copyright © 2013 alcatel-lucent. all rights reserved. alcatel-lucent premium deskphones drive your...

COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

ALCATEL-LUCENT PREMIUM DESKPHONESDRIVE YOUR BUSINESS OPPORTUNITIES IN 2014Katerina CERNY, Product Marketing ManagerFebruary 24th

3


FROST & SULLIVAN BELIEVES IP DESKPHONES WILL BE THE MAJOR ENDPOINTS

IP DESKPHONES SALES INCREASED IN 2013

DESKPHONES ARE PRIMARY DEVICE FOR OUTBOUND CALLS

• 29% OF ANYTIME ANYWHERE WORKFORCE

• 50% OF WHICH ALSO USE DESKPHONES

DESKPHONES REQUIRED FOR 75 TO 80% OF USERS

GREAT POTENTIAL TO SECURE REVENUE WITH IP DESKPHONES SALES

PHONES REMAIN A CAPEX PURCHASE

MARKET TRENDS

4


TO ADDRESS YOUR MARKET

BOOST YOUR BUSINESS

LEVERAGE YOUR INSTALLED BASE

LONG TERM INVESTEMENTS TO ENSURE BUSINESS CONTINUITY

BUSINESS OBJECTIVES

5


A COMPLETE RICH DESKPHONE RANGE

8002/8012 SIP Deskphones

4008/4018 IP Phone

4019 Digital Phone

SIP, IP, DIGITAL DESKPHONES8068 BT 8068

8038/8039

8028/8029

IP AND DIGITAL PREMIUM DESKPHONES

8082 My IC Phone

SMART SIP DESKPHONE

6


UNDERSTAND WHO THE USERS ARE

REAL-TIME DRIVEN USERS

•BUSINESS SUPPORT•KNOWLEDGE WORKERS•INDUSTRY SPECIFICS•…

TASK-DRIVEN USERS

•LOGISTICS / SUPPLY CHAIN•CONTACT CENTER

AGENTS• …

MOBILITY-DRIVEN USERS

•SALES PEOPLE•EXECUTIVES•FIELD ENGINEERS•…

• DIAL BY NAME• CONTINUITY/SURVIVABILITY• BUSINESS FEATURES SUCH AS: GROUPWARE, PRESENCE…

• PC/PHONE INTEGRATION• LOW END PHONES• …

•SEAMLESS DEVICE SHIFT•ROUTING CONTROL•…

TYPICALLY LOOKING FOR…

7


ENTRY LEVEL PREMIUM SMART

TD

MIP

SIP

QUALITY/RELIABILITYLEVERAGING PAST INVESTMENTS(SYSTEM AND CABLING)COST OPTIMIZATION

QUALITY/RELIABILITYRICH FEATURESETINTENSIVE COMMUNICATIONS/GROUPEWARELEVERAGING PAST INVESTMENTS(SYSTEM AND CABLING)

QUALITY/RELIABILITYIPV6 READYCOST OPTIMIZATION

QUALITY/RELIABILITYRICH FEATURESETINTENSIVE COMMUNICATIONS/GROUPEWAREIPV6 READY

QUALITY/RELIABILITYIPV6 READYCOST OPTIMIZATION

QUALITY/RELIABILITYIPV6 READYWEB SERVICESUNIFIED COMMUNICATIONS POD

THE RANGE

8


ENTRY LEVEL PREMIUM SMART

TD

MIP

SIP

4019 8029 8039

4008/4018 8028 8038 8068

4008/40188002/8012 8082

OXO-RCE, OXE AND OPENTOUCH CONNECTION

OPENTOUCH CONVERSATION

THE RANGE

9


WHAT BENEFITS IT BRINGS TO PROSPECTS

ENTRY LEVEL

•Low price•Entry feature set:•Black & white backlight

display•Hands-free•Groupware•Survivability•Audio quality

AFFORDABLE SOLUTIONS TO GUARANTEE MISSION

CRITICAL COMMUNICATIONS

PREMIUM DESKPHONES

• Full-fledged business telephony features

• Industry-specific development capability

• Large displays & keyboards

•Wideband audio

INSTANT, FAST BUSINESS COMMUNICATIONS WITH

RICH FEATURES

SMART DESKPHONES

• The robustness of a desk phone with smart features• New standard of conversation experience (UC enabled)• Application enabled• Video phone•Wideband audio

