COPYWRITING

Tips and tricks for writing compelling copy

1. Free – Everyone loves free!2. You/Your – Make it about the prospect.3. Announcing – Announcing new product X4. Introducing – Introducing an innovative

product that will help you produce results in your business.

5. New – This new system has proven to increase leads and sales.

Ten Magic Words to Attract People to Your

Copy

6. Secret – The secret to success is not as complicated as you think. 7. How To – How to use content to attract an endless stream of prospects to your business. 8. Guaranteed – This software is guaranteed to increase your credit score or your money back. 9. Magical – This simple, yet almost magical trick, will make you a better person.10. Easy – If you follow these easy steps, you will be amazed at the results.

Ten Magic Words to Attract People to Your

Copy

Words and phrases to use to increase the

selling power of your copy: Quickly, easily, naturally Example: This software will

quickly/easily/naturally increase your sales. Use soft lead ins to ease your prospect into

buying from you Example: You are invited to test drive this new

system for a full week for only $1.

Words and Phrases

Discover Suddenly AmazingExample: Discover how powerful these new techniques are.

Trance Words

1. Who is your prospect? Know who you are

writing to and get as targeted as possible.2. What is the prospect’s problem? Think

how the prospect would describe their problem and write the copy in their words.

3. What are you offering that will solve their problem or fulfill their dreams? Find the problem, offer the solution.

Three Questions to Ask When Writing Copy

1. Describe the experience the prospect has

and how it plays out in real life.2. Swipe from successful letters – Do not copy

word for word.3. Keep in mind the seven reasons people buy

1. Make money 2. Save Money 3. Save time

Five Ways to Get Prospect Emotionally Involved

4. Save effort

5. Improve health 6. Increase pleasure 7. Eliminate pain

Talk about the specific way your product does one of the above things in a way the prospect can relate to their situation.

Five Ways to Get Prospect Emotionally

Involved

4. Envy – A powerful motivator. Three Ways to use envy in your copy:

1. Talk about something you are envious of before you used your product.2. Write about something your prospect is envious of.3. Write about how others will be envious of your prospect.

Five Ways to Get Prospect Emotionally

Involved

5. The Rule of Seven. This rule states you need seven stories, examples or case studies in the body of your copy so the prospect can imagine themselves using your product.

Check out some of the product launches for an example of this.

Five Ways to Get Prospect Emotionally

Involved

Stay away from HYPE. Don’t use overblown

promises or claims you can’t support. Be enthusiastic but also be believable. Don’t be boring. Keep the energy high. Believe in your product and it will come out in

your copy. If you don’t believe in what you’re selling, why should your prospect?

Give value but don’t give away the farm. Give just enough so the prospect wants more.

Hints for Highly Converting Copy