cooper tire dealer s aim manualcooperbusinessconnections.com/themes/cooper/assets/aim-dealer... ·...

COOPER TIRE DEALER’S AIM MANUALTHE POWER TO SELL MORE COOPER TIRES IS IN YOUR HANDS. LITERALLY.

AIM FOR HIGHER SALES WITH THIS TOOLKIT FROM COOPER.

2 ............ Cooper Business Connections

3 ............ How to Advertise: Putting It All Together

5 ............ Advertising Tools

11 .......... Identification Tools

13 .......... Merchandising Tools

16 .......... eCooper University

17 .......... Cooper Logo: Execution Guidelines

AIMCooper is committed to helping you succeed by providing you with tools to drive your business’ needs every step of the way.

This toolkit provides marketing tips in the areas of:

ADVERTISING • IDENTIFICATION • MERCHANDISING

These key tools will put you in the driver’s seat when it comes to attracting new customers and improving relations with existing ones.

ADVERTISEIDENTIFICATIONMERCHANDISE

COOPER BUSINESS CONNECTIONSwww.CooperBusinessConnections.com

Your online connection to Cooper’s business partners are highlighted in this AIM manual. This is a one-stop source where you’ll find links to marketing tools and information to help you promote and sell the Cooper brand.

2

Identify what attracts customers to your business. Use those particular services to craft your advertising message. Draw from the list below when assessing the strengths of your business to craft your advertising message.

YOUR PEOPLETrained, knowledgeable technicians .........................................................................In-depth knowledge in diverse vehicle service needs ..................................................In-depth knowledge to handle medium and heavy-duty commercial vehicles .................

YOUR FACILITIES, EQUIPMENT AND PARTS Clean, organized, fast-paced sales area ....................................................................Name-brand tires and parts ....................................................................................Special tire-servicing tools ......................................................................................

YOUR CUSTOMER SERVICE Major credit cards accepted ...................................................................................Inviting and comfortable waiting area .......................................................................Appointments available by phone or online ...............................................................Preferential and prompt treatment given to customers with appointments .....................Convenient business hours for people in your market .................................................Adjacent to a shopping center or near major employment areas ...................................Service warranties .................................................................................................Courtesy transportation service ...............................................................................On-time service ....................................................................................................Quality control inspection .......................................................................................

YOUR PRICINGA posted “menu board” of prices ............................................................................Quoted estimate provided before work begins ...........................................................Guaranteed pricing ................................................................................................Competitive pricing for typical tire services ...............................................................Service specials offered frequently ..........................................................................

HOW TO ADVERTISE: PUTTING IT ALL TOGETHER

3

Determining how much to spend on advertising can be a difficult decision. Planning ahead and budgeting advertising expenses will help you get the best results for your dollar. Generally, a range of 3% to 6% of your total retail sales volume should be budgeted each year for advertising.

YOUR SERVICESTire replacement ...................................Tire rotation .........................................Wheel balancing ...................................Shock absorber replacement ..................Battery charging ...................................Brake replacement ................................Air conditioning ....................................Cooling system .....................................

Tire puncture repair .................................Ride/vibration diagnosis ............................Oil and filter change ................................Front-end alignment .................................Tune-ups ................................................Exhaust systems .....................................Electric repair .........................................Other_____________________________________

• Since your business volume varies from month to month, there is a good chance that your advertising budget will vary also. Yearly amounts spent on advertising media should be budgeted into quarterly or monthly amounts.

• In general, you will want to advertise heavily during the spring and fall, which is the time when most people are in the market for tires.

• Your advertising budget should serve only as a guideline. It should be flexible and easily modified based on your business’ needs.

• Advertising should be regarded as an investment – not an expense. Advertising is an investment that will increase your sales and build your business. Money spent on advertising will pay off in the long run.

ADVERTISING BUDGET 3%-6% of total annual retail sales volume = $___________________

ADVERTISING MEDIUM 1ST QUARTER 2ND QUARTER 3RD QUARTER 4TH QUARTER TOTAL ANNUAL

COST

Television

Radio

Social Media

Direct Mail

Billboards

Store ID

Newspaper

Wearable Gifts

Displays

Online/Digital

Total Planned Advertising Expense $

4

Planning an Effective Newspaper Ad:

1. State your Offer Use a dominant headline and as few words as possible.

2. Make your Ad Recognizable Try to make your ad distinguishably different from your competitors. Keep your ads’ appearance consistent.

3. Use Illustrations Photos and illustrations catch buyers’ interest. Ads should carry readers’ eyes through the message easily and in proper sequence.

4. Urge Your Readers to Buy Now Use phrases such as, “this weekend only,” “limited supply,” or “sale ends.”

BUILD YOUR BUSINESS WITH COOPER: ADVERTISING TOOLS

REMEMBER:1. Smaller, once-a-week ads are

generally more effective than large, once-a-month ads.

2. “FREE” draws customers in. When designing your newspaper ad, try to make a “free” offer; e.g. Buy 3 get 1 free or “free” road atlas with tire purchase

3. Every newspaper ad should tell your readers you have:

• Good Quality Tires• Good Deals• Good Service• Integrity

NEWSPAPER ADS

COOPERTIRE.COM

FOR YOUR ROAD, AND WHATEVER ROUTE IT TAKES.

TOURING TM

INTRODUCING THE NEW

CS5 ULTRA TOURING

CS5 GRAND TOURING

Dealer Area

TURNAROUND TIRE15%

OFFOIL CHANGEOffer expires 12/9/13. One coupon

per visit.

12%OFF

OIL CHANGEOffer expires 12/9/13. One coupon

per visit.

10%OFF

BRAKE PADSOffer expires 12/9/13. One coupon

per visit.

10%OFF

BRAKE PADSOffer expires 12/9/13. One coupon

per visit.

25%OFF

WIPER BLADESOffer expires 12/9/13. One coupon

per visit.

50%OFF

WIPER BLADESOffer expires 12/9/13. One coupon

per visit.

COOPERTIRE.COM


TOURING TM

INTRODUCING THE NEW

CS5 ULTRA TOURINGCS5 GRAND TOURING

Dealer Area

COOPERTIRE.COM


TOURING TM

INTRODUCING THE NEW

CS5 ULTRA TOURING

CS5 GRAND TOURING

Dealer Area

Cooper CS5 Touring newsprint ad (5.389 x 7.5 inches)

Cooper CS5 Touring newsprint ad (10.806 x 7 inches)

Visit CooperTireAds.com for all your Cooper Tire advertising needs.We offer additional CS5 Touring materials online!Image Library • Logos • Radio Scripts • Branding GuidelinesNewspaper Templates • Web Banners • and more!

TURNAROUND TIREHours: M-F 7:00 - 7:00 • Sat. 8:00 - 4:00

For details visit CooperBusinessConnections.com

Dealer Area

COOPERTIRE.COM

Uncompromised All-Terrain Performance For All Seasons.

Exceeds Industry Standards for Severe Snow Traction

INTRODUCING THE COOPER

™


“The squarest deal on the roundest tires!”

