coordinating marketing and public relations
TRANSCRIPT
@BrianHonigmanDrexel - 3.16.17
Marketing & Public Relations
C O O R D I N AT I N G
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Why collaboration matters.
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SIMON SINEK’S GOLDEN CIRCLE
START WITH WHY
WHY? - PurposeHOW? - StrategyWHAT? - Tactics
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LEADING WITH WHY
WHY? - PurposeHOW? - StrategyWHAT? - Tactics
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PURPOSE
CONTENT
Reassess why and how you’re pitching the media.
Diversify by going niche. Don’t be afraid to experiment.
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Start cross-training.
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Retweets: 15,000+ Likes: 6,000+
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Drop the promotional push with your PR and instead focus on adding value.
Focus on issues & causes you support
Say something new, buck expectations
Solve a meaningful problem for consumers
Humanize the brandSpur calculated
controversy
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Find ways of building authority to help employees stand out.
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An employee writes for their company, either full-time or part-time.
Writer contributes content to third party websites like a company blog or publication.
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WHY GUEST BLOG?
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BUILD RELATIONSHIPS WITH…
Editors Writers
Potential Customers Job Applicants
HOW TO SETUP GUEST BLOGGING
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EXAMPLES OF SUCCESS
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Ekaterina Walter - @Ekaterina
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Leo Widrich - @LeoWid@BrianHonigman
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