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    V Research Design

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    What is research design?

    Blueprint for collection, measurement and

    analysis of data.

    It is the conceptual structurew

    ithinw

    hichresearch is conducted ; it comprises the planfor collection, measurement & analysis ofdata.

    It is logical and systematic plan prepared fordirecting research study.

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    Definition of research design

    Research design is an aid for researcher in the

    allocation of limited resources by posing

    crucial choices in methodology.

    It is procedural plan that is adopted by the

    researcher to answer questions validly,

    objectively, accurately and economically.

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    What is Research Design

    What is essential

    Activity & time based plan

    Based on research problem / objectives

    Guide for selecting sources and type of information

    Procedural outlines

    Framework for specifying relationship amongst study

    variable

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    Components of research design

    Sampling design

    Deals with the method of selecting items to be observed for the givenstudy.

    Observational Design

    Relates to the condition under which observations are to be made.

    Statistical Design Concerns with the questions of how many items are to be observed

    (sample size) and

    how information and data gathered are to be analysed

    Operational Design Deals with implementation part.

    How the techniques and procedures specified will carried out.

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    Features of good design

    Minimise bias and maximises the reliability of the

    data collected and analysed.

    Yields maximal information and provides an

    opportunity for considering many different aspect of

    the problem.

    Design is related with purpose and objective of the

    study.

    Flexible, appropriate, efficient, economical.

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    Types of research Design

    Research Design for exploratory research

    Research Design for Conclusion oriented research Research Design for Descriptive research

    Cross sectional

    Longitudinal

    Research Design for Causal research Pre experiment

    True Experiment

    Quasi Experiment

    Complex designs Simple factorial

    Complex factorial

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    Exploratory Vs Descriptive research Designs

    Exploratory /

    Formulative

    Descriptive /

    Diagnostic

    Overall

    Design

    Flexible (opportunity to

    explore the different aspectsof problem)

    Rigid (maximize reliability of

    the outcome and reducesbias)

    Sampling

    Design

    Non probability Probability

    Statistical

    Design

    No preplanned Design for

    analysis

    Pre planned design for

    analysis

    Observation

    al Design

    Unstructured Instruments

    used for data collection

    Structured and well thought

    and designed instruments for

    data collection

    Operational

    Design

    No fixed decision regarding

    operational procedures

    Advanced decision regarding

    operational procedures

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    Experimental Method

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    What is experimentation?

    Studies involving

    intervention (to manipulate some variable)by researcher

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    Advantages

    Manipulation

    Control

    Convenience

    Cost

    Replication

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    Disadvantage

    Setting up the laboratory

    Chances of cost overruns

    Past things can not be studied

    Ethicality (as social research is related with

    people extent to which one can

    manipulate??)

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    Experimental Designs

    Examines differences betweenexperimentally manipulated groups orvariables (e.g., one group gets a certain drugand the other gets a placebo).

    At minimum, experimental (independent)variable has two levels (e.g., drug vs.placebo).

    Advantage is that you can determine causality. Disadvantage is cost and many variables cannot

    be experimentally manipulated (e.g., smokeexposure over time).

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    Experimental Designs

    Four Canons for Identifying Causality

    Method of Agreement

    Observe the element common to several

    instances of the event Problem is you may inadvertently overlook a

    significant variable.

    Method of Difference

    Identify the different effects produced by twosituations that are alike in all ways but one.

    Fairly robust and strong method.

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    Experimental Designs

    Four Canons for Identifying Causality

    Joint methods of agreement and difference

    Observe the element common to several instances of theevent

    Form hypothesis based on observations

    Test hypothesis using method of difference

    Method ofConcomitant Variation

    Identify the different effects produced by more than twosituations that are alike in all ways but one.

    E.g., Compare two active drugs to a placebo

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    Experimental Design

    Because it is so difficult with human behavior

    to demonstrate causation unequivocally, some

    argue that a theory or prediction can onlyachieve the status of not yet disconfirmed

    (Popper, 1968).

    Our scientific efforts are directed at finding thecausal factors rather than the cause per se.

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    Psychological Experiment:

    Is Objective

    Researcher strives for freedom from bias.

    Recognize that:

    Mistakes can occur

    Carefully scrutinize all steps of the experiment to

    identifywhere mistakes are likely.

    Take the steps necessary to minimize error.

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    Psychological Experiment:

    Focuses on a Phenomenon

    This is a publicly observable behaviour.

    Actions

    Appearances Verbal statements

    Responses to questionnaires

    Physiological responses.

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    Psychological Experiment:

    Is Done Under Strictly Controlled

    Conditions

    Eliminate all factors that could influence

    the outcome other than the factor being

    manipulated.

    Control is needed to infer causation.

    All conditions are kept constant except one;

    the manipulated variable.

    The variable of interest is varied in order to

    test its effect.

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    Experimental Method

    Advantages

    Strength with which causal relationships can be

    inferred.

    Ability to manipulate one or more variables.

    Proven to be a very useful and robust scientific

    method (i.e., withstood the test of time).

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    Experimental Method

    Disadvantages

    Tight controls often produce artificial

    conditions that could limit the generalizabilityof the findings (i.e., internal vs. external validity

    trade-off).

    Time consuming.

