CORE MESSAGE

Distinctively boutique, Te Kairanga was established over 20 years ago and is one of Martinborough’s founding wineries. We have six vineyards here, each with its own distinctive characteristics and suited to different varieties and farming. Our focus is handcrafted, benchmark Pinot Noirs that showcase old world style with new world flair, and are true representations of the Martinborough growing region.

OVERVIEW

• One of the original pioneering brands of Martinborough (est. 1984)

• Strong historical links with the brand and region – Winery on the site of Martinborough’s founder John

Martin’s original landholdings– Cellar door in the original cottage of John Martin’s senior

stockman built in1857 on our home block– Reserve Pinot Noir wine named after John Martin

• ~100 hectares planted in Martinborough• Largest producer in the region• Predominantly Pinot Noir (~70% total production)

LOCATION

• New Zealand• Southern end of North

Island• Martinborough

• 42° South – similar distance to Burgundy from equator

MARTINBOROUGH• Produces around 1% of New

Zealand’s total wine volume• 50% Pinot Noir/35% Sauvignon

Blanc• Balance is Chardonnay, Pinot Gris,

Riesling & Syrah• Rain shadow effect from the

Tararua & Rimutaka mountain ranges protects from harsh elements

• Warm days and cool nights; low rainfall

• Long ripening season• Cool, breezy springs mean natural

low yields and more intense flavours

• Mild summers – temperatures rarely above 30°C (86° F)

• Dry autumns with cool night temperatures - great harvest conditions

VINEYARD OVERVIEW

• All located within the Martinborough appellation

• Original vineyards on the Martinborough terrace

• Newer vineyards on the Te Muna Road terraces

• River terraces made from old gravels

• Free draining structure• Over 60 different individual

sites for Pinot Noir within main vineyard sites

• Sustainable farming

KEY VINEYARDS

• Martinborough Terrace• Draper (home vineyard)• McLeod• East Plain• Located around township

• Te Muna Terraces• Ruakokoputuna Vineyard• South of town

• Other• Spring Rock Vineyard• East of town

HOME BLOCKS

RUAKOKOPUTUNA VINEAYRD

SOIL PROFILE

• Developed over 20,000 years by the flow of the Ruamahanga River

• Alluvial river terraces• Silty loam• Variety of top soils• Free draining - irrigation

essential• Low yields create greater

flavour intensity

WINEMAKING• John Kavanagh, Chief

Winemaker• First Vintage: 2013• Came from Neudorf

• Each vineyard parcel is harvested, vinified and matured in barrel separately until final blending• Different clones• Age of vines• Location and subtle differences

in soils/climate of the site• Different trellising and or vine

density • Over 60 different individual

Pinot Noir lots from which to create final blends

John Kavanagh

WINERY

• New winery constructed in 2002• Designed specifically for high

quality Pinot Noir production• Mechanical gravity system• Multiple small fermenters• Capacity 800 tonnes (all varieties)

2009 ESTATE PINOT NOIR

• Composition: 100% Pinot Noir• Region: Martinborough, New

Zealand• Alcohol: 13.5%• Aging: 8 months in oak• SRP: ~$19.99• Limited markets

DISTRIBUTION OBJECTIVES

Hip, urban hot spots with young, millennial customers

Small-plate dining, bistros with outdoor seating

Alternative on- and off-sale accounts

Independent retailers with newsletters

Independent retailers and specialty upscale grocery

SALES TOOLS

• Fact Sheet• Overview Sell Sheet• One-Page Interactive Sell

Sheet• Waitstaff/Wine Card• Shelftalker• Blank Shelftalker Template• Winemaking Team Bio• Tasting Mats & Tasting Note

Sheets

• Pioneering Martinborough winery• Established in 1984• Strong historical links with the

region• Largest producer in Martinborough• Focus on benchmark Pinot Noirs• Mild climate• Old river terraces with free draining

structure• Sustainable farming• John Kavanagh, Chief Winemaker• Vineyard lots separated until final

blending• Over 60 individual Pinot Noir lots

from which to create final blends

SUMMARY

THANK YOU