NEW PRODUCTIVITY STANDARDS THROUGH

COLLABORATIVE CONVERSATIONS

ALL MANAGEABLE THROUGH ONE CENTRALIZED MANAGEMENT PLATFORM

10


NEW INNOVATIVE DIGITAL & IP PREMIUM DESKPHONES USER

EXPERIENCE WITH ASSOCIATED ACCESSORIES & ADD-ONS

NEW EFFICIENT COMMUNICATION SENSATIONS

11


• INNOVATIVE INDUSTRIAL DESIGN

• GREEN ENERGY EFFICIENT ETHERNET

802.3AZ

• BUSINESS CLASS BLACK COLORED DESKPHONE WITH

BELT (BLACK) FOOT (METAL BLACK) GRID (METAL)

MODERN DESIGN THAT FITS YOUR COMPANY IMAGE

12


• OUTSTANDING WIDEBAND AUDIO QUALITY

FULL-DUPLEX SPEAKERPHONE ACOUSTIC ECHO CANCELLATION, G722, G711 (A-LAW AND MU-LAW)

• PROFESSIONAL NARROW HANDS-FREE, GROUP LISTENING

• BLUETOOTH HANDSET FOR 8068 FOR DYNAMIC MOBILE WORKFORCE

• COMFORT HANDSET

• HEADSET PLUG 3,5MM

UNDERSTANDING OTHERS SPEEDS UP BUSINESS

13


• BACKLIT DISPLAYS IN GREY SHADES

• ADJUSTABLE FOOT STAND FROM 25° to 60°

• WALL MOUNTABLE KIT

• ALPHABETICAL KEYBOARD DIRECT CALL BY NAME: FR – AZERTY, DE – QWERTZ, INT - QWERTY, ND - QWERTY –

NORDIC

• FOUR-DIRECTION USER FRIENDLY NAVIGATOR

• TEN SOFT KEYS FOR 8068/8038/8039

• EASY INTUITIVE ICONS:

HANDS-FREE OPERATION, MUTE KEY, REDIAL KEY, DIRECT ACCESS TO MAILBOX

EASIER ACCESS TO ENTERPRISE COMMUNICATIONS WITH ENHANCED ERGONOMICS

14


COST REDUCTION WITH OPTIMIZED CABLING

2 ETHERNETS PORTS ON IP PREMIUM DESKPHONES POWER OVER ETHERNET (IEEE 802.3AZ) CLASS 2 ADDITIONAL ETHERNET GIGABIT PORT WITH SWITCH TO CONNECT