    Expensive.

    Human behavior is very complex and cannot be

    fully studied using experimental methods.

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    Experimental Method:

    Threats to Internal Validity Learning or practice effects

    Scores on a measure change on repeat testing becauseparticipant has more familiarity with the measure andso answers more truthfully.

    Natural history effects Something happens in the social background (e.g.,

    society because more affluent generally) and thisinfluences the participants responses.

    Maturation Natural developments in the participant account for

    the changes (e.g., getting older).

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    Experimental Method:

    Threats to Internal Validity

    Regression to the mean

    High scores generally move down toward the

    mean and low scores move up.

    Instrumentation

    If pre and post tests are not equivalent in all

    ways (e.g., difficulty, readability) then

    differences observed may be due toinstrumentation differences rather than due

    to your experimental manipulation.

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    Experimental Method:

    Threats to Internal Validity

    Subject problems

    Selection bias (e.g., participation rate).

    Attrition (e.g., only motivated subjects stay in

    the experiment).

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    Experimental Method:

    Threats to External Validity Subject variables

    Selection bias.

    Attrition bias

    Artificial conditions E.g., In order to measure a subjects blood pressure in

    response to a well-fined stressor you bring him/her

    into the laboratory but his/her response in the

    laboratory may not reflect how his/her blood pressure

    would really respond under stress in his natural

    environment.

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    The independent variable is the variable that is

    purposely changed. It is the manipulatedvariable.

    The dependent variable changes in response to

    the independent variable. It is the responding

    variable.

    Variables

    Variables are things that change.

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    Constants or Controlled Variables

    in an ExperimentWhat are constants in an experiment?

    Factors that are kept the same and not

    allowed to change.

    It is important to control all but onevariable at a time to be able to

    interpret data

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    Sample experiment with data

    Studentswere asked to build a helicopter and

    test something.

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    Writing A Statement of the

    Problem for the Experiment

    It should state: The Effect of the Independent

    Variable on the Dependent Variable.

    A good statement of the problem for The

    Helicopter would be

    The Effect of wing length on time of decent

    What should it state?

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    More about our variables:

    The independent variable is the variable that is

    purposely changed. It is the manipulated variable.

    The dependent variable changes in response to the

    independent variable. It is the responding variable.

    What is the Helicopter independent variable?

    length of one wing as measured in centimeters

    What is the dependent variable?

    time of descent as measured in seconds

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    Title for the Helicopter Experiment

    The Effect of Wing Length on the Length

    of Time the Helicopter Takes to Reach

    the Ground

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    Another Look

    at Our Hypothesis

    INDEPENDENT VARIABLE

    If the length of the wings are increased,

    DEPENDENT VARIABLE

    then time of descent will increase.

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    Constants in an ExperimentFactors that are kept the same and not

    allowed to change

    What should be kept constant in theHelicopter?

    CONSTANTS

    Same structure of helicopters

    Same dropping technique

    Same dropping height

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    Values of the Independent Variable

    How many different values of the

    independent variable should we test?

    Enough to clearly illustrate a trend in

    the data - 5cm, 6cm, 7cm, 8cm..

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    Repeated Trials

    How many repeated trials are needed in the

    Helicopter?

    At least 3, then calculate an average value

    for each level of the independent variable

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    Drawing of Experiment

    Hold helicopter

    in the middle

    Drop from

    same spot

    each time

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    QualitativeObservations and Results

    As we dropped the helicopter, we

    observed that sometimes they

    seemed to be affected by aircurrents.

    It appeared that helicopters with

    longer wingspans took a greater

    time to reach the ground

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    Quantitative Observations

    Data Table, Graph and

    Statistics

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    Sample Data Table

    Title: The Effect ofwing length on the time of descent

    Wing Length

    (cm)

    Average Descent

    Time (s)

    Descent Time (s)

    Trials

    1 2 3

    56

    7

    89

    3 5 4 44 5 6 5

    6 7 5 6

    7 8 6 79 7 8 8

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    The Effect f Wi Length n Descent Time

    0

    1

    2

    3

    4

    5

    6

    7

    8

    9

    0 1 2 3 4 5 6 7 8 9 10

    Average Wing Length (cm)

    AverageDescen

    tTime(s)

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    Analysis and Interpretation of

    ResultsWhile individual trial results showed some

    variation; overall, as average wing length

    increased from 5 through 9 centimeters,

    average time of descent also increasedfrom 4 through 8 seconds.

    This shows a direct correlation.

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    Possible Experimental Errors

    Although the average results supported the

    hypothesis, the individual trial results showedsome variation. Some possible reasons for this

    could be due to air currents in the room or

    reaction time differences between the timer

    and the helicopter dropper.

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    Conclusion

    The overall results supported the

    hypothesis.

    A possible reason for this could be

    due to increased surface area of the

    wing in contact with the air - allowing

    for greater air support.

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    Recommendations for Further Experimentation/

    Practical Applications

    Increased time of descent due to greater wing length

    suggests that increased wing length could lead to

    greater fuel efficiency of an actual helicopter.

    Other experiments investigating factors that would

    contribute to greater descent time might include:

    making modifications in the shape of the wings,

    changing the number of wing blades, and making foldsin the wing blades