copyright protection dcd

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New Ways to Protect Copyrights in the Digital Era The Role and Possibilities of Online Copyright Registries miércoles 23 de septiembre de 2009

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PDF presentation about new ways to protect digital distributed works in a new environment taking advantages of free neutral online registries http://www.safecreative.org/work/0909234574267

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Page 1: Copyright Protection DCD

New Ways to Protect Copyrights in the Digital Era

The Role and Possibilities of Online Copyright Registries

mieacutercoles 23 de septiembre de 2009

first

mieacutercoles 23 de septiembre de 2009

About Safe Creative

mieacutercoles 23 de septiembre de 2009

Free (of charge)OnlineCopyright RegistryFor the Digital Era

Basic accounts for basic registration and tools

mieacutercoles 23 de septiembre de 2009

135000 registered works

17600 creators all over the world

Copyright and copyleft licenses

UGC projects agreements (jamendo magnatune bubok)

Open API

mieacutercoles 23 de septiembre de 2009

What do we have in our mind what is our goal

mieacutercoles 23 de septiembre de 2009

To be friends of

creators and

users

Wont let you go by Mario Pena httpswwwsafecreativeorgwork0907074098592

mieacutercoles 23 de septiembre de 2009

Online copyright registries like Safe Creative can help to identify and inform about contents in the Internet in such way its valuable for authors industries and end users by building a strong (emotional) and lasting link between them

Standardization interoperability and open and transparent practices will help develop new business models to take advantage of the digital possibilities and reconcile entertainment industries with their clients

In an era of digital contents and distribution accurate and relevant information is the key for best copyright protection

mieacutercoles 23 de septiembre de 2009

1- Analysis of the situation

httpwwwflickrcomphotosrinzewind133720761

mieacutercoles 23 de septiembre de 2009

New ways to create publish and distribute

blogs

digital photo

podcast

open software

blendervideocast

3D design

web 20

wave

youtube

jamendo magnatune

slideshare

scribd

facebook

flickr

bubok

lulu

creative commons

archivebliptv

dailymotion

open office

p2pspotify

mp3

ogg

streaming

mieacutercoles 23 de septiembre de 2009

There is a change of user understanding of copyrights

Change of habits

mieacutercoles 23 de septiembre de 2009

however

mieacutercoles 23 de septiembre de 2009

dangerous conclusions

mieacutercoles 23 de septiembre de 2009

If it is in the Internet it is free to use in anyway

What we do is also free as soon as we upload it to the Web

no good for copyright nor copyleft

mieacutercoles 23 de septiembre de 2009

Copyright laws differ across countries and in the Internet it gets even worse

We have so many perceptions and facts that seems something is not working right

Moral rights

it all ads confusion and therefore uncertainty in the Web

terms of protection fair use private copy

Citizens challenge actual copyright laws (and is not their fault)

mieacutercoles 23 de septiembre de 2009

Uncertainty is the worst danger for Internet development

FUD

mieacutercoles 23 de septiembre de 2009

from ldquoThe Future of Internetrdquo

The are 1463632631 Internet Users + 10 a month

by 2019 we can expect about 1000000000000000 Internet Connections

Authors should have free and massive diffusion as well as convenient rewards

Internet should not be controled by goverments nor companies

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

2- Considerations

httpwwwflickrcomphotosjurvetson149332018sizeso

mieacutercoles 23 de septiembre de 2009

feelings

mieacutercoles 23 de septiembre de 2009

Maybe the law is just not right

Maybe the business models are not right

Maybe we have done things wrong

Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa

mieacutercoles 23 de septiembre de 2009

We really have to stop blaming others and start searching solutions

mieacutercoles 23 de septiembre de 2009

DRMs

mieacutercoles 23 de septiembre de 2009

DRM technologies are not always magical solutions

There are shadows

-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them

mieacutercoles 23 de septiembre de 2009

Technology is not the problem The problem is how we understand it should be used

Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities

By Mario Pena httpswwwsafecreativeorgwork0908204255526

mieacutercoles 23 de septiembre de 2009

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 2: Copyright Protection DCD

first

mieacutercoles 23 de septiembre de 2009

About Safe Creative

mieacutercoles 23 de septiembre de 2009

Free (of charge)OnlineCopyright RegistryFor the Digital Era

Basic accounts for basic registration and tools

mieacutercoles 23 de septiembre de 2009

135000 registered works

17600 creators all over the world

Copyright and copyleft licenses

UGC projects agreements (jamendo magnatune bubok)

Open API

mieacutercoles 23 de septiembre de 2009

What do we have in our mind what is our goal

mieacutercoles 23 de septiembre de 2009

To be friends of

creators and

users

Wont let you go by Mario Pena httpswwwsafecreativeorgwork0907074098592

mieacutercoles 23 de septiembre de 2009

Online copyright registries like Safe Creative can help to identify and inform about contents in the Internet in such way its valuable for authors industries and end users by building a strong (emotional) and lasting link between them

Standardization interoperability and open and transparent practices will help develop new business models to take advantage of the digital possibilities and reconcile entertainment industries with their clients

In an era of digital contents and distribution accurate and relevant information is the key for best copyright protection

mieacutercoles 23 de septiembre de 2009

1- Analysis of the situation

httpwwwflickrcomphotosrinzewind133720761

mieacutercoles 23 de septiembre de 2009

New ways to create publish and distribute

blogs

digital photo

podcast

open software

blendervideocast

3D design

web 20

wave

youtube

jamendo magnatune

slideshare

scribd

facebook

flickr

bubok

lulu

creative commons

archivebliptv

dailymotion

open office

p2pspotify

mp3

ogg

streaming

mieacutercoles 23 de septiembre de 2009

There is a change of user understanding of copyrights

Change of habits

mieacutercoles 23 de septiembre de 2009

however

mieacutercoles 23 de septiembre de 2009

dangerous conclusions

mieacutercoles 23 de septiembre de 2009

If it is in the Internet it is free to use in anyway

What we do is also free as soon as we upload it to the Web

no good for copyright nor copyleft

mieacutercoles 23 de septiembre de 2009

Copyright laws differ across countries and in the Internet it gets even worse

We have so many perceptions and facts that seems something is not working right

Moral rights

it all ads confusion and therefore uncertainty in the Web

terms of protection fair use private copy

Citizens challenge actual copyright laws (and is not their fault)

mieacutercoles 23 de septiembre de 2009

Uncertainty is the worst danger for Internet development

FUD

mieacutercoles 23 de septiembre de 2009

from ldquoThe Future of Internetrdquo

The are 1463632631 Internet Users + 10 a month

by 2019 we can expect about 1000000000000000 Internet Connections

Authors should have free and massive diffusion as well as convenient rewards

Internet should not be controled by goverments nor companies

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

2- Considerations

httpwwwflickrcomphotosjurvetson149332018sizeso

mieacutercoles 23 de septiembre de 2009

feelings

mieacutercoles 23 de septiembre de 2009

Maybe the law is just not right

Maybe the business models are not right

Maybe we have done things wrong

Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa

mieacutercoles 23 de septiembre de 2009

We really have to stop blaming others and start searching solutions

mieacutercoles 23 de septiembre de 2009

DRMs

mieacutercoles 23 de septiembre de 2009

DRM technologies are not always magical solutions

There are shadows

-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them

mieacutercoles 23 de septiembre de 2009

Technology is not the problem The problem is how we understand it should be used

Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities

By Mario Pena httpswwwsafecreativeorgwork0908204255526

mieacutercoles 23 de septiembre de 2009

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 3: Copyright Protection DCD