A LAPTOP ON THE SAME CABLE

1 CABLE RJ45 ON TDM PREMIUM DESKPHONES

ENSURED CRITICAL IP CONVERSATIONS SIP SURVIVABILITY (OXE ONLY) EMBEDDED SOFTWARE ENCRYPTIONS CAPABILITIES

FUTURE PROOF IP INVESTMENTS IPV6 READY

ALWAYS-ON WITH ADVANCED CONNECTIVITY AND REDUCED COSTS OPTIMIZED TECHNOLOGY

IP PREMIUM DESKPHONES CONNECTIVITY

15


ALCATEL-LUCENT 8068 PREMIUM DESKPHONE

•BACKLIT DISPLAY•240 X 320 PIXELS, 1/4 VGA, NEW COLORED USER INTERFACE SKIN

•ADJUSTABLE ANGLE

• INTEGRATED BLUETOOTH TECHNOLOGY

•HEADSET PLUG WITH PRESENCE DETECTION

•ENERGY EFFICIENT ETHERNET

•CAN BE USED AS CCD AGENT DEVICE (OTCC SE) AND AS ATTENDANT

16


ALCATEL-LUCENT 8038/8039 PREMIUM DESKPHONES

•BACKLIT DISPLAY•100 X 160 PIXELS, 4 GREY LEVELS

•ADJUSTABLE ANGLE



•CAN BE USED AS CCD AGENT DEVICE (OTCC SE) AND AS ATTENDANT

17


ALCATEL-LUCENT 8028/8029 PREMIUM DESKPHONES

•BACKLIT DISPLAY•64 X 128 PIXELS, BLACK & WHITE

•ADJUSTABLE ANGLE


• INTEGRATED 4 PROGRAMMABLE KEYS WITH LED AND PAPER LABEL


18


ENRICHED EXPERIENCE WITH A WIDE SET OF ACCESSORIES

CORDED AND BLUETOOTH HEADSET & BLUETOOTH HANDSET

19


ENHANCED EXPERIENCE WITH PREMIUM ADDONS MODULES

PREMIUM ADD-ON 10, FASTEN TO THE SET

PREMIUM ADD-ON 40, CLOSE TO THE SET

SMART PREMIUM ADD-ON 14, CLOSE TO THE SET

20


• PREMIUM VOICE QUALITY WITH IN VIVO ACOUSTIC TECHNOLOGY with a spatialized audio that allows to really distinguish participants within a conference call and the 4 microphones eliminate all superfluous sounds and background noise

• INNOVATIVE DESIGN

• AVAILABLE WITH 8 & 9 SERIES & ALL DESKPHONES RANGE, MY IC MOBILE AND OTC PC CLIENTS

• PLUG & PLAY WITH USB JACK 3,5 MM

• COMPLEMENT FOR MEETING ROOMS

ALCATEL-LUCENT 8115 AUDIOFFICE

21


ALCATEL-LUCENT 8125 AUDIOFFICE

• PREMIUM VOICE QUALITY WITH IN VIVO ACOUSTIC TECHNOLOGY

• INNOVATIVE DESIGN DOCKING STATION FOR IPHONE 4 & 5, IPOD AND ANDROID

• BLUETOOTH, PLUG & PLAY WITH USB JACK 3,5 MM

• AVAILABLE WITH 8 & 9 SERIES & ALL DESKPHONES RANGE, MY IC MOBILE AND OTC PC CLIENTS

• BEST COMPLEMENT FOR REMOTE WORKERS

22


• SAME DISCOUNT CATEGORY AND ALMOST SAME PRICE AS 8 & 9 SERIES

8068 PREMIUM DESKPHONE PRICE = 4068 PHONE PRICE 8038/8039 PREMIUM DESKPHONE PRICE = 4038/4039 PHONE PRICE 8028/8029 PREMIUM DESKPHONE PRICE = 4028/4029 PHONE PRICE + 10€ WPL

• NEW BLUETOOTH REFERENCE WITH 8068 BT PREMIUM DESKPHONE AT 549€ WPL

• 4008/4018/4019 PHONES REMAIN AT SAME PRICE

• AROUND 20% PRICE INCREASE STARTING ON APRIL 2014

ON 4068, 4038/4039, 4028/4029 PHONES ON ASSOCIATED ACCESSORIES AND ADDONS

PRICING STRATEGY

23


PREMIUM DESKPHONES AND ASSOCIATED ACCESSORIES PRICE

8068 BT (Bluetooth handset) Premium DeskPhone 3MG27102xx 549 € DD158068 Premium DeskPhone 3MG27111xx 449 € DD158038 Premium DeskPhone 3MG27101xx 349 € DD158028 Premium DeskPhone 3MG27100xx 279 € DD158039 Premium DeskPhone 3MG27104xx 320 € DD178029 Premium DeskPhone 3MG27103xx 220 € DD17 Premium Add-on 10 3MG27105AB 69 € DD15Premium Add-on 40 3MG27106AB 119 € DD15Premium Smart add-on 3MG27107AB 249 € DD15 Wideband Comfort Handset 3MG27032AA 50 € DD20Bluetooth Handset 3MG27109AA 130 € DD15 8028/8029 Paper labels (X50) 3MG27114AA 40 € DD15Add-on 10 paper labels (x50) 3MG27115AA 40 € DD15Add-on 40 paper labels (x50) 3MG27116AA 40 € DD15

