copyright © 2014 by the university of kansas meeting the media
TRANSCRIPT
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Copyright © 2014 by The University of Kansas
Meeting the Media
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Copyright © 2014 by The University of Kansas
Person-to-person interview:
• Prepare• Practice• Control presentation• Portray positive image• Build a connection• Use body language
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Copyright © 2014 by The University of Kansas
Before an interview:
• Prepare• Practice• Develop "sound bites"• Prepare background information• Visual aids
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Copyright © 2014 by The University of Kansas
During an interview
Non-verbal:• Good eye contact• Be natural• Look alert• Be aware of body language• Show enthusiasm• Smile
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Copyright © 2014 by The University of Kansas
During an interviewVerbal:• Speak clearly • Be discreet• Be polite, not passive• Avoid arguing• Avoid jargon• Stay focused• Meaningful statistics• Summarize
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Copyright © 2014 by The University of Kansas
After an interview:
• Thank reporter• Offer to answer questions• Be professional• Be courteous
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Copyright © 2014 by The University of Kansas
When you call a reporter:
• Present credentials• Explain organization• Ask about availability• Be confident• Deliver simple pitch• Get to the point
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Copyright © 2014 by The University of Kansas
When a reporter calls you:
• Answer as best you can• Prepare your own angle• Words and phrases to help reframe issue• If you don't know, give a reference
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Copyright © 2014 by The University of Kansas
Before TV or radio show find out:
• Format• Point of view• Host• Other guests• Allotted time• Audience
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Copyright © 2014 by The University of Kansas
On the air:
• Repeat main points• Bring notecards• Speak confidently• Use hand gestures• Encourage audience involvement• Watch yourself and learn
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Copyright © 2014 by The University of Kansas
Media events are:
• Short• Simple• Visual• Events
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Copyright © 2014 by The University of Kansas
Press conference essentials:
• Significant story• A lot of media representatives• Plenty of preparation time• Invitations• Big facility• Effective spokesperson• Clear story