About Safe Creative

mieacutercoles 23 de septiembre de 2009

Free (of charge)OnlineCopyright RegistryFor the Digital Era

Basic accounts for basic registration and tools

mieacutercoles 23 de septiembre de 2009

135000 registered works

17600 creators all over the world

Copyright and copyleft licenses

UGC projects agreements (jamendo magnatune bubok)

Open API

mieacutercoles 23 de septiembre de 2009

What do we have in our mind what is our goal

mieacutercoles 23 de septiembre de 2009

To be friends of

creators and

users

Wont let you go by Mario Pena httpswwwsafecreativeorgwork0907074098592

mieacutercoles 23 de septiembre de 2009

Online copyright registries like Safe Creative can help to identify and inform about contents in the Internet in such way its valuable for authors industries and end users by building a strong (emotional) and lasting link between them

Standardization interoperability and open and transparent practices will help develop new business models to take advantage of the digital possibilities and reconcile entertainment industries with their clients

In an era of digital contents and distribution accurate and relevant information is the key for best copyright protection

mieacutercoles 23 de septiembre de 2009

1- Analysis of the situation

httpwwwflickrcomphotosrinzewind133720761

mieacutercoles 23 de septiembre de 2009

New ways to create publish and distribute

blogs

digital photo

podcast

open software

blendervideocast

3D design

web 20

wave

youtube

jamendo magnatune

slideshare

scribd

facebook

flickr

bubok

lulu

creative commons

archivebliptv

dailymotion

open office

p2pspotify

mp3

ogg

streaming

mieacutercoles 23 de septiembre de 2009

There is a change of user understanding of copyrights

Change of habits

mieacutercoles 23 de septiembre de 2009

however

mieacutercoles 23 de septiembre de 2009

dangerous conclusions

mieacutercoles 23 de septiembre de 2009

If it is in the Internet it is free to use in anyway

What we do is also free as soon as we upload it to the Web

no good for copyright nor copyleft

mieacutercoles 23 de septiembre de 2009

Copyright laws differ across countries and in the Internet it gets even worse

We have so many perceptions and facts that seems something is not working right

Moral rights

it all ads confusion and therefore uncertainty in the Web

terms of protection fair use private copy

Citizens challenge actual copyright laws (and is not their fault)

mieacutercoles 23 de septiembre de 2009

Uncertainty is the worst danger for Internet development

FUD

mieacutercoles 23 de septiembre de 2009

from ldquoThe Future of Internetrdquo

The are 1463632631 Internet Users + 10 a month

by 2019 we can expect about 1000000000000000 Internet Connections

Authors should have free and massive diffusion as well as convenient rewards

Internet should not be controled by goverments nor companies

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

2- Considerations

httpwwwflickrcomphotosjurvetson149332018sizeso

mieacutercoles 23 de septiembre de 2009

feelings

mieacutercoles 23 de septiembre de 2009

Maybe the law is just not right

Maybe the business models are not right

Maybe we have done things wrong

Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa

mieacutercoles 23 de septiembre de 2009

We really have to stop blaming others and start searching solutions

mieacutercoles 23 de septiembre de 2009

DRMs

mieacutercoles 23 de septiembre de 2009

DRM technologies are not always magical solutions

There are shadows

-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them

mieacutercoles 23 de septiembre de 2009

Technology is not the problem The problem is how we understand it should be used

Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities

By Mario Pena httpswwwsafecreativeorgwork0908204255526

mieacutercoles 23 de septiembre de 2009

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 4: Copyright Protection DCD

Free (of charge)OnlineCopyright RegistryFor the Digital Era

Basic accounts for basic registration and tools

mieacutercoles 23 de septiembre de 2009

135000 registered works

17600 creators all over the world

Copyright and copyleft licenses

UGC projects agreements (jamendo magnatune bubok)

Open API

mieacutercoles 23 de septiembre de 2009

What do we have in our mind what is our goal

mieacutercoles 23 de septiembre de 2009

To be friends of

creators and

users

Wont let you go by Mario Pena httpswwwsafecreativeorgwork0907074098592

mieacutercoles 23 de septiembre de 2009

Online copyright registries like Safe Creative can help to identify and inform about contents in the Internet in such way its valuable for authors industries and end users by building a strong (emotional) and lasting link between them

Standardization interoperability and open and transparent practices will help develop new business models to take advantage of the digital possibilities and reconcile entertainment industries with their clients

In an era of digital contents and distribution accurate and relevant information is the key for best copyright protection

mieacutercoles 23 de septiembre de 2009

1- Analysis of the situation

httpwwwflickrcomphotosrinzewind133720761

mieacutercoles 23 de septiembre de 2009

New ways to create publish and distribute

blogs

digital photo

podcast

open software

blendervideocast

3D design

web 20

wave

youtube

jamendo magnatune

slideshare

scribd

facebook

flickr

bubok

lulu

creative commons

archivebliptv

dailymotion

open office

p2pspotify

mp3

ogg

streaming

mieacutercoles 23 de septiembre de 2009

There is a change of user understanding of copyrights

Change of habits

mieacutercoles 23 de septiembre de 2009

however

mieacutercoles 23 de septiembre de 2009

dangerous conclusions

mieacutercoles 23 de septiembre de 2009

If it is in the Internet it is free to use in anyway

What we do is also free as soon as we upload it to the Web

no good for copyright nor copyleft

mieacutercoles 23 de septiembre de 2009

Copyright laws differ across countries and in the Internet it gets even worse

We have so many perceptions and facts that seems something is not working right

Moral rights

it all ads confusion and therefore uncertainty in the Web

terms of protection fair use private copy

Citizens challenge actual copyright laws (and is not their fault)

mieacutercoles 23 de septiembre de 2009

Uncertainty is the worst danger for Internet development

FUD

mieacutercoles 23 de septiembre de 2009

from ldquoThe Future of Internetrdquo

The are 1463632631 Internet Users + 10 a month

by 2019 we can expect about 1000000000000000 Internet Connections

Authors should have free and massive diffusion as well as convenient rewards

Internet should not be controled by goverments nor companies

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

2- Considerations

httpwwwflickrcomphotosjurvetson149332018sizeso

mieacutercoles 23 de septiembre de 2009

feelings

mieacutercoles 23 de septiembre de 2009

Maybe the law is just not right

Maybe the business models are not right

Maybe we have done things wrong

Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa

mieacutercoles 23 de septiembre de 2009

We really have to stop blaming others and start searching solutions

mieacutercoles 23 de septiembre de 2009

DRMs

mieacutercoles 23 de septiembre de 2009

DRM technologies are not always magical solutions

There are shadows

-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them

mieacutercoles 23 de septiembre de 2009

Technology is not the problem The problem is how we understand it should be used

Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities

By Mario Pena httpswwwsafecreativeorgwork0908204255526

mieacutercoles 23 de septiembre de 2009

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 5: Copyright Protection DCD

