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Barbie Staffordsoggyyogi@live.com@soggyyogi

Which Top Five?

Recipe for a “Top Blog”

Measurable authority, influence, following

Dash of celebrity

4 parts conversation, engagement

8 parts compelling

content

Content – Does Copyblogger set and meet the bar?

Essential Elements of an Influential Blog

• Simple – idea easy to grasp• Unexpected – out of the ordinary• Concrete – actionable, serves audience interest• Credible – exudes authority, engenders trust• Story – hooks the reader, evokes emotional response

Landing Page Best Practices

• Headline quality • Clean and (relatively) clutter free• Clear call to action. Preferably only one.• Content above the fold entices users to scroll down.

Clark, Brian (2011) “5 Landing Page Mistakes that Crush Conversion Rates”Retrieved from http://www.copyblogger.com/landing-page-mistakes/#more-13688

Clark, Brian “The Five Essential Elements of an Influential Blog”Retrieved from http://www.copyblogger.com/the-five-essential-elements-of-an-influential-blog/

Nailing the Essentials …One topic.

Definitely unexpected. Don Draper a role model?

Reel me in with the story about something I know and love. Or at least make me curious

Concrete takeaway – how this actionable

for me

Bringing it back to actions I can take keep it concrete and credible

…Yields Conversation and Engagement

Content – Does Copyblogger set and meet the bar?Essential Elements of an Influential Blog

• Simple – idea easy to grasp• Unexpected – out of the ordinary• Concrete – actionable, serves audience interest• Credible – exudes authority, engenders trust• Story – hooks the reader, evokes emotional response

Landing Page Best Practices

• Headline quality • Clean and (relatively) clutter free• Clear call to action. Preferably only one.• Content above the fold entices users to scroll down.

Clark, Brian (2011) “5 Landing Page Mistakes that Crush Conversion Rates”Retrieved from http://www.copyblogger.com/landing-page-mistakes/#more-13688

Clark, Brian “The Five Essential Elements of an Influential Blog”Retrieved from http://www.copyblogger.com/the-five-essential-elements-of-an-influential-blog/

Landing Page Hooks the Audience

Quality Headline Tells me how I will specifically benefit

‘Clutter’ contained. Relevant content first.

(Hey a site has to make a living)

Clear Call to Action. Easily executed.

Member recruitment competes a bit with

CTA for content engagement.

Multiple Ways to Consume and Engage

That Dash of Celebrity

Result is Measurable Authority, Influence

Result is Measurable Authority, Influence

References• White, Mark (2006) "What Makes a Blog an Influential Blog"

Retrieved from  <http://www.betterbusinessblogging.com/better-client-relationships/what-makes-a-blog-an-influential-blog/>

• Brogan, Chris (2011) “Which Crowd “Retrieved from http://www.chrisbrogan.com/which-crowd/#disqus_thread

• Clark, Brian (2011) “5 Landing Page Mistakes that Crush Conversion Rates”Retrieved from http://www.copyblogger.com/landing-page-mistakes/#more-13688

• Clark, Brian “The Five Essential Elements of an Influential Blog”Retrieved from http://www.copyblogger.com/the-five-essential-elements-of-an-influential-blog/