5

Cooper offers 30 and 60 second prerecorded radio spots. Visit CooperBusinessConnection.com to download scripts.

Advantages• Builds business familiarity in

the marketplace

• No competition fighting for listeners’ attention during your spot

• Most cities have several radio stations, enabling you to select the one that best reaches your customers

Disadvantages• No visual image

• Amount of information listeners can absorb is limited

• Prices, phone numbers, sizes, etc. are not easily communicated through radio

ADVERTISING TOOLS

REMEMBER:1. Know Your Audience

Select the station and time of day your spot will air based on what will best reach your prospective customers.

2. Consistent Campaign Schedule enough spots per week to keep your products and services in the mind of customers. Consider using jingles and/or consistent messages so that the listening audience develops a familiarity with your business.

3. Spot Saturation Schedule a large number of spots over a brief period of time that feature special events, a special seasonal item or a special price promotion.

RADIO LISTENING TIMES AVAILABLEA.M. Drive: 6 a.m.–10 a.m.

Housewife: 10 a.m.–3 p.m.

P.M. Drive: 3 p.m.–7 p.m.

Evening: 7 p.m.–Midnight

Midnight: Midnight–6 a.m.2013 F T TMR SCRIPTS

FINAL/APPROVED – 7/9/2013

“Take the Money and Ride” :50/10

(MALE ANNOUNCER. 40s. VOICE PITCH MIDRANGE TO SLIGHTLY DEEP.

FRIENDLY DELIVERY WITH A TOUCH OF AUTHORITY.)

MUSIC: (UPBEAT. ENERGETIC.)

ANNCR: Now through November 5th,

Get up to an $80 Cooper Tires VISA pre-paid card for your every day road

trips,

When you buy 4 qualifying Cooper tires during the Take the Money and Ride

Savings Event.

Football fans: score $80 for a kickin’ tailgate party.

9-to-5ers: how about $80 towards a nice dinner – for that appetite you’ve

worked up.

A new set of Coopers for what you drive,

AND up to $80 back for what drives you.

Visit a participating Cooper Tire dealer or coopertirerebates.com for reward

forms, and official terms and conditions. This card is issued by CenterState

Bank of Florida, North America, pursuant to a license from VISA U.S.A. Inc.

Life’s a road trip. Come on, let’s go.

(:10 tag: example copy):

Buy qualifying Cooper Tires at Roy’s Tire and Wheel World today — 3535

Central Park Boulevard, Yonkers. Or visit us online at RoysTire.com.

RADIO

In the tire business, radio is best used as a long-term image builder. !

2013 F T TMR SCRIPTS



(MALE ANNOUNCER. 40s. VOICE PITCH MIDRANGE TO SLIGHTLY DEEP. FRIENDLY DELIVERY WITH A TOUCH OF AUTHORITY.)

MUSIC: (UPBEAT. ENERGETIC.)

ANNCR: Now through November 5th,

Get up to an $80 Cooper Tires VISA pre-paid card for your every day road trips,

When you buy 4 qualifying Cooper tires during the Take the Money and Ride Savings Event.


9-to-5ers: how about $80 towards a nice dinner – for that appetite you’ve worked up.

A new set of Coopers for what you drive,

AND up to $80 back for what drives you.

Visit a participating Cooper Tire dealer or coopertirerebates.com for reward forms, and official terms and conditions. This card is issued by CenterState Bank of Florida, North America, pursuant to a license from VISA U.S.A. Inc.



Buy qualifying Cooper Tires at Roy’s Tire and Wheel World today — 3535 Central Park Boulevard, Yonkers. Or visit us online at RoysTire.com.

2013 F T TMR SCRIPTS



(MALE ANNOUNCER. 40s. VOICE PITCH MIDRANGE TO SLIGHTLY DEEP.

FRIENDLY DELIVERY WITH A TOUCH OF AUTHORITY.)

MUSIC: (UPBEAT. ENERGETIC.) ANNCR: Now through November 5th,

Get up to an $80 Cooper Tires VISA pre-paid card for your every day road

trips,

When you buy 4 qualifying Cooper tires during the Take the Money and Ride

Savings Event.


9-to-5ers: how about $80 towards a nice dinner – for that appetite you’ve

worked up.

A new set of Coopers for what you drive, AND up to $80 back for what drives you. Visit a participating Cooper Tire dealer or coopertirerebates.com for reward

forms, and official terms and conditions. This card is issued by CenterState

Bank of Florida, North America, pursuant to a license from VISA U.S.A. Inc.



Buy qualifying Cooper Tires at Roy’s Tire and Wheel World today — 3535

Central Park Boulevard, Yonkers. Or visit us online at RoysTire.com.

6

ADVERTISING TOOLS

REMEMBER:1. TV is a great way to advertise if your

business is one of the dominant tire dealers in your market and has enough stores to service the television coverage area.

2. TV advertising prices range from the inexpensive late show to the high-priced evening prime time shows. When purchasing TV time, remember who your prospective customers are and pick a time and show that they will most likely be viewing.

Advantages• Reaches a large number of people

• Adds credibility to a tire store

Disadvantages• TV ads are expensive

• No way to assess retention

• You pay for more coverage than you use

TELEVISION

Many tire dealers use local television to advertise. Typically, it is more affordable, and when executed properly, it is a powerful advertising force.

!


7

WEBSITE DESIGNCooper has partnered with Net Driven, a lead provider of websites and Internet marketing solutions to automotive companies, providing you with the tools necessary to achieve personalized web design for your business.

Easy to use. Cost effective. Proven results.The Internet is the most effective way to get new customers and is the #1 way local consumers find tire dealers (not the Yellow Pages). Over 65% of consumers start their purchase process online, and without the right website and Internet marketing program, you could be missing out on more than 1/2 of all potential new customers.

Net Driven. We drive customers to you! Call 877-860-2005 or visit NetDriven.com to learn more.

ADVERTISING TOOLS

Advantages• Great visibility• Low cost• Easier to target your audience

Disadvantages• Several ads will be competing

for customers’ attention

• Tire Catalog • Service Catalog • Wheel Configurator • TurboSEO • SEO Reporting

• Website Analytics • Mobile Website • Tire Advantage Calculator • Service/Support • and so much more!

WEBSITE/ONLINE ADVERTISING

Connect with your customers 24 hours a day, 7 days a week with an easy, affordable website fully customized with your brand and business.!

8

ADVERTISING TOOLS

Visit CooperBusinessConnections.com for details.

Advantages• Virtually free

• Almost all Internet users have social media accounts

• Possibility of high exposure

Disadvantages• Fast and fleeting — customers could easily

ignore your posts. In order to gain leverage for your business, you must post at least once a day.

Advantages• Looks good and is an attention grabber

• Inexpensive form of advertising

Disadvantages• Exposure time is brief

• Message may be monotonous if not changed regularly

A

B

A

B

facebook.com/CooperTire

@CooperTire

SOCIAL MEDIA BILLBOARD

For some tire dealers, billboards can be a very effective means of advertising due to their round-the-clock visibility.!