135000 registered works

17600 creators all over the world

Copyright and copyleft licenses

UGC projects agreements (jamendo magnatune bubok)

Open API

mieacutercoles 23 de septiembre de 2009

What do we have in our mind what is our goal

mieacutercoles 23 de septiembre de 2009

To be friends of

creators and

users

Wont let you go by Mario Pena httpswwwsafecreativeorgwork0907074098592

mieacutercoles 23 de septiembre de 2009

Online copyright registries like Safe Creative can help to identify and inform about contents in the Internet in such way its valuable for authors industries and end users by building a strong (emotional) and lasting link between them

Standardization interoperability and open and transparent practices will help develop new business models to take advantage of the digital possibilities and reconcile entertainment industries with their clients

In an era of digital contents and distribution accurate and relevant information is the key for best copyright protection

mieacutercoles 23 de septiembre de 2009

1- Analysis of the situation

httpwwwflickrcomphotosrinzewind133720761

mieacutercoles 23 de septiembre de 2009

New ways to create publish and distribute

blogs

digital photo

podcast

open software

blendervideocast

3D design

web 20

wave

youtube

jamendo magnatune

slideshare

scribd

facebook

flickr

bubok

lulu

creative commons

archivebliptv

dailymotion

open office

p2pspotify

mp3

ogg

streaming

mieacutercoles 23 de septiembre de 2009

There is a change of user understanding of copyrights

Change of habits

mieacutercoles 23 de septiembre de 2009

however

mieacutercoles 23 de septiembre de 2009

dangerous conclusions

mieacutercoles 23 de septiembre de 2009

If it is in the Internet it is free to use in anyway

What we do is also free as soon as we upload it to the Web

no good for copyright nor copyleft

mieacutercoles 23 de septiembre de 2009

Copyright laws differ across countries and in the Internet it gets even worse

We have so many perceptions and facts that seems something is not working right

Moral rights

it all ads confusion and therefore uncertainty in the Web

terms of protection fair use private copy

Citizens challenge actual copyright laws (and is not their fault)

mieacutercoles 23 de septiembre de 2009

Uncertainty is the worst danger for Internet development

FUD

mieacutercoles 23 de septiembre de 2009

from ldquoThe Future of Internetrdquo

The are 1463632631 Internet Users + 10 a month

by 2019 we can expect about 1000000000000000 Internet Connections

Authors should have free and massive diffusion as well as convenient rewards

Internet should not be controled by goverments nor companies

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

2- Considerations

httpwwwflickrcomphotosjurvetson149332018sizeso

mieacutercoles 23 de septiembre de 2009

feelings

mieacutercoles 23 de septiembre de 2009

Maybe the law is just not right

Maybe the business models are not right

Maybe we have done things wrong

Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa

mieacutercoles 23 de septiembre de 2009

We really have to stop blaming others and start searching solutions

mieacutercoles 23 de septiembre de 2009

DRMs

mieacutercoles 23 de septiembre de 2009

DRM technologies are not always magical solutions

There are shadows

-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them

mieacutercoles 23 de septiembre de 2009

Technology is not the problem The problem is how we understand it should be used

Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities

By Mario Pena httpswwwsafecreativeorgwork0908204255526

mieacutercoles 23 de septiembre de 2009

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 6: Copyright Protection DCD

What do we have in our mind what is our goal

mieacutercoles 23 de septiembre de 2009

To be friends of

creators and

users

Wont let you go by Mario Pena httpswwwsafecreativeorgwork0907074098592

mieacutercoles 23 de septiembre de 2009

Online copyright registries like Safe Creative can help to identify and inform about contents in the Internet in such way its valuable for authors industries and end users by building a strong (emotional) and lasting link between them

Standardization interoperability and open and transparent practices will help develop new business models to take advantage of the digital possibilities and reconcile entertainment industries with their clients

In an era of digital contents and distribution accurate and relevant information is the key for best copyright protection

mieacutercoles 23 de septiembre de 2009

1- Analysis of the situation

httpwwwflickrcomphotosrinzewind133720761

mieacutercoles 23 de septiembre de 2009

New ways to create publish and distribute

blogs

digital photo

podcast

open software

blendervideocast

3D design

web 20

wave

youtube

jamendo magnatune

slideshare

scribd

facebook

flickr

bubok

lulu

creative commons

archivebliptv

dailymotion

open office

p2pspotify

mp3

ogg

streaming

mieacutercoles 23 de septiembre de 2009

There is a change of user understanding of copyrights

Change of habits

mieacutercoles 23 de septiembre de 2009

however

mieacutercoles 23 de septiembre de 2009

dangerous conclusions

mieacutercoles 23 de septiembre de 2009

If it is in the Internet it is free to use in anyway

What we do is also free as soon as we upload it to the Web

no good for copyright nor copyleft

mieacutercoles 23 de septiembre de 2009

Copyright laws differ across countries and in the Internet it gets even worse

We have so many perceptions and facts that seems something is not working right

Moral rights

it all ads confusion and therefore uncertainty in the Web

terms of protection fair use private copy

Citizens challenge actual copyright laws (and is not their fault)

mieacutercoles 23 de septiembre de 2009

Uncertainty is the worst danger for Internet development

FUD

mieacutercoles 23 de septiembre de 2009

from ldquoThe Future of Internetrdquo

The are 1463632631 Internet Users + 10 a month

by 2019 we can expect about 1000000000000000 Internet Connections

Authors should have free and massive diffusion as well as convenient rewards

Internet should not be controled by goverments nor companies

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

2- Considerations

httpwwwflickrcomphotosjurvetson149332018sizeso

mieacutercoles 23 de septiembre de 2009

feelings

mieacutercoles 23 de septiembre de 2009

Maybe the law is just not right

Maybe the business models are not right

Maybe we have done things wrong

Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa

mieacutercoles 23 de septiembre de 2009

We really have to stop blaming others and start searching solutions

mieacutercoles 23 de septiembre de 2009

DRMs

mieacutercoles 23 de septiembre de 2009

DRM technologies are not always magical solutions

There are shadows

-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them

mieacutercoles 23 de septiembre de 2009

Technology is not the problem The problem is how we understand it should be used

Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities

By Mario Pena httpswwwsafecreativeorgwork0908204255526

mieacutercoles 23 de septiembre de 2009

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 7: Copyright Protection DCD

To be friends of

creators and

users

Wont let you go by Mario Pena httpswwwsafecreativeorgwork0907074098592

mieacutercoles 23 de septiembre de 2009

Online copyright registries like Safe Creative can help to identify and inform about contents in the Internet in such way its valuable for authors industries and end users by building a strong (emotional) and lasting link between them

Standardization interoperability and open and transparent practices will help develop new business models to take advantage of the digital possibilities and reconcile entertainment industries with their clients

