copy (2) of davao rizal business plan 2013

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29 October 2012

Business Plan 2013

Davao Rizal Branch 194


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EXECUTIVE SUMMARY

OBJECTIVESAND GOALS:

This Business Plan is a guide to achieve the

specific goals set by the upper managementof the bank. This provides the plans andprograms of the branch head to clearlypresent the course of action given the presentbusiness conditions of the branch's tradingarea based on the branch's present businessresources.


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SPECIFIC GOAL:

Increase deposits, particularly low-costs, sustain growth, monitor

accomplishments in accordance of

the Key Result Areas and provide

feedback mechanism.


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BRANCH HISTORYAND PROFILE

Davao Rizal Branch opened last November 9, 2006and situated on corner streets of Rizal and PelayoStreets of the city. This is located at the heart of theold down town city where the early businessesstarted. The branch at present has sixteen officersand staff manning it with banking hours of 9am to6pm and with a Saturday Banking. Davao SanPedro Branch was recently consolidated with

Davao Rizal Branch last September 27, 2012. PesoCASA posted a level of P600M; FCD level atUSD2.5M and with a total fund level of estimatedP1.2B.


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TRADING AREAAND MARKET ANALYSIS

Within the 800-meter radius of the branch's trading area arevarious financial institutions like Banks and pawnshops.Department stores, general merchandisers, appliance stores,schools, hospitals, hotels, churches, restaurants and known fastfood chains are easily within walking distance from the branch.The city hall where the city government holds office is two blocksaway; likewise the biggest public market where all the public utility

jeepney routes are available is also two blocks away on the otherside. Private offices of lawyers, doctors, realtors, and otherprofessions are are located within the commercial buildings of San

Pedro, Pichon and Pelayo Streets. Noticeable foot traffic is presentbecause the branch is situated near the sakayan bound to thesouthern part of the city. Tourists and foreigners are always seenalong the Rizal Street because it is considered as one of thegimmick destinations or better known as the partystreet of the

city.


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S-W-O-T


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PLANSAND PROGRAMS / MARKETING STRATEGIES

A. Apply the PARETO Principle or the 80-20 rule

How?

1. Identify the top 20% clients of the branch, or generate the list

of top 100 clients

Identify the need for additional business, know theirbusinesses more and schedule client calls for businessrelationship developments

market for commercial loans, consumer loans, high costplacements, cash management services etc.


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2. Classify the next 50% of the remaining 80% - usually theseclients have several other banks, find ways, identify theneed for additional business, the goal is we become their

lead bank involve the marketing officer

3. Involve your team and provide incentives the second50% of the remaining 80% are usually clients with ADBs of

P50K to P100K market for credit cards and personal loans,

generate the list


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D. Find friends and distant relatives, they may be theconnections to big corporations and businesses and ask forreferrals. Because we cannot just barge in, should have atleast know someone from the inside holding key position ofthese big corporations.

E. Be updated of what is new and the trend within the tradingarea for new businesses and on-going construction, and paya visit.

F. Take advantage of the bank's support units, schedule jointclient calls with prospects/potential clients with theseaccount officers.

G. Lastly, know the enemy and study. Competition is stiff. Should

always be two steps ahead.



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Address immediate concerns on the branchsWeaknesses and Threats:

Follow-up on the proposed lay-out for the minor

expansion of the lobby. Assign Cashier to lobby traffic Review plantilla, workload distribution and prepare

the transaction volume report as justification for therequest of additional personnel

intensify internal control and ensure that correctprocesses and procedures are followed

promote the team spirit and schedule productivebranch monthly meetings and outings

RECOMMENDATIONSAND PLANOF ACTIONS


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Thank you for listening.

Prepared by Ms Grace G. Panuncialman

copy (2) of davao rizal business plan 2013

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