copyright© 2002 avaya inc. all rights reserved avaya – proprietary use pursuant to company...
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Copyright© 2002 Avaya Inc. All rights reserved Avaya – Proprietary Use pursuant to Company instructions
Avaya SMBS UpdateSMB Solutions at Their Path, Pace, and Choice
November 10, 2003
Industry Analyst Presentation
On NDA Until Announcement
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• Focus on Convergence/ Security/ Wireless/ Unified Communication• Avaya IP Office - Small Office Edition
– Compact platform for 2-28 users – Fast set-up, simple management, wireless voice and data, integral voicemail and
out-of-the-box compatibility with the latest broadband services• Avaya IP Office - Software Release 2.0
– Support for wireless LAN phones increases productivity in vertical markets– VPN option strengthens multi-site security of IP Office– Power Conferencing/web-based interface slashes SMB conferencing costs– IVR in VoiceMail Pro permits 24x7 customer service– Enhanced installation, remote management supports channel partners – System now scales to 360 users for the growing SMB
• Update on go-to-market strategy– Microsoft CRM, HP, Service Provider news
What’s New Improving Simplicity, Openness, Efficiency and Customer Service
On NDA until press release issued
GA November 19, 2003, in 10 of our target countries
Satisfying SMB business needs today, enabling them to move to IP Telephony at the path and pace of their choosing
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• Sharp focus: primarily SMBs with <250 employees
– Additional focus on small of large < 50
• Leading solutions portfolio designed specifically for SMBs
– IP Office, Avaya MERLIN MAGIX® Integrated System, Avaya PARTNER® Advanced Communications System, INDeX® System
• Large installed base of SMB customers
– 1.2 million SMB communications systems installed
• Strong leadership position in the traditional and IP SMB markets
– 2Q 03: #1 U.S. Key Hybrid and #1 U.S. <100 IP market*
• Rapid growth in Avaya SMB IP telephony sales
– 20,000 IP Office systems sold since launch in early 2002
• Global reach and broad and growing SMB channel coverage
– 2,500 resellers in 59 countries and growing
– Alliances with market leaders like Microsoft and HP
• We can support SMBs if they grow to large enterprises
SMBS is Well Poised to Succeed!
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Avaya: Continued Leadership in the SMB Market
*InfoTrack for Enterprise Communications, 2Q 03
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But the transition to IP Telephony is about
CUSTOMER CHOICEAvaya = SMB path, pace and choice
Why Avaya? Why IP Telephony?Avaya Solutions Allow SMBs to Reach>IP Telephony
Avaya IP Telephony Delivers Business Value:
Enhances value: people and processesExtends value: extending existing investmentsEnables value: enable new business models
Enabling SMBs to efficiently, seamlessly and securely drive their business from where it is today
to where they need it to be
Avaya Value Proposition
MessageIP Telephony enables SMBs to achieve superior business results by reducing costs, lowering risk, growing revenue
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Security &
Business C
ontinuity
Convergence
Imp
leme
ntatio
n & Integration
Netw
ork & A
pplications Co
nsulting
Maintenance
Managed
Service
s
Gateways
Smart Devices
Avaya SMBSCommunications Applications
Telephony Contact Center Messaging
Communication Services
Servers
Appl
icatio
n De
velo
pmen
t
Syst
em &
Net
work
Man
agem
ent
Unified Access
Converged Infrastructure
Unified Communication
Network Infrastructure
User Agents
Business Applications
Avaya Global Services and BusinessPartners
Co
nn
ect
ivity
to
A
ll-in
-O
ne
So
lutio
ns
C
on
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ctiv
ity t
o
All-
in -
On
e S
olu
tion
s
A
ll-in
-On
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ns
All-
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ne
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olu
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s
The Avaya Communications ArchitectureFor Large Enterprises
The Avaya Communications ArchitectureOpen Standards-Based Framework for the Converged SMB
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Small & Mid Businesses: Avaya Vision for the Future
Converged Infrastructure
Communications Applications
Unified Access
CRM Services Contact Center
Choice of Endpoints Wireless, Mobility
Ma
na
ge
me
nt
Gateways Servers
Unified Communication
Security, VPN
• Ubiquitous access• Choice of devices and
appliances• Devices that interact with each
other’s applications• User control
Business Applications
Vertical Solutions Horizontal Solutions
• Converged infrastructure offering path, pace, choice
• Security for voice and data services standard
• Easy to own , easy to manage
• Management by exception
• Auto diagnosis and repair
• Connecting the right person, in the right place, at the right time, the right way
• Easy to deploy and own
• Business applications linked into communications offering a consistent customer experience and higher productivity
• Pre-connected to minimize systems integration
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Avaya IP Office: A RefresherAll-in-One Communications Platform
• Market-proven – Announced Spring 2002– 20,000 sold since launch– Available in major worldwide markets
• Adapts to needs of growing businesses– Scales from 2 to 360 users– Supports digital, analog, IP appliances– Standalone single-site, networked multi-site or branch office
• Integrates with existing and evolving environments – Provides choice to the SMB: traditional or pure IP telephony -- or a mix– Traditional and advanced telephony including applications e.g.
