cool it leader board version 3

8/8/2019 Cool It Leader Board Version 3

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CISCO

DELL

ERICSSON

FUJITSU

GOOGLE

HP

IBM

INTEL

MICROSOFT

NOKIA

PANASONIC

SAP

SHARP

SONY

TOSHIBA

The Cool IT leaderboard evaluates

top IT companies on their effortsto provide economy-wide climatesolutions, reduce emissions fromtheir own operations, and lobbyfor science-based climate andenergy policies.

www.greenpeace.org/coolit

SOLUTIONS

FOOTPRINT

ADVOCACY

COOL ITLEADERBOARDVERSION 3: April 2010


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Greenpeaces Cool IT Challenge calls on leading Inormation Technology (IT) companies to be champions in the fghtto stop climate change. The IT sector possesses the innovative spirit, technological know-how, and political inuenceto bring about a rapid clean energy revolution. The IT industry must boldly step out in ront o older, entrenched energy

companies to develop a robust business model that helps the world achieve critical emissions reductions a win-win orthe IT industry as it pioneers a global shit to a clean energy economy.

Companies such as Google, IBM and Microsot have already redefned many parts o the global economy with businessthat emphasizes rapid innovation, iteration and unprecedented gains in productivity. These companies must nowapply their strengths to oer cutting edge, technological solutions that can rapidly achieve the signifcant reductions inglobal warming pollution that scientists tell us are needed in order to avoid the worst eects o climate change, whilesimultaneously boosting economic prosperity.

The Cool IT Leaderboard evaluates global IT companies on their leadership toward ulflling the signifcant potential oIT-enabled emissions reductions across the rest o the economy, as quantifed by Smart 2020: Enabling the Low CarbonEconomy in the Inormation Age, a 2008 report. In addition to measuring case studies and metrics associated with theseIT-enabled solutions oerings, the Leaderboard examines companies perormance in two other key climate leadership

areas: management o their operational ootprint, and climate and energy related policy advocacy.

The current version o the Leaderboard is Greenpeaces third evaluation o the IT sectors climate leadership. Companieshave been and will be added or removed rom the Leaderboard in accordance with their leadership perormance. TheLeaderboard includes a cross-section o the most signifcant and inuential companies in the sector, and those whichhave previously demonstrated their ability to drive innovative change. In this third version o the Leaderboard, twocompanies have been added - SAP and Ericsson. Sun Microsystems, previously included in the Leaderboard, will be

replaced in Version 4 by Oracle, which bought the company last year.Based on new analysis rom Leaderboard companies, the greenhouse gas reduction potential o their current IT solutionsappears much stronger in this assessment. However, there is signifcant room or companies to urther demonstrateclimate solutions and provide specifc metrics or new solutions development. Companies such as Cisco and Ericsson,which have provided more inormative case studies, have witnessed an improvement to their scores. Many companieshave yet to demonstrate meaningul examples o IT climate solutions.

Across the board, companies must remain attentive to their growing carbon ootprint and demonstrate plans tomeasure and limit overall emissions. The recently released Greenpeace report, Make IT Green: Cloud Computing andits Contributions to Climate Change, outlines the threat o increasing energy usage associated with cloud computing, arapidly expanding IT business model. IT companies will need to rectiy an inevitable increase in their demand or electricityto uel the cloud by proactively advocating or policies that increase the supply o renewable energy. The next version o

the Leaderboard (Version 4, Fall 2010) will be expanded to include criteria that captures the leadership o companies inmanaging the carbon impacts o their data centers.

Each o the companies evaluated must additionally go urther in their advocacy eorts. Some Leaderboard companiesparticipated in the international climate negotiations in Copenhagen in December 2009 or the frst time. However, bothin Copenhagen and back in national capitols, there has been little improvement to the comprehensiveness and depth oadvocacy regarding carbon regulation, renewable energy deployment, or other climate policy positions amongst leading ITcompanies.

INTRODUCTION TO THE COOL IT LEADERBOARD

COOL IT LEADERBOARD: VERSION 3

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The Cool IT Leaderboard is updated regularly to track the climate leadership o the most inuential IT brands in three keyareas:

Eorts to oer economy-wide technological climate solutions that contribute to global greenhouse gas reductions;

Initiatives to reduce their own global warming emissions;

Active engagement in political advocacy and support or science-based climate and energy policies.

The implementation o ICT solutions in fve sectors - buildings, transport, manuacturing, power, and

dematerialization o services - has the potential to cut 7.8 metric GtCO2

by 2020 - 15 percent o todays emissions.

(McKinsey Quarterly Report, Oct. 2008)IT has had a major impact on the way society communicates and produces goods and services. The sector must now riseto the opportunity and challenge o helping to solve the climate crisis by ocusing new innovation on IT technologies suchas smart grids, zero emissions buildings, and more efcient transport systems. These IT-enabled solutions are central to aclean energy economy.

IT technologies make it possible to measure energy use and emissions in real time, which will ultimately allow energyconsumers to better manage and reduce their usage. State-o-the-art IT solutions can make societies more efcient andmaximize energy savings across sectors. Energy savings also spur signifcant cost savings, thus IT solutions are a win-winor the climate and the economy. In economic terms, IT-enabled energy efciency translates into approximately US$646.5billion1 o cost savings.

Hal o all points (50/100) that companies can earn on the Cool IT Leaderboard are based on the transparentdemonstration o existing solutions oerings and the precision with which companies measure the actual net greenhousegas emissions reductions o those solutions. Additionally, points are earned by companies that set economy-wideemissions reduction targets or their solutions.

Climate Solutions criteria represent 50 out of 100 points,

divided as follows:

25 points:Company makes public the calculations o current net GHG emissions savings provided by ITsolution(s) to other parts o the economy via case study data.

15 points:Company makes public the explanation o metrics and assumptions used to calculate the net GHGemissions savings o their solutions.

10 points:Company sets ambitious short-term targets or growth o their net GHG emissions savings rom ITsolutions.

Note: points listed above represent the maximum number o points or given criteria.

