LOVATO 46 MARKETING. We create buzz with the star power of celebrities around the globe. UNITED ARAB EMIRATES AUSTRALIA](https://reader035.vdocuments.net/reader035/viewer/2022071419/6117adc4f030616c2537dad5/html5/thumbnails/6.jpg)
We create buzz with
the star power of celebrities
around the globe.
UNITED ARAB EMIRATES
AUSTRALIA
CALIFORNIA
Major advertising campaigns deliver our consistent message to a mass audience.
MEGHAN TRAINOR
KELLY BROOK
RINGO STARR
SUGAR RAY LEONARD
BROOKE BURKE-CHARVET
DEMI LOVATO
MARKETING46
![Page 7: Cool. Fun. Original. Beyond footwear. · 2017. 1. 31. · DEMI LOVATO 46 MARKETING. We create buzz with the star power of celebrities around the globe. UNITED ARAB EMIRATES AUSTRALIA](https://reader035.vdocuments.net/reader035/viewer/2022071419/6117adc4f030616c2537dad5/html5/thumbnails/7.jpg)
SKECHERS PERFORMANCE LOS ANGELES MARATHON HOUSTON MARATHON
Key placements in top magazines and respected blogs
keep people talking about the brand.
Skechers @Skechers @Skechersusa
Follow us:
Through our BOBS collection, we partner with accounts and charities to donate new shoes to kids in need and save the lives of dogs and cats.
PUERTO RICO NEVADA
Fans interact directly with Skechers via our social media
updates, contests and viral initiatives.
We reach new demographics by sponsoring major races like the Skechers Performance Los Angeles Marathon and the Houston Marathon, while also appearing at others from New York to London.
TEXAS
MARKETING48
![Page 8: Cool. Fun. Original. Beyond footwear. · 2017. 1. 31. · DEMI LOVATO 46 MARKETING. We create buzz with the star power of celebrities around the globe. UNITED ARAB EMIRATES AUSTRALIA](https://reader035.vdocuments.net/reader035/viewer/2022071419/6117adc4f030616c2537dad5/html5/thumbnails/8.jpg)
SKECHERS PERFORMANCE LOS ANGELES MARATHON HOUSTON MARATHON
Key placements in top magazines and respected blogs
keep people talking about the brand.
Skechers @Skechers @Skechersusa
Follow us:
Through our BOBS collection, we partner with accounts and charities to donate new shoes to kids in need and save the lives of dogs and cats.
PUERTO RICO NEVADA
Fans interact directly with Skechers via our social media
updates, contests and viral initiatives.
We reach new demographics by sponsoring major races like the Skechers Performance Los Angeles Marathon and the Houston Marathon, while also appearing at others from New York to London.
TEXAS
MARKETING48
![Page 9: Cool. Fun. Original. Beyond footwear. · 2017. 1. 31. · DEMI LOVATO 46 MARKETING. We create buzz with the star power of celebrities around the globe. UNITED ARAB EMIRATES AUSTRALIA](https://reader035.vdocuments.net/reader035/viewer/2022071419/6117adc4f030616c2537dad5/html5/thumbnails/9.jpg)
SELECT INTERNATIONAL SHOWROOMS
Australia • Austria • Belgium • Brazil • Canada • Chile • China • France • Germany • Hong Kong • Hungary • Iberia • India
Italy • Japan • Malaysia • Mexico • Netherlands • Singapore • Switzerland • UAE • United Kingdom • United States
MANHATTAN BEACH
Our accounts always have a direct line of communication with us for support, no matter where they’re based: a dedicated team of over 7,500 employees and a vast network of showrooms
operated directly or through our partners around the world.
We develop new product lines at our Manhattan Beach corporate headquarters, which will soon expand to more than 275,000 total square feet with a new Skechers Design Center.
MANHATTAN BEACH
Giving accounts the support they need.