9

ADVERTISING TOOLS

Want a better way to market to your callers on hold?As a Cooper Tires dealer, you may not be happy with your current on-hold marketing provider. But there’s good news: representatives at Cooper acted on your feedback and chose BusinessVoice as the new authorized on-hold marketing provider for Cooper Tires dealers.

With BusinessVoice, you’ll receive proactive content updates on a scheduled basis, as well as convenient, no-touch equipment, plus effective content that’s designed to motivate your callers to ask questions and buy!

• Scheduled, proactive production updates throughout the year.

• Your choice of messages from a Cooper-approved list.

• Creation of up to 4 customized messages for each update.

• Remote delivery of updates. There are no tapes, CDs or MP3s to worry about.

• Equipment and installation included as part of your program.

• Copywriting services.

• Some available Spanish language content.

For more details or to start your on-hold marketing from BusinessVoice, please complete the form online or call Steve Evert at 419-724-7311.

VALASSISReach new customers by using Valassis’ targeted mail and online digital display programs.

• Geo-target consumers based on your key functional areas and capabilities.

• Valassis targets households at the sub-zip level, getting your message to consumers only within your trade area.

It’s quick and easy to get started. Cooper has direct mail, inserts, RedPlum wrap pages, and digital programs. Call 734-748-4288 today to get started.

DEMAND FORCEDemand Force provides new Cooper dealers a proven system to increase car count and drive shop profitability. Find ways to improve your shop’s performance with a FREE Shop Diagnostic.

For more details, please contact David Tulkin at [email protected].

Targeted Area Map

DIRECT MAIL ON-HOLD PROGRAM

Build Your Business with CustomerLink’s Segment Marketing Research Technology

RED BY CUSTOMER SYSTEMS Full-Service Customers For Life

A customer retention program should be the cornerstone of your marketing plan. CustomerLink is the industry-leading provider of customer retention marketing and new customer acquisition programs for independent tire and service centers.

CustomerLink’s services include everything you need to increase unit sales, car count, and average R.O. Segment Marketing Research Technology (smrt™) consumer demographics empower you to keep and attract the types of customers you want, and spend your marketing money in the most effective way possible.

CustomerLink’s services help you Increase unit sales

Grow car count

Improve shop profi tability with higher average R.O.

Encourage customer loyalty

Increase customer visits

Enhance professional image

CustomerLink’s fully automated program includes Direct mail service reminders, seasonal specials, and

promotions

Unlimited emails

“New Customer Finder” campaigns to only your most profi table and responsive prospect types

Automated customer reviews – Publish reviews to your search optimized landing page, major search engines, Facebook, and Twitter

– Improve your online visibility

Social media management – Facebook, Twitter, and major search engines – Reviews, stories and news written by professional writers, as you like

– Online Report Card that shows your online visibility

And more... newsletters, customer loyalty cards, websites, etc.

Customer Retention and New Customer Marketing ProgramAutomated Customer Reviews, Facebook, Twitter, Email, Websites, Postcards and MORE

TOLLFREE 866.661.9961 CustomerLink.com/cooperconnect

Search friendly landing

page

Automated Customer Reviews

Facebook

Oversized Service

Reminders

10

Use Cooper Tires’ identification tools for higher visibility, to build more local awareness and increase sales.

BUILD YOUR BUSINESS WITH COOPER: IDENTIFICATION TOOLS

• Gain high visibility, local awareness and increased sales with Cooper inflatables. Perfect for community events, grand openings and retail sales promotions.

For full inventory, call Nate Dickman, LeaderPromos at 614-579-5937, [email protected] or view offerings on CooperBusinessConnections.com

As the nation’s premium provider of graphics and brand solutions, we offer more value than any of our competitors because of our unique service differentiators. Whether it’s the deep intellectual capital of our team, the flexibility to adapt and scale to each client’s special needs, or the industry-leading processes we employ to manufacture the highest-quality products, Alpine Graphics is a complete brand solutions provider.

• Customize your fleet to maximize your message impact

• For more Alpine Graphics information, visit CooperBusinessConnections.com

VEHICLE IDENTIFICATION TIRE AND SPORTS INFLATABLES

CT-L3-54OR

CT-R3-54CT-L1-54

ORCT-R1-54

TRU

CK

GR

AP

HIC

SP

ICK

UP

GR

AP

HIC

SVA

N G

RA

PH

ICS

CT-L3-54OR

CT-R3-54CT-L1-22

ORCT-R1-22

REAR

REAR

REAR

VEHICLE GRAPHICS PROGRAM


11

• Our signage has been recently updated and now includes vinyl and digital options. Cooper offers billboard paper at no charge to its dealers. Contact the advertising department for details and designs.

• View our full collection of outdoor signage by visiting CooperBusinessConnections.com

IDENTIFICATION TOOLS

OUTDOOR SIGNAGE

12

DRIVE WINTER TIRE SALES

COOPER WINTER PROMOTION MATERIALS AVAILABLE

25”x 19” Winter Poster

860-O54-4620 (Free)

Winter Tire Insert

(to fit 16" tire)

860-J84-6916 (Free)

3’x 10’ Vinyl Banner 860-O64-5067 ($12.37 each)

Order in-store merchandising material at Coopertireadstore.com

or call WorkflowOne at 1-877-314-1620:

Advertise with downloadable

materials and templates from Coopertireads.com:

Access NEW! winter product information on www.coopertire.com or www.coopertire.ca:

NEW! Digital web

banner ads for online

advertisingWhen WInTeR Road TRIps demand

moRe, CounT on CoopeR

peRFoRmanCe WInTeR TIRes.

When WInTeR Road TRIps demand moRe,

CounT on CoopeR peRFoRmanCe WInTeR TIRes.

NEW! Newspaper Ad

& Postcard Templates

Ad slicks

LOCAL DEALER INFO

WEATHER-MASTER WSCTM WEATHER-MASTER S/T2TM DISCOVERER M+STM

COOPER TIRES ARE CRAFTEDFOR LIFE’S ROAD TRIPS.

NO MATTER THE WEATHER

DEALER IMPRINT

$00.00• bullet point • bullet point

• bullet point

Offer good with coupon only and not good

with any other offer. Expires 00/00/00

Product or Service

Description

$000.00SIZE

• bullet point to fill space • bullet point

• bullet point to fill space

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

$000.00SIZE



P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

$000.00SIZE



P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

LIFE’S A ROAD TRIP. COME ON, LET’S gO.™

Dealer imprint

WEATHER-MASTER WSCTM WEATHER-MASTER S/T2TM DISCOVERER M+S

TM

Social Media posts for:

Click on Social Image Library after

logging onto Coopertireads.com.

Check out our websites for

updated information on

Cooper winter products.

