copy of pr 192 presentation
TRANSCRIPT
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Presented by: Aifia, Daniela, Gabby, Jordan, Sudayisi
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WHO WE ARE NO Animal Testing
Caucasian, Asian, and African American skin colors
Dead Sea Minerals
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FOUNDATION
BB CREAM
BRONZER
BLUSH
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EYE SHADOW
EYEBROW KIT
LIPSTICK
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Our Specific MessagesCaucasians, Asians, and African Americans
Our key messages and slogans for these groups:
“Embrace Your Face”#embraceyourface
“Love Your Look”#loveyourlook
Great messages for all of our consumers: Men and Women
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Target Audience
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WHY IS AUDIENCE ATTRACTIVE?
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STRATEGY
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COMpetitive Advantage
VS
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PricesOur prices would range between $18-50
From brushes to foundation and foundation sets
Same price range as our competitors
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SKILLS & RESOURCES NEEDED
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Demand Forecast & Ability to supply
Minerals Formulated for You will
have..● A continuously increasing
demand
● Mineral and organic face
● The health and animal
conscientious make-up is
increasing popularity
Offered through retail and onlineMineralsFORyou.com
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pRODUCT- lIFE cYCLE
Introduce and begin advertising fall make-up products first week of September.
Launch fall season products September 25th to introduce the fall season with color.
Reach sales goal and peak.
Prepare advertising and introducing winter collection early December.
Bronze Eyeshadow
Berry red/Plum Lipstick
Introduction
Growth
Maturity
Decline
Flused Cheecks
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BrandingBeautiful
Natural
HealthyHigh-end
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Customer LoyaltyEst. brand competition
Start small, aim big
Long-time loyalty● Free samples● Online/Mag unbiased
reviews● Online rewards program● Competitive pricing
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Advertising1st Stage
Social MediaYoutube tutorials/reviews
InstagramTwitterHashtags
PrintMagazine Ads/Features
Billboard Ads
2nd StageSocial Media
InstagramHashtagsBrand Website
PrintMagazine Ads with
celebsBillboard Ads
TVCommercialsFeatures (GMA & QVC)
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Youtube stars:
Keynote speaker:
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Department Store Launch Parties
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BUDGETINGIncome Statement
For the Year Ending December 2016
Revenue & Gains
Sales Revenue 2,000,000
Less Sales Returns/Allowance (10,000)
Total Revenue 1,990,000
Cost of Goods Sold:
Purchases 500,000
Cost of Goods Sold 350,000
Total Cost of Good Sold
850,000
Gross Margin
1,140,000
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Operating Expense
Advertising Cost 10,000
Salaries and Wages 225,000
Packing 10,000
Supplies 15,000
Rent Expense 30,000
Website Expense 22,000
Income Tax and License Expense 35,000 Total Expense 347,000 Net Operating Income 793,000 Other Revenues and Gain
Gains and (Loss) (50,000)Net Income 743,000
GAIN ON INVESTMENTINVESTMENT: $500,000ROI: $(1,140,000-$500,000)/$500,000=1.28
ROI=128%
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Evaluation Procedures
1. Surveys
2. Frequency of Mentions/Hashtags on Social Media
3. Contests over social media/ Instagram
4. VIP Rewards Program: MFFY VIP Membership
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Thank You!