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Copyright © 2005, SAS Institute Inc. All rights reserved. Accessibility: Compliance, Competitiveness, & Compassion Lisa Pappas Accessibility Analyst Central Testing – Process & Research

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Page 1: Copyright © 2005, SAS Institute Inc. All rights reserved. Accessibility: Compliance, Competitiveness, & Compassion Lisa Pappas Accessibility Analyst Central

Copyright © 2005, SAS Institute Inc. All rights reserved.

Accessibility: Compliance, Competitiveness, & CompassionLisa Pappas Accessibility AnalystCentral Testing – Process & Research

Page 2: Copyright © 2005, SAS Institute Inc. All rights reserved. Accessibility: Compliance, Competitiveness, & Compassion Lisa Pappas Accessibility Analyst Central

Copyright © 2005, SAS Institute Inc. All rights reserved. 2

AT for People Who Have Low Vision

Page 3: Copyright © 2005, SAS Institute Inc. All rights reserved. Accessibility: Compliance, Competitiveness, & Compassion Lisa Pappas Accessibility Analyst Central

Copyright © 2005, SAS Institute Inc. All rights reserved. 3

AT for People Who Are Blind

Page 4: Copyright © 2005, SAS Institute Inc. All rights reserved. Accessibility: Compliance, Competitiveness, & Compassion Lisa Pappas Accessibility Analyst Central

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AT for People Who Are Hearing-Impaired

Page 5: Copyright © 2005, SAS Institute Inc. All rights reserved. Accessibility: Compliance, Competitiveness, & Compassion Lisa Pappas Accessibility Analyst Central

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AT for People With Dexterity Impairments

Page 6: Copyright © 2005, SAS Institute Inc. All rights reserved. Accessibility: Compliance, Competitiveness, & Compassion Lisa Pappas Accessibility Analyst Central

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Why Produce Accessible Software?

Compliance

Competitiveness

Quality and consistency

Automated test enhancements

Ease-of-use

Page 7: Copyright © 2005, SAS Institute Inc. All rights reserved. Accessibility: Compliance, Competitiveness, & Compassion Lisa Pappas Accessibility Analyst Central

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Legislative Time Line

1990 1998 2000 2005 Next?

Americans with

Disabilities Act (ADA)

Access Board

publishesSection 508

criteria

e-Europe Initiative

U.S. Congress

passes Section 508

Page 8: Copyright © 2005, SAS Institute Inc. All rights reserved. Accessibility: Compliance, Competitiveness, & Compassion Lisa Pappas Accessibility Analyst Central

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What Does Section 508 Cover?

Software

Documentation

Technical support

Web content

Page 9: Copyright © 2005, SAS Institute Inc. All rights reserved. Accessibility: Compliance, Competitiveness, & Compassion Lisa Pappas Accessibility Analyst Central

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How ADA Combines with Section 508

Companies with > 15 employees must provide:

Reasonable accommodation

Equal access to information

Source: U.S. Equal Employment Opportunity Commission

Page 10: Copyright © 2005, SAS Institute Inc. All rights reserved. Accessibility: Compliance, Competitiveness, & Compassion Lisa Pappas Accessibility Analyst Central

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How Many People Are Affected?

Some type of disability

Have >1 disability

Visual or Auditory

20%

50%

4%

Page 11: Copyright © 2005, SAS Institute Inc. All rights reserved. Accessibility: Compliance, Competitiveness, & Compassion Lisa Pappas Accessibility Analyst Central

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Who Benefits from Assistive Technology?

Forrester Research Study for Microsoft

Measured current and potential market of AT

60% of working-age adults likely or very likely to benefit from AT

Page 12: Copyright © 2005, SAS Institute Inc. All rights reserved. Accessibility: Compliance, Competitiveness, & Compassion Lisa Pappas Accessibility Analyst Central

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Demographic Convergence

LifeExpectancy

Age atRetirement

Incidence ofDisability

Page 13: Copyright © 2005, SAS Institute Inc. All rights reserved. Accessibility: Compliance, Competitiveness, & Compassion Lisa Pappas Accessibility Analyst Central

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Statistics of Global Labor Pool

We are about to face a demographically driven shortfall in labor that will make late 1990s seem like a minor irritation.