In an era of digital contents and distribution accurate and relevant information is the key for best copyright protection

mieacutercoles 23 de septiembre de 2009

1- Analysis of the situation

httpwwwflickrcomphotosrinzewind133720761

mieacutercoles 23 de septiembre de 2009

New ways to create publish and distribute

blogs

digital photo

podcast

open software

blendervideocast

3D design

web 20

wave

youtube

jamendo magnatune

slideshare

scribd

facebook

flickr

bubok

lulu

creative commons

archivebliptv

dailymotion

open office

p2pspotify

mp3

ogg

streaming

mieacutercoles 23 de septiembre de 2009

There is a change of user understanding of copyrights

Change of habits

mieacutercoles 23 de septiembre de 2009

however

mieacutercoles 23 de septiembre de 2009

dangerous conclusions

mieacutercoles 23 de septiembre de 2009

If it is in the Internet it is free to use in anyway

What we do is also free as soon as we upload it to the Web

no good for copyright nor copyleft

mieacutercoles 23 de septiembre de 2009

Copyright laws differ across countries and in the Internet it gets even worse

We have so many perceptions and facts that seems something is not working right

Moral rights

it all ads confusion and therefore uncertainty in the Web

terms of protection fair use private copy

Citizens challenge actual copyright laws (and is not their fault)

mieacutercoles 23 de septiembre de 2009

Uncertainty is the worst danger for Internet development

FUD

mieacutercoles 23 de septiembre de 2009

from ldquoThe Future of Internetrdquo

The are 1463632631 Internet Users + 10 a month

by 2019 we can expect about 1000000000000000 Internet Connections

Authors should have free and massive diffusion as well as convenient rewards

Internet should not be controled by goverments nor companies

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

2- Considerations

httpwwwflickrcomphotosjurvetson149332018sizeso

mieacutercoles 23 de septiembre de 2009

feelings

mieacutercoles 23 de septiembre de 2009

Maybe the law is just not right

Maybe the business models are not right

Maybe we have done things wrong

Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa

mieacutercoles 23 de septiembre de 2009

We really have to stop blaming others and start searching solutions

mieacutercoles 23 de septiembre de 2009

DRMs

mieacutercoles 23 de septiembre de 2009

DRM technologies are not always magical solutions

There are shadows

-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them

mieacutercoles 23 de septiembre de 2009

Technology is not the problem The problem is how we understand it should be used

Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities

By Mario Pena httpswwwsafecreativeorgwork0908204255526

mieacutercoles 23 de septiembre de 2009

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 8: Copyright Protection DCD

Online copyright registries like Safe Creative can help to identify and inform about contents in the Internet in such way its valuable for authors industries and end users by building a strong (emotional) and lasting link between them

Standardization interoperability and open and transparent practices will help develop new business models to take advantage of the digital possibilities and reconcile entertainment industries with their clients

In an era of digital contents and distribution accurate and relevant information is the key for best copyright protection

mieacutercoles 23 de septiembre de 2009

1- Analysis of the situation

httpwwwflickrcomphotosrinzewind133720761

mieacutercoles 23 de septiembre de 2009

New ways to create publish and distribute

blogs

digital photo

podcast

open software

blendervideocast

3D design

web 20

wave

youtube

jamendo magnatune

slideshare

scribd

facebook

flickr

bubok

lulu

creative commons

archivebliptv

dailymotion

open office

p2pspotify

mp3

ogg

streaming

mieacutercoles 23 de septiembre de 2009

There is a change of user understanding of copyrights

Change of habits

mieacutercoles 23 de septiembre de 2009

however

mieacutercoles 23 de septiembre de 2009

dangerous conclusions

mieacutercoles 23 de septiembre de 2009

If it is in the Internet it is free to use in anyway

What we do is also free as soon as we upload it to the Web

no good for copyright nor copyleft

mieacutercoles 23 de septiembre de 2009

Copyright laws differ across countries and in the Internet it gets even worse

We have so many perceptions and facts that seems something is not working right

Moral rights

it all ads confusion and therefore uncertainty in the Web

terms of protection fair use private copy

Citizens challenge actual copyright laws (and is not their fault)

mieacutercoles 23 de septiembre de 2009

Uncertainty is the worst danger for Internet development

FUD

mieacutercoles 23 de septiembre de 2009

from ldquoThe Future of Internetrdquo

The are 1463632631 Internet Users + 10 a month

by 2019 we can expect about 1000000000000000 Internet Connections

Authors should have free and massive diffusion as well as convenient rewards

Internet should not be controled by goverments nor companies

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

2- Considerations

httpwwwflickrcomphotosjurvetson149332018sizeso

mieacutercoles 23 de septiembre de 2009

feelings

mieacutercoles 23 de septiembre de 2009

Maybe the law is just not right

Maybe the business models are not right

Maybe we have done things wrong

Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa

mieacutercoles 23 de septiembre de 2009

We really have to stop blaming others and start searching solutions

mieacutercoles 23 de septiembre de 2009

DRMs

mieacutercoles 23 de septiembre de 2009

DRM technologies are not always magical solutions

There are shadows

-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them

mieacutercoles 23 de septiembre de 2009

Technology is not the problem The problem is how we understand it should be used

Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities

By Mario Pena httpswwwsafecreativeorgwork0908204255526

mieacutercoles 23 de septiembre de 2009

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 9: Copyright Protection DCD

1- Analysis of the situation

httpwwwflickrcomphotosrinzewind133720761

mieacutercoles 23 de septiembre de 2009

New ways to create publish and distribute

blogs

digital photo

podcast

open software

blendervideocast

3D design

web 20

wave

youtube

jamendo magnatune

slideshare

scribd

facebook

flickr

bubok

lulu

creative commons

archivebliptv

dailymotion

open office

p2pspotify

mp3

ogg

streaming

mieacutercoles 23 de septiembre de 2009

There is a change of user understanding of copyrights

Change of habits

mieacutercoles 23 de septiembre de 2009

however

mieacutercoles 23 de septiembre de 2009

dangerous conclusions

mieacutercoles 23 de septiembre de 2009

If it is in the Internet it is free to use in anyway

What we do is also free as soon as we upload it to the Web

no good for copyright nor copyleft

mieacutercoles 23 de septiembre de 2009

Copyright laws differ across countries and in the Internet it gets even worse

We have so many perceptions and facts that seems something is not working right

Moral rights

it all ads confusion and therefore uncertainty in the Web

terms of protection fair use private copy

Citizens challenge actual copyright laws (and is not their fault)

mieacutercoles 23 de septiembre de 2009

Uncertainty is the worst danger for Internet development

FUD

mieacutercoles 23 de septiembre de 2009

from ldquoThe Future of Internetrdquo

The are 1463632631 Internet Users + 10 a month

by 2019 we can expect about 1000000000000000 Internet Connections

Authors should have free and massive diffusion as well as convenient rewards

Internet should not be controled by goverments nor companies

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

2- Considerations

httpwwwflickrcomphotosjurvetson149332018sizeso

mieacutercoles 23 de septiembre de 2009

feelings

mieacutercoles 23 de septiembre de 2009

Maybe the law is just not right

Maybe the business models are not right

Maybe we have done things wrong

Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa

mieacutercoles 23 de septiembre de 2009

We really have to stop blaming others and start searching solutions

mieacutercoles 23 de septiembre de 2009

DRMs

mieacutercoles 23 de septiembre de 2009

DRM technologies are not always magical solutions

There are shadows

-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them

mieacutercoles 23 de septiembre de 2009

Technology is not the problem The problem is how we understand it should be used

Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities

By Mario Pena httpswwwsafecreativeorgwork0908204255526

mieacutercoles 23 de septiembre de 2009

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 10: Copyright Protection DCD

