corel 12 9 sept.pdf

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Published for the Association of CorelDRAW Professionals (ACDRP) /www.coreldrawhelp.com

the entrepreneurialmagazine forCorelDRAW

users worldwide

September 2012

Cover Art byVinnie Ciccia pg. 18

INSIDE:

CorelDRAW X6Part 7: WebsiteCreator

Attract and

Repel Tools

Going Mobile

Lasering anAcrylic Award

Heat-AppliedGraphics 3:Resources

CONTENTS NEXT FULL SCREEN
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September 2012 2

Click ads to go directlyto advertisers web site.

SPONSORS CONTENTS BACK NEXT FULL SCREEN
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September 2012 3


Inside

By Mike Neer,

Publisher

Published by Association of

CorelDRAW Professionals

President: John H. McDanielVice President: Judith McDaniel

Executive Director: Michael R. Neer

ACDRP Corporate Ofce:Philomath, OR

OFFICES

Membership & Publishing ofces located at:4549 N. Glenn, Suite 110,

Fresno, CA 93704

800-276-8428, 559-276-8494 Fax559-222-1390

www.CorelDRAWHelp.com

[email protected]

Subscriptions: Free to qualied individuals andbusinesses. Send change of address to the above.ACDRP Membership: Basic $90/yr.; Premium $240/yr.

See the website for details.Advertising:Request a Media Guide or download

it from www.CorelDRAWHelp.com.Writers:CorelDRAWHelp accepts articles from

industry experts. Email publisher for details.

Copyright 2012 by ACDRP.All Rights Reserved.

EDITOR / PUBLISHER Michael R. Neer

[email protected]

GRAPHICS John Mise

ADVERTISING John McDaniel II

[email protected]

SEPTEMBER 2012

we buy new equipment? Or market for new accounts? Wehave to do both and keep them balanced.We also have to balance our work and ourplay so that our time is used most wisely.Do we do the urgent tasks rst? Or theimportant tasks rst? They arent alwaysthe same. How do we balance our time?Often, we are faced with routine workto keep the business running, and that

seems to be counter-productive to beingcreative.Thereisresearchthatshowsa good routine actually allows for morecreativity, if we stay rested inside.

In our livesBalance is even more important at home and in our

relationships. If we are always giving to others,then we eventually burnout. If we are alwaystaking from others, then we constantly create

drama. On a bigger level, how much do we do for ourself and well-being, and how much do we give back to

the community? Are we self-reliant individualists? Oresteemed members of a community? We have to be both,I believe.

Balance isnever a nished statethatwe can say weachieved.Itsanongoingprocess.Nowatthisseasonof the year, let us re-dedicate ourselves to monitoringourgraphics,ourbusinesses,andourlivestondmorebalance. I believe the constant returning to the state ofbalance is the key to real success in every aspect of ourlives.

Todayis theAutumnEquinox.Itisthebalancingpointbetween day and night, between summerand autumn. The amount of daylight isequal to the amount of darkness. Wesee this balance in nature all the time.Everything comes around to balance eventually.Evenifthedroughthitsforawhile, it eventually will rain.

This makes me think that balanceis also supremely important in ourgraphics work, in our businesses,andinourlives.Letstakealookathowwendbalance.

In graphicsWhen we use CorelDRAW graphics, itsimportant to balance the white space and thetext,tobalancethecolorssotheycomplementeach other, to balance placement of images on a page,and so on. Without balance, our graphics look a bit off;

somethingisnotquiteright.Itsasifbalanceispleasingto the eye, and the absence of balance is unsettling.(Now I admit, sometimes the intent of a graphics pieceis to create that unsettling feeling and we can useunbalanced elements to achieve that effect!) But on thewhole, most graphics aim for balance.

In businessMost of us run our own businesses to make moneywith CorelDRAW graphics. What do we balance there?Obviously, we have to balance spending and earning! Do

Finding Balance

http://www.coreldrawhelp.com/http://[email protected]/http://[email protected]/http://www.coreldrawhelp.com/http://www.coreldrawpro.com/RE/epilog.htmhttp://www.coreldrawpro.com/RE/epilog.htm


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September 2012 4


As the recent recipient of the 2012 North AmericanCustomer Value Enhancement Award from Frost &

Sullivan, Epilog Laser would like to take a moment

to thank our loyal customers, employees and

associates who have helped us achieve this honor.

For over 20 years we have been designing and

manufacturing the highest-quality laser engraving,

cutting and marking systems for thousands

of customers worldwide. We take pride in our

company, our product and our commitment to

provide our customers with the best machinery and

after-sale resources available.

As we approach our 25th anniversary in 2013, we

would like to express our gratitude to all of those

who helped make the past two and a half decades

a remarkable journey for us.

WE APPRECIATE YOU!Our loyal customers, co-workers, and associates

w w w . e p i l o g l a s e r . c o m / c o r e l d r a w h e l p s a l e s @ e p i l o g l a s e r . c o m 8 8 8 - 4 3 7 - 4 5 6 4

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September 2012 5


September 2012

Magazine Sponsors Logo-Links

Online Expo Sponsors Logo-Links

Conde Inc. Web

Corel Corp. Web

Epilog Laser Corp. Web Ad

Gravograph Web

Identifcation Plates WebImprintqables Warehouse Web Web

John E. Lepper Inc. Web Ad

Johnson Plastics Web Ad

LaserBuzz Web

LaserSketch Web Ad

Paramount Services Inc. Web

RB Fabrication Web

Rowmark Inc. Web

Topmost World Web

Trotec Laser WebUniversal Laser Systems Web Ad

SPONSOR INDEX

DEPARTMENTS

Click Web to go to sponsors website.Click Ad to go to the ad in this issue.Clicking the ad itself will go to website.