In this third version o the Leaderboard, scoring results signifed improvements to the development and quantifcationo the energy savings and greenhouse gas reductions potential o IT solutions. Cisco and Ericsson stand out or theirreporting o methodologies used to determine the impacts o their technologies. IBM and Fujitsu also score well on these

criteria, although their perormance shows little improvement over the previous Leaderboard evaluation.Stronger quantifcation o solutions by IT companies can drive efciency standards and send policy signals needed topush investments that urther deploy IT solution technologies under complimentary market conditions.

1 Climate Group and the Global e-Sustainability Initiative (GeSI). SMART 2020: Enabling the low carbon economy in the inormation age, 2008.

LEADERBOARD SCORING CRITERIA

IT-ENABLED SOLUTIONS

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The IT industry is one o the most rapidly growing emitters o greenhouse gas pollution and industrial consumers oelectricity. Without a signifcant increase in the use o renewable energy, the IT sectors carbon ootprint will continueto grow at a concerning rate, increasing the demand or electricity produced rom coal and other orms o dirty energy.

Given the projected growth o the IT sector, companies must eectively tackle their own operational emissions and thoseassociated with their products by setting goals to reduce absolute greenhouse gas emissions on a well-defned timeline.

In this Leaderboard, many companies that had previously established aggressive greenhouse gas reduction goals havedemonstrated steady progress toward meeting them. Cisco, HP, and IBM are examples o companies that have continuedto set more rigorous targets or their operational emissions ootprints.

Certain companies have prioritized the purchasing o renewable energy credits and osets as a means o achieving theirgreenhouse gas reduction goals. Intel and Dell are two o the largest purchasers o renewable energy credits in the UnitedStates2. In uture versions o the Leaderboard, however, greater credit will be granted to companies that attempt to directlypurchase renewable energy or their operations and take direct responsibility or their environmental perormance.

Company Footprint represent 15 out of 100 points,

divided as follows:

10 points: Company makes commitment to reduce absolute greenhouse gas emissions o its own operationson a defned timeline. Maximum points awarded to companies with absolute reduction goals o at least 20percent by 2012 using a 2008 or earlier baseline.

5 points: Amount o renewable energy used as proportion o total electricity use in own operation. Maximumawarded to renewable use greater than 25 percent o total, or has a target in excess o 25 percent by 2012.


Companies that transparently report and measure their progress toward an absolute greenhouse gas reduction targetreceive higher credit in the operational ootprint category. Google claims to be a carbon neutral company, but doesnot share either its emissions ootprint or an overall emissions reduction target. Similarly, Microsot has not establishedan absolute reduction target, despite greater transparency than Google in sharing its greenhouse gas emissionsmeasurements.

Target-setting and disclosure are becoming increasingly important as companies like Google and Microsot expand theiroperations to build data centers and increase electricity consumption, oten increasing the demand or coal-fred power.Carbon neutrality can still result in higher pollution overall as the industry grows its net greenhouse gas pollution.

Greenpeaces report, Make IT Green: Cloud Computing and its Contribution to Climate Change3, illustrates growth in

the IT sectors electricity consumption expected to more than triple by 2020 largely due to the expansion o cloud-based computing. Cloud computing, which relies on centralized data storage inrastructure to deliver real-time inormationrom the internet, is quickly becoming a predominant IT business model.

All IT companies, but particularly IBM, Microsot, Google and other major players in the cloud computing market, mustset strong greenhouse gas reduction targets to ensure that, as their appetite or energy increases, so does their use orenewable sources.

2 Environmental Protection Agency, Green Power Partnership: National Top 50, January 2010. http://www.epa.gov/greenpower/toplists/top50.htm.

3 http://www.greenpeace.org/international/press/reports/make-it-green-cloud-computing

ITS CARBON FOOTPRINT

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As the world struggles to defne a pathway orward or addressing the climate crisis, the IT sector has atransormational role to play. IT companies must advocate or policies that create benefcial market conditions orIT-enabled climate solutions, thereby catalyzing a clean energy economy as they secure long-term proftability or

their products and services. The implementation o these goods and services will require policy support and fnancingmechanisms in order to maximize their potential, and IT companies must apply their considerable political inuencetoward achieving these conditions.

The shit to an IT-enabled clean energy economy will not happen without a fght. Fossil uel energy companieshave benefted enormously rom the status quo and are positioned to fght policies that would reduce demand ortheir primary products (i.e. oil and coal). Electric utilities are, at best, interested in a slow transition that maximizesprofts without requiring costly changes to their inrastructure. I we hope to avert the worst social and economicrepercussions o runaway climate change, IT companies must break away rom these entrenched positions to delivercutting edge solutions and bold advocacy leadership on a local, national, and international level.

The IT industry can drive ast progress toward both a proftable business model and a clean energy economy byaligning itsel with lobbying eorts that support scientifcally established greenhouse gas reduction targets as well as

renewable energy and energy efciency mandates and incentives programs.

Political Advocacy represents 35 out of 100 points, divided as follows:

10 points: Political Position: Public speech, preerably by the CEO, that reerences the need or science-based, mandatory greenhouse gas reduction cuts made to a relevant national or international audience.

15 points: Political Advocacy: Demonstrated lobby or science-based, mandatory greenhouse gas reductioncuts at the national or international level.

10 points: Repetition Bonus: Measures the the repetition o positive speech and advocacy.


In the lead-up to Copenhagen, IT leaders, such as Ericsson, Dell, Microsot, and Nokia, strengthened theirengagement in the climate policy debate. IT companies arrived at the UN climate summit eager to highlight thepotential o IT technologies to reduce emissions. However, IT companies ailed to express a clear defnition o specifcpolicy goals and global reduction targets, which they must do i they truly hope to catalyze a market shit towardscarbon-cutting technologies.

The Leaderboard rates companies on the depth, strength and quantity o positive advocacy work in pushing or strongglobal emissions reduction targets, energy efciency and renewable energy deployment. Overall, Version 3 scoresshow some increased requency in policy advocacy activity rom the IT brands, most notably around the UN Climate

Summit in Copenhagen. However, there has been little improvement in the quality o advocacy leadership, expressinga need or more robust policy positioning across the sector.

POLITICAL POLICY AND ADVOCACY

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CISCO

COMPETITOR COMPARISON

IBM

HP

Cisco replaces its parter and competitor IBM at the top o the Leaderboard in version three, propelled to the ront on thebasis o its thoroughness in documenting the impact o its solutions oerings, which reduce energy consumption in areassuch as building design and energy management, telecommunting, and smart grid deployment.