New ways to create publish and distribute

blogs

digital photo

podcast

open software

blendervideocast

3D design

web 20

wave

youtube

jamendo magnatune

slideshare

scribd

facebook

flickr

bubok

lulu

creative commons

archivebliptv

dailymotion

open office

p2pspotify

mp3

ogg

streaming

mieacutercoles 23 de septiembre de 2009

There is a change of user understanding of copyrights

Change of habits

mieacutercoles 23 de septiembre de 2009

however

mieacutercoles 23 de septiembre de 2009

dangerous conclusions

mieacutercoles 23 de septiembre de 2009

If it is in the Internet it is free to use in anyway

What we do is also free as soon as we upload it to the Web

no good for copyright nor copyleft

mieacutercoles 23 de septiembre de 2009

Copyright laws differ across countries and in the Internet it gets even worse

We have so many perceptions and facts that seems something is not working right

Moral rights

it all ads confusion and therefore uncertainty in the Web

terms of protection fair use private copy

Citizens challenge actual copyright laws (and is not their fault)

mieacutercoles 23 de septiembre de 2009

Uncertainty is the worst danger for Internet development

FUD

mieacutercoles 23 de septiembre de 2009

from ldquoThe Future of Internetrdquo

The are 1463632631 Internet Users + 10 a month

by 2019 we can expect about 1000000000000000 Internet Connections

Authors should have free and massive diffusion as well as convenient rewards

Internet should not be controled by goverments nor companies

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

2- Considerations

httpwwwflickrcomphotosjurvetson149332018sizeso

mieacutercoles 23 de septiembre de 2009

feelings

mieacutercoles 23 de septiembre de 2009

Maybe the law is just not right

Maybe the business models are not right

Maybe we have done things wrong

Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa

mieacutercoles 23 de septiembre de 2009

We really have to stop blaming others and start searching solutions

mieacutercoles 23 de septiembre de 2009

DRMs

mieacutercoles 23 de septiembre de 2009

DRM technologies are not always magical solutions

There are shadows

-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them

mieacutercoles 23 de septiembre de 2009

Technology is not the problem The problem is how we understand it should be used

Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities

By Mario Pena httpswwwsafecreativeorgwork0908204255526

mieacutercoles 23 de septiembre de 2009

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 11: Copyright Protection DCD

There is a change of user understanding of copyrights

Change of habits

mieacutercoles 23 de septiembre de 2009

however

mieacutercoles 23 de septiembre de 2009

dangerous conclusions

mieacutercoles 23 de septiembre de 2009

If it is in the Internet it is free to use in anyway

What we do is also free as soon as we upload it to the Web

no good for copyright nor copyleft

mieacutercoles 23 de septiembre de 2009

Copyright laws differ across countries and in the Internet it gets even worse

We have so many perceptions and facts that seems something is not working right

Moral rights

it all ads confusion and therefore uncertainty in the Web

terms of protection fair use private copy

Citizens challenge actual copyright laws (and is not their fault)

mieacutercoles 23 de septiembre de 2009

Uncertainty is the worst danger for Internet development

FUD

mieacutercoles 23 de septiembre de 2009

from ldquoThe Future of Internetrdquo

The are 1463632631 Internet Users + 10 a month

by 2019 we can expect about 1000000000000000 Internet Connections

Authors should have free and massive diffusion as well as convenient rewards

Internet should not be controled by goverments nor companies

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

2- Considerations

httpwwwflickrcomphotosjurvetson149332018sizeso

mieacutercoles 23 de septiembre de 2009

feelings

mieacutercoles 23 de septiembre de 2009

Maybe the law is just not right

Maybe the business models are not right

Maybe we have done things wrong

Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa

mieacutercoles 23 de septiembre de 2009

We really have to stop blaming others and start searching solutions

mieacutercoles 23 de septiembre de 2009

DRMs

mieacutercoles 23 de septiembre de 2009

DRM technologies are not always magical solutions

There are shadows

-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them

mieacutercoles 23 de septiembre de 2009

Technology is not the problem The problem is how we understand it should be used

Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities

By Mario Pena httpswwwsafecreativeorgwork0908204255526

mieacutercoles 23 de septiembre de 2009

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 12: Copyright Protection DCD

however

mieacutercoles 23 de septiembre de 2009

dangerous conclusions

mieacutercoles 23 de septiembre de 2009

If it is in the Internet it is free to use in anyway

What we do is also free as soon as we upload it to the Web

no good for copyright nor copyleft

mieacutercoles 23 de septiembre de 2009

Copyright laws differ across countries and in the Internet it gets even worse

We have so many perceptions and facts that seems something is not working right

Moral rights

it all ads confusion and therefore uncertainty in the Web

terms of protection fair use private copy

Citizens challenge actual copyright laws (and is not their fault)

mieacutercoles 23 de septiembre de 2009

Uncertainty is the worst danger for Internet development

FUD

mieacutercoles 23 de septiembre de 2009

from ldquoThe Future of Internetrdquo

The are 1463632631 Internet Users + 10 a month

by 2019 we can expect about 1000000000000000 Internet Connections

Authors should have free and massive diffusion as well as convenient rewards

Internet should not be controled by goverments nor companies

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

2- Considerations

httpwwwflickrcomphotosjurvetson149332018sizeso

mieacutercoles 23 de septiembre de 2009

feelings

mieacutercoles 23 de septiembre de 2009

Maybe the law is just not right

Maybe the business models are not right

Maybe we have done things wrong

Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa

mieacutercoles 23 de septiembre de 2009

We really have to stop blaming others and start searching solutions

mieacutercoles 23 de septiembre de 2009

DRMs

mieacutercoles 23 de septiembre de 2009

DRM technologies are not always magical solutions

There are shadows

-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them

mieacutercoles 23 de septiembre de 2009

Technology is not the problem The problem is how we understand it should be used

Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities

By Mario Pena httpswwwsafecreativeorgwork0908204255526

mieacutercoles 23 de septiembre de 2009

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 13: Copyright Protection DCD

dangerous conclusions

mieacutercoles 23 de septiembre de 2009

If it is in the Internet it is free to use in anyway

What we do is also free as soon as we upload it to the Web

no good for copyright nor copyleft

mieacutercoles 23 de septiembre de 2009

Copyright laws differ across countries and in the Internet it gets even worse

We have so many perceptions and facts that seems something is not working right

Moral rights

it all ads confusion and therefore uncertainty in the Web

terms of protection fair use private copy

Citizens challenge actual copyright laws (and is not their fault)

