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Living and Leading Communications

in New Normal

CCEM Fall ConferenceSeptember 30, 2013


Lady Gaga & New Normal


Conversations change…

…the way you see the world and even change the world.

Theodore Zeldin, Conversations — how talk can change our lives


What Are You Talking About?


Changes: 2008 - 2012

– Bernie Madoff; Bailouts & Industries Collapsing; BP Oil Spill

– Scandals: Politics, Religion, Sports– Social Media and Technology– Health Care and Financial Reforms– Greed, Waste and Excess– Sandy Hook, Boston Bombings,

Washington Yard Shootings


How Have The Changes Since 2008 Affected Your Industry And Your

Organization?



Definition of Insanity

Doing the same thing over and over and expecting different

resultsAlbert Einstein


Radical Collaboration

&

Building Trust


ALIGNMENT

THOUGHTS

+

WORDS

+

ACTIONS

=

Results You Want


Get Out of B.E.D.

Ownership

Accountability

Responsibility

Blame

Excuses

Denial

Victor!

Victim!


Participation


3 V’s5% Verbal

(What)

35% Vocal

(How)

60% VIBES


4 Compelling Communication Concepts

– Be Personal

– Be Plainspoken

– Be Positive

– Be Plausible

Michael Maslansky The Language of Trust


Compelling Communication

– The Personal Principle

It’s not about you; It’s about them

– Make it relevant

– Make it human

– Make yourself real

Be Personal



Be Plainspoken

– The Plainspoken Principle: If they can’t understand you, it’s your fault

– Clarity and simplicity are the foundation of trust

– Don’t be a wonk




Be PositiveCompelling Communication


– The Positive Principle:

Negativity Breeds Contempt

– “The language of fear in sales has outlived its relevance”; fear generates paralysis.

– Positive is for things not against them


Be Plausible

• Plausibility Principle:

Life isn’t perfect; neither is what you’re selling

• Sincerity is the new black




Get Out of B.E.D.

Ownership

Accountability

Responsibility

Blame

Excuses

Denial/Drama

Victor!

Victim

COURAGE


Missouri

Sponsorships


Dynamic Dialog

[email protected]

PowerPoint presentation prepared by [email protected]

copyright dynamic dialog 816-822-4047 living and leading communications in new normal ccem fall...

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