Cisco is aggressively positioning itsel as a central player in the development o a global smart grid. Though Cisco doesnot have the same brand profle as IBM or an elaborate Smart Planet marketing campaign to peddle its green techsolutions oerings, Cisco is rapidly developing a ull suite o smart grid products and services that can empower itsbusiness partners and customers to become more eective energy managers. Much in the same way it played a critical

role in the development o the standards and equipment that now constitute the backbone o the internet, Cisco hopesto play a role in the creation o an energy network, which will leverage the massive volume o data to be generated bysmart meters, censors, and other devices that will eventually make up the smart grid.

Cisco is also one o the most active companies in demonstrating leadership on climate and energy policy advocacy particularly in the EU and CEO John Chambers appears to appreciate the importance o the issue and the role thatCisco and others need to play in inorming the policy debate. Hopeully we will see a similar jump in Ciscos advocacyleadership as we review their solutions leadership or Version 4 o the Cool IT Leaderboard.

Cisco is the top scoring company or oering IT solutions to curb greenhouse gas emissions, oering a number o solutionservices. The company provides various calculators, which explain the metrics and assumptions as well as calculationso emissions savings in regards to the use o Cisco services, ranging rom the companys telepresence to connectedbuildings and workplace.

Cisco has an aggressive absolute emission reduction targets o 25 percent by 2012, rom a 2007 baseline. The company

also powered 37 percent o its electricity via a combination o onsite renewables and renewable energy credits.

Ciscos advocacy score rises, mainly due to its repetition score, rom its advocacy during last years Copenhagen climatemeetings. Cisco also gains points rom its public speech on climate policy, and CEO Chambers post Copenhagen Op-Edwas among the best in capturing the act that market opportunities and cost savings or businesses will only come withpolicies to reduce emissions and drive clean energy solutions, and corporations need to start making themselves vocaland politically relevant in order to push governments to take action.

SOLUTIONSGreenpeace evaluates companies on the IT solutions theyoffer to reduce emissions in other parts of the economy. 32/50

FOOTPRINTGreenpeace evaluates companies on reducingtheir greenhouse gas footprint. 15/15

ADVOCACYGreenpeace evaluates companies on their advocacyfor strong climate and energy policy. 15/35

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ERICSSON


NOKIA

CISCO

Ericsson is one o the worlds largest telecommunications equipment companies, providing a signifcant part o thebackbone or the explosive growth o mobile voice and data transmission. Ericsson makes a strong debut on the Cool ITLeaderboard, coming in second overall, largely on the strength o its solutions case studies and thorough methodology ormeasuring net emission reductions rom mobile solutions.

Outgoing CEO Carl-Henric Svanberg was among the strongest corporate voices calling or governments to act in thelead-up to Copenhagen, and this position will hopeully be retained under Ericssons new CEO Hans Vestberg. Ericssonis well positioned to leverage its mobile communication technologies to provide transormative lower-carbon business

models across a number o other sectors, and more specifc engagement in the policy arena by Ericsson is needed tomake these reductions real.

Ericsson scores very strongly on the solutions criteria, right behind Cisco and ahead o Fujitsu. It has rigorous Lie CycleAssessments (LCAs) o its equipment and solutions and strong public methodology, which also accounts or the type opower communications equipment it utilizes in dierent locations.

Ericsson scores top marks or a target o40 percent emissions reductions by 2012. Ericsson does not have a publicrenewable energy target.

Ericssons CEO was the boldest CEO o all the tech companies beore and during the Copenhagen Climate Summit,emphasizing the role o IT solutions in reducing emissions in a clean and prosperous economy. Ericsson could improve byproviding more specifc evidence o how it is pushing or stronger climate regulation with politicians.




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IBM


FUJITSU

CISCO

Home o the ubiquitous Smarter Planet marketing strategy, IBM continues to demonstrate climate leadership throughits delivery oIT solutions to reduce emissions on a large scale, as evidenced most clearly by city-level solution projects.Despite high-level political access, particularly to the Obama Administration in the U.S., neither CEO Sam Palmisanonor IBMs lobbying machine has put Big Blues weight behind pushing the policy solutions that are needed to drive theeconomy-wide transormation that would urther drive IBMs solutions business model.

IBM has been one o the sector leaders in demonstrating the ability and benefts o achieving signifcant reductions in GHGemissions rom its own operations. But with IBMs stated investment plans to ramp up cloud computing investments,

and the associated increase in electricity consumption that that will bring, how the IBM cloud is built will become anincreasingly important actor in subsequent Leaderboard evaluations o their continued leadership in managing theirown carbon ootprint. With a much stronger submission by partner / rival Cisco and the addition o Ericsson, both owhich scored above IBM even in the solutions category, IBM has dropped to third place in this Leaderboard. We hopeto see much more policy advocacy rom IBM and an even stronger submission or its solutions work or the Fall 2010Leaderboard.

IBM oers a wide range o climate solutions as part o its Smarter Planet program and provides some case studies osavings achieved. IBM also provided case studies or trafc reduction in Stockholm and Smart Grid data. While savingsfgures were provided, IBM needs to give more details on additional case studies with net emissions savings and solutions.

IBM has a proven track record o reducing its GHG emissions and provides very strong absolute emissions reductionstargets. IBM has achieved 8.6 percent renewable energy use by 2008, but it has not set a target to increase use by 2012.

IBM is weak on taking a progressive position in the political debate on climate legislation. The best example is its letter toAustralian Prime Minister beore Copenhagen.

SOLUTIONSGreenpeace evaluates companies on the IT solutions they

offer to reduce emissions in other parts of the economy. 23/50



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HP


CISCO

IBM

As the largest PC manuacturer in the world, HP has been slowly and steadily building its branding and positioning as asolutions company that is concerned about the threat posed by climate change and the need or government action toreduce emissions. It has also taken notable measures to reduce its own greenhouse gas ootprint. However, while HP isable to point to several examples o product and service solutions oerings that reduce emissions, it is a much smallerpart o the HP business profle than some contemporaries in the sector, most notably IBM, which has established strongbrand identity and a much more substantive product and service oerings to reduce emissions in other sectors.