NEW! 25”x 19” Winter

Full Line Poster

60F020813 (Free)

60F020813 9-14-13

Visit www.coopertire.com or www.coopertire.ca

helping you get through everyday life every day.winter tireScooper tire

PERFORMANCEwM-SA2TM

• Cold weather tread compound

• Studless H & V rated winter tire

• Severe weather rated

pASSENGER

weAther-MASter S/t2TM

• Excellent traction on snow and ice

• Enhanced water evacuation

• Studdable and severe weather rated

pASSENGER

performanceweAther-MASter SnOw

TM

• Winter traction compound

• Studless high performance winter tire


pASSENGER

weAther-MASter wSCTM

• Directional design


• Superior winter performance

CUV/ SUV

PERFORMANCEDiSCOVerer M+S

SPOrtTM


• Studless snow groove design

• T, H, V performance rated

CUV/ SUV

DiSCOVerer M+STM


• Excellent winter weather performance


• Deep snow traction

SUV/ LT

winter commuting . . . . . . . . . . .

. . . . . . . . . . .

. . . . . . . ice /SLuSH miX . . . . .

. . . . . . . . . . . .

. . . . . . . . . . S

now-coVereD roADS

weAther-MASter SnOw wM-SA2 DiSCOVerer M+S SPOrt weAther-MASter wSC weAther-MASter S/t2 DiSCOVerer M+S

finD the COOPer winter tire

thAt fitS yOur rOAD triP...

NEW! Winter

Tire Stuffer60N010813 (Free)

LOCAL DEALER ADDRESS, WEB AND PhONE NuMBER

WEATHER-MASTER WSCTM WEATHER-MASTER S/T2TM DISCOVERER M+STM

DEALER IMPRINT

COOPER TIRES ARE CRAFTEDFOR LIFE’S ROAD TRIPS.

NO MATTER THE WEATHER

Dealer Imprint

When WInTeR Road TRIps demand moRe,

CounT on CoopeR peRFoRmanCe WInTeR TIRes.

COOPERTIRE.COM

COOPER WINTER PERFORMANCE TIRESWEATHER-MASTER SNOW

TM WM-SA2TM DISCOVERER M+S SPORT

TM

NEW! Winter

Training Brochure

60M030813 (Free)

Each advertising medium has its own unique capabilities. You must select the media that best reaches your prospective customers.

BUILD YOUR BUSINESS WITH COOPER: MERCHANDISING TOOLS

60F020813 9-14-13

Visit www.coopertire.com or www.coopertire.ca

helping you get through everyday life every day.winter tireScooper tire

PERFORMANCEwM-SA2

TM


• Studless H & V rated winter tire


pASSENGER

weAther-MASter S/t2TM




pASSENGER

performanceweAther-MASter SnOw

TM


• Studless high performance winter tire


pASSENGER

weAther-MASter wSCTM

• Directional design


• Superior winter performance

CUV/ SUV

PERFORMANCEDiSCOVerer M+S

SPOrtTM


• Studless snow groove design

• T, H, V performance rated

CUV/ SUV

DiSCOVerer M+STM


• Excellent winter weather performance


• Deep snow traction

SUV/ LT

winter commuting . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . ic

e /SLuSH miX . . . . . . . . . . . . . . .

. . . . . . . . . . . . Snow-coVereD roADSweAther-MASter SnOw wM-SA2 DiSCOVerer M+S SPOrt weAther-MASter wSC weAther-MASter S/t2 DiSCOVerer M+S

finD the COOPer winter tirethAt fitS yOur rOAD triP...

Cooper WintVertPosterL.indd 1

9/16/13 11:53 AM

CS5 Grand TouringTM

PASSENGER All-Season

Material # Sdwl.

ApprovedRim Widths

MaxPSI

Max.Load

OverallDiam.

