copywriting hacks to increase landing page conversion

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15 WAYS TO BUILD HIGH CONVERTING LANDING PAGES Unconventional CopLJǁƌitiŶg HaĐks that you can't learn from books.

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Listen: Here are 15 copywriting hacks that will help you to increase your landing page conversion up to 80%.http://www.simplilearn.com/copywriting-tips-for-landing-page-conversion-article

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15 WAYSTOBUILDHIGHCONVERTINGLANDING PAGES Unconventional CopywrlLlng Packs" that you can't learn from books. 9 Commandments of Great Copywriting 1. Know your audience 2. Determine your value proposition 3. Find a unique selling proposition 4. Establish an objective 5. Use compelling headlines 6. Avoid weasel words (may, maybe, hope, wish, try, but, could, perhaps and strive) 7. uon'L use passlve volce, WrlLe ln the present tense 8. Include a customer quote if you have one 9. Keep your copy clean and concise Source: entrepreneur.com/article/164812 Copywriting hacks to build high converting landing pages @simplilearn Landing Page Mistakes That Are Killing Your Chances At Conversions Using your regular website design ?ou don'L have a slngle focus landlng page Your page is not optimized for mobile Not having a preview of goods Uncompressed images are slowing down your page You are not using their language no lmage / your lmages don'L show conLexL of use Too much text Bad CTA No list of benefits Bad Typography Too many options Copywriting hacks to build high converting landing pages @simplilearn How To Make Great Landing Pages That Convert An effective landing page: Keeps it consistent Crabs your vlslLor's aLLenLlon Communicates in a clear and simple way Calls the visitor to perform an action Builds trust and credibility Keeps information gathering to a minimum Gives to get some Follows up with a thank you page Source: inboundrocket.co Copywriting hacks to build high converting landing pages @simplilearn Copywriting hacks to build high converting landing pages @simplilearn 15 COPYWRITING HACKS TO BOOST CONVERSION >> Copywriting hacks to build high converting landing pages @simplilearn Create Compelling Headline Use specific statistics and numbers For example, 13,000 users are happy wlLh our producL" ls much more compelllng Lhan our users are happy wlLh our producL". Evoke emotion Whether you're selllng dlglLal producLs, physical products, or even software technology, emotions definitely sell. Use customers language I know, I know. This post is about landing page optimization, but you can actually convert much more visitors into leads if you speak the same language they speak. Copywriting hacks to build high converting landing pages @simplilearn Small changes can improve CTAs Use weird calls to action Many case studies revealed that weltJ calls-to-action convert much better than the common boy oow or slqo op oow". Ask for micro commitments For example, instead of asking people to buy your products, you can offer a 30-day free trial. That way, your visitors will be able to make a more informed decision Copywriting hacks to build high converting landing pages @simplilearn netes oo exomple of bow cbooqloq tbe possesslve Jetetmloet ftom, My to, oot JecteoseJ coovetsloo by 24.91X oo o fotom poymeot page. Show prices to double lead generation There are some things you need to consider before displaying prices. Time as major benefit People can perceive more value when you use time as a major benefit Avoid option overload Consumers consLanLly face analysls paralysis, where too many options actually resulL ln no declslon belng made". Copywriting hacks to build high converting landing pages @simplilearn Get rid of points of friction Remove social icons If you want people to subscribe (or buy) to your products, make it easy for them. Adding social icons to your landing page will only distract them. Remove distractors Try to look for things that might be distracting your visitors from your main goal and remove them. Copywriting hacks to build high converting landing pages @simplilearn Develop a unique & Clear value proposition Loss aversion Several studies have demonstrated that people feel more motivated to avoid a loss than to win something. In other words, you can create more compelling value propositions by writing things like Dot lose ore oey instead of ave ore oey. Let someone else speak for you People who have used your product to solve their problems are best suited to describe it. In other words, testimonials are the most powerful value propositions you can use. Copywriting hacks to build high converting landing pages @simplilearn Create Compelling Headline Tell stories to connect with your visitors Do you know why movies and novels are so popular? 8ecause Lhey're exLremely good aL telling stories. Yes, people LOVE stories. Copywriting hacks to build high converting landing pages @simplilearn Use twitter testimonials l'm sure you've a LwlLLer accounL (lf noL, go ahead and create one). And you probably have a sign-up form on your website as well. What if I tell you that you can leverage the power of Twitter to create powerful sign-up boosters? Brian Dean(@Backlinko)was able to increase credibility just by incorporating these twitter comments to the page. Copywriting hacks to build high converting landing pages @simplilearn Use psycho-boosters! Buyers do what their instincts tell them to do to act immediately on what is important (urgency), and to acquire what is limited (scarcity). Neil Patel Action triggers Privacy statements and money-back guarantees are good examples of action triggers. If you incorporate these things into your landlng page, you'll acLually boosL conversions. Use scarcity For example, adding phrases like 4 seots left or ltlce wlll locteose lo 2 Joys can dramatically increase the number of visitors that actually convert into a lead. Use risk reversals PeopleHATE risks!