LEARN! APPLY! GROW!

3 Inside:

Finding Balance

6 Graphics News Wire

Product News Headlines

25 Logo-Links

31 Product Focus:Holiday Products

33 GNN Network

33 Marketplace34 Contributing Writers

CONTENTS

7Special Report:CorelDRAWs New X6: Part 7 --Corel Website Creatorby John McDaniel

19Getting Ahead:Going Mobile: Taking YourBusiness on the Road

by Deborah Sexton

27Sponsored Article:Create a Vignette in CorelDRAWby Epilog Laser

30Marketing Secrets:Its Time to Get Busy!by Donna Gray

35Traveling Tidbits:

Showtime, Wings, Talking Trash,and Sedonaby Otis Veteto

17Making Money with CDR:Heat-Applied Graphics --Resourcesby John McDaniel

13 Inside Laser:Lasering an Acrylic Awardby Jeff McDaniel

11CorelDRAWTips:Attract & Repel Tools (X6)by John W. Mise

http://www.coreldrawpro.com/RE/conde.htmhttp://www.coreldrawpro.com/RE/corel.htmhttp://www.coreldrawpro.com/RE/epilog.htmhttp://www.coreldrawpro.com/RE/Gravograph.htmhttp://www.coreldrawpro.com/RE/IDplates.htmhttp://www.coreldrawpro.com/RE/IW.htmhttp://www.coreldrawpro.com/RE/JELepper.htmhttp://www.coreldrawpro.com/RE/JP.htmhttp://www.coreldrawpro.com/RE/Laserbuzz.htmhttp://www.coreldrawpro.com/RE/LaserSketch.htmhttp://www.coreldrawpro.com/RE/PSI.htmhttp://www.coreldrawpro.com/RE/RBFabrication.htmhttp://www.coreldrawpro.com/RE/Rowmark.htmhttp://www.coreldrawpro.com/RE/Topmost.htmhttp://www.coreldrawpro.com/RE/Trotec.htmhttp://www.coreldrawpro.com/RE/ULS.htmhttp://www.coreldrawpro.com/RE/ULS.htmhttp://www.coreldrawpro.com/RE/Trotec.htmhttp://www.coreldrawpro.com/RE/Topmost.htmhttp://www.coreldrawpro.com/RE/Rowmark.htmhttp://www.coreldrawpro.com/RE/RBFabrication.htmhttp://www.coreldrawpro.com/RE/PSI.htmhttp://www.coreldrawpro.com/RE/LaserSketch.htmhttp://www.coreldrawpro.com/RE/Laserbuzz.htmhttp://www.coreldrawpro.com/RE/JP.htmhttp://www.coreldrawpro.com/RE/JELepper.htmhttp://www.coreldrawpro.com/RE/IW.htmhttp://www.coreldrawpro.com/RE/IDplates.htmhttp://www.coreldrawpro.com/RE/Gravograph.htmhttp://www.coreldrawpro.com/RE/epilog.htmhttp://www.coreldrawpro.com/RE/corel.htmhttp://www.coreldrawpro.com/RE/conde.htm


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September 2012 6


GRAPHICS NEWS WIRESeptember 2012

Product News Headlines:

Calendar(Web Link)Check out the upcoming training

classes and trade shows of

interest to CorelDRAW users.

Roland introduces fastestSOLJETPrinter/Cuttertodate

Imprintables Warehouse offersnew QuickPrint Sub-Block Print& Cut Material

TransferExpressoffersEasyPrintsBasketballTransfers

Great Dane Graphics adds newOccupations Stock Art

StahlsIDDirectintroducesAnyWordAnyWay CustomLettering Designer

DecoNetwork Version 5 takesecommerce to new level

Hirsch International names new

president

Conde adds SubliWrap Vinyl

SkinsforiPhone4/4S

LaserJumpStartLinksBoxItSuitewithFlexItCorelDRAW

Macro Program

TransferExpressoffersCAD-PRINTZdigitaltransfersfor

nylon Laserbits supports two groups

which help single mothers withcancer


NEWS

DETAILS(Click Here)
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7/35September 2012 7


SPECIAL REPORTBy Judy and John McDaniel

Picture 1: This is a screen-shot of CWC with the Contentspage of CorelDRAWhelp.com open. Note the

Custom Components Docker on the left.

DatelineTuesday,March20,2012thelatestversionofCorelDRAWsGraphicsSuiteisreleased.Thenewversion(16)isdubbedX6.

SofarinthisserieswehavecoveredallofthenewfeaturesinCorelDRAWX6andCorelPHOTO-PAINTX6.Lasttimewecoveredthenewandimprovedfeaturesinakeysupportingapplication,CorelCONNECTX6.

ThistimewewillwrapuptheseriesonwhatsnewinCorelDRAWGraphicsSuiteX6withanoverviewofthenewkidontheblock--CorelWebsiteCreatorX6.

First things First

Do you have a business? Do you advertise your business? Do you have awebsite? Do you want one? If you do have a website, then who maintains it? Isyour advertising budget large enough that you can hire a programmer, or an outsidecompany, to build and maintain a website?

TherealityisthattheInternetandsearchengineshaveallbutreplacedtheYellowPages.Today,mostpeoplesearchonlineforgoodsandservices.Eveniftheydontbuyonline,theywillsearchthere.Ifyouhaveabusiness,intodaysworld,itisalmostanecessitytohaveawebsite.Ifitsnotanecessitytodayforyourbusiness, it will be soon.