HPs policy advocacy on climate and energy has been relatively requent, though oten muted, more typically lending its

name to joint communiques or collaborative lobbying eorts, ar below the volume and level o ambition that we wouldexpect the #1 Company in Newsweeks Green Ranking to demonstrate.

HP has inormation on climate solutions including Halo virtual meeting, print on demand and building energy management.HP is also working on accounting or Embedded Energy used during production o hardware required or solutions. Thiswill provide more accurate estimations o emissions reductions over the entire liecycle o a solution.

HP nearly scores top marks or its commitment to reduce the GHG emissions o HP-owned and HP-leased acilities 20percent below 2005 levels by 2013 on an absolute basis. Voluntary renewable energy purchases (including credits andenergy generated on-site) represented 3.6 percent o HPs electricity use in 2009 in addition to the renewable energy inthe power grid. In 2008 HP set a goal to increase its purchases o electricity rom renewable sources to 8 percent o totalelectricity usage by 2012. HP could improve by setting a more ambitious target.

HP slightly improved its score by participating in the Copenhagen Climate summit. It also have signed onto multipleclimate advocacy letters and groups. However, to score more points, more prescriptive, detailed and engaged advocacyis needed, especially rom the CEO, Mark Hurd.



ADVOCACY Greenpeace evaluates companies on their advocacyfor strong climate and energy policy. 12/35

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FUJITSU


IBM

TOSHIBA

Fujitsu is now the third largest IT solutions company in the world, and the largest in Japan. Fujitsu has begun tooperationalize the fndings o the Smart2020 analysis through its Green Policy Innovation division that specifcally ocuseson IT services to reduce emissions in other areas o the economy. The company showcases data rom multiple casestudies on the application o its solutions oerings but more detailed inormation is needed to analyze the assumptionsand metrics used in these calculations. Fujitsu should be lauded as one o the frst companies to announce a globaltarget or emissions savings through IT solutions. Given this goal, and the understanding that business possibilities areinfnite or growth in IT climate solutions, Fujitsu needs to more aggressively articulate and advocate this message in thepolicy arena. This is especially the case in Japan where there is a strong need to counter the ossil uel industry, which islobbying against Prime Ministers Hatoyamas target o 25% reduction in greenhouse gases rom 1990 levels by 2020.

Fujitsu has a comprehensive system to measure the beore-and-ater impacts o its solutions. It also provides the metricor emissions savings, including the energy consumption o these solutions. To improve its score, Fujitsu also needs toinclude emissions generated throughout the complete liecycle o its products, especially those rom manuacturing.Fujitsu is the only company to have a credible target or carbon savings provided to customers; the goal o 12 millionmetric tons rom 2009 to 2012 needs urther clarifcation as to how it will be achieved.

Fujitsu has a relative emissions reduction target and no global target or renewables purchasing. Fujitsu should ollow thelead o IBM and HP and commit to absolute emission reduction targets.

Fujitsu provided limited examples o climate advocacy in Japan and globally by joining the Japanese Climate LeadersPartnership and signing the Copenhagen Communique but the company could be ar more active on both a national andinternational scale.




ADVOCACYGreenpeace evaluates companies on their advocacyfor strong climate and energy policy.

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GOOGLE


MICROSOFT

IBM

Google is one o the largest cloud based IT companies. Its business model is to put all o the worlds inormation online,an endeavor requiring large and energy voracious data centers. With the sel-chosen motto, Dont Be Evil, Googleknows it has a huge carbon problem i the current electricity grid remains heavily dependent on ossil uels. Googlecontinues to be among the strongest o the IT companies in advocating government policy changes to drive low carbonsources o electricity, including support or national renewable electricity and energy efciency standards. Google has alsoshown recent leadership in calling or the need or consumer access to inormation on their energy consumption, such asthe data to be generated rom smart meters.

However, Google has steadastly reused to release any meaningul data on its own energy use or carbon emissions,citing concerns over disclosing inormation that could be used by its competitors, even though its arch-rival Microsotis transparent on this issue. Googles explosive growth through Gmail, YouTube, and its soon-to-be online library areultimately driving emissions higher, not lower, and creating a greater demand or coal and other ossil uels. While it hasbeen one o the most thoughtul policy advocates among IT companies, Googles advocacy would be much more crediblei it admitted that it has a carbon problem and made policy changes to solve it.

Googles solutions oering remains unchanged since the October 2009 version. PowerMeter provides real-time datato better manage home energy use but to date Google has not released any signifcant case studies on how this canreduce overall GHG emissions. In-depth analysis o possible savings rom plug-in hybrids under the Recharge IT programprovides a good example o how to measure actual overall impacts o climate solutions. Google can improve its score byapplying a rigorous methodology to uture case studies on the impact o PowerMeter.

Google has no emission reduction targets and does not release or disclose its own emissions. This lack o transparencyputs Google signifcantly out o step with most other technology companies. Google claims to be carbon neutral, buying

oset credits to compensate. Carbon neutral or not, the lack o transparency and the act that its current investments ininrastructure are changing energy policy in the communities where they are built threaten to undermine the companyscredibility as a climate leader. Google scores one out o fve or investments in renewable energy research. It does not,however, have an overall target to increase renewables use.

Google remains the top scoring company on political advocacy thanks to a clear political position. Googles CEO EricSchmidt spoke at length in November 2008 about the ailure o the current political system and the need to get the rightpolicies to drive transormative investment in clean energy technologies. Such technologies will create long-term economic

growth while drastically reducing GHG emissions and dependence on oreign oil, as well as help to avoid the dangerousdistractions o so-called clean coal and nuclear power, which take unding away rom true renewables.