OPERATIONS
TURKEY
AUSTRIA
CANADA
OPERATIONS50
![Page 10: Cool. Fun. Original. Beyond footwear. · 2017. 1. 31. · DEMI LOVATO 46 MARKETING. We create buzz with the star power of celebrities around the globe. UNITED ARAB EMIRATES AUSTRALIA](https://reader035.vdocuments.net/reader035/viewer/2022071419/6117adc4f030616c2537dad5/html5/thumbnails/10.jpg)
SELECT INTERNATIONAL SHOWROOMS
Australia • Austria • Belgium • Brazil • Canada • Chile • China • France • Germany • Hong Kong • Hungary • Iberia • India
Italy • Japan • Malaysia • Mexico • Netherlands • Singapore • Switzerland • UAE • United Kingdom • United States
MANHATTAN BEACH
Our accounts always have a direct line of communication with us for support, no matter where they’re based: a dedicated team of over 7,500 employees and a vast network of showrooms
operated directly or through our partners around the world.
We develop new product lines at our Manhattan Beach corporate headquarters, which will soon expand to more than 275,000 total square feet with a new Skechers Design Center.
MANHATTAN BEACH
Giving accounts the support they need.
OPERATIONS
TURKEY
AUSTRIA
CANADA
OPERATIONS50
![Page 11: Cool. Fun. Original. Beyond footwear. · 2017. 1. 31. · DEMI LOVATO 46 MARKETING. We create buzz with the star power of celebrities around the globe. UNITED ARAB EMIRATES AUSTRALIA](https://reader035.vdocuments.net/reader035/viewer/2022071419/6117adc4f030616c2537dad5/html5/thumbnails/11.jpg)
EUROPEAN DCCALIFORNIA
A 1.82 million-square-foot LEED Gold-certified distribution
center in California serves our North American business.
We ship our products from three primary locations:
The capacity to deliver and grow.
LOGISTICS
We’ve prepared for the future with major technology and automation investments across our facilities that now offer a combined warehouse, process and ship capacity of over 130 million pairs annually.
1
An upgraded one-million-square-foot facility in Belgium with newly expanded capacity to meet growing demand across Europe.
Skechers distributors around the world receive shipments direct from our factories in Asia.
2
3
NORTH AMERICAN DISTRIBUTION CENTER EUROPEAN DISTRIBUTION CENTEREUROPEAN DISTRIBUTION CENTER
EUROPEAN DISTRIBUTION CENTER
OPERATIONS52
![Page 12: Cool. Fun. Original. Beyond footwear. · 2017. 1. 31. · DEMI LOVATO 46 MARKETING. We create buzz with the star power of celebrities around the globe. UNITED ARAB EMIRATES AUSTRALIA](https://reader035.vdocuments.net/reader035/viewer/2022071419/6117adc4f030616c2537dad5/html5/thumbnails/12.jpg)
EUROPEAN DCCALIFORNIA
A 1.82 million-square-foot LEED Gold-certified distribution
center in California serves our North American business.
We ship our products from three primary locations:
The capacity to deliver and grow.
LOGISTICS
We’ve prepared for the future with major technology and automation investments across our facilities that now offer a combined warehouse, process and ship capacity of over 130 million pairs annually.
1
An upgraded one-million-square-foot facility in Belgium with newly expanded capacity to meet growing demand across Europe.
Skechers distributors around the world receive shipments direct from our factories in Asia.
2
3
NORTH AMERICAN DISTRIBUTION CENTER EUROPEAN DISTRIBUTION CENTEREUROPEAN DISTRIBUTION CENTER
EUROPEAN DISTRIBUTION CENTER
OPERATIONS52
![Page 13: Cool. Fun. Original. Beyond footwear. · 2017. 1. 31. · DEMI LOVATO 46 MARKETING. We create buzz with the star power of celebrities around the globe. UNITED ARAB EMIRATES AUSTRALIA](https://reader035.vdocuments.net/reader035/viewer/2022071419/6117adc4f030616c2537dad5/html5/thumbnails/13.jpg)
BUSINESS CARD SLOT
(NOT BEING PRINTED)