CorelDRAWs New

Version X6 Part 7:Corel Website Creator





SPECIAL REPORT

Picture 2: This picture showsAdvanced Components.

Picture 3: The E-mail component.

Picture 4: The FAQ component.

Picture 5: The Forms Handlercomponent.

Picture 6: The Guestbookcomponent.

Picture 7: The News component.

Website Authoring Tools

Corel Website Creator (CWC) is one of a groupof programs designed to Create Websites, or inotherwords,programacomputerremotely.Thatiswhatsreallyhappeningwheneveracomputerviews a website.

In its most basic form, a web Browser is a programon your computer that receives some of itsoperating instructions from some other computeron the Internet, i.e. a website host. Instructionsare most commonly sent in a language known asHyperText Markup Language (HTML).

If you are a programmer, and you understandthe syntax ofHTML,thenyoumaynot needaprogram like CWC. If you are like the rest of us,

then a program that converts what you see onyour computer screen to programming code, sosomeone else can see the same thing on theircomputer screen, is essential.

Corel Website Creator - Background

Corel Website Creator was introduced to theCorelDRAW community with the release ofCorelDRAWPremiumSuiteX5.Itwasthenaddedas a standard feature of the Graphics Suite withthereleaseofCorelDRAWGraphicsSuiteX6.

Thatsaid,innowayisthisabrandnewuntestedprogram. CWC is a licensed version of NetObjectsFusion, which has been around for many years.Theorigin ofNetObjectsFusionreachesbacktothe1980s. CWCX6isa customversionofNetObjects Fusion 12.

For more background on the history of NetObjectsFusion visit the online encyclopedia, Wikipedia athttp://en.wikipedia.org/wiki/NetObjects_Fusion

Corel Website Creator - Features

CWC is a program that is rich in


SPECIAL REPORT
http://en.wikipedia.org/wiki/NetObjects_Fusionhttp://en.wikipedia.org/wiki/NetObjects_Fusion




SPECIAL REPORT

Picture 8:The Secure

Sitecomponent.

Picture 9:The

Testimonialscomponent.

Picture 10: The Pluginscomponent.

features. Picture 1 is a screen-shot of CWC with the Contentspage of CorelDRAWhelp.com open.

Thefeaturewewouldliketopointoutinpicture1istheCustomComponentsDockerontheleftsideoftheworkspace.TheCustomComponents Docker lists various website elements which can be

incorporatedintoyourwebsite.Thecomponentsarearrangedbycategory.

Picture 1 shows the Docker open to Standard Components. Picture2 shows Advanced Components. Pictures 3 through 10 showcomponents available in other categories.

Working with Corel Website Creator X6

ThebeautyofCWCisthatinmanywaysithasalookandfeelsimilartothatofCorelDRAW.Itsvisual.ItusesDockers.Theworkspacehas layout rulers. Alignment guides appear when moving objects.

Forthemostpart,whatyouseeiswhatyouget.Youcancreatecontentin CorelDRAWand/orCorelPHOTO-PAINTandeasilymoveitintoCWCanddisplayitonyourwebsite.Youcandraganddropcontents.Youcansimplyaddnewpictures,drawings,and other elements; remove old ones, etc, etc.

In fact you can completely rearrange pages on your entire site. Forexample,picture 11 shows the structure ofwww.CorelDRAWhelp.com as of this writing. On this page, we can rearrange the orderof entire pages or sections simply by dragging and dropping them.Thatrepresentsgreatexibility.Thisissomethingthatwouldbe

verydifculttodoifyouchosetoprogramyourwebsiteinHTML.

Inshort,CorelWebsiteCreatorX6isapowerfulprogramthatisagreat addition to the suite. Since most of us have, or are lookingto start, a graphic products business, CWC provides a great toolto help us advertise it.

And of course, it is now included in the Graphic Suite, at noadditionalcharge.Thankyou,Corel!


SPECIAL REPORT
http://www.coreldrawhelp.com/http://www.coreldrawhelp.com/http://www.coreldrawhelp.com/http://www.coreldrawhelp.com/http://www.coreldrawpro.com/RE/ULS.htm




SPECIAL REPORT

Picture 11: This picture shows the structure ofwww.CorelDRAWhelp.com as of this writing.

Conclusion

WearecurrentlyintheprocessofrevampingourwebsiteusingCWCX6.TheentiresitewasbuiltwithCWC.Youcanexploreourprogressatwww.CorelDRAWhelp.com.We also have a series of articles that provide step-by-step instructions in using thefeatures of the program.

John and Judy McDaniel are owners of CorelDRAW Help, Inc. andMomentsRemembered.com. They started in the personalization business in 1989 withCorelDRAW version 1.0. Johns background is in computers, Judys is in art and retail.

In their businesses they apply CorelDRAW! Theyve used it withmechanical andlaser engravers to produce Awards, Gifts, and Industrial Products. Theyve also

used it with all types of printers and vinyl cuttersfor creating sublimation and otherimage transfersfor making sandblast masksscreen-printing screenspad-printing

platessigns and bannerssales literature and yers.

With the release of CorelDRAW Premium Suite, they are adding website design totheir use of CorelDRAW.

In essence, they have over 20 years experience in applying CorelDRAW! They havewritten hundreds of articles and tips; lectured across the country; and have beenteaching CorelDRAW since 1991.

(For information on training services and video lessons available visit www.