SUMMARY+x =

-33/100

PREVIOUS SCORES: v 1 v 2- 32

11
http://energycommerce.house.gov/Press_111/20090423/testimony_reicher.pdfhttp://www.behindthegreen.org/storage/documents/A_letter_to_President_Obama_April_5_2010.pdfhttp://www.google.com/corporate/green/footprint.htmlhttp://www.google.com/corporate/green/footprint.htmlhttp://www.youtube.com/watch?v=_-cBQl1IS5c&feature=channelhttp://www.youtube.com/watch?v=_-cBQl1IS5c&feature=channelhttp://www.youtube.com/watch?v=_-cBQl1IS5c&feature=channelhttp://www.youtube.com/watch?v=_-cBQl1IS5c&feature=channelhttp://www.google.com/corporate/green/footprint.htmlhttp://www.google.com/corporate/green/footprint.htmlhttp://www.behindthegreen.org/storage/documents/A_letter_to_President_Obama_April_5_2010.pdfhttp://energycommerce.house.gov/Press_111/20090423/testimony_reicher.pdf


12/20

42 23 12 07

MICROSOFT


IBM

GOOGLE

As the largest sotware company in the world, Microsot has unparalleled reach into homes, businesses, andgovernments. Microsot has only recently begun to show an interest in leveraging this reach to empower signifcantenergy savings beyond the operational ootprint o the PC. While Microsot has traditionally had a lower greenhouseootprint than others in the sector due to its ocus on sotware development, the rapid shit Microsot is making tocloud based sotware solutions, in competition with Google, will undamentally change its emissions profle and islikely a signifcant reason behind its reusal to adopt an absolute emissions reduction target.

Microsot has become one o the largest contributors to political campaigns over the last 10 years, and has averaged

nearly US$9 million in lobbying expenses each year since 2003. Despite its signifcant political inuence and access,Microsot has not demonstrated regular leadership in calling or policymakers to adopt the policies necessary to reduceemissions and drive deployment o renewable energy solutions or energy efciency technologies. Microsot did take asmall step orward in advance o the UN Climate negotiations in Copenhagen last year, supporting a call to PresidentObama to reach a deal in Copenhagen that would have resulted in a legally binding agreement.

Microsot has case studies on the net liecycle emissions reductions o its digital music and digital sotware distribution.

Recently, more inormation has been provided on how Microsots Holm energy management sotware will empowerelectric vehicle owners to better manage their electric vehicle charging.

Microsot has set a goal to reduce its carbon emissions per unit o revenue at least 30 percent below 2008 levels by 2012.However, there is no commitment to absolute emissions cuts. Microsot receives our points or providing 24 percent o itselectricity via renewable energy.

Microsots policy statement on climate needs strengthening, but it was notable that Microsot was active at theCopenhagen Climate conerence and in writing to President Obama in support o a global deal. Despite ormer CEO BillGates recently coming orward to speak orceully in avor o a transormation to our energy system, Steve Ballmer has,thus ar, ailed to eectively articulate the importance o climate protection and clean energy transormation, or the needor strong government policy to drive this transormation.





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http://www.opensecrets.org/orgs/summary.php?id=D000000115http://www.opensecrets.org/lobby/clientsum.php?lname=Microsoft+Corphttp://www.politico.com/blogs/glennthrush/1209/Microsoft_Nike_Dow_urge_Obama_to_seal_Chagen_deal.htmlhttp://www.politico.com/blogs/glennthrush/1209/Microsoft_Nike_Dow_urge_Obama_to_seal_Chagen_deal.htmlhttp://www.microsoft.com/environment/news_resources/case_studies.aspxhttp://www.microsoft.com/Presspass/press/2010/mar10/03-31MSFordPR.mspxhttp://www.microsoft.com/environment/commitment_policies/policies_principles.aspxhttp://www.microsoft.com/environment/commitment_policies/policies_principles.aspxhttp://www.microsoft.com/Presspass/press/2010/mar10/03-31MSFordPR.mspxhttp://www.microsoft.com/environment/news_resources/case_studies.aspxhttp://www.politico.com/blogs/glennthrush/1209/Microsoft_Nike_Dow_urge_Obama_to_seal_Chagen_deal.htmlhttp://www.politico.com/blogs/glennthrush/1209/Microsoft_Nike_Dow_urge_Obama_to_seal_Chagen_deal.htmlhttp://www.opensecrets.org/lobby/clientsum.php?lname=Microsoft+Corphttp://www.opensecrets.org/orgs/summary.php?id=D000000115


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36

02

19

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11

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07

DELL

HP

FUJITSU

As one o the largest sellers o personal and enterprise servers and computers, Dell has invested resources in managingits own operational ootprint, participating in pilot projects to reduce emissions along the long tail o the electronics supplychain, and investing in renewable energy. In terms o climate solutions potential, Dells lack o portolio diversity leaves thecompany playing catch up to competitors such as HP and ront-runners like IBM. Dells attempt to diversiy its portoliowith the acquisition o Perot Systems, a company mainly ocused on government and health care consultancy services,could be a harbinger that the company aims to expand its IT climate solutions oering. Despite its current lack o climatesolutions, Dell still participates in climate and energy policy advocacy, but mainly in the orm o signing onto other jointletters osupport. The company is oten muted in its specifc prescriptions or policy change. Michael Dell should continueto use his substantial bully pulpit to become a champion or stronger national and international clean energy, energyefciency and climate legislation, just as Eric Schmidt has done at Google.

Dell lists a large number o technology solutions, but does not release any inormation on actual emission savings, makingit difcult to gauge how eective it may be in reducing greenhouse gas emissions in other sectors o the economy.

Dell scores ull points or its ambitious greenhouse gas emission reduction target 40 percent by 2015 rom a 2007baseline. Dell also has a strong commitment to sourcing renewable energy, with 26 percent o its electricity coming romrenewable sources.

In December, prior to the Copenhagen climate meetings, Michael Dell wrote a timely opinion piece in Forbes that ocusedon the need or governments and businesses to act urgently with science-based, climate policies to reduce emissions.Dell has signed onto industry letters oclimate support. The company needs to increase both the substance and volumeo its climate advocacy to earn more points.




