The intelligent choice to reach out Keralites in the region

About Kairali TVKairali TV is the only Malayalam 24/7 public share holding FTA television station worldwide.

Kairali TV is independent since it‘s

Global Symbol:

Kairali TV is recognised as a global symbol for the newest Keralites trends, the lifestyle

f M l l f i l d th ldpinception in 2000. It has established itself as the TV authority for Malayalees headed by great indian actor and superstar Mr. Mammootty.

of Malayalee professionals and the world.

Kairali TV is the top 2nd TV viewed by Keralites and 10th Asian TV in the middle east (TVR, Ipsos 2013). ReachKairali TV is fast and informative and choice of global and local brands

30 million viewers Globally.3 million viewers in Gulf and Middle East.

TV Vi hi T bl UAE JAN 2013No.2 Channel in Malayalam TV Viewership Table - UAE JAN 2013Target: Malayalees

Position Daily Reach1 ASIANET MIDDLE EAST 72.352 ASIANET NEWS 56.783 KAIRALI 45.144 ASIANET PLUS 39 29

No.2 Channel in MalayalamHighest Reach - South Asian Channels Source – IPSOS Malayaless / TVR – UAE January 2013

4 ASIANET PLUS 39.295 MANORAMA NEWS 28.916 ZEE TV 11.617 COLORS TV 8.48 SONY TV 8.89 STAR PLUS 10.21

10 AMRITA TV 10.6611 JEEVAN TV 9.5412 JAYA TV 5.313 SURYA TV 12.5114 ZEE AFLAM 3.9415 ZEE CINEMA 7.7216 SET MAX 4.9117 ZEE NEWS 5 67

nd

17 ZEE NEWS 5.6718 STAR GOLD 5.0119 INDIA VISION TV 5.0520 REPORTER TV 2.6521 DD NATIONAL 0.44

Free to Air and available on all major regional and DTH platforms

N 2 Ch l i M l lTV Viewership Table -UAE JAN 2013T A iNo.2 Channel in Malayalam

Highest Reach - South Asian Channels Source – IPSOS Asians / TVR – UAE January 2013

Target: AsiansPosition Daily Reach

1 ZEE TV 26.132 ASIANET MIDDLE EAST 19.843 COLORS TV 14.894 STAR PLUS 15.975 ASIANET NEWS 16.126 BANGLA VISION 12.947 GEO NEWS 14.428 ZEE CINEMA 13.559 GEO TV 13.0110 KAIRALI 11.6511 ARY DIGITAL 10.1112 SONY TV 9.5513 ATN BANGLA 9.9614 ASIANET PLUS 11 4114 ASIANET PLUS 11.4115 STAR GOLD 10.2616 CHANNEL EYE 9.1717 ZEE AFLAM 5.2118 BOISHAGE TV 6.1719 ZEE NEWS 7.2720 AMRITA TV 5.5821 MBC 2 5.122 SET MAX 6 18

nd

Free to Air and available on all major regional and DTH platforms

22 SET MAX 6.1823 STAR NEWS 9.624 PTV WORLD 5.3125 ATV BENGALI 4.6926 MANORAMA NEWS 8.15

Daily Reach

• 3million Keralite expats tune into Kairali TV everyday• Daily viewership by time segment by Jan 2013• Average viewing 15 mins segment any day• Between 4pm-5pm KSA – Kairali TV is No.1 channel

17:00-17:14 17:15-17:29 17:30-17:44 17:45-17:59 23:00-23:14 23:15-23:29 23:30-23:44 23:45-23:59 00:00-00:14 00:15-00:29 00:30-00:44 00:45-00:59 Daily Reach

p p• Between 5pm-10pm KSA Kairali TV is No.2 channel• Between 10pm-02am KSA Kairali TV is No.1 channel