Sect.Width

TreadWidth

Rev.PerMile

UPC

CS5 GRAND TOURING

BLACK SIDEWALL T-speed rated

90000020006 BLK 185/60R15 84T (5.5) 5.0-6.5 44 1102 23.74 7.4 5.75 873 11.0 8.8 18.4 8.4 029142803409

90000020140 BLK 185/65R15 88T (5.5) 5.0-6.5 44 1235 24.45 7.4 5.75 848 11.5 9.2 19.1 8.7 029142803430

90000020007 BLK 195/60R15 88T (6.0) 5.5-7.0 44 1235 24.21 7.9 6.10 856 11.0 8.8 19.9 9.0 029142803416

90000020142 BLK 195/65R15 91T (6.0) 5.5-7.0 44 1356 25.00 7.9 6.10 829 11.5 9.2 20.1 9.2 029142803454

90000020036 BLK 205/55R16 91T (6.5) 5.5-7.5 44 1356 24.88 8.4 6.77 833 11.0 8.8 21.3 9.7 029142803157

90000020008 BLK 205/60R15 91T (6.0) 5.5-7.5 44 1356 24.69 8.2 6.34 840 11.0 8.8 20.5 9.3 029142803065

90000020037 BLK 205/60R16 92T (6.0) 5.5-7.5 44 1389 25.67 8.2 6.34 808 11.0 8.8 21.9 10.0 029142803164

90000020031 BLK 205/65R15 94T (6.0) 5.5-7.5 44 1477 25.47 8.2 6.34 814 11.5 9.2 21.7 9.9 029142803119

90000020034 BLK 205/70R15 96T (6.0) 5.0-7.0 44 1565 26.34 8.2 6.18 787 11.5 9.3 22.2 10.2 029142803133

90000020009 BLK 215/60R15 94T (6.5) 6.0-7.5 44 1477 25.16 8.7 6.73 824 11.0 8.8 22.2 10.1 029142803423

90000020038 BLK 215/60R16 95T (6.5) 6.0-7.5 44 1521 26.14 8.7 6.73 793 11.0 8.8 23.5 10.7 029142803171

90000020167 BLK 215/60R17 96T (6.5) 6.0-7.5 44 1565 27.17 8.7 6.73 763 11.0 8.8 25.9 11.8 029142803560

90000020032 BLK 215/65R15 96T (6.5) 6.0-7.5 44 1565 26.02 8.7 6.73 797 11.5 9.2 23.5 11.0 029142803126

90000020161 BLK 215/65R16 98T (6.5) 6.0-7.5 44 1653 27.01 8.7 6.73 768 11.5 9.2 24.6 11.2 029142803508

90000020170 BLK 215/65R17 99T (6.5) 6.0-7.5 44 1709 28.03 8.7 6.73 740 11.5 9.2 26.6 12.1 029142803591

90000020035 BLK 215/70R15 98T (6.5) 5.5-7.0 44 1653 26.89 8.7 6.54 771 11.5 9.3 23.7 10.8 029142803140

90000020173 BLK 225/50R18 95T (7.0) 6.0-8.0 44 1521 26.89 9.2 7.44 771 11.0 8.8 26.4 12.0 029142803621

90000020165 BLK 225/55R17 97T (7.0) 6.0-8.0 44 1609 26.77 9.2 7.36 774 11.0 8.8 26.2 11.9 029142803546

90000020174 BLK 225/55R18 98T (7.0) 6.0-8.0 44 1653 27.76 9.2 7.36 747 11.0 8.8 27.7 12.6 029142803638

90000020039 BLK 225/60R16 98T (6.5) 6.0-8.0 44 1653 26.61 9.0 6.93 779 11.0 8.8 25.1 11.4 029142803188

90000020168 BLK 225/60R17 99T (6.5) 6.0-8.0 44 1709 27.64 9.0 6.93 750 11.0 8.8 27.1 12.3 029142803577

90000020162 BLK 225/65R16 100T (6.5) 6.0-8.0 44 1764 27.48 9.0 6.93 754 11.5 9.2 27.9 12.7 029142803515

90000020171 BLK 225/65R17 102T (6.5) 6.0-8.0 44 1874 28.50 9.0 6.93 727 11.5 9.2 28.5 12.5 029142803607

90000020164 BLK 225/70R16 103T (6.5) 6.0-7.5 44 1929 28.43 9.0 6.77 729 11.5 9.3 28.2 12.8 029142803539

90000020166 BLK 235/55R17 99T (7.5) 6.5-8.5 44 1709 27.17 9.6 7.72 763 11.0 8.8 28.3 12.9 029142803553

90000020160 BLK 235/60R16 100T (7.0) 6.5-8.5 44 1764 27.09 9.4 7.28 765 11.0 8.8 27 12.3 029142803195

90000020169 BLK 235/60R17 102T (7.0) 6.5-8.5 44 1874 28.11 9.4 7.28 738 11.0 8.8 28.1 12.8 029142803584

90000020163 BLK 235/65R16 103T (7.0) 6.5-8.5 44 1929 28.03 9.4 7.28 740 11.5 9.2 28.4 12.9 029142803522

90000020172 BLK 235/65R17 104T (7.0) 6.5-8.5 44 1984 29.06 9.4 7.28 714 11.5 9.2 28.8 13.1 029142803614

90000020176 BLK 235/65R18 106T (7.0) 6.5-8.5 44 2094 30.04 9.4 7.28 690 11.5 9.2 31 14.1 029142803652

Tire Size &

Service Description

Tread Depth

32nds mmShip Wt.

lbs kg

Replacing the CS4 Touring - Available April 2014!

ALWAYS CONSULT AND FOLLOW THE VEHICLE MANUFACTURER REPLACEMENT TIRE RECOMMENDATIONS AND

WARNINGS. Use the information on the vehicle placard and vehicle owner's manual to identify original equipment inflation

pressure, tire size, speed rating and load carrying capacity. Cooper Tire reserves the right to change and improve construction,

materials or specifications without notice or obligation. Please refer to the back cover of this book for important tire safety

considerations and recommendations.

REV. 3-12-14

COOPER’S CS5™ IS ON THE WAY!

Get your advertising materials NOW!

COOPERTIRE.COM


TOURING TM

INTRODUCING THE NEW

CS5 ULTRA TOURING

CS5 GRAND TOURING

Dealer Area

COOPERTIRE.COM


TOURING TM

INTRODUCING THE NEW

CS5 ULTRA TOURING

CS5 GRAND TOURING

Dealer Area

Cooper CS5 Touring newsprint ad (5.389 x 7.5 inches)

Cooper CS5 Touring newsprint ad (10.806 x 7 inches)

Visit CooperTireAds.com for all your Cooper Tire advertising needs.

We offer additional CS5 Touring materials online!

Image Library • Logos • Radio Scripts • Branding Guidelines

Newspaper Templates • Web Banners • and more!

19" x 25" Poster 60F010214

Order printed quantities at CooperTireAdStore.com:

___________________________________

19" x 25" Poster 60F010214

___________________________________

Tire Insert 60J010214

___________________________________

8.5" x 3.75" Stuffer 60N010214

___________________________________

Tire Insert 60J010214

___________________________________

Product Brochure 60M010114

___________________________________

10' x 3' Outdoor Banner 60F020314

___________________________________

Tire Stack Cover 60F010314

Visit CooperTireAds.com for:

___________________________________

Ad Slicks • Web Banners • Ad Templates

Image Gallery • Logos

Ad Slicks

8.5" x 3.75" Stuffer

60N010214

Download from

www.CooperTireAdStore.comRadio Scripts

Download from www.CooperWorld.netProduct Pages and F&B Sheets

Download from

www.CooperTireAds.comWeb Banners

Tire Insert(to fit 17" tire)

60J010214

Product Brochure 60M010114

Color and Black & White ads

available for download

at CooperTireAds.com

COOPERTIRE.COM


TOURING TM

INTRODUCING THE NEW

CS5 ULTRA TOURING

CS5 GRAND TOURING

Dealer Area

COOPERTIRE.COM


TOURING TM

INTRODUCING THE NEW

CS5 ULTRA TOURING

CS5 GRAND TOURING

Dealer Area

Visit cooperworld.net for up-to-date spec information.

®

PREMIUM LIMITED WARRANTYFREE 45-DAY ROAD TEST!80,000 MILE TREADWEAR PROTECTIONPREMIUM LUXURY TOURINGT-RATED

The CS5 Grand Touring has innovative technologies and is engineered for real-life performance on real-life roads. The CS5 Grand touring provides long lasting ride comfort in a wide range of sizes to fit most modern passenger vehicles and SUVs.Fitments: Chrysler Minivan, Chevrolet Impala, Chrysler 300, Nissan Altima

3D MICRO-GAUGETM GROOVESThese sipes are an innovative technology that allows the tread elements of the tire to interlock which stabilizes the tread. This maximizes tread contact with the road surface to grip the road better significantly in wet conditions and light snow resulting in superior handling and increased traction.

MORE SIPING AT HALF-WORNThe CS5 Grand Touring has 40% more sipe length remaining at half-worn than the previous generation tire (CS4). Therefore, at half-worn the CS5 will have more siping left aiding in performance and improving it’s worn appearance.

WEAR SQUARETM This is a visual wear indicator so that as your tire wears the shape of the visual wear indicator will change allowing you to approximate the tread life remaining on your tires. Knowing the approximate tread life remaining on your tires can give you more confidence in your vehicle. If the inner and outer “Wear SquareTM” is at different stages, this indicates a possible wheel alignment issue allowing you to seek professional service.

NEW GENERATION COUPLED SILICA COMPOUNDThe secret to any tire’s traction begins at the molecular level. Silica provides exceptional all-season performance, improves braking, reduces heat generated in the tire and lowers rolling resistance for better fuel mileage. Cooper’s unique blend of silica has up to four times more silica than the previous generation of premium all-season tires which dramatically increases this tire’s performance. The CS5 Touring will be the first to use Cooper’s new second generation coupled silica compound.

ASYMETRICAL TREAD PATTERNAdvanced 5-rib asymmetric tread pattern design reduces irregular wear by allowing tires to be rotated from one side of the car to the other. The result is sustained tire performance with even wear, less noise, and increased overall tread life. The asymmetric pattern also allows the outside of the tread pattern to be tuned with large, rigid tread elements for superior dry handling and traction while the inside is optimized for wet and light snow conditions.

TREAD PROFILENew generation tread profile affording a more desired footprint geared toward uniform treadwear and optimal tire performance.