SUMMARY+x =

-28/100

PREVIOUS SCORES: v 1 v 2 21 23

13
http://content.dell.com/us/en/corp/d/secure/2009-09-21-Perot-Systems.aspxhttp://www.worldwildlife.org/climate/WWFBinaryitem13591.pdfhttp://www.dell.com/content/topics/global.aspx/casestudies/casestudies?c=us&cs=QTO15&l=en&s=biz&%7Etab=1http://content.dell.com/us/en/corp/d/press-releases/2009-02-24-09-Oklahoma-Green-Energy.aspx?c=us&l=en&s=corp&redirect=1http://content.dell.com/us/en/corp/d/corp-comm/cr-earth-emissions.aspxhttp://www.forbes.com/2009/12/02/copenhagen-energy-efficiency-technology-cio-network-michael-dell.htmlhttp://www.behindthegreen.org/storage/documents/desc_letter_to_lawmakers.dochttp://www.behindthegreen.org/storage/documents/desc_letter_to_lawmakers.dochttp://www.forbes.com/2009/12/02/copenhagen-energy-efficiency-technology-cio-network-michael-dell.htmlhttp://content.dell.com/us/en/corp/d/corp-comm/cr-earth-emissions.aspxhttp://content.dell.com/us/en/corp/d/press-releases/2009-02-24-09-Oklahoma-Green-Energy.aspx?c=us&l=en&s=corp&redirect=1http://www.dell.com/content/topics/global.aspx/casestudies/casestudies?c=us&cs=QTO15&l=en&s=biz&%7Etab=1http://www.worldwildlife.org/climate/WWFBinaryitem13591.pdfhttp://content.dell.com/us/en/corp/d/secure/2009-09-21-Perot-Systems.aspx


14/20

27 07 15 05INTEL


Though it does not sell solutions directly, as one o the largest chip manuacturers in the world, Intel has signifcantbusiness opportunities associated with green IT technologies that address climate change. Signifcant investment in anew generation o computer chip technology is required to integrate and transorm appliances, buildings, sensors andother devices and wire them into smart devices, which will a llow us to more efciently and dynamically manage ourenergy use.

Intel has taken management o its carbon ootprint seriously. As the operator o a signifcant number o data centers, ithas made some direct investments in renewable electricity generation, and has been the largest purchaser o renewable

electricity in the U.S. or the past two years. Unortunately, this same commitment has not been seen in its engagementapproach to climate and energy policy development. This is quite surprising rom a company that has built its brandidentiy around an ability to drive innovation. Strong domestic climate and energy policy is what is needed to spurinnovation and drive demand or IT energy solutions in the U.S.

Intel scores or publishing one o the ew detailed comparison studies on the overall energy savings o digital musicdelivery in place o traditional music distribution. More examples like this are needed to highlight the benefts o specifc

solutions.

Intel is strong on reducing its carbon ootprint with the top score or emissions reduction and renewables use and is thelargest purchaser o renewable electricity in the U.S.

Intel provides ew examples o how it is eectively advocating or stronger climate policy. In act, one o the ew recentexamples isolated Intel as the sole IT company to join a letter to key U.S. Senators along with large carbon intensivecompanies in pushing or a signifcant weakening o U.S. climate legislation by allowing more international osets into thecarbon trading system.




ADVOCACYGreenpeace evaluates companies on their advocacy

for strong climate and energy policy.

05/35

SUMMARY+x =

-27/100


NO DIRECT COMPETITORS IN THE LEADERBOARD

14
http://download.intel.com/intel/cr/gcr/pdf/Intel_CSR_Report_2008.pdf#page=34http://weblog.greenpeace.org/makingwaves/archives/2009/11/intel_in_bed_with_big_polluter.htmlhttp://weblog.greenpeace.org/makingwaves/archives/2009/11/intel_in_bed_with_big_polluter.htmlhttp://download.intel.com/intel/cr/gcr/pdf/Intel_CSR_Report_2008.pdf#page=34


15/20

53 30 10 13

NOKIA


ERICSSON

As the worlds largest mobile phone manuacturer, Nokia has excelled in producing efcient mobile devices, reducing itsoperational greenhouse gas emissions and disclosing the emissions o its products liecycle. Considering this leadingwork on climate change issues, its surprising to see Nokia lag behind in the Cool IT Leaderboard. Nokia needs to bear more prescriptive in speciying the type o science-based reduction targets needed in international and nationalclimate agreements. Nokia is expanding its core business to include more cloud services that will allow its Ovi sotwareto better compete with Apple, Microsot, Google and others. The company will need to ensure that the expansion odata centers will be met with a commitment to drive more renewable energy into the electricity grid.

Nokia has provided some very simple calculations on the potential emissions-saving benefts o its mobile technology, butno actual case studies. Nokia needs to show how its products and services create measurable reductions in greenhousegas emissions, much in way that Ericsson has done.

Nokia scores ull marks or its emissions reduction targets o 18 percent rom 2006 levels by 2010. The company gets 25percent o its energy rom renewable sources with plans to expand to 50 percent by 2010.

Nokias CEO Olli-Pekka Kallasvuo published an opinion piece prior to the Copenhagen climate meetings commenting onthe role that IT can play in reducing emissions and stating that the cost o doing nothing to mitigate climate change is too

high. Nokia is also a member oWWFs Climate Savers program.





SUMMARY+x =

-22/100


22 01 15 06

15
http://www.nokia.com/environment/we-energise/nokia-and-energy-efficiencyhttp://www.nokia.com/environment/we-create/creating-our-products/life-cycle-thinkinghttp://bits.blogs.nytimes.com/2010/02/02/nokia-gets-its-manos/http://www.nokia.com/corporate-responsibility/environment/case-studies/reducing-co2-emissions-with-clever-use-of-mobile-technologieshttp://www.nokia.com/environment/our-responsibility/environmental-strategy/energy-saving-targetshttp://www.nokia.com/environment/our-responsibility/environmental-report-2008/operations/energy-efficiencyhttp://www.nokia.com/NOKIA_COM_1/Corporate_Responsibility/CR_Report_2007/Nokia_CR_Report_2007_Printable.pdfhttp://www.nokia.com/environment/we-evolve/eco-news/inside-nokia/nokia-ceo-olli-pekka-kallasvuo-the-cost-of-doing-nothinghttp://cleaneconomy.panda.org/http://cleaneconomy.panda.org/http://www.nokia.com/environment/we-evolve/eco-news/inside-nokia/nokia-ceo-olli-pekka-kallasvuo-the-cost-of-doing-nothinghttp://www.nokia.com/NOKIA_COM_1/Corporate_Responsibility/CR_Report_2007/Nokia_CR_Report_2007_Printable.pdfhttp://www.nokia.com/environment/our-responsibility/environmental-report-2008/operations/energy-efficiencyhttp://www.nokia.com/environment/our-responsibility/environmental-strategy/energy-saving-targetshttp://www.nokia.com/corporate-responsibility/environment/case-studies/reducing-co2-emissions-with-clever-use-of-mobile-technologieshttp://bits.blogs.nytimes.com/2010/02/02/nokia-gets-its-manos/http://www.nokia.com/environment/we-create/creating-our-products/life-cycle-thinkinghttp://www.nokia.com/environment/we-energise/nokia-and-energy-efficiency