conferencing, integration with MS CRM, messaging, wireless, contact center
• Enhancements since launch– Improved services, conferencing, expanded range of end points
supported, messaging integration with Microsoft Outlook, contact center solution embracing web chat and email, voice features to appeal to mainstream market, enhanced management
• Value proposition– IP-ready, feature-rich, breadth of applications
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IP Office Release 2.0 and Small Office Edition: Key BenefitsSimple
New Small Office Edition platform right-sized for sub-20 station market
Pre-configured converged communications system
Set-up wizards for fast system installation and MACs
SNMP alarm management for multi-site networks
Open Interoperability with third party voice mail systems using VPIM
Interoperates with third party wired and wireless end points
Uses standards-based security and management protocols
Improved Business EfficiencyOnline management and collaboration with Power Conferencing
Secure Wide Area Networking with standards-based VPN
Call handling options now complemented by incoming call priority, IVR and TTS
Mobility benefits for specific verticals using Voice over WLAN
Enhanced Customer Service 24x7 information availability using IVR and Text-to-Speech
More efficient call answering with new Soft Console
Call handling methodologies can be fine-tuned to customer expectations
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Small Office
Executive Home + Home Office
Branch Office Collaborative
Service ProviderChannel
Service Provider Network
Branch OfficeAutonomous
Small Office Edition: Target Segments
SMB Choice
Small Office EditionPBX, CRM ,Voice Mail, Auto Attendant
IP Phones
10/100LAN
VoWLANDevices
WLAN
Small Office: All-in-One Converged Solution
AnalogPhones
DigitalPhones
CordlessPhones
xDSL T1/E1PSTN ISDN
Integral VPN & Firewall
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New for IP Office: Wireless LAN Telephony
Avaya 3616 Executive Handset • Ideal for busy office environments
• Lightweight design
• Feature integration with Avaya systems for ease-of-use and low TCO
• 802.11 standards-compatible
• Uses LAN-based Voice Priority Server unit to ensure QoS (required for all applications)
Avaya 3626 Industrial Handset• Designed for heavier usage
environments (e.g. warehouses)
• Push-to-talk “walkie-talkie” capability• Feature integration with Avaya
systems for ease-of-use and low TCO • 802.11 standards-compatible
• Uses LAN-based Voice Priority Server unit to ensure QoS (s/w upgrade to 802.11e once ratified)
Key Business Benefits
• Increased choice of functionality • Increased usability and convenience• Improved handling of calls with
suppliers and customers• Supports vertical industry needs
AVAYA
AVAYA
IP Office now supports the Avaya 3616 and 3626 wireless IP phones
Same sets as used on Avaya Communication Manager
Compatible with today’s and tomorrow’s WiFi infrastructures
Open standards support for third party wireless VoIP sets
Path, pace, choice in digital or wireless IP solutions
Complements our existing traditional DECT (EMEA) & 900Mhz (NA) solutions
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Enhances in-store experience• Increases staff productivity • Provides less hold time for customers • Managers are always accessible • Eliminates paging delays• Text messaging
Maximizes efficiency• Maximizes uptime and minimize downtime• Eliminates paging delays • Guaranteed coverage throughout the plant• Speeds problem resolution
Retail
Education
Manufacturing
Improves learning environment• Increases school safety • Improves classroom management• Promotes parent involvement
Better patient care• Allows more time for patient care• Improves interdepartmental efficiency • Eliminates paging delays between nurses and physicians• Reduces overhead paging• Text messaging integrated with patient monitoring systems
Healthcare
Improving SMB Efficiency in Vertical Markets Avaya Wireless LAN, Wireless VoIP
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VPN VPN TunnelTunnel
New: Integral Security and VPN Functionality
Open, Standards-Based VPN Integration
Key Business Benefits
• Increased security for mobile work force
• Makes it easy for staff to work from home without compromising the network
2. Broadband Virtual Office
DSL or
Cable
IP Phone
VPN gateways with dynamic IP address support can be deployed anywhere,
T3
3. Main/HQ Site
Centralized VPNManagement
IP Office
1.Mobile Work Force
Notebook with VPNClient and IP Softphone
IP phones
PSTN
Service Provider Network
As a VPN gateway, IP Office encapsulates packets to send over
the Internet
Avaya DEFINITY®
Server & Avaya MultiVantage™
Communications Applications
EncapsulationA virtual circuit is created to
connect 2+ sites togetherCisco/Checkpoint/NetScreen
Avaya IP Office VPN solution
addresses 4 opportunities:
1. Remote workers
2. IP Office to IP Office VPN
3. IP Office to HQ multi-vendor VPN
4. Service Provider VPN
4.
