Cooperation between public and Cooperation between public and private sector to enhance urban private sector to enhance urban

accessibilityaccessibilityThe case of London, GThe case of London, Gööteborg and Rotterdamteborg and Rotterdam

Giuliano Mingardomingardo@few.eur.nl

EURICUR – European Institute for Comparative Urban Research

Erasmus University Rotterdam

Transport, Environment and Transport, Environment and Economy at urban levelEconomy at urban level

EURICUR carried out a large study on urban mobility in 2008;Comparative research among four EU cities: Rotterdam, London, Göteborg and Hamburg;Extra case study: Curitiba (Brasil) – to be done in December 2008

Aims of this researchAims of this research

1. To deepen the understanding of the relation between transport, environment and economy at urban level

2. To look for a new sophisticated approach to urban transport policy that leads to harmonious urban development

3. The development of a framework that allows the city to find the right balance among accessibility, environment and economic growth (a framework for decoupling)

Research Question

How can cities increase accessibility and welfare while, at the same time, reducing the negative (environmental) effects of transport?

Main conclusion

Today’s urban transport policy is characterized by six elements:

1. Decoupling;2. Health;3. Mobility Management;4. Involvement of the private sector;5. Taylor-made solutions for specific urban

clusters (hospitals, Universities, …);6. Recognition of the unintended effects caused

by policies.

Involvment of the private sectorWhy do we need to involve the private sector in urban

transport policy?1. Local authorities are not able to solve the urban

transport problem on their own; 2. The private sector can increase the efficiency of

policies (companies have more influence on their employees than the Municipality);

3. Many companies are now willing to invest in sustainable mobility; mainly for three reasons:◦ Financial and time savings;◦ Image and CSR;◦ To be an attractive employer;

Involvment of the private sector

How do we involve the private sector?Mobility Management (MM);Taylor-made solutions;◦ Based on location of the company;◦ Based on type of company;

Marketing and communication;◦ What do we need to communicate?◦ The benefit of sustainable transport or MM

London

Large involvement of MM (a whole department

within TfL with £30m budget);Individual approach: they target the 100 largest

traffic generators in the metropolitan area;

Work Travel Plans;

Göteborg

Medium involvement of MM (2 person within

the local authority);Taylor-made solution for each company;◦ Internal mobility survery among the employees of the

company;◦ Ad-hoc advise based on awarness of alternatives to

car;

Careful selection of companies;

Rotterdam

Little use of MM (indirectly done through a

fromer municipal organization – VCCR);Two different geographical areas: port vs. Innercity;◦ Companies located in the harbor area have

completely different needs from companies located in the innercity;

No willingness for a behavioral change (ex.

The Convenant)

Conclusions

It is the right momentum to ask the private sector to cooperate in securing urban accessibility;This kind of cooperation is not expensive and is flexible;Key elements:◦ Dialouge: listen to the companies’ needs;◦ Information: show them the benefits of MM

(not only the costs!)

Additional information

www.euricur.nl – in order to get a copy of the researchPIMMS TRANSFER:◦ EU project with 14 cities: aim to transfer

knowledge on the implementation of MM;◦ Master Classes on Mobility Management open

to all EU cities;