CorelDRAWhelp.com) You may contact them via email [email protected]

http://www.coreldrawhelp.com/http://www.coreldrawhelp.com/http://www.coreldrawhelp.com/http://www.coreldrawhelp.com/http://www.coreldrawhelp.com/mailto:mail%40CorelDRAWhelp.com?subject=mailto:mail%40CorelDRAWhelp.com?subject=http://www.coreldrawpro.com/RE/ULS.htmmailto:mail%40CorelDRAWhelp.com?subject=http://www.coreldrawhelp.com/http://www.coreldrawhelp.com/http://www.coreldrawhelp.com/http://www.coreldrawhelp.com/




Using CorelDRAWTraining

Nib Radius Rate

Pen Pressure

When using either theAttractorRepel Tools, new options will also appearin the property bar.Nib Radius -thisdeterminesthesize/radiusofyournib.Theeffectwilltakeplace within the radius.Rate - this sets the speed of the effect when applied. Smaller numbers meansslower speeds while larger numbers will increase the speed.Pen Pressure - If you use a digital pen or a tablet, you can use the PenPressure option to control the effect as you draw.

TheeffectforboththeAttractToolandtheRepelToolonanobjectwilldependonwhere you place your Nib Radius and crosshair. Placing the crosshair inside yourobject will have a different effect than when it is placed outside the object. Once youhave placed either the Attract or Repel tool where you would like it to be within yourobject, click-hold the mouse button until the preview outline stops moving. Anythingwithin the Nib Radius will be affected.

CorelDRAWX6hasaddedseveralnewtoolstotheShape Edit group: Smear, Twirl, Attract and Repel.For this discussion, we will go over the Attract andRepel tools also known as the Pull and Push tools.Theseareprettysimpletoolstouse.Withalittlepractice, they can become useful and fun tools touse.

The Attract and Repel Tools (X6)

Attract Tool

Repel Tool





Using CorelDRAW

Attract In

Attract Out

UsingtheRepelTool

Herearesomeclose-upviewswhenusingtheAttractToolortheRepelTool:





INSIDE LASERBy Jeff McDaniel, Contributing writer

Lasering an Acrylic Award -- Part 2

Image 1:Artworkcreatedfor thisjob.

Image 2:Select the

part outlinelayer to

print only.

Image 3:We can

also specifyif we aregoing to

be sendinga vector(cutting)

job, a raster(engraving),

or acombined

job.

BackgroundOne of our regular clients has asked for parting mementos for departing board members.

After looking at available options and prices the client has chosen an acrylic award tobe laser engraved. In our last article, we took the physical measurements of our partandtranslated themintoartwork.Wemodiedthecolorpaletteofourartworkandseparated the elements out into individually controllable layers. In this article, we willset up and run the laser system.

Starting at the computerTheartworkwecreatedforthisjobinthelastarticle(see image 1) has 2 distinct and

individually controllable layers. We have a layer named part outline and a layer namedgraphic.Byseparatingthetwodistincttypesofgraphicsinthisartworkle,wecanput our laser system to work vector cutting an outline, or raster cutting the graphic.

Setting up the print job for the laser systemOurlasersystemistheEpilogLegend32.MostlasersystemscanberundirectlyfromCorelDRAW and will have a somewhat similar print setup. First off, we want to makesure that we have selected the part outline layer to print only (see Image 2).RightnowthegraphicportionwillNOTbesenttothelasersystem.Once


INSIDE LASER




INSIDE LASER

Image 4: The print preview brings up the layout view. The 3highlighted areas in the image are the imposition layout tool, thenumber of duplicates, and the mirror button (highlighted blue).

Image 5:We installa piece ofplastic to

protect thelaser bed.

Image 6:By printing

the outlinerst, we

can getagreementbetweenthe lasersystemand ourartwork.

we select print, the print dialog will pop up, and we can select our laser system and then properties.Thepropertiesdialogallowsustosetthelaserpowerandspeedsettings.Wecanalsospecifyifweare going to be sending a vector (cutting) job, a raster (engraving), or a combined job (see Image 3).For this job we have selected vector and set the speed and power to 100% and 10% respectively.We also set the machine to auto focus.

Using the imposition layout in print previewWe have 2 pieces to run right now so we are going to set up the parts as an imposition layout. WedothisbyselectingprintpreviewintheprintdialoginCorelDRAW.Theprintpreviewbringsupthelayout view (see Image 4).The3highlightedareasintheimagearetheimpositionlayouttool,thenumber of duplicates, and the mirror button (highlighted blue). When we select the imposition layouttool, the regular graphic is replaced with a grey square representation of the page. By selecting theduplicatesinthePageAcross/Downboxwecanchangethenumberofduplicates.Wehavealsoselected the mirror image button because we are going to be engraving the back side of the partsandviewingfromthefront.Onceallofthesettingsarecorrect,wecanexittheprintpreviewandprint the job to our laser system.

Working at the laser systemWe are going to install a piece of plastic to protect the laser bed (see image 5). We could also use apieceofcardboard.Thispiecewewillusetoburntheoutlineofthepartintoatlowpower.Byprintingtheoutlinerst,wecangetagreementbetweenthelasersystemandourartwork(see image 6).


INSIDE LASER




INSIDE LASER

Image 7: Whenwe send over thegraphic portionof the artwork,

the graphic layershould be turnedon and the part

outline layerturned off. The

print preview willshow the graphic

in reverse.

Image 8:The settingsare different

for rasterengraving, sowe will set the

print driverto raster,the power

and speed to100% and 50%

respectively,and the autofocus to off.

Image 9: First we will make sure the laser system isfocused for the new part height.

