copyright by paradigm publishing, inc. introduction to business chapter 13 distributing products
TRANSCRIPT
Copyright by Paradigm Publishing, Inc.
INTRODUCTION TO BUSINESS
CHAPTER 13
Distributing Products
Midterm
Average: 83% Range: 90-100 (2) – 13 80-90 - 9 70-80 - 6 below - 5
Office Hours tomorrow 10-noon SBA 434
Marketing Plan
Outline – more depth Target Market (Be specific: research and
cite) Promotional Budget Library : Citations (8-10 MLA) Professionalism (detail and grammar) DUE???? Group Evaluation – one sheet, you average
yourselves, build consensus, add comments. Sample with comments
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Channels of Distribution
Direct channel: producer of a product deals directly with customers.
One-Level Channel: one marketing intermediary is between the producer and the customer.
Two-Level Channel: two marketing intermediaries are between the producer and the customer.
Comparison of Common Distribution Systems
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Copyright by Paradigm Publishing, Inc.
Channels of Distribution
Factors that Determine the Optimal Channel of Distribution Ease of Transporting Degree of Standardization Internet Orders
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Selecting the Degree of Market Coverage
Market Coverage: the degree of product distribution among outlets.
1.Intensive Distribution: the distribution of a product
across most or all possible outlets.2.Selective Distribution: the distribution of a product
through selected outlets.
3.Exclusive Distribution: the distribution of a product through only one or a few outlets.
Alternative Degrees of Market Coverage
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Copyright by Paradigm Publishing, Inc.
Selecting the Transportation Used to Distribute Products Truck Rail Air Water Pipeline Additional Transportation Decisions
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How to Accelerate the Distribution Process
Streamline the Channels of Distribution Use of the Internet for Distribution Integrate the Production and Distribution
Processes
Background on Wholesalers
For a manufacturer, one benefit of using a wholesaler is that the wholesaler may be willing to store large inventories in its warehouse. Consequently, the manufacturer does not have to worry about storage.
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Copyright by Paradigm Publishing, Inc.
Background on Wholesalers
How Wholesalers Serve Retailers Warehousing Promotion Displays Credit Information
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Vertical Channel Integration
Vertical Channel Integration: two or more levels of distribution are managed by a single firm.
Vertical Channel Integration by Manufacturers
Vertical Channel Integration by Retailers