-Anthony Carnevale, Former Chairman of the National Commission for Employment Policy

Source: “It’s 2008: Do You Know Where Your Talent Is? Why Acquisition and Retention Strategies Don’t Work.” A Deloitte Research Study, March 2005.

Page 14: Copyright © 2005, SAS Institute Inc. All rights reserved. Accessibility: Compliance, Competitiveness, & Compassion Lisa Pappas Accessibility Analyst Central

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Accessibility: A Natural Extension of SAS’ Philosophy

You can pay headhunters to replace the overworked, overstressed employees that leave your company every year, or you can invest that money in keeping your employees happy & productive. To me, it’s a no-brainer.

- Dr. Jim Goodnight

Source: “CEO takes HR to primetime – Between the lines – Jim Goodnight, SAS,” Workforce, December 2002.

Page 15: Copyright © 2005, SAS Institute Inc. All rights reserved. Accessibility: Compliance, Competitiveness, & Compassion Lisa Pappas Accessibility Analyst Central

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How to Develop Accessible Software and Web Content

Code to platform standards and specifications

Educate at all levels of company

Integrate accessibility into the design and development process

Page 16: Copyright © 2005, SAS Institute Inc. All rights reserved. Accessibility: Compliance, Competitiveness, & Compassion Lisa Pappas Accessibility Analyst Central

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How SAS Can Help You Produce Accessible Output

SAS/GRAPH and ODS HTML tagset• 8.2 – GACCESSIBLE macro

• 9.1.3 – GOPTIONS ACCESSIBLE

Page 17: Copyright © 2005, SAS Institute Inc. All rights reserved. Accessibility: Compliance, Competitiveness, & Compassion Lisa Pappas Accessibility Analyst Central

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How to Validate Accessibility (Short List)

Full keyboard operation

Consistent, visible focus

Screen reader reads name and state of controls

Short-cut keys for quick navigation

Text description of all visual elements

On Web, enable to skip repetitive content

Page 18: Copyright © 2005, SAS Institute Inc. All rights reserved. Accessibility: Compliance, Competitiveness, & Compassion Lisa Pappas Accessibility Analyst Central

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How to Provide Accessible Tech Support

Familiarize Tech Support reps

Recognize the issues

Deliver support documentation in accessible format

Page 19: Copyright © 2005, SAS Institute Inc. All rights reserved. Accessibility: Compliance, Competitiveness, & Compassion Lisa Pappas Accessibility Analyst Central

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How to Provide Accessible Documentation

For Web-based content, code “valid HTML”

Test for full keyboard navigation

Test with screen reader

Describe all visual elements

Enable skip of navigation or repetitive content

Page 20: Copyright © 2005, SAS Institute Inc. All rights reserved. Accessibility: Compliance, Competitiveness, & Compassion Lisa Pappas Accessibility Analyst Central

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How to Provide Accessible Software in the Workplace

Buy accessible and verify compliance

Provide AT as needed

Educate developers

Top-down commitment / Bottom-up buy-in

Page 21: Copyright © 2005, SAS Institute Inc. All rights reserved. Accessibility: Compliance, Competitiveness, & Compassion Lisa Pappas Accessibility Analyst Central

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Benefits of Accessible Workplace and Software

Retention

Recruiting pool

Public opinion

Usability, customer satisfaction

Litigation risk

Page 22: Copyright © 2005, SAS Institute Inc. All rights reserved. Accessibility: Compliance, Competitiveness, & Compassion Lisa Pappas Accessibility Analyst Central

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Contact Information

Lisa [email protected]

Page 23: Copyright © 2005, SAS Institute Inc. All rights reserved. Accessibility: Compliance, Competitiveness, & Compassion Lisa Pappas Accessibility Analyst Central

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