ASIANET MIDDLE EAST 2.28 1.88 1.53 1.57 4.91 4.01 4.05 3.35 0.8 0 0 0 72.35

KAIRALI 2.31 2.68 1.55 1.9 8.09 7.75 6.39 6.42 3.78 3.39 3.37 3.02 45.14

MANORAMA NEWS 1.47 1.48 1.51 1.56 1.17 2.23 2.2 2.88 0.64 0.98 0.37 0.37 28.91

JEEVAN TV 0 0 0 0.37 3.07 3.47 2.67 1.91 1.16 0.75 0.75 0.4 9.54

INDIA VISION TV 0.37 0 0.37 0.37 0.41 0.41 0 0 0 0 0 0 5.05

REPORTER TV 0.38 0.38 0.38 0 0 0 0 0 0 0 0 0 2.65

Source: TV Viewership Table -UAE JAN 2013Target: Malayalees

K i li TV V Hi di Ch l

Optimum Reach• Maximum reach across the region• Available Free To Air and also on all Paid Platforms• Most watching TV in Malayalam by IPSOS

Kairali TV Vs. Hindi Channels:

AsiaChannels

FTA Vs. Pay TV Subscription Nos.Country E-Vision Pehla FTAUAE 150000 68000 100000Oman 1500 75000

Free To Air

E-Vision

Pehla

Bahrain 2000 40000Qatar 600 50000Kuwait 1000 60000KSA 35000 160000Total 150000 108100 485000

Sony, Star and Zee are only available on paid platforms

Total 150000 108100 485000

Th A diTh A diThe AudienceThe Audience

UAE KSA OMAN BAHARAIN KUWAIT QATAR TOTAL

GCC POPULATION NATIONALS & EXPATRIATES*

Q

NATIONALS 0.9 18 1.8 0.85 1 1 23.55

KERALITES 1.2 1.3 0.27 0.08 0.4 0.13 3.38

OTHER-INDIANS 1.1 1.5 0.25 0.07 0.2 0.15 3.27

OTHER-EXPATS 4.9 6.2 0.37 0.05 1.7 0.32 13.54

The profile of audience is in the range of 15 to 60; belong to all class and segments

8.1 27 2.69 1.05 3.3 1.6 43.74

*Millions

Global footprintp

AMERICAS

North America: United States of America, CanadaSouth America: Mexico, Brazil, Chile Argentina & rest of South

EMEA (Europe, Middle East, Africa)

Western Europe : Germany, UK, France, Italy, Spain, Belgium, Netherlands, Portugal, Finland, Norway, Sweden, Denmark, Ireland, Switzerland, Luxemburg, Lichtenstein

ASIA & OCEANIAIndia, Thailand, Australia, Hong-Kong, Singapore, Taiwan, Vietnam, New Zealand, Malaysia, South Korea, Indonesia, Pakistan,Chile, Argentina & rest of South

AmericaEastern Europe: Poland, Czech Republic, Slovakia, Hungary, Austria, Russia, Ukraine, Albania, Bosnia, Herzegovina, Bulgaria, Croatia, Estonia, Latvia, Lithuania, Macedonia, Romania, Serbia, Montenegro, Slovenia

Middle East: United Arab Emirates, Saudi Arabia (KSA), Iran, Egypt, Greece, Israel, Cyprus, Turkey, Afghanistan, Lebanon, Sudan, other Middle Eastern countries

South Korea, Indonesia, Pakistan, other Asian countries, China, Japan

M j B d Ad i i K i liMajor Brands Advertise in Kairali

Unilever brands , P&G brands, Master Food brands, Pepsi, Coca-Cola,Britannia, Mc Donald, ITC, Savola Group, Marico, Sadia, Al Rawabi, Al Marai,p, Nuqul Group, Cadbury, Kinder joy, Lindt, Nivea, L'Oreal, Etisalat, Du, STC,Nuqul Group, Sony, LG, Panasonic, Samsung, GM, Chrysler, Honda, Hyundai,Nissan, RAKbank, American Tourister, Sapil, Jet airways, Damas, Joyalukkas,Lulu, Abu Dhabi Co op Society, DEWA, Western union, Uae Exchange & allmajor local brands.

Channel Bouquet & qPrograms

CHANNEL BOUQUETCHANNEL BOUQUET

• Kairali TV – Entertainment• People TV – 24/7 News• We TV – Entertainment for Youth• Kairali Arabia – launching soon

WAYS FOR CO-OPERATION

• Classical advertising, banners, scroll text• Product placement• Event Sponsoring• Loyalty program promotion• Loyalty program promotion• Website Promotion

Global Multi-Channel Coherent Communication

Ri h t t f ll & d l lRich program content for all age & gender levels