Image 10: After verifying the correct height, we can lay both of our

parts directly over the part outlines we burned into the scrap plastic.


INSIDE LASER




INSIDE LASER

Image 11: We simply have to select the correct job and run it. Image 12: We set up our xture and engraved our part

the nished product.

Back at the computerNowthatwehaveourxtureready,wecansendoverthegraphicportionoftheartwork.Thegraphiclayershouldnowbeturnedonandthepartoutlinelayerturnedoff.Theprintpreviewwillshowthegraphicinreverse (see Image 7).Thesettingsaredifferentforrasterengraving,sowewillsettheprintdrivertoraster,the power and speed to 100% and 50% respectively, and the auto focus to off (see image 8). Once all ofthe settings are correct we can print the job.

Back at the laser systemFirst we will make sure the laser system is focused for the new part height (see image 9). After verifying thecorrect height, we can lay both of our parts directly over the part outlines we burned into the scrap plastic

(see Image 10). Now we simply have to select the correct job and run it (see image 11).ConclusionIn this article, we took our artwork and individually printed portions of it to the laser system. We set up ourxtureandengravedourpart(see image 12).

Jeff McDaniel is the Owner/Operator of Creative Graphic in Philomath, Oregon. Jeff has been working withcomputers since the age of 5 and was a journeyman machinist before working in the graphic arts business.Creative Graphic offers services including laser engraving, rotary engraving, sandblasting, sublimation, imagetransfers, vinyl signs, banners, screen printing, and promotional products. Jeff routinely applies graphics toa wide variety of materials. You can contact Jeff by email [email protected].


MAKING MONEY WITH CDR
mailto:Jeff%40creativegraphic.net?subject=http://www.coreldrawpro.com/RE/LaserSketch.htmmailto:Jeff%40creativegraphic.net?subject=




MAKING MONEY WITH CDRBy Judy and John McDaniel Learn

ReviewIn the last two installments of Making Money with CorelDRAW via Heat-AppliedGraphics, we looked at the products you can produce (part 1), along with the equipmentrequired and its cost (part 2).

Thistimewelllookatthetrainingandotherresourcesavailabletohelpyougetstarted.

Resources for EquipmentAs we pointed out in part 2, other than a computer and software, the equipmentneeded for this process consists of

1. A heat press large enough to handle the largest product you intend to create.2. A vinyl cutter suitable to cut the materials you plan to use. Suitable means:

(1) large enough to cut whatever raw stock you will be working with; and (2)havingenoughdown-forcetocuttheweightoftheheaviestmaterialyoullbe using.

3. As an option--a print-and-cut machine capable of printing on, and then cuttingthe materials you plan to use.

Wealsopointedoutthat dependingon yourproductmix, youmaywantboth aprint-and-cut machine, and a stand-alone vinyl cutter. But, probably, because of theinvestment required, acquisition of a print-and-cut machine should follow a vinyl cutter.

In short, that means almost everyone offering heat-applied graphic products will havea heat press. But, since precut lettering and other heat-applied items are available,not everyone will have a vinyl cutter or print-and-cut machine.

Therefore,ifyouchoosetoenterthiseld,thelogicalequipmentacquisitionisrst,aheatpress,assumingyoudontalreadyhaveone.Thenavinylcutter.Andnally,a print-and-cut machine.

Whatever your decision, here are companies that can help you get started with heat-applied graphics equipment and training.

Johnson Plastics -- Johnson Plastics is a national distributor of sublimation,

engraving and sign supplies including: Unisub materials, AcryliPrint, Geo. Knight

Heat-Applied Graphics Part 3: Resources

heat presses, Sawgrass inks, Rhinocoatmugs, Rowmark, IPI, and Scott engravingmaterial, JRS frames, magnetic sheetingandtape, ndingsandotheraccessories.Custom fabrication services, badgeimprinting, ADA signage, Antares cutters,resharpeningservices.Theyhold trainingseminars regu la r l y ; and have b ranch o f f i ces na t ionwide . www.

johnsonplastics.com. -- Primarily a resource for heat presses for this process.

Stahls ID Direct -- StahlsIDDirectisaworldleaderspecializinginthedevelopment,

manufacturing, and distribution of heat printingtechnologies.Stahls IDDirectprovidescustomers with the most cost effective andefcientwaystodecorategarments.Stahls

IDDirectislocatedinSt.ClairShores,MI,withGroupeSTAHLoperationslocatedthroughoutNorthandSouthAmerica,Europe,Asia,andAustralia.www.stahlsIDdirect.com -- Stahls is a resource for everything required for heat-applied graphic products.

Imprintables Warehouse -- Imprintables Warehouse is a full-service distributor ofequipment and supplies to create a wide range of heat-applied graphics includingdigital inkjet and laser transfers, digital

cutters, digital cutting software, heat-applied materials, sign materials, and heatpresses. www.imprintableswarehouse.com .

Cond Systems Inc. -- Cond Systems is a leader in the digital transfer market andoffers everything needed to get into thepersonalized photo gift business includingtransfer systems, production software, blankimprintables, transfer paper and supplies,and instructional videos. During all stages of

product selection, sales, and post sales, Cond offers knowledge and customer support.www.conde.com. -- Primarily a resource for heat presses for this process.


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About the CoverThesecoverimagewascreatedby Vince Ciccia in CorelDRAWX5.Hereishowhedescribestheprocess:

I had originally created these 2pieces as a large airbrush artback inthe80s. Idecided torecreatetheminCORELDRAWX5.Istartedoutsimilartoair

brushmethodsbyrstdoingsolidbackgroundlls.Ithenformed tiered shapes by adding darker colors and usingtransparenciestosoftenthem.ThenI dupedthemandlayered them atop of one another, in some instances, togettheshadedfeel.Thebackgroundwascreatedassolidcolorsoverlapped toeachother.The lipstookseverallayers of transparent oranges and reds to achieve thewet look.

