copyright education in the age of social media
TRANSCRIPT
Jane Secker and Chris Morrison
18th December 2015, Sheffield Hallam University
http://ukcopyrightliteracy.wordpress.com
https://ukcopyrightliteracy.wordpress.com @UKCopyrightLit
Copyright education in the age of
social media
COPYRIGHT LITERACY SURVEY
• Part of a wider European study: higher response rate in the
UK (613 started, 417 complete responses)
• LIS Professionals have higher confidence in the UK in terms
of copyright literacy than elsewhere in Europe
• UK institutions are more likely to have a dedicated
Copyright Officer and an institutional policy. However this
study doesn’t really examine what they do, whether makes a
difference.
• Lack of confidence in areas where the law has changed, or
surrounding new technologies and use of social media
EDUCATION & CPD: WHAT
SHOULD IT COVER?
General copyright awareness / copyright duration/ using
images /fair dealing and quotation / digital content rights /
creative commons / understanding terms & conditions & re-
use licenses / implications of non-compliance (but in a good
way using carrot not stick)…. Whatever it is it needs to be
clear and as jargon free as possible to stop people glazing
over.
EDUCATION & CDP: WHAT
SHOULD IT COVER?
General copyright awareness / copyright duration/ using
images /fair dealing and quotation / digital content rights /
creative commons / understanding terms & conditions & re-
use licenses / implications of non-compliance (but in a good
way using carrot not stick)…. Whatever it is it needs to be
clear and as jargon free as possible to stop people glazing
over.
FEEL THE FEAR
I think copyright can seem daunting if you are not familiar with
it, and by encouraging an awareness at an early stage, this
would reduce any anxieties to follow.
I find that people are often scared of copyright…
FOCUS ON POSITIVES
Copyright education should:
…reflect the fact that most LIS practitioners have significant
exemptions and freedoms as regards copyright. Much existing
copyright education is effectively written from a commercial
rightsholder perspective and tends to be unduly dogmatic as a
result.
LET’S MAKE COPYRIGHT FUN
INTRODUCTIONS
• Decide on your team name
• Give me your team name for the score sheet
SOCIAL MEDIA AND COPYRIGHT
Social media
Copyright
SOCIAL MEDIA AND COPYRIGHT
creative, restrictive, empowering, fun,
exciting, innovative, enabling,
expressive, dynamic, fixed, fluid,
boring, out-dated, evolving, static,
liberating, relevant, irrelevant,
collaborative, individual, rewarding,
free, frustrating, scary, complicated,
open, protecting, nurturing
COPYRIGHT: THE
CARD GAME
The aims:
To explore copyright
1) Works *
2) Usages *
3) Licences
4) Exceptions
THE GAME: RULES
Each round will focus on one ‘suit’
Each team will have one deck of cards
Each team must nominate a card handler
Answers to the scenarios are given by
placing your cards on the table
Teams will be given the opportunity to
confer and agree answers
WORKS
WHY CONSIDER TYPES OF
COPYRIGHT WORK?
Different durations
Different layers of rights
Different owners within content
Different licences
Some exceptions work specific
COPYRIGHT WORKS (1)
Literary
Artistic
Musical
Dramatic
Broadcast
Sound Recording
Film
COPYRIGHT WORKS (2)
Typography
Public Domain
Database
Moral Rights
Performance
Non-Qualifying
THE GAME: ROUND 1
Use your “Work” cards to identify what
types of works are in the following:
1. A tweet
2. A blog post
3. A photo on Pinterest
4. A photo on Facebook
USAGES
WHY CONSIDER TYPES OF
COPYRIGHT USAGE?
They are the CDPA ‘restricted
acts’ as defined in law
The ‘restricted acts’ must be
‘mapped’ onto any activity to
understand licences and
exceptions available
COPYRIGHT USAGES
Copying
Issuing copies to the public
Renting or lending to the public
Performing, showing or playing
in public
Communication to the public
Adaptation
FOR
RENT
THE GAME: ROUND 2
Using your “Usage” cards,
decide what types of usage
apply in the following four
scenarios.
THE GAME: ROUND 2
What types of usages apply?
1. A colleague at another university retweets your
tweet which includes a photo of the outside of the
British Library
FOR
RENT
Copying
Communication to the public
THE GAME: ROUND 2
What types of usages apply?
2. You Photoshop a picture of Mary Berry and
Paul Hollywood to include your work
colleagues and share on Facebook
FOR
RENT
Adaptation
Communication to the public
Copying
THE GAME: ROUND 2
What types of usages apply?
3. A blogger uploads a picture to
his blog
FOR
RENT
Copying
Communication to the public
THE GAME: ROUND 2
What types of usages apply?
4. An academic bookmarks a link to a
government report on the internet in their
delicious library which is public
FOR
RENT
Communication to the public?
FINAL GAME!
• Social media presents many interesting copyright
challenges
• Licences (or terms of use) govern much of what you can
and can’t do on social media websites
• When is ‘sharing’ not sharing – how social media changes
our understanding of rules and cultural practices
• Laws vs social (media) norms
Now let’s find out how much you know about copyright and
social media sites!
JANE AND CHRIS’S 3 TOP TIPS
1. Think about the value of the content you want to use (to you and to the person who owns it)
2. Then consider licences / terms of use for social media sites
3. You will always need to make a risk assessment! (0-5)
CREDITS
These slides and accompanying cards are (apart from any images
contained within) © Chris Morrison and Jane Secker
(@UKCopyrightLit) 2015 and are available for reuse under a
Creative Commons Attribution, Non-Commercial, Share Alike 4.0
licence.
UK Copyright Literacy: http://ukcopyrightliteracy.wordpress.com
Chris’s blog https://blogs.kent.ac.uk/copyrightliteracykent/
Jane’s blog: https://janesecker.wordpress.com
Clip Art icons are from openclipart.org
FURTHER READING
Websites
• Copyight, Designs and Patents Act 1988
• Unofficial Consolidation of CDPA 1988
• Library and Archives Copyright Alliance
• Copyright Hub
• Copyrightuser.org
Reading
Bailey, J. (2008, 5 May) Copyright and Twitter, the Blog Herald,www.blogherald.com/2008/05/05/copyright-and-twitter [accessed 8 January 2010].
Google (2015b) Google Public Policy Blog, A Step Toward Protecting Fair Use on YouTube,http://googlepublicpolicy.blogspot.co.uk/2015/11/a-step-toward-protecting-fair-use-on.html[accessed 11 December 2015]
The Guardian (2015) YouTube 'dancing baby' case prompts fair use ruling on copyrighted videos,http://www.theguardian.com/technology/2015/sep/15/youtube-dancing-baby-copyright-videos [accessed 1 December 2015]
Jisc (2015c) Pinterest, image sharing websites and the law,https://www.jisc.ac.uk/guides/pinterest-image-sharing-websites-and-the-law [accessed 8 December 2015]
Oppenheim, C (2012) No Nonsense Guide to Legal Issues in Web 2.0 and Cloud Computing, Facet Publishing.
Secker, J with Morrison, C. (2016) Copyright and E-learning: a guide for practitioners. Facet Publishing (forthcoming)
UCISA (2015) Social Media Toolkit. Available at: http://www.ucisa.ac.uk/groups/exec/socialmedia.aspx [accessed 11 December 2015]