Especially when money is involved in the equation, and incorporating guarantees into your landlng page's copy can demonsLraLe people that they can trust you. Copywriting hacks to build high converting landing pages @simplilearn Make copy sexier for your visitors Listen: You can add lots of useful information to your landing page, and it would be great. use '8uckeL 8rlgades' Basically, Bucket brigades are words and phrases that entice people to read the next sentence. Simplicity Whether you're selllng dlglLal producLs, physical products, or even software technology, emotions definitely sell. Use customers language I know, I know. This post is about landing page optimization, but you can actually convert much more visitors into leads if you speak the same language they speak. Copywriting hacks to build high converting landing pages @simplilearn Use video to increase conversion up to 80% 1ell your producL's sLory If you look at the majority of landing page videos, the focus is mostly upon describing features of the product itself, but very few focus on telling the story behind the product. Remember the rule that storytelling is powerful? Well, video is the best way to tell your producL's sLory (especlally on landlng pages).Well, video is the best way to tell your producL's sLory (especlally on landlng pages). Copywriting hacks to build high converting landing pages @simplilearn Use proven objection blockers to build credibility Social proof Your visitors are more likely to convert if they see that other people already took action. So, why not show them how many subscribers your newsletter has or how many people have bought your product? Testimonials Testimonials are powerful! Copywriting hacks to build high converting landing pages @simplilearn Use these words to convert more visitors into leads l'll Lell you someLhlng awful:

Most people will only read 20% of your landing page copy.

REALLY sad.

But do you know that there are some words that convert better than others? So use words wisely. Copywriting hacks to build high converting landing pages @simplilearn Give your visitors some love with extra gifts Everyone (included me) LOVES gifts, and your visitors are no exception.

Dr. Jerry Burger found that people are more likely to buy from you if you offer an extra sometbloq for free. For example, you would be more likely to buy a Burger if that came with free potatoes and a soda.

When it comes to boosting landing pages conversion, you can apply the same psychology.

For instance, take a look at the right side landing page: Copywriting hacks to build high converting landing pages @simplilearn Support your copy with the right image A qooJ lmoqe ls wottb o tboosooJ wotJs

And lL's Lrue. omeLlmes, you can add more value to your landing page copy by including the right image. Use Images that support your value proposition Add Pictures of Real People Copywriting hacks to build high converting landing pages @simplilearn Cull useless words Return on time invested (ROTI), is one of the first things you should focus on when creating your landing page. That way, wheLher people Lake acLlon or noL, Lhey'll feel that the time spent on your page was worth it.

1haL's why you should spend Llme cuLLlng ouL unnecessary stuff and useless information from your landing page. For example, plague words. These are words that add no extra value to your content. Instead of writing osk o poestloo, you should write only osk, because those words only waste time. Copywriting hacks to build high converting landing pages @simplilearn Your Turn Now that you know how to create landing pages that convert better, lL's Llme Lo puL Lhese Lechnlques into practice! !usL remember, don'L Lry Lo apply all of them at the same time. Grab 2-3 and move forward. Wait a few days and analyze results. Detailed guide: http://www.simplilearn.com/copywriting-tips-for-landing-page-conversion-article Copywriting hacks to build high converting landing pages @simplilearn Learn from the pioneer of marketing www. Simplilearn.com Content marketing certification training: http://www.simplilearn.com/sales-and-marketing/content-marketing-certification-training Start Anytime! Anywhere in the world Copywriting hacks to build high converting landing pages @simplilearn Life is Short Build Stuff that Matters! Copywriting hacks to build high converting landing pages @simplilearn