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CORE PURPOSE


CORE PURPOSE EDUCATION


CORE IDEOLOGY

• C o m e s f r o m J i m C o l l i n s• C o r e I d e o l o g y i s a c o m b i n a t i o n o f C o r e Va l u e s & C o r e

P u r p o s e• C o r e I d e o l o g y c o u p l e d w i t h E n v i s i o n e d F u t u r e

( B H A G ) s e t s t h e v i s i o n


CORE PURPOSE

• Your Organization's Reason for Being

• Reflects people’s passion and idealistic motives for doing the company’s work

• Captures the soul of the organization


CORE PURPOSE

Gives you a foundation to Grow with Purpose:

1. Helps you chose between multiple opportunities

2. Helps employees make the right decision when you are not there

3. Inspires your employees to be passionate about their work


CORE PURPOSE EXAMPLES


EXAMPLE – 3M

• 3M doesn’t define its purpose in terms of adhesives and abrasives

• Has a purpose that is always leading 3M into new fields

• Over 1,000 new products developed in the past year

TO S O LV E P R O B L E M S I N N O VAT I V E LY


EXAMPLE - FACEBOOK

• Want to build services that give people the power to connect and share ideas that can transform society

• Extend our capacity to build and maintain relationships

• 2012: Already helped more than 800 million people map out more than 100 billion connections

TO M A K E T H E W O R L D M O R E O P E N & C O N N E C T E D


EXAMPLE - MOBIL ITYWORKS

• N o t a b o u t t h e i r p r o d u c t s , a b o u t t h e i r p a s s i o n

• P r o v i d i n g w h e e l c h a i r u s e r s w i t h t h e i n d e p e n d e n c e a n d p e r s o n a l f r e e d o m t o g o w h e r e t h e y w a n t t o g o , a n d t o d o w h a t t h e y w a n t t o d o

M A K I N G T H E W O R L D A C C E S S I B L E


CORE PURPOSE EXERCISE


WORK ON YOUR CORE PURPOSE

• Write down WHAT you do. • Ask "WHY is that

important"? • Ask the WHY question 5

times.• Review all the different

answers with your team, searching for the answer that resonates most, generates some passion, and gets to the heart of your organization's Core Purpose.


CORE PURPOSE TEST• Is this purpose personally

inspiring?• Do you think it will be as valid

100 years from now as it is today?

• Does it help you decide what to say YES to and what to say NO to?

• Is this purpose authentic, and would it excite your team?

• Does it do more than describe your products, services, or customers?

• Is it about more than just money?

• Is it about more than achieving specific long-term business goals?


CORE PURPOSE NEXT STEPS


BRING YOUR CORE PURPOSE TO L IFE

1. U s e i t i n y o u r e v e r y d a y l a n g u a g e t o i g n i t e p a s s i o n i n t h e c o m p a n y.

2. U s e i t w h e n r e c r u i t i n g n e w e m p l o y e e s .

3. I n t e g r a t e t h e m i n t o y o u r o r i e n t a t i o n f o r n e w e m p l o y e e s . U s e t h e m i n h a n d b o o k s a n d t r a i n i n g m a t e r i a l s .

4. H e l p e a c h p e r s o n c o n n e c t w h a t t h e y d o t o t h e C o r e P u r p o s e .

5. U s e i t i n y o u r i n t e r n a l n e w s l e t t e r .

6. K e e p i t t o p o f m i n d i n p l a n n i n g s e s s i o n s s o y o u s t a y a l i g n e d t o i t .

7. U s e i t t o h e l p y o u m a k e s t r a t e g i c d e c i s i o n s .


ASSESS HOW YOU ARE USING YOUR CORE PURPOSE TODAY

Red-Yellow-Green Your Core PurposeYour Core Purpose drives strategic and daily decisions for your team.Your team is passionate about the Core Purpose.You can see how the Purpose is being used to guide decisions.You have defined a Core Purpose but the team is not passionate about it.You have defined your Core Purpose, but it is not being used by the team for decision-making.You have not defined a Core Purpose for your company.You aren’t sure your company has a higher purpose.

core purpose rhythm university slideshare

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