CS5 Grand Touring TM

PASSENGER

M+S Rated

UTQG TREADWEAR TRACTION TEMP. T-RATED 780 A A

All-Season

CS5 Ultra TouringTM

PASSENGER All-Season

Material # Sdwl.

ApprovedRim Widths

MaxPSI

Max.Load

OverallDiam.

Sect.Width

TreadWidth

Rev.PerMile

UPC

CS5 ULTRA TOURING

BLACK SIDEWALL W, V & H-speed rated

90000020135 BLK 185/65R15 88H (5.5) 5.0-6.5 44 1235 24.45 7.4 5.75 848 11.0 8.6 19 8.6 029142804109

90000020188 BLK 195/55R15 85V (6.0) 5.5-7.0 44 1135 23.43 7.9 6.57 885 11.0 8.6 20 9.1 029142803713

90000020261 BLK 195/55R16 87V (6.0) 5.5-7.0 44 1201 24.41 7.9 6.57 849 11.0 8.6 20 9.1 029142803744

90000020159 BLK 195/60R15 88H (6.0) 5.5-7.0 44 1235 24.21 7.9 6.34 856 11.0 8.6 20 9.1 029142804000

90000020136 BLK 195/65R15 91H (6.0) 5.5-7.0 44 1356 25.00 7.9 6.14 829 11.0 8.6 20 9.1 029142804116

90000020138 BLK 205/50R16 87H (6.5) 5.5-7.5 44 1201 24.09 8.4 7.09 860 11.0 8.6 22 10.0 029142804130

90000020268 BLK 205/50R17XL 93V (6.5) 5.5-7.5 50 1433 25.12 8.4 7.09 825 11.0 8.6 24.3 11.1 029142804413

90000020139 BLK 205/55R16 91H (6.5) 5.5-7.5 44 1356 24.88 8.4 7.01 833 11.0 8.6 22 10.0 029142804147

90000020262 BLK 205/55R16 91V (6.5) 5.5-7.5 44 1356 24.88 8.4 7.01 833 11.0 8.6 22 10.0 029142803751

90000020132 BLK 205/60R15 91H (6.0) 5.5-7.5 44 1356 24.69 8.2 6.61 840 11.0 8.6 20.1 9.1 029142803072

90000020212 BLK 205/60R16 92H (6.0) 5.5-7.5 44 1389 25.67 8.2 6.61 808 11.0 8.6 23 10.4 029142804178

90000020264 BLK 205/60R16 92V (6.0) 5.5-7.5 44 1389 25.67 8.2 6.61 808 11.0 8.6 23 10.4 029142803775

90000020189 BLK 205/65R15 94V (6.0) 5.5-7.5 44 1477 25.47 8.2 6.65 814 11.0 8.6 22 10.0 029142803720

90000020137 BLK 205/65R15XL 99H (6.0) 5.5-7.5 50 1709 25.47 8.2 6.46 814 11.0 8.6 22 10.0 029142804123

90000020269 BLK 215/50R17XL 95V (7.0) 6.0-7.5 50 1521 25.51 8.9 7.52 813 11.0 8.6 25.9 11.8 029142804420

90000020210 BLK 215/55R16 93H (7.0) 6.0-7.5 44 1433 25.28 8.9 7.40 820 11.0 8.6 23 10.4 029142804154

90000020272 BLK 215/55R17 94V (7.0) 6.0-7.5 44 1477 26.30 8.9 7.40 788 11.0 8.6 26.9 12.2 029142804451

90000020133 BLK 215/60R15 94H (6.5) 6.0-7.5 44 1477 25.16 8.7 7.01 824 11.0 8.6 23 10.4 029142803089

90000020213 BLK 215/60R16 95H (6.5) 6.0-7.5 44 1521 26.14 8.7 7.01 793 11.0 8.6 24.9 11.3 029142804185

90000020265 BLK 215/60R16 95V (6.5) 6.0-7.5 44 1521 26.14 8.7 7.01 793 11.0 8.6 24.9 11.3 029142803782

90000019338 BLK 225/45R17 91H (8.0) 7.0-8.5 44 1356 24.96 8.9 7.20 831 11.0 8.6 24.6 11.2 029142804055

90000020870 BLK 225/45R17XL 94W (7.5) 7.0-8.5 50 1477 24.96 8.9 8.03 831 11.0 8.6 23.5 10.7 029142807360

90000020880 BLK 225/45R18XL 95W (7.5) 7.0-8.5 50 1521 25.94 8.9 8.03 799 11.0 8.6 24.9 11.3 029142806479

90000020260 BLK 225/50R16 92V (7.0) 6.0-8.0 44 1389 24.88 9.2 7.72 833 11.0 8.6 24.5 11.1 029142803737

90000020270 BLK 225/50R17 94V (7.0) 6.0-8.0 44 1477 25.91 9.2 7.72 800 11.0 8.6 26 11.8 029142804437

90000020211 BLK 225/55R16 95H (7.0) 6.0-8.0 44 1521 25.79 9.2 7.64 804 11.0 8.6 23.9 10.9 029142804161

90000020263 BLK 225/55R16 95V (7.0) 6.0-8.0 44 1521 25.75 9.2 7.64 805 11.0 8.6 24.9 11.3 029142803768

90000019374 BLK 225/55R17 97H (7.0) 6.0-8.0 44 1609 26.77 9.2 7.64 774 11.0 8.6 26.5 12.0 029142804062

90000020273 BLK 225/55R17 97V (7.0) 6.0-8.0 44 1609 26.77 9.2 7.64 774 11.0 8.6 26.9 12.2 029142804468

90000020216 BLK 225/55R18 98H (7.0) 6.0-8.0 44 1653 27.76 9.1 7.64 747 11.0 8.6 26.9 12.2 029142804215

90000020134 BLK 225/60R15 96H (6.5) 6.0-8.0 44 1565 25.63 9.0 7.20 809 11.0 8.6 23.9 10.9 029142803096

90000020214 BLK 225/60R16 98H (6.5) 6.0-8.0 44 1653 26.61 9.0 7.20 779 11.0 8.6 24.9 11.3 029142804192

90000020266 BLK 225/60R16 98V (6.5) 6.0-8.0 44 1653 26.61 9.0 7.20 779 11.0 8.6 24.9 11.3 029142803799

90000019375 BLK 225/60R18 100V (6.5) 6.0-8.0 44 1764 28.62 9.0 7.20 724 11.0 8.6 28.9 13.2 029142804505

90000020230 BLK 225/60R18 100H (6.5) 6.0-8.0 44 1764 28.62 9.0 7.20 724 11.0 8.6 27.9 12.7 029142804017

90000019392 BLK 235/45R17 94H (8.0) 7.5-9.0 44 1477 25.35 9.3 8.07 818 11.0 8.6 25.3 11.5 029142804079

90000020868 BLK 235/45R17 94W (8.0) 7.5-9.0 51 1477 25.35 9.3 8.31 818 11.0 8.6 25.3 11.5 029142806455

90000020271 BLK 235/50R17 96V (7.5) 6.5-8.5 44 1565 26.30 9.6 8.15 788 11.0 8.6 27.9 12.7 029142804444

90000020881 BLK 235/50R18 97W (7.5) 6.5-8.5 51 1609 27.28 9.6 8.11 760 11.0 8.6 26.9 12.2 029142806486

90000020274 BLK 235/55R17 99V (7.5) 6.5-8.5 44 1709 27.17 9.6 8.03 763 11.0 8.6 29.9 13.6 029142804475

90000020869 BLK 235/55R17 99W (7.5) 6.5-8.5 51 1709 27.17 9.6 7.99 763 11.0 8.6 29.4 13.3 029142806462

90000020276 BLK 235/55R18XL 104V (7.5) 6.5-8.5 50 1984 28.15 9.6 8.03 737 11.0 8.6 31.7 14.4 029142804499

90000020232 BLK 235/55R19XL 105H (7.5) 6.5-8.5 50 2039 29.17 9.6 8.03 711 11.0 8.6 31.9 14.5 029142804031

90000020267 BLK 235/60R16 100V (7.0) 6.5-8.5 44 1764 27.09 9.4 7.60 765 11.0 8.6 26.9 12.2 029142804406

90000020215 BLK 235/65R17 104H (7.0) 6.5-8.5 44 1984 29.06 9.4 7.36 714 11.0 8.6 29.9 13.6 029142804208

90000020275 BLK 245/45R18XL 100V (8.0) 7.5-9.0 50 1764 26.65 9.6 8.35 778 11.0 8.6 27.9 12.7 029142804482

90000020233 BLK 255/60R19 109H (7.5) 7.0-9.0 44 2271 31.06 10.2 8.23 667 11.0 8.6 34.9 15.9 029142804048