Open standards-based solution complementing our integral firewall to give secure networking solutions
VPN VPN TunnelTunnel
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22
“Power Conferencing” in version 2.0 adds:
Public/PrivateTDM/FR/IP
VoiceMail Pro
Soft Console
IP Office
Avaya™ IP Office Conferencing SuiteWeb Browser
• Web-based Reservations*• Email Confirmation*• Voting*• Presentation area*• Streaming Media*
• Increased functionality for internal calls
• Increased usability & convenience
• Increased functionality for incoming calls
• Increased employee productivity• Business infrastructure
improvements / TCO• Improved handling of calls with
suppliers and customers
Key Features Key Business Benefits
Real time conference supervision and control
• Guidance
• PIN codes
Converged IP Converged IP Telephony & Telephony & InfrastructureInfrastructure
Unified Unified Communication Communication & Mobility& Mobility
R2.0
• Ability to set up a Future Conference• Web interface for the host to view &
change delegate status on line• Operator ability to set up an Ad Hoc
Conference by pointing and clicking at names on the BLF & phoning external delegates on Soft Console
* Regional availability
•Small Office: 3 parties max
• IP401 *: 3 parties max• IP403/IP406: 64 parties max• IP412: 2x64 parties max
Host can change participant status to
“Listen only” or “Speak & Listen”
Document to be reviewed e.g. PowerPoint presentation saved in html
Web chat and voting
communication with conference
host
Real-time view of participants including
voting status
New: IP Office Power ConferencingUnified Communication for the SMB
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Customer enters 123456
123456
12,000 points
• Complements existing SMB high touch customer service • Simple for SMBs to deploy and manage – visual call flows• Open: IVR applications connect to most industry standard databases (using
ADO: ActiveX Data Objects and visual SQL query builder wizard)• Integrated to IP Office Compact Contact Center (CCC) reporting• Attaches data to a call control command e.g. transfer for customer identification• Replays database information to caller using Text-To-Speech
New: IVR Support for Third Party Databases IP Office Easily Automates Common Call Types
Avaya IP OfficeAvaya IP Office Public
Network
IP OfficeIP OfficeVoicemail Voicemail Pro ServerPro Server
CustomerCustomerDatabaseDatabase
Hello, please enter your account
number to check your balance
You currently have 12,000 points. To
redeem your points, press 1; to ask for a call-back press 2 or
simply hang up
• Improves business efficiency • Frees staff, thus reducing costs• Increases convenience for customers who need help after business hours • Excellent for customers checking order status
Key Business Benefits
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Installation• Tool for reducing repetitive tasks
• Pre-inspection tools to proactively identify and solve network problems – facilitates smooth install
• Installation less labor-intensive; reduces risk of human error• Import of directories (departments, users) • Class of service templates
– Call barring– Button assignments
• Uses most common defaults• Off-line system design and configuration• Automatic configuration validation• Dramatically reduces time to installMoves, Adds, Changes• Designed specifically for end users• Helps execute changes quickly, including:
– Adding new users– Changing class of service– Moving users
• Easy to add/ modify call routesDiagnostics• In-service monitoring and diagnostics
– New diagnostics application for BusinessPartners – Standards-based SNMP alarms
• Reduces configuration time
• Reduces errors
• Proactive fault management minimizes downtime
Key Business Benefits
New services complement existing Avaya network assessment offer
New: Installation and Maintenance Tools Designed for Channel, Usability, and Low TCO
16 Avaya – Proprietary Use pursuant to Company instructions
IP Office: Enabling SMBs to EvolveAt Customer Path, Pace, and Choice
IP Office: a simple solution for any SMB– PBX, Internet access, voice mail
–PBX–Soft phones–Soft console*–Voice mail–Auto attendant–Unified messaging–Personal numbering–Conferencing,collaboration–Informal contact center application*–Contact center suite*–Contact center messaging apps–Microsoft CRM capability–Multimedia interaction and collaboration*–CTI –IVR*–TTS*–ISV developer program*
Or, a feature- and applications-rich all-in-one solution delivering added value – and
incremental revenue to the VAR - at the path, pace and choice of the increasingly
sophisticated SMB:–Router–Internet access–LAN ports–WAN edge device–Remote access server–DHCP server–Firewall–VPN*–Wireless*–H.323 gateway–H.323 gatekeeper–--QSig*
* =chargeable upgradePro version of many free apps also available
17 Avaya – Proprietary Use pursuant to Company instructions
FutureFirst Half 2004Today
Avaya SMBS Product and Services RoadmapOn NDA Until Announcements
• IP Office Release 2.0 11/19/03: Convergence/ Security/ Wireless/ Unified Communication focus:
• Small Office Edition
• Wireless & Wireless VoIP
• VPN
• Power Conferencing
• IVR
• Expanded ISV activity• More communication-
enabled business applications including deeper Microsoft CRM integration