Vince Ciccia, known as LeBrush from his days as a pin-striper in NY, can be reached at PH. 760-842-8494 studio

address915 Orchid Court, Vista, CA 92081.

ACDR P, The Association of CorelDRAW Professionals --Theworldsonly association for CorelDRAW users, specializing in publications andtraining that give help with graphics and with entrepreneurial growth.

One of the many services ACDRP provides are online CorelDRAW training videos fortheir members. www.coreldrawhelp.comand www.coreldrawpro.com

For information on additional companies that provideblank products, equipment, supplies, and trainingservices to the industry, checkout the GraphicProducts Guide (GPG) maintained by (ACDRP) athttp://www.graphicproductsguide.com.

If you wish to outsource product production, check out the Graphic ServicesGuide (GSG) maintained by ACDRP at http://www.graphicservicesguide.com .

(Note: If you offer blank products, equipment, supplies and training services for theindustry; and would like to be listed in either of the guides, contact the associationvia email at [email protected].)

ConclusionHeat-applied graphics shares some equipment requirements and skill-sets with otherprocesses.Theyincludeimagetransfers,sublimation,anddependingonthelevelof commitment you make to equipment acquisition, perhaps sign making and evenembroidery.

If you are already involved in any of these processes you may wish to add heat-appliedgraphicstoyourmix.Ifyouchoosetostartabusinessbasedonofferingheat-appliedgraphics as a core component, then keep in mind the other business opportunities

that are available with the same equipment and skills.

Onenalpointinclosing,themainproductsproducedwithheat-appliedgraphicsconsistofgarmentsandotherfabricitems.Keepinmindthatthismaymeanyoullneedtondstorageanddisplayfacilitiesforgarmentsifyouarenotalreadyinvolvedin similar product offerings.

Allofthatsaid,heat-appliedgraphicsoffersoneoftheleastexpensiveprocessesyoucanstartabusinesswith,oraddtoanexistingbusiness.

John and Judy McDaniel are owners of CorelDRAW Help, Inc. andMomentsRemembered.com. They started in the personalization business in 1989

with CorelDRAW version 1.0. Johns background is in computers, Judys is in art and

retail. In their businesses they apply CorelDRAW! Theyve used it withmechanicaland laser engravers to produce Awards, Gifts, and Industrial Products. Theyvealso used it with all types of printers and vinyl cuttersfor creating sublimation andother image transfersfor making sandblast masksscreen-printing screenspad-

printing platessigns and bannerssales literature and yers. With the release of

CorelDRAW Premium Suite and X6, they are adding website design to their use of

CorelDRAW. In essence, they have over 20 years experience in applying CorelDRAW!They have written hundreds of articles and tips; lectured across the country; and havebeen teaching CorelDRAW since 1991.


GETTING AHEAD
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GETTING AHEADBy Steven Jackson, Contributing writer Grow

Have you ever thought about selling decorating apparel somewhere

else besides your shop? Here are three unique approaches

to setting up shop at an event.


GETTING AHEAD




GETTING AHEAD

Because so many other vendors carry T-shirts, MarjorieCorrow, owner, Lifes A Stitch, Niskayuna, N.Y.,

deliberately avoids carrying a lot of basic Ts. Insteadshe offers cardigans, eece, and a range of ladies tops

all embroidered with something Irish.

Corrow has learned that peopleshop by temperature and having

the right clothing for the daysweather can end up greatly

boosting sales. For this reason,she usually has everything from

tank tops to eece, but with a

greater emphasis on warmer orcooler apparel based on

the time of year.

After talking with three businesses that do mobile decorating, the only conclusion Ican come to is it must be a lot of fun. I think part of the enjoyment is simply havinga one-on-one relationship with the end user. So many decorators ship hundreds orthousands of shirts out the door every year, but rarely see anyone wearing one.

Decoratingonsite,youareputtingnishedshirtsinthehandsofsomeonewhowillbewearingit.Thatimmediatefeedbackofseeingahappyorexcitedexpressionon

someonesfaceisrewarding.

I love meeting people and making friends all over the country, says Marjorie Corrow,LifesAStitch,Niskayuna,N.Y.Ialsoliketheexcitementofpeoplelikingwhattheysee in my booth.

Mili Mulic, co-owner, Big Bark Shirts & Design, Seattle, also loves interacting withpeople.Youalwayshavepassionatepeople therebecause theeventis aboutsomething they love, he observes.

Theresnoquestionthatdoingon-siteormobiledecoratingcanbemoreexcitingthanastationaryshop;however,itsalsoriskier.Theweathercanhaveasignicantimpactontheprots,aswellasallkindsofunexpectedmishaps.Itrequiresacertainsenseof adventure as well as a sense of humor. But accordingly to Corrow, when thingsgo right, the rewards can be big.

Here are glimpses of three distinctly different types of mobile businesses: anembroiderer, a screen printer, and a heat-applied graphics decorator. Judge foryourself if this is a new venture you may want to embark on with your own company.

EMBROIDERER FINDS LONG-TERM SUCCESSCATERING TO IRISH FESTIVALS & CONVENTIONS

Marjorie Corrow has not written the book onhaving a decorated apparel mobile business,butwithher15yearsofexperience,sheeasilycould. In a typical year, she will spend from Marchto October on the road, traveling to roughly 25events.