90000020231 BLK 255/65R18 111H (7.5) 7.0-9.0 44 2403 31.06 10.2 8.35 667 11.0 8.6 35.9 16.3 029142804024

Tire Size &

Service Description

Tread Depth

32nds mmShip Wt.

lbs kg

Replacing the CS4 Touring - Available April 2014!

ALWAYS CONSULT AND FOLLOW THE VEHICLE MANUFACTURER REPLACEMENT TIRE RECOMMENDATIONS AND

WARNINGS. Use the information on the vehicle placard and vehicle owner's manual to identify original equipment inflation

pressure, tire size, speed rating and load carrying capacity. Cooper Tire reserves the right to change and improve construction,

materials or specifications without notice or obligation. Please refer to the back cover of this book for important tire safety

considerations and recommendations. REV. 3-20-14

Visit cooperworld.net for up-to-date spec information.

®

PREMIUM LIMITED WARRANTY

FREE 45-DAY ROAD TEST!

W-RATED 50,000 MILE TREADWEAR PROTECTION

V/H-RATED 60,000 MILE TREADWEAR PROTECTION

PREMIUM LUXURY TOURING

The CS5 Ultra Touring provides real-life performance, in

real-life conditions for everyday drivers. The new CS5 is

crafted with leading technology and innovations that meets

the needs of today’s consumer.

Fitments:

Honda Accord, GMC Acadia, Nissan Maxima, Toyota Camry

3D MICRO-GAUGETM GROOVES

These sipes are an innovative technology that allows the tread

elements of the tire to interlock which stabilizes the tread. This

maximizes tread contact with the road surface to grip the road better

significantly in wet conditions and light snow resulting in superior

handling and increased traction.

MORE SIPING AT HALF-WORN

The CS5 Grand Touring has 40% more sipe length remaining at

half-worn than the previous generation tire (CS4). Therefore, at

half-worn the CS5 will have more siping left aiding in performance

and improving it’s worn appearance.

WEAR SQUARETM

This is a visual wear indicator so that as your tire wears the shape

of the visual wear indicator will change allowing you to approximate

the tread life remaining on your tires. Knowing the approximate tread

life remaining on your tires can give you more confidence in your

vehicle. If the inner and outer “Wear SquareTM” is at different stages,

this indicates a possible wheel alignment issue allowing you to seek

professional service.

STABILEDGETM

“StabiledgeTM” is the bumper strategically located in several grooves

of the tire’s tread which help stabilize the tread elements during driving

conditions, enhancing the steering precision while providing a better

feel for the road. The StabiledgeTM feature also assists in keeping the

grooves open at the “tire-to-road” contact area providing good traction.

ASYMETRICAL TREAD PATTERN

Advanced 5-rib asymmetric tread pattern design reduces irregular

wear by allowing tires to be rotated from one side of the car to the

other. The result is sustained tire performance with even wear, less

noise, and increased overall tread life. The asymmetric pattern also

allows the outside of the tread pattern to be tuned with large, rigid

tread elements for superior dry handling and traction while the inside

is optimized for wet and light snow conditions.

LIGHT WEIGHT CONSTRUCTION

Light weight construction and design for less rolling mass and

increased fuel efficiency.

NEW GENERATION COUPLED SILICA COMPOUND

The secret to any tire’s traction begins at the molecular level. Silica

provides exceptional all-season performance, improves braking,

reduces heat generated in the tire and lowers rolling resistance for

better fuel mileage. Cooper’s unique blend of silica has up to four

times more silica than the previous generation of premium all-season

tires which dramatically increases this tire’s performance. The CS5

Touring will be the first to use Cooper’s new second generation

coupled silica compound.

DUAL PITCH SEQUENCE

A newly optimized dual pitch sequence ensures low tire noise coupled

with premium ride and comfort.

CS5 Ultra TouringTM

PASSENGER

M+S RatedUTQG

TREADWEAR TRACTION TEMP.

W-RATED 500 A

A

V-RATED 580 A

A

H-RATED 620 A

A

All-Season

10' x 3'

Outdoor Banner 60F020314

OUR BEST TIRE...NOW EVEN BETTER.

REV. 2-4-14

Tire Stack Cover*60F010314

*Artwork subject to change.

Imprinted CS5 items

email orders to:

[email protected]

REV. 3-24-14

Winter tireS


A

B


TOURING TM

INTRODUCING THE NEW

The best technology, innovation and performance Cooper has to offer, rolled into one outstanding tire.

LIFE’S A ROAD TRIP. COME ON, LET’S GO.™ FOR MORE INFORMATION, GO TO COOPERTIRE.COM OR CALL 1.800.847.3777

Scan here with your smartphone to discover more.

WEAR SQUARETM Visual Indicator – Convenient, tread-life gauge

COUPLED SILICA COMPOUND – All-season performance

3D MICRO-GAUGETM Siping – Superior handling and control

STABILEDGETM Technology – Improved steering and traction (Available on the CS5 Ultra)

Dealer Area

COOPERTIRE.COM

Uncompromised

All-Terrain Performance

For All Seasons.

Exceeds Industry Standards

for Severe Snow Traction

INTRODUCING THE COOPER

™


“The squarest deal on the roundest tires!”