mieacutercoles 23 de septiembre de 2009

Uncertainty is the worst danger for Internet development

FUD

mieacutercoles 23 de septiembre de 2009

from ldquoThe Future of Internetrdquo

The are 1463632631 Internet Users + 10 a month

by 2019 we can expect about 1000000000000000 Internet Connections

Authors should have free and massive diffusion as well as convenient rewards

Internet should not be controled by goverments nor companies

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

2- Considerations

httpwwwflickrcomphotosjurvetson149332018sizeso

mieacutercoles 23 de septiembre de 2009

feelings

mieacutercoles 23 de septiembre de 2009

Maybe the law is just not right

Maybe the business models are not right

Maybe we have done things wrong

Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa

mieacutercoles 23 de septiembre de 2009

We really have to stop blaming others and start searching solutions

mieacutercoles 23 de septiembre de 2009

DRMs

mieacutercoles 23 de septiembre de 2009

DRM technologies are not always magical solutions

There are shadows

-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them

mieacutercoles 23 de septiembre de 2009

Technology is not the problem The problem is how we understand it should be used

Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities

By Mario Pena httpswwwsafecreativeorgwork0908204255526

mieacutercoles 23 de septiembre de 2009

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 14: Copyright Protection DCD

If it is in the Internet it is free to use in anyway

What we do is also free as soon as we upload it to the Web

no good for copyright nor copyleft

mieacutercoles 23 de septiembre de 2009

Copyright laws differ across countries and in the Internet it gets even worse

We have so many perceptions and facts that seems something is not working right

Moral rights

it all ads confusion and therefore uncertainty in the Web

terms of protection fair use private copy

Citizens challenge actual copyright laws (and is not their fault)

mieacutercoles 23 de septiembre de 2009

Uncertainty is the worst danger for Internet development

FUD

mieacutercoles 23 de septiembre de 2009

from ldquoThe Future of Internetrdquo

The are 1463632631 Internet Users + 10 a month

by 2019 we can expect about 1000000000000000 Internet Connections

Authors should have free and massive diffusion as well as convenient rewards

Internet should not be controled by goverments nor companies

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

2- Considerations

httpwwwflickrcomphotosjurvetson149332018sizeso

mieacutercoles 23 de septiembre de 2009

feelings

mieacutercoles 23 de septiembre de 2009

Maybe the law is just not right

Maybe the business models are not right

Maybe we have done things wrong

Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa

mieacutercoles 23 de septiembre de 2009

We really have to stop blaming others and start searching solutions

mieacutercoles 23 de septiembre de 2009

DRMs

mieacutercoles 23 de septiembre de 2009

DRM technologies are not always magical solutions

There are shadows

-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them

mieacutercoles 23 de septiembre de 2009

Technology is not the problem The problem is how we understand it should be used

Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities

By Mario Pena httpswwwsafecreativeorgwork0908204255526

mieacutercoles 23 de septiembre de 2009

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 15: Copyright Protection DCD

Copyright laws differ across countries and in the Internet it gets even worse

We have so many perceptions and facts that seems something is not working right

Moral rights

it all ads confusion and therefore uncertainty in the Web

terms of protection fair use private copy

Citizens challenge actual copyright laws (and is not their fault)

mieacutercoles 23 de septiembre de 2009

Uncertainty is the worst danger for Internet development

FUD

mieacutercoles 23 de septiembre de 2009

from ldquoThe Future of Internetrdquo

The are 1463632631 Internet Users + 10 a month

by 2019 we can expect about 1000000000000000 Internet Connections

Authors should have free and massive diffusion as well as convenient rewards

Internet should not be controled by goverments nor companies

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

2- Considerations

httpwwwflickrcomphotosjurvetson149332018sizeso

mieacutercoles 23 de septiembre de 2009

feelings

mieacutercoles 23 de septiembre de 2009

Maybe the law is just not right

Maybe the business models are not right

Maybe we have done things wrong

Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa

mieacutercoles 23 de septiembre de 2009

We really have to stop blaming others and start searching solutions

mieacutercoles 23 de septiembre de 2009

DRMs

mieacutercoles 23 de septiembre de 2009

DRM technologies are not always magical solutions

There are shadows

-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them

mieacutercoles 23 de septiembre de 2009

Technology is not the problem The problem is how we understand it should be used

Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities

By Mario Pena httpswwwsafecreativeorgwork0908204255526

mieacutercoles 23 de septiembre de 2009

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 16: Copyright Protection DCD

Uncertainty is the worst danger for Internet development

FUD

mieacutercoles 23 de septiembre de 2009

from ldquoThe Future of Internetrdquo

The are 1463632631 Internet Users + 10 a month

by 2019 we can expect about 1000000000000000 Internet Connections

Authors should have free and massive diffusion as well as convenient rewards

Internet should not be controled by goverments nor companies

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

2- Considerations

httpwwwflickrcomphotosjurvetson149332018sizeso

mieacutercoles 23 de septiembre de 2009

feelings

mieacutercoles 23 de septiembre de 2009

Maybe the law is just not right

Maybe the business models are not right

Maybe we have done things wrong

Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa

mieacutercoles 23 de septiembre de 2009

We really have to stop blaming others and start searching solutions

mieacutercoles 23 de septiembre de 2009

DRMs

mieacutercoles 23 de septiembre de 2009

DRM technologies are not always magical solutions

There are shadows

-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them

mieacutercoles 23 de septiembre de 2009

Technology is not the problem The problem is how we understand it should be used

Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities

By Mario Pena httpswwwsafecreativeorgwork0908204255526

mieacutercoles 23 de septiembre de 2009

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 17: Copyright Protection DCD

from ldquoThe Future of Internetrdquo

The are 1463632631 Internet Users + 10 a month

by 2019 we can expect about 1000000000000000 Internet Connections

Authors should have free and massive diffusion as well as convenient rewards

Internet should not be controled by goverments nor companies

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

2- Considerations

httpwwwflickrcomphotosjurvetson149332018sizeso

mieacutercoles 23 de septiembre de 2009

feelings

mieacutercoles 23 de septiembre de 2009

Maybe the law is just not right

Maybe the business models are not right

Maybe we have done things wrong

Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa

mieacutercoles 23 de septiembre de 2009

We really have to stop blaming others and start searching solutions

mieacutercoles 23 de septiembre de 2009

DRMs

mieacutercoles 23 de septiembre de 2009

DRM technologies are not always magical solutions

There are shadows

-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them

mieacutercoles 23 de septiembre de 2009

Technology is not the problem The problem is how we understand it should be used

Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities

By Mario Pena httpswwwsafecreativeorgwork0908204255526

mieacutercoles 23 de septiembre de 2009

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 18: Copyright Protection DCD

very fast internet connection CC by httpwwwflickrcomphotoschrisdag3578238909

mieacutercoles 23 de septiembre de 2009

2- Considerations

httpwwwflickrcomphotosjurvetson149332018sizeso

mieacutercoles 23 de septiembre de 2009

feelings

mieacutercoles 23 de septiembre de 2009

Maybe the law is just not right

Maybe the business models are not right

Maybe we have done things wrong

Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa

mieacutercoles 23 de septiembre de 2009

We really have to stop blaming others and start searching solutions

mieacutercoles 23 de septiembre de 2009

DRMs

mieacutercoles 23 de septiembre de 2009

DRM technologies are not always magical solutions

There are shadows

-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them

mieacutercoles 23 de septiembre de 2009

Technology is not the problem The problem is how we understand it should be used

Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities

By Mario Pena httpswwwsafecreativeorgwork0908204255526

mieacutercoles 23 de septiembre de 2009

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 19: Copyright Protection DCD