• Enhanced VPN and security• SMB security services• Expanded and simplified
management capabilities
• Presence-based and mobile productivity applications
• SIP rollout• Web services• Leverage Avaya-Motorola-
Proxim capability for SMBs• IP Office/MS CRM phase two
of product integration:–MS CRM availability in
EMEA–Deeper integration with
Microsoft CRM –On-line help and
demonstration functionality • HP alliance expansion
–Broader set of compliance tested products
–Launch of ProLiant and IP Office solution in EMEA
18 Avaya – Proprietary Use pursuant to Company instructions
SMBS Strategy Review: Go to Market
Open standards reliable and cost effective servers with differentiating applications and appliances
Avaya Global Services: Professional Services, Implementation, Maintenance, Managed Services
World’s best partner/supplier with training, pre-sales, marketing and tech support
Most competitive and flexible customer financing offers
Sys
tem
In
teg
rato
rs
Ser
vice
Pro
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ers
Co
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AR
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Tra
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esel
lers
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Pro
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Ava
ya E
CG
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ISV
Ver
tica
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s
SMBs with <250 employees in total and small-of-large or remote offices with <50 employees per location
in the U.S., U.K., Germany, Italy, Netherlands, Russia, China, Japan, Korea, Brazil, Mexico
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SMBS Channel Update: SPs, HP, ASAP• Service Provider success
– SBC, Cincinnati Bell, TelMex, PRTC, others • HP
– On July 22, Avaya announced joint marketing agreement to bundle IP Office with HP ProLiant ML310, ML330 and DL320 servers
– Avaya and HP building a common channel; will expand worldwide
• Avaya Sales Authorized Partner (ASAP) Program– 82 new North American recruits: retail, professional services,
real estate, medical, manufacturing and government verticals– Newly created Avaya SMBS Vertical Sales Kit and CD supports
ASAP program• New marketing materials feature Avaya ISV partners and their
focused vertical applications
Providing BusinessPartners with a comprehensive portfolio and support, for any size SMB, and margins that are truly best-in-class
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• Since the US product launch in July 2003– 75 MS CRM BPs trained– 4 customers in Beta testing– 11 sales during controlled introduction of Avaya middleware– Avaya and MS CRM BPs making a good match: Avaya BPs sell the
hardware solution with Avaya’s Compact Contact Center application, (most popular go to market model); allows Microsoft and Avaya BPs to collaborate and provide the customer an end-to-end solution.
• IBIS, Microsoft Business Solutions Gold Partner, installing Avaya Microsoft integrated solution and porting over their mortgage lending solution application.
• 31 new contracted North American Microsoft channels recruited through Avaya ASAP program
• Avaya sponsored the Microsoft Worldwide Partner Conference in New Orleans October 8-11, 2003
• Publication of first joint Microsoft and Avaya case study at http://www.microsoft.com/resources/casestudies/casestudy.asp?casestudyid=14315
Channel Update: Microsoft Alliance
21 Avaya – Proprietary Use pursuant to Company instructions
IP Office/MS CRM Customer Adams Keegan Expands Customer Services
• Adams Keegan’s Challenges• Memphis, TN-based integrated HR management company • Local and global competition• Needs screen pop to allow quicker/more accurate decision making during
client service and employee relations
• Avaya Solution• IP Office with Compact Contact Center and MSCRM Adams Keegan
gains visibility into all of their touch points with their clients. Whether it be phone, fax, web, or email, all of the touch points are automatically logged in conjunction with current service activities.
• Results• Adams Keegan manages costs, increases speed of service delivery,
increases accuracy and speed of decision making. When the company grows, will IP-enable system to decrease cost of infrastructure build out.
Case study example
Satisfying SMB business needs today, enabling them to move to IP Telephony at the path and pace of their choosing
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• Clear non-disruptive migration to IP telephony
• Open standards-based voice, data, VPN, wireless
• Strong applications portfolio– Integrated Power Conferencing
– Compact Contact Center optimized for the SMB
– Microsoft CRM and HP strategic partnerships to benefit the channel and the end user
– Integral VPN for remote workers and branches
– Integrated wireless AP and wireless feature-rich VoIP sets
• Avaya or partner services: assessment, installation, management
• Sustained market leadership
Satisfying SMB business needs today, enabling them to enjoy benefits of IP Telephony at the path and pace of their choosing
Avaya Small and Medium Business SolutionsBest Value Telephony at SMB Path, Pace and Choice