core & explore: our approach
DESCRIPTION
A summary of how to allocate time and resource, and develop a social media strategy that works for you. It includes 5 tips for implementing a strong core and a strong explore. Delivered by Ben Tyson, Head of Product at the Talk Social Conference 2014.TRANSCRIPT
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Core & Explore
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Explore
20%
Core 80%
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Know your audience.
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Fish where the fish are.
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Find your voice.
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Define your content.
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Measure and analyse.
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Find new platforms.
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Test + Learn
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Social Integration.
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Real-time.
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Keep it simple.
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Questions?