2- Considerations

httpwwwflickrcomphotosjurvetson149332018sizeso

mieacutercoles 23 de septiembre de 2009

feelings

mieacutercoles 23 de septiembre de 2009

Maybe the law is just not right

Maybe the business models are not right

Maybe we have done things wrong

Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa

mieacutercoles 23 de septiembre de 2009

We really have to stop blaming others and start searching solutions

mieacutercoles 23 de septiembre de 2009

DRMs

mieacutercoles 23 de septiembre de 2009

DRM technologies are not always magical solutions

There are shadows

-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them

mieacutercoles 23 de septiembre de 2009

Technology is not the problem The problem is how we understand it should be used

Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities

By Mario Pena httpswwwsafecreativeorgwork0908204255526

mieacutercoles 23 de septiembre de 2009

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 20: Copyright Protection DCD

feelings

mieacutercoles 23 de septiembre de 2009

Maybe the law is just not right

Maybe the business models are not right

Maybe we have done things wrong

Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa

mieacutercoles 23 de septiembre de 2009

We really have to stop blaming others and start searching solutions

mieacutercoles 23 de septiembre de 2009

DRMs

mieacutercoles 23 de septiembre de 2009

DRM technologies are not always magical solutions

There are shadows

-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them

mieacutercoles 23 de septiembre de 2009

Technology is not the problem The problem is how we understand it should be used

Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities

By Mario Pena httpswwwsafecreativeorgwork0908204255526

mieacutercoles 23 de septiembre de 2009

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 21: Copyright Protection DCD

Maybe the law is just not right

Maybe the business models are not right

Maybe we have done things wrong

Maybe Yes httpwwwflickrcomphotosjepoirrier2043728206 CC by-sa

mieacutercoles 23 de septiembre de 2009

We really have to stop blaming others and start searching solutions

mieacutercoles 23 de septiembre de 2009

DRMs

mieacutercoles 23 de septiembre de 2009

DRM technologies are not always magical solutions

There are shadows

-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them

mieacutercoles 23 de septiembre de 2009

Technology is not the problem The problem is how we understand it should be used

Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities

By Mario Pena httpswwwsafecreativeorgwork0908204255526

mieacutercoles 23 de septiembre de 2009

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 22: Copyright Protection DCD

We really have to stop blaming others and start searching solutions

mieacutercoles 23 de septiembre de 2009

DRMs

mieacutercoles 23 de septiembre de 2009

DRM technologies are not always magical solutions

There are shadows

-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them

mieacutercoles 23 de septiembre de 2009

Technology is not the problem The problem is how we understand it should be used

Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities

By Mario Pena httpswwwsafecreativeorgwork0908204255526

mieacutercoles 23 de septiembre de 2009

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 23: Copyright Protection DCD

DRMs

mieacutercoles 23 de septiembre de 2009

DRM technologies are not always magical solutions

There are shadows

-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them

mieacutercoles 23 de septiembre de 2009

Technology is not the problem The problem is how we understand it should be used

Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities

By Mario Pena httpswwwsafecreativeorgwork0908204255526

mieacutercoles 23 de septiembre de 2009

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 24: Copyright Protection DCD

DRM technologies are not always magical solutions

There are shadows

-rootkits (Sony)-music business deaths (spiralfrog)-same contents without DRM beeing shared (p2p)-obsolescence of technology-people donrsquot understand them

mieacutercoles 23 de septiembre de 2009

Technology is not the problem The problem is how we understand it should be used

Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities

By Mario Pena httpswwwsafecreativeorgwork0908204255526

mieacutercoles 23 de septiembre de 2009

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 25: Copyright Protection DCD

Technology is not the problem The problem is how we understand it should be used

Our prejudices have not only not prepared us to what is coming but are also acting like fog against our possibilities

By Mario Pena httpswwwsafecreativeorgwork0908204255526

mieacutercoles 23 de septiembre de 2009

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 26: Copyright Protection DCD

Technology changes de world because changes the way people think about it

Day 432 365 Itrsquos a small world httpwwwflickrcomphotosrestlessglobetrotter2513014001 cc by Jason Rogers

mieacutercoles 23 de septiembre de 2009

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 27: Copyright Protection DCD

Digital era is not changing the truth is showing us the truth

Jon without Jello II httpwwwflickrcomphotostorley3636089105 cc by sa Torley

GrandPerspective disk map httpwwwflickrcomphotoscriminalintent384630665 CC by sa Larzs

mieacutercoles 23 de septiembre de 2009

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 28: Copyright Protection DCD

Building bridges

By drsquonrsquoc httpwwwflickrcomphotosfukagawa1860021038inphotostream CC by-sa

mieacutercoles 23 de septiembre de 2009

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 29: Copyright Protection DCD

The content itself is not as valuable as it can be when adds an emotional link with end users in such way loyalty might grow

This is vital to understand as we have more contents than publicrsquos attention

By Steven Fernaacutendez httpwwwflickrcomphotosstevenfernandez2069638117 CC by

Digital era brings the favourites marking vs pure consumption

mieacutercoles 23 de septiembre de 2009

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 30: Copyright Protection DCD

Need to update laws to fit habits in order to protect rights effectively

mieacutercoles 23 de septiembre de 2009

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 31: Copyright Protection DCD

but even more important

mieacutercoles 23 de septiembre de 2009

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 32: Copyright Protection DCD

Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways

mieacutercoles 23 de septiembre de 2009

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 33: Copyright Protection DCD

3- Identify challenges and oportunities

Credit Mars Exploration Rover Mission JPL NASA httpmarsroversjplnasagovhomeindexhtml

Lets Think positivehttpapodgsfcnasagovapodap040803html

httpapodgsfcnasagovapodap040803html

mieacutercoles 23 de septiembre de 2009

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 34: Copyright Protection DCD

Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take Start using amateursrsquo contents rewarding them too

Proactive vs reactive

mieacutercoles 23 de septiembre de 2009

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 35: Copyright Protection DCD

httpwwwchrisbrownworldcom httpmyplaycomartistschris-brown

httpwwwjkweddingdancecom

httpblogsearchenginewatchcom090730-201444

21115521 views

mieacutercoles 23 de septiembre de 2009

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 36: Copyright Protection DCD

Sony Chris Brown iTunes Youtube Amazon

but (almost) no money for the one who taped it

Who wins

mieacutercoles 23 de septiembre de 2009

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 37: Copyright Protection DCD