Herbusiness,LifesAStitchEmbroidery,whichisbasedinNiskayuna,N.Y.,specializesincateringtoeverythingIrish.SheexhibitsatIrishfestivals,feises (Irish dance competitions), and state

and national conventions held by the Ancient

Order of Hibernians(Irish Catholic fraternalorganization).

Included in her circuitis the Milwaukee IrishFest , which is the

largest in the world andDublin Irish Festival(Dublin, Ohio), whichis the second biggest inthe world. Milwaukeeis fast and furious,says Corrow. It is likeChristmasEveeveryday all day.

Throughyearsoftrialanderror,Corrowhas determined what merchandise to bringthat ensures, despite the things she cannotcontrol (the weather, the attendance, and theeconomy),shewillsellthemaximumamountofmerchandiseateveryevent.Shesgotitdownto a science.

I offer a department store array of clothingfor infants through adults, she says. I have afew bags and accessories, but mainly clothes.

I haveonlya fewbasicT-shirts, because somany others do. Instead, I offer jackets, vests,avarietyofhats,tanktops,shorts,annelpantswith matching hoodies, and a wide variety ofpretty shirts for women.

With theexceptionofa very fewthingsthatfeature a heat-applied transfer, nearly everythingis embroidered with something Irish.

Corrow usually restricts her travel to events thatare anywhere from an hour away to

18 hours away. But during her peak


GETTING AHEAD




GETTING AHEAD

How merchandise is displayed is critical tomaximizing sales, insists Marjorie Corrow,

owner, Lifes A Stitch. The veteran embroiderermakes sure that none of it is wasted. She neversets up her booth the same way twice, always

bringing plenty of display xtures so she canadapt to the space, the merchandise,

and the type of event.

Although the demographics vary slightlyfrom event to event, Corrow always strives

to have something for everyone. Herbiggest goal is to never run out of a size

because she says if you run out of

a size, you lose a sale.

Despite what would beconsidered by some to be agrueling schedule, Marjorie

Corrow is having a lot of fun.She loves the challenges,

meeting people, and the rewardof seeing people get excited

over her merchandise.

season (Aug-October), shemaintains a grueling schedulethat depends heavily on herhigh degree of organization andthe way she has structured herbusiness.

Monday is her day to replenishinventory, which is completelykept in her Freightliner Sprintershe had custom outfitted toperfectlytherdisplayxturesand merchandise. She ordersblank goods from her favoritewholesalers with delivery onTuesday andWednesday,while she is busy furiouslyembroidering the blank goods.

Corrow estimates productionthose two days varies between200 and 500 pieces, dependingonhowmuchwassoldtheweekendbeforeandthesizeofthenextevent.Allworkisdoneonthreesingleheadsandafour-headembroiderymachine.OnThursday,the

vanispackedandshesbackontheroad. When possible, she prefers toset up the day before the event opensasitsevenmoredifculttosetupand then work an entire day.

Everyfestivalisdifferent,ofcourse,but a typical day has Corrow and herstaff arriving at the booth between 8and 9 a.m. Doors often open around11 a.m. and, in some cases, stayopen until midnight. Upon closing,the staff goes back to the hotel andhopes to catch between 4 and 6hours of sleep before getting up anddoing it all over again.

Once the show ends, the booth must

be torn down, packed up, and the

van driven back to the shop on Sunday. For her biggest events, which fortunately fallaroundthesametime,shepacksthevanforallthreeeventsandllsininventorythrough shipping.

While Corrow has found on-site sellingextremely protable, shealsonotes,Thismarket is not an easy one, nor is clothing

particularly lucrative when it comes to margin.Her rule of thumb is an event has to gross at least10 times the booth price to make it worthwhile.

Weather is one of the biggest risks and notjust because of possible lower attendance. Nomatter what brand of tent or how much tarping,you cannot protect your inventory, says Corrow.Rain does not fall only from the sky, but mudsplashes onto your goods, things get dropped,andcustomersarecareless.Theweightoftherain on the tent can suddenly let go and dumpgallons of water inside your tent if you are not astructural engineer!

But despite everything that can go wrong,Corrow loves what she does and has noimmediate plans to stop. I like the challenge,and the pace, she says. I love the big results,getting to meet people, and making friends alloverthecountry.Ialsoenjoywatchingpeoplesexcitementastheycomeintomyboothandlikewhat they see.

Lifes a Stitch, Niskayuna, NY, 518-783-6815, [email protected].

SHOESTRING START-UP SCREEN PRINTERUSES MOBILE EVENTS TO BUILD BUSINESS

When Mili Mulic and Brad Van Steenvoort decided to start up a screen printing businesstogether,theircombinedcapitalcametoawhopping$350.Today,roughlyayearlater,havingstartedinJuly2011,thisenterprisingduohasmovedoutofVanSteenvoortsparentsgarageintoacommerciallocationinSeattle,andMulicestimatesthatthecompanynowownsapproximately$30,000inequipment.


GETTING AHEAD
mailto:lastitch%40gmail.com?subject=mailto:lastitch%40gmail.com?subject=




Co-owners Mili Mulic (left) and Brad VanSteenvoort started Big Bark Shirts & Design,Seattle, with an investment of only $350. Aband customer concerned about ordering

too many shirts gave the pair the idea to goon-site and print to order, eliminating theproblem of having to guess how many

shirts to print in advance.

Doing mobile events has been sosuccessful for Big Bark Shirts & Design,

Seattle, that the company plans ondoing at least 8-10 events in the comingyear. Its been a proven money maker,and it also provides valuable exposure

to new customers, according

to co-owner Mili Mulic.

