copyright © 2014 netbiscuits product screenshots netbiscuits april 2014
TRANSCRIPT
Copyright © 2014 Netbiscuits
Product Screenshots
NetbiscuitsApril 2014
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Operating System Version
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• Detailed version, down to ‘dot’ release of the device OS
• Helps marketers identify most important segments as well as understand the variety.
• Helps developers plan functionality to work on the OS versions used by their visitors.
Takeaways: • Not all Apple users are on the latest
version• It’s not just Android that’s
fragmented• Even just OS version can give
marketers insight into visitor preference
Operating System Version
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Custom Reports Builder
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• Intuitive UI for marketers to build custom reports
• Select from hundreds of device and visitor attributes, “parameters,” and filter by date, web page, country and more in order to build personas based on the behaviours and preferences of your customers
Takeaways: • Mobile analytics adds key customer
information which can no longer be ignored
• Mobile Analytics from Netbiscuits provides detailed insights into device and visitor context
Custom Reports builder
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Custom Reports builder
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Standard Reports Dashboard
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• Pre-built reports for key customer profiling, including detailed operating system and screen size analysis
• Operating system down to version number and quick categorisation of screen sizes into groups or your choice
Takeaways: • Quick access to detailed OS and
screen size• Mobile landscape more complex
and fragmented than ever
Standard Reports Dashboard
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Standard Reports Dashboard
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Operating System Breakdown
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• Pre-built report providing the ability to quickly segment visitors by operating system and compare by country, domain and time period in order to help plan new requirements
• Version detail for each operating system vendor shows fragmented nature of device landscape and helps marketers and developers plan new features and identify test priorities
Takeaways: • Android and iOS dominate, but
significant use of ‘other’ continues
Operating System Breakdown
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Operating System Breakdown
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Operating System Breakdown
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Screen Size Report
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• Along with bandwidth, screen size has the single largest impact on customer experience. Use this pre-built report in Netbiscuits to group visitors based on chosen screen size ranges to identify major groupings
• Can be used by marketers as a preference indicator – e.g. smartphone vs phablet vs tablet visitors exhibit different behaviours – and developers when planning responsive web design break points
Takeaways: • Screen size variety increasing – now
a continuum from 3” upwards
Screen Size Report
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Screen Size Report
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Screen Size Report
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Profiling Customer Capabilities
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• Pre-built reports focused on visitor capabilities by combining parameters to deliver a yes / no answer – is the visitor video capable or not
• The true power of mobile analytics comes from grouping attributes, “parameters” into behaviour and capability profiles
• Is the visitor capable of consuming video, or using location-based services? This is far more useful than just knowing if they’re using an iPhone or a Samsung device – decisions can be made on content and UX that will increase engagement and conversion
• UI parameter selectors and sliders enable the user to set their own boundaries and definitions starting with the Netbiscuits recommended default
Takeaways: • Not all devices are created equal• Web visitors vary hugely in their
capabilities and preferences
Profiling Customer Capabilities
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Profiling Customer Capabilities
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Alternatives
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