New kinds of blockbusters with (almost) no costs

mieacutercoles 23 de septiembre de 2009

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 38: Copyright Protection DCD

httpwwwyoutubecomwatchv=_OBlgSz8sSM

115638267 views

mieacutercoles 23 de septiembre de 2009

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 39: Copyright Protection DCD

Understand the change of shortage

It is no more about contents but publics attention

mieacutercoles 23 de septiembre de 2009

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 40: Copyright Protection DCD

Long tail content management

Content diversityIndependentWider customer spectrumBusiness opportunities

httpeswikipediaorgwikiArchivoLong_tailsvg

mieacutercoles 23 de septiembre de 2009

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 41: Copyright Protection DCD

Key 3 ny Brenda Star CC by httpwwwflickrcomphotosbrenda-starr3509344402

mieacutercoles 23 de septiembre de 2009

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 42: Copyright Protection DCD

Contents and their new uses need a link between author and end-users thanks to the content itself

Any content should be able to be linked to any kind of use and user

Handshake by Aidan Jones CC by-sa httpwwwflickrcomphotosaidan_jones3575000735

Wont let you go by Mario Pena https

wwwsafecreativeorgwork

0907074098592

mieacutercoles 23 de septiembre de 2009

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 43: Copyright Protection DCD

Every author has the right to protect the contents they create

Traditional registries when existing usually charge an amount of money and have limited use (plagiarism negative connotations)

Not too suitable for todayrsquos uses and needs

Very complex and quite unknown

Still creators might not be aware of them but do create valuable contents

cost vs value

but

mieacutercoles 23 de septiembre de 2009

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 44: Copyright Protection DCD

The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

The original and new collaged contents might also be reused over and over again

Many kind of contents

mieacutercoles 23 de septiembre de 2009

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 45: Copyright Protection DCD

Reward can no longer be only measured as in terms of getting money

The reward of acreditation is vital in scale economy business models

Sometimes for amateurs its more important to be credited than being paid

Expecting inmediate economical rewards might lower chances to be known and get more attention and better rewards in the future

mieacutercoles 23 de septiembre de 2009

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 46: Copyright Protection DCD

it is all about making the right decission

A B C

mieacutercoles 23 de septiembre de 2009

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 47: Copyright Protection DCD

Ease the ways to inform about uses of works

Encourage end users to link with creators

mieacutercoles 23 de septiembre de 2009

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 48: Copyright Protection DCD

Gain attention make happy consumers givem what they want

Happy Customer by Ash-riy CC by-nd httpwwwflickrcomphotosashley-rly3769130700

mieacutercoles 23 de septiembre de 2009

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 49: Copyright Protection DCD

4- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd httpwwwflickrcomphotosljcybergal67670923

mieacutercoles 23 de septiembre de 2009

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 50: Copyright Protection DCD

To face or to deny that is the question

The Choice by Irargerich CC by httpwwwflickrcomphotoslrargerich3212975290

mieacutercoles 23 de septiembre de 2009

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 51: Copyright Protection DCD

Uncertainty challenges the whole Internet

Itrsquos of no use to have users afraid of contents because they donrsquot know what or not to do with them

Lowering uncertainty helps protection of contents

(wwwsafecreativeorgwork0905183641425)

mieacutercoles 23 de septiembre de 2009

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 52: Copyright Protection DCD

We notice that creators using open licenses such as Creative Commons respect copyrights more than the ones who donrsquot just because they understand the nature of the ideas involved in copyright

mieacutercoles 23 de septiembre de 2009

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 53: Copyright Protection DCD

So we believe that the more users register more people will understand copyrights

mieacutercoles 23 de septiembre de 2009

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 54: Copyright Protection DCD

Create the best solution political academic etc in about lets say 10 years

Dilema

do something simple imperfect now and learn from mistakes starting 2009

or

mieacutercoles 23 de septiembre de 2009

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 55: Copyright Protection DCD

(what will look Internet like in 10 years)

mieacutercoles 23 de septiembre de 2009

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 56: Copyright Protection DCD

This image is in the public domain because it contains materials that originally came from the United States Geological Survey an agency of the United States Department of Interior For more information see the official USGS copyright policy

mieacutercoles 23 de septiembre de 2009

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 57: Copyright Protection DCD

Moissanite Round Jewel by Tmbjw 45 CC by -sa httpenwikipediaorgwikiFileMoissaniteRoundJeweljpg

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 58: Copyright Protection DCD

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 59: Copyright Protection DCD

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 60: Copyright Protection DCD

Imagen por Mario Pena CC by-sa httpwwwsafecreativeorgwork0905183641425

mieacutercoles 23 de septiembre de 2009

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 61: Copyright Protection DCD

Also if we easily provide accurate free and fair information to users wersquoll gain respect from them

mieacutercoles 23 de septiembre de 2009

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 62: Copyright Protection DCD

Online Copyright Registries are tools to approach solutions

(not solutions themselves)

mieacutercoles 23 de septiembre de 2009

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 63: Copyright Protection DCD

Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information

mieacutercoles 23 de septiembre de 2009

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 64: Copyright Protection DCD

Sem

antic

Cop

yrig

ht

Music Author John DoeLicense CC byhttpswwwsafecreativeorgwork090611400284

Still Picture Author Roy AxeLicense CC by-sa-nchttpswwwsafecreativeorgwork090611400238

Added Footage MEDCOMLicense C ldquoall rights reservedrdquohttpswwwsafecreativeorgwork090611400239

Video Author Highlanders IncLicense CC by-sa-nchttpswwwsafecreativeorgwork090114qq02384

Image by Hamed Saber ldquoFilm Striprdquo httpwwwflickrcomphotoshamed407909486 CC by

For instance

mieacutercoles 23 de septiembre de 2009

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 65: Copyright Protection DCD

Reporting uses of works give us a good idea of our target and possible uses we didnrsquot think about

Besides a chance to profit and to enforce copyrights on a flexible interactive and respectful way

mieacutercoles 23 de septiembre de 2009

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 66: Copyright Protection DCD

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler

How should a registry be to be able to fit any possible use

mieacutercoles 23 de septiembre de 2009

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 67: Copyright Protection DCD

UGC registry automation Needed to allow registration to become something normal standard and useful

Registration brings + features now and in the future (semantic technologies)

mieacutercoles 23 de septiembre de 2009

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 68: Copyright Protection DCD

Standardization Registries exchanging information

Information anybody can use for their own business models

mieacutercoles 23 de septiembre de 2009

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 69: Copyright Protection DCD

Identify in the future your contents when the go off the channels you control

mieacutercoles 23 de septiembre de 2009

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 70: Copyright Protection DCD

With many registered contents ways to interact with creators and users entertainment companies can offer their professional skills to improve creatorsrsquo experience and reward them

Also they might find new fields to profit of the long tail market of opportunities they might have never been thought of before

mieacutercoles 23 de septiembre de 2009

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009

Page 71: Copyright Protection DCD

Thank you

httpwwwsafecreativeorgwork0908274278739

Mario Pena mpenasafecreativeorg

mieacutercoles 23 de septiembre de 2009