24


• OMNIPCX OFFICE RCE:

Release 8.x and beyond support the new Premium DeskPhones and their associated Premium Add-ons.

• OMNIPCX ENTERPRISE

Releases 10.1.1, 11.0 and beyond support the new Premium Deskphones and their associated Premium Add-ons.

• OPENTOUCH

Release 1.3 and beyond support the new Premium DeskPhones and associated Premium Add-ons.

ALCATEL-LUCENT ENTERPRISE PLATFORMS BACKWARDS COMPATIBILITY

25


Now April’14OXO RCE 9.2MR (& R8 as 40x8)

Q1’15 and laterOT 2.x OT 2.y

8028

8038

8068

8012/02

8082

4028

4038

4068

8039

8029

4018

4029

4039

40084019

OXE 11.0.1 & 10.1.1MDOXO-RCE, OXE AND OT CONNECTION

OT CONVERSATION

COMMUNICATION PLATFORMS ROADMAP

26


MARKETING TOOLS

OVERALL COMMUNICATION AND SOCIAL CAMPAIGN• SOCIAL MEDIA WITH READY TO USE TWEETS, BLOG TO BE FED UP

• PRESS COVERAGE

• PARTNER FOCUS ARTICLES

NEW PREMIUM DESKPHONES MARKETING ASSETS• IP AND TDM DATASHEETS

• PRESS FOLDER

• PHOTO GALLERY: PRODUCTS PICTURES AND PRODUCTS IN SITUATION

• OVERALL PREMIUM DESKPHONES CAMPAIGN WITH:

Poster, Press Ad, Copy Blocks, Web Banners, Signature banners, Email ready to use to address SMBs Video, Teaser animation

• NEW PHONE RANGE WEB PAGES (BUSINESS PORTAL & INTERNET)

27


MARKETING TOOLS

UPDATED MARKETING MATERIAL FOR APRIL RELEASE:

• OPENTOUCH SUITE FOR SMB: Sales Companion, Solution Handbook, Brochure, Solution Sheet, Solution Note & Customer Proposal, ACSR sales training

• OPENTOUCH SUITE FOR MLE: Sales Companion, Solution Note, Standard offer, Solution Handbook Customer Proposal, Included in “what’s new presentation

28


CAPITALIZE, ATTACK AND DEVELOP

MOST INNOVATIVE INDUSTRIAL DESIGN

HD WIDEBAND AUDIO

GLOBAL RANGE COHERENCE

NEW ELEGANT ROBUST PREMIUM DESKPHONES FOR CURRENT AND FUTURE TELEPHONY

29


UPGRADE YOUR AGING INSTALLED BASE

UPSELL AND ADRESS NEW CUSTOMERS FOR CURRENT AND FUTURE TELEPHONY

SECURE AND ACCELERATE YOUR 2014 REVENUES

KEY TAKEAWAYS

30


www.linkedin.com - Group Alcatel-Lucent Enterprise

www.twitter.com/ALUEnterprise

www.facebook.com/ALUEnterprise

www.youtube.com/user/enterpriseALU

www.slideshare.net/tagged/Enterprise

www.storify.com/ALUEnterprise

FOLLOW US ON

enterprise.alcatel-lucent.com

copyright © 2013 alcatel-lucent. all rights reserved. alcatel-lucent premium deskphones drive your...

Documents

deskphones deskphones

sip deskphones

digital deskphones

ip phone

range slide

ip deskphones sales

digital premium deskphones

rich features smart