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07IBM

ORACLE

SAP


TO BE ADDED IN VERSION 4

SAPs customer base provides it incredibly broad reach into some o the worlds largest corporations, as it oersenterprise-scale platorms to deliver increasingly granular levels o inormation on the operational systems o medium-size to multi-national businesses. Given its reach and relationships with such a broad swath o corporations around theworld, SAP is well positioned to help its clients manage their energy and carbon ootprint at an enterprise-wide level,and to help unlock areas o signifcant reduction potential. While SAPs leadership has seemingly recognized both theenvironmental threat and the business opportunities at stake in the climate debate, the company needs to aggressivelycovert its corporate client base into new customers or its climate related enterprise management sotware and showcase studies o how this helps major customers cut emissions.

SAP scores or an overview o its climate solutions on its websites and or case studies o actual implementation, but thecompanys case studies are much less detailed than those provided by other companies.

SAP scores six points or progress on cutting its own emissions and having a 51 percent emissions reduction target rom2007 levels by 2020. SAP could improve its score by setting a strong 2012 reduction target. SAP has no public target orboosting additional renewable energy use.

SAP, like many IT companies, signed on to the Copenhagen Communique. Former SAP CEO Lo Apotheker madeseveral speeches and interviews beore and ater Copenhagen, but SAPs new corporate leadership needs to showstronger company-wide support or climate regulation.


FOOTPRINTGreenpeace evaluates companies on reducingtheir greenhouse gas footprint.

06/15


SUMMARY+x =

-22/100

PREVIOUS SCORES: v 1 v 2- -

16
http://www.sap.com/solutions/executiveview/sustainability/energy-and-carbon/customers/index.epxhttp://www.sap.com/about/newsroom/news-releases/press.epx?pressid=12530http://www.copenhagencommunique.org/signatories/http://blogs.reuters.com/davos/2010/01/28/failure-of-copenhagen-cannot-be-repeated-sap-chief-says/http://blogs.reuters.com/davos/2010/01/28/failure-of-copenhagen-cannot-be-repeated-sap-chief-says/http://www.copenhagencommunique.org/signatories/http://www.sap.com/about/newsroom/news-releases/press.epx?pressid=12530http://www.sap.com/solutions/executiveview/sustainability/energy-and-carbon/customers/index.epx


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0TOSHIBA


SHARP

PANASONIC

As a conglomerate with diversifed product and services ranging rom consumer electronics and household appliancesto energy management systems and social management inrastructure, Toshiba has potential to oer a number oemissions-reducing solutions to businesses, governments and consumers. Toshiba is currently light on the details oits solution oerings, and there is a need or clearer case study data rom the company to showcase that it is providingreal emissions savings now. Toshiba cannot claim to be a climate leader while it continues to produce componentsor nuclear power generators and a newABWR plant design, pushing aggressively or a nuclear renaissance, whichis a dangerous and costly distraction rom real solutions to climate change. Toshiba has claimed that it supports theJapanese governments national greenhouse gas reduction goals o 25 percent rom 1990 levels by 2020. This supportis crucial and needs to be visible, vocal and repeated.

Toshiba has a number o interesting solutions, including Feminity, a power management device, a burgeoning solarpanel systems division and the promise o Toshibas frst smartgrid project on Miyako Island in Japan. Toshiba alsoprovides basic case studies and research around its participation in lie cycle assessment standards in Japan.However, or the company to score more points, it must provide more detail on the methodology and projected CO

2

savings o its solutions.

Toshiba scores three points or pledging to peak its greenhouse gas emissions by 2012, ater a decade-long rise.Stronger absolute emissions reductions are needed rom Toshiba.

Toshiba has not provided details o any positive climate or energy advocacy, in Japan or elsewhere.




ADVOCACYGreenpeace evaluates companies on their advocacyfor strong climate and energy policy.

0/35

SUMMARY+x =

-22/100


14 07 05 02

17
http://www.toshiba.co.jp/nuclearenergy/english/business/reactor/abwr.htmhttp://www.greenit-bestpractice.jp/product/detail.php?pid=228&fw=feminity&language=ehttp://www.toshiba.co.jp/about/press/2009_01/pr0501.htmhttp://www.toshiba.co.jp/about/press/2010_01/pr1801.htmhttp://www.toshiba.co.jp/env/en/products/earth.htmhttp://www.jemai.or.jp/CACHE/eco-efficiency_detail_e_grunge220.cfmhttp://www.toshiba.co.jp/env/en/industry/peakout.htmhttp://www.toshiba.co.jp/env/en/industry/peakout.htmhttp://www.jemai.or.jp/CACHE/eco-efficiency_detail_e_grunge220.cfmhttp://www.toshiba.co.jp/env/en/products/earth.htmhttp://www.toshiba.co.jp/about/press/2010_01/pr1801.htmhttp://www.toshiba.co.jp/about/press/2009_01/pr0501.htmhttp://www.greenit-bestpractice.jp/product/detail.php?pid=228&fw=feminity&language=ehttp://www.toshiba.co.jp/nuclearenergy/english/business/reactor/abwr.htm


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SHARP


PANASONIC

TOSHIBA

A leader in electronics manuacturing rom LCD panels to household appliances, Sharp has invested in producingenergy efcient products. Sharp is also one o the worlds largest manuacturers o solar photovoltaic cells. Under itsSuper Green Strategy Sharp has goals or expanding the emissions savings it can provide to society, mainly in theorm o increased solar use. As it is keenly aware o the business opportunities or technological solutions to climatechange, Sharp should be at the oreront o strong climate advocacy in Japan, buttressing arguments that Sharp -- andJapan -- can prosper rom implementing science-based climate and clean energy policies.