13

MERCHANDISING TOOLS

These materials include stuffers, wall posters and tire inserts that showcase the benefits of Cooper’s SUV, Light Truck, Passenger and Performance tire lines. Our point-of-sale materials complement any showroom, and should be placed in prominent areas in order to reinforce key product features.

POINT-OF-SALE MATERIALSNEW!

NEW!

• Year round performance• Long tread life• Wet and winter grip

860-O12-0098 9-22-14

HELPING YOU GET THROUGH EVERYDAY LIFE EVERY DAY.PASSENGER TIRE LINECOOPER TIRE

PREMIUM LUXURY TOURINGCS5 ULTRA TOURING

TM

• Optimum ride comfort

• Sporty handling• All-season traction

ULTRA HIGH PERFORMANCECOOPER ZEON RS3-S

TM

• Excellent dry traction

• Stable cornering ability

• Asymmetrical design

PREMIUM LUXURY TOURINGCS5 GRAND TOURING

TM

• Enhanced ride, handling and traction

• Attractive styling• All-season performance

ALL-SEASON ULTRA HIGH PERFORMANCECOOPER ZEON RS3-A

TM

• Asymmetrical design

• Dynamic handling• Wet and light snow traction

COSMETIC PERFORMANCECOBRA RADIAL G/T

TM

• Raised white-letter styling

• All-season performance

• Excellent treadwear

PREMIUM WINTER TIREWEATHER-MASTER S/T2TM




ASYMMETRIC WINTER PERFORMANCEWEATHERMASTER SNOW

TM


• Studless winter tire


DIRECTIONAL WINTER PERFORMANCEWM-SA2

TM


• Studless winter tire


ALL-SEASON TOURINGLIFELINER GLS

TM

• Touring tread formula for quiet, even treadwear

• All-weather traction

• Available in popular sizes

MID-RANGE TOURINGCS3 TOURING

TM

• Features StabiledgeTM technology

• Additional dry handling stability

• Even wear and long tread life

TRENDSETTER SETM

• Affordably priced• Reliable performance

• Black and white sidewall

VALUE LINE

(W/V/H RATED) (T RATED)

For product details and sizes visit www.coopertire.com or www.coopertire.ca

NEW! NEW!

Scan here with your smartphone to discover more.

FOR MORE INFORMATION, GO TO COOPERTIRE.COM OR CALL 1.800.847.3777

THE NEW COOPER

TOURINGTM TIRE.

LIFE’S A ROAD TRIP. COME ON, LET’S GO.™

3D MICRO-GAUGETM Siping – Superior handling and control

STABILEDGETM Technology – Improved steering and traction

COUPLED SILICA COMPOUND – All-season performance

WEAR SQUARETM Visual Indicator – Convenient, tread-life gauge

(Available on the CS5 Ultra.)

60J010214 2/14

14

MERCHANDISING TOOLS

UNIFORM PROGRAM (CITY APPAREL)• Customize the look of your business with

personalized apparel for you and your staff

• View full uniform program apparel by visiting CooperBusinessConnections.com

COOPER APPAREL AND GIFTS (STAPLES)• Order promotional gifts for your customers.

Dealer imprints and personalization is available for certain items.

• View apparel and gift options by visiting CooperBusinessConnections.com

VEHICLE MAINTENANCE (RSC SALES)RSC Sales Company is a manufacturer and distributor of specialty products for the automotive service industry. Protective floor mats, seat covers, tire bags and static cling reminder stickers are just a few of the many items that RSC provides to shops across North America. RSC is known for its emphasis on quality, custom printing, quick turnaround and flexibility.

RSC Sales Company prides itself on a comprehensive product line offering one-stop-shopping, as well as professional customer service and associates dedicated to making sure that customers get what they want, when they want it.

• Call 800-669-0072 for details or visit CooperBusinessConnections.com

NEW! COOPER TIRE CREDIT CARD PROGRAMDealers can enroll for the new Cooper Tire Synchrony Financial Credit Card Program by calling 866-838-0655.

MERCHANDISING AIDSVEHICLE PROTECTION & SERVICE REMINDERS

PROVIDED BY

(800) 669-0072www.rscsales.com

Open 8:00 am - 6:00 pm ET Monday - Thursday and 8:00 am - 5:00 pm ET Friday to serve you better.

COOPER APPAREL AND GIFTS

UNIFORM PROGRAM

VEHICLE MAINTENANCE

15

COOPER TRAINING TOOLS: eLEARNING

Get you and your team registered for Cooper’s Online Interactive Sales, Product and Business eLearning Website!

Cooper Tire believes in supporting our distributors and dealers with the very best training support offered in the Industry. Our online program, eCooper University Training Rewards, is designed to provide you and your team with the best training and information on selling skills, product knowledge, Cooper Tire as a company and knowledge about the tire industry. While learning to increase sales and profits for your Organization, enrolled employees will earn valuable points, which can be redeemed to purchase a range of rewards from Cooper Tire branded apparel to the latest high-tech gadgets.

The eCooper University Training Rewards program is structured like University, with 100, 200, 300 and 400 level classes in addition to electives. By taking combinations of classes you, your managers and employees will achieve successive levels of Certification while increasing tire knowledge and sales skills. Cooper Tire currently offers classes in selling skills, product knowledge and business knowledge and is adding new classes every quarter. Certification Levels include:

• Basic Training Certification. This level of training is designed to give everyone a level playing field of knowledge on selling skills, tire technology, functional performance, working with the Cooper Tire Company and an overview of the Tire Industry.

• Sales Specialist Certification. This level is designed to give Cooper Tire customers extended expertise in selling and servicing the needs of sub-segments within the tire market.

• Sales Leader Certification. This level is designed to provide greater depth and expertise to Cooper Tire customers by enhancing their knowledge and skills in tire performance and technology.

• Tire Business Leader. Designed for managers and principals of tire dealers and distributors. The Tire Business Leader Certification is focused on providing business training for successfully managing a tire business with courses that may include marketing, financial management and human resources.

To find out more and to become registered for the eCooper University/Training Rewards program, please go to www.CooperMedallion.com and select the training page and follow the instructions!

Confidential Competitive Commercial Information

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Cooper Tire-approved logos are available through coopertireads.com. Below are the approved Cooper Tires logos to be used when advertising the Cooper brand per our corporate guidelines:

COOPER TIRES LOGO STANDARDS • PMS Blue 288 must be consistently used

in all brand communications, if available

• A registration mark (®) must appear after Cooper Tires in conjunction with the logo, as shown

COOPER LOGO: EXECUTION GUIDELINES

Blue swirl with Cooper Tires

Reversed on black

Reversed on blue

Stacked (no swirl)

This logo is to be used for signage only. In situations with extremely limited space constraints.

REMEMBER: Use PMS 288 blue when printing the Cooper logo in color.288 C

For any questions on Cooper Tires brand guidelines, please contact Tracy Tackett

by calling 419-420-6244 or emailing

[email protected].

Discontinue the use of “Cooper 100 Years.” Based on our updated brand message, this tagline will no longer be used.

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NOTES

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