Sharp scores points or publicly detailing the environmental impact o its solar panel production, including liecycle analysisand estimates o resources used during manuacturing. To improve its score Sharp should provide more details on thefgures used to generate these estimated savings, or other solar case studies. Additionally, Sharp is beginning to engagein smart grid pilot projects; and should supply the emissions savings in these projects.

Sharp possesses a relative greenhouse gas emission reduction, rather than an absolute reduction target. However, thecompany scores points or an absolute reduction in 2008 rom 2007 baseline. Sharp has made some improvements in itsrenewable energy supply, with some European and US sites utilizing over 80 percent, but the global percentage is still toolow to score the company any points.

Sharp has made statements cautiously supporting Prime Minister Hatoyamas plan to reduce greenhouse gas emissions25 percent below 1990 levels by 2020. To continue to score these points and more, Sharp needs to provide moreevidence that it continue to be an active supporter o strong climate and energy policies.



FOOTPRINT

Greenpeace evaluates companies on reducing

their greenhouse gas footprint.

02/15


SUMMARY+x =

-18/100


18 08 02 08

18
http://sharp-world.com/corporate/eco/data_list/energy.htmlhttp://sharp-world.com/corporate/eco/csr_report/index.htmlhttp://sharp-world.com/corporate/eco/vision/vision.htmlhttp://www.sharpdirect.co.uk/page/solarcasestudiesdomestichttp://sharp-world.com/corporate/news/091218_2.htmlhttp://sharp-world.com/corporate/eco/environment_and_sharp/examples/gus.htmlhttp://www.sankei-kansai.com/2009/09/30/20090930-015163.phphttp://www.sankei-kansai.com/2009/09/30/20090930-015163.phphttp://sharp-world.com/corporate/eco/environment_and_sharp/examples/gus.htmlhttp://sharp-world.com/corporate/news/091218_2.htmlhttp://www.sharpdirect.co.uk/page/solarcasestudiesdomestichttp://sharp-world.com/corporate/eco/vision/vision.htmlhttp://sharp-world.com/corporate/eco/csr_report/index.htmlhttp://sharp-world.com/corporate/eco/data_list/energy.html


19/20

16 0 12 04SONY


DELL

As one o the largest consumer electronics companies in the world, Sonys strongest evidence o leadership hasbeen the way in which it invested in reducing its own considerable greenhouse gas ootprint. The companys recentannouncement to increase its absolute greenhouse reduction target raises the bar or other Japanese manuacturers.Additionally, Sony is the largest renewable energy purchaser in Japan. Sony has unortunately not developed climatesolutions as part o its portolio mix. Sony has branched out into modest climate advocacy outside o Japan in waysthat other Japanese companies should emulate and exceed. Sony should point to its own work to reduce its ootprintas a demonstration that Japan can implement Prime Minister Hatoyamas greenhouse gas reduction goals o 25percent rom 1990 levels by 2020.

Sony submitted no inormation on its IT solutions or climate change.

Sony has met its greenhouse gas emissions target early and has set as an updated goal o 30 percent reductions inemissions rom operations by 2016 rom a fscal year 2000 baseline. Additionally, Sony recently announced other targetsor efciency gains in water usage, product efciency, and chemicals use. Sony obtains approximately 8 percent o itselectricity rom renewable sources.

Sony is a member o the Digital Energy Solutions Campaign (DESC), which wrote to the United States Senate to pushor efciency measures in a number o energy related legislation. Sony also has participated in various Climate Saversadvocacy. For more points, Sony needs to be more prescriptive about the types o climate and energy policies it supports.




SUMMARY+x =

-16/100


28 02 15 11

19
http://www.sony.net/SonyInfo/News/Press/200907/09-071E/index.htmlhttp://www.sony.net/SonyInfo/csr/environment/climate/approach/index.htmlhttp://www.sony.net/SonyInfo/News/Press/201004/10-0407E/index.htmlhttp://www.behindthegreen.org/storage/documents/desc_letter_to_lawmakers.dochttp://cleaneconomy.panda.org/#ClimateSaversAd1http://cleaneconomy.panda.org/#ClimateSaversAd1http://www.behindthegreen.org/storage/documents/desc_letter_to_lawmakers.dochttp://www.sony.net/SonyInfo/News/Press/201004/10-0407E/index.htmlhttp://www.sony.net/SonyInfo/csr/environment/climate/approach/index.htmlhttp://www.sony.net/SonyInfo/News/Press/200907/09-071E/index.html


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PANASONIC


TOSHIBA

SHARP

With a diversifed product portolio ranging rom televisions to household appliances, Panasonics ocus on climatechange has concentrated on reducing its own ootprint and producing energy efcient products. With the acquisitiono Sanyo, Panasonic is positioned to expand its solar solutions and reduce greenhouse gases in other sectors o theeconomy. Panasonic has several opportunities to increase its Leaderboard score. It needs to be clearer about thesolutions it oers beyond energy efcient products, and oer case study data or its solutions oerings. Panasonicneeds to show leadership via proactive advocacy within Japan and abroad or strong climate and energy policies.

Panasonic is looking at solutions in a number o areas, including building energy management and smart appliances.Panasonic needs to make public any case study data that showcases the emissions savings o these solutions.

Panasonic has achieved a 7 percent reduction in greenhouse gas emissions rom a 2007 baseline, with plans to urtherreduce its emissions in fscal years 2010 and 2011. Panasonic only lists its renewable energy use in Japan, not globally,and does not list it as a percentage o overall electricity use.

Panasonic proesses to support Prime Minister Hatoyamas greenhouse gas reduction targets o 25 percent rom 1990levels by 2020, but this support needs to extend beyond words on its website.





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-14/100

PREVIOUS SCORES: v 1 v 2- 08
http://panasonic-electric-works.net/corp/cc_topics/comfort/index.htmlhttp://panasonic.net/eco/factory/energy_conservation/index.htmlhttp://panasonic.net/eco/vision/http://panasonic.net/eco/vision/http://panasonic.net/eco/factory/energy_conservation/index.htmlhttp://panasonic-electric-works.net/corp/cc_topics/comfort/index.html

cool it leader board version 3

Documents