One of the rst on-site events Big Bark

exhibited in was a vintage car show. Co-owner Brad Van Steenvoort walked the

oor offering to take photos of attendees

next to a vintage car, and the photowas then turned into an inkjet transferand applied to a shirt. Customers were

thrilled they could order a custom photoshirt and pick it up at the show.

Theshophasamanualsix-color/six-stationpress,afour-color/four-stationtabletoppress,aone-color/one-station tabletop press, and aashcure.Withthegoaltohaveallequipmentfundedbyprotsfromthe company, shirts are currently

beingdriedusingthe ashcureunit and sometimes a 15-inch by15-inch heat press.

Other equipment includes anEpsoninkjetprinterfordoingdigitaltransfers,asecondEpsonprinterfor doing sublimation transfers, ahat heat press, and a mug heatpress.

Theshopsname,BigBarkShirts&Design, hints at the determinationand drive behind this new company.We model our business after aCorgi (the dog breed). A Corgi is asmall dog, but when it barks, youmight think it was a big dog. Wewant to have a small companywith a few employees that helpsother small guys out with their bigvisions, says Mulic.

In The BeginningTheideatostartdoingmobileprintingcameaboutwhenthecompanywasapproachedbyalocalbandtodosomeshirts.Theydidntwanttoworryaboutorderingtoomanyshirts,andthatswhenthelightbulbwentoff,saysMulic.Whatifweprintedtoorderattheshow?Thatwayweonlyprintasoldshirt.

Thatrstbanddecidedagainstit,butweendedupputtingtogetherapackagethatwevehadbandsgofor.Wehaveachecklistofwhatweoffer.Thebandpicksadesign and the shirt style and color. We recommend they purchase a minimum of 50shirtsfor$350.Thatsaone-colorprintonawhiteshirt.Thentheycanupgradewithabetterqualityshirtoradarkshirtiftheywant,explainsMulic.

Thebandalsodecideshowmuchtochargefortheshirt.BigBarksetsupshopabout

an hour before the show and printsshirtsasordered.Extrainventoryisonhand if the original 50-shirt quota sellsout. Leftover shirts can easily be usedforanotherorder,becausetheywerentprinted.

We also collect the money, says Mulic,and then settle up at the end of theshow. Let them worry about putting onthe show of their lives. We do the rest.

Trying a car showAnother opportunity came about whena vintage car show ordered someshirts from Big Bark. Mulic asked if hiscompany could set up a booth.

Theorganizersallowedustousetheshow design to create a coloring booktype outline, which we screen printedin black ink onto white shirts. We had fabric markers on a table for the kids to use,or they could purchase fabric markers to take home. Our idea was customers would

see a bunch of kids having fun coloringthe shirts, and it would attract morebusiness. It worked great; we sold abunch of shirts.

For the adults, Van Steenvoort walkedtheshowoorwithaniPadofferingto

takephotosofpeoplestandingnexttoa vintage car, which was then uploadedtoDropbox.Mulic grabbedthe imagefromDropbox,createdaninkjettransfer,and the shirt would be ready and waitingwhen the customer stopped by thebooth to pick it up.

With the iPad, and the Square app(https://squareup.com/register), whichturns an iPad into a cash register,customers could pay on the

spot.


GETTING AHEAD
https://squareup.com/registerhttps://squareup.com/register




After printing some T-shirts for a carshow, Management agreed to let BigBark have a free booth where they

printed an outline version of the ofcial

show shirt onsite for children to colorwith fabric markers provided on a

nearby table. This attracted a lot ofattention to the booth resulting

in new business.

Lou Lippa has run a part-time business since 1991.Using two heat presses, two Ioline cutters, and

heat-applied graphics materials, he decorates teamuniforms for youth baseball, softball,

and football teams.

Although Lou Lippa occasionally does shirtsfor local businesses and family reunions, the

majority of his work is decorating for teamuniforms, specically youth leagues ranging

in ages from 5 to 18.

Other merchandise offered includedmouse pads, a keychain, or a namesublimated to a license plate frame. Weeven had people sending us photos fromtheirphones,saysMulic.Therewasnta strong signal there so it was takinglonger, but people still got it the same day,

and they were happy with that.

Tips for successOne key to being successful at events,notes Mulic, is to put everything onwheels.The one-color/one-stationtabletop press has been bolted ontoa rolling cart that has storage spaceunderneath to hold blank shirts. Attheirrstevent,theashcureunitkeptblowing out the electricity, so now shirtsare cured in an ordinary heat press.

Mobileprintinghasbeenasolidprotcenter forthecompany.Theymakeatleast $7 a shirt for the bands, the youthwhiteTssoldfor$20each,andtheadultphotoT-shirtsretailedat$25.Noonein our area seems to be doing it, and ifthey are, they always overcharge, notesMulic. We deliver top quality at a greatprice. Our customers love it and keepcoming back!

At the present time, on-site events are making up about 25% of overall business, whichis otherwise mostly local custom screen printing, but the pair hope to increase it toashighas50%.Itsourgoaltobecomeamobileprintingpowerhouse,Mulicsays.

After doing three big events in the past year, Big Bark has a goal to do eight to 10 bigeventsthiscomingyear.Wevelearnedthevalueinthesetypesofevents,andwehope to do more and more each year, says Mulic.

Big Bark Shirts & Design, 233 South Holden St., Seattle , WA 98108

206-852-1109, [email protected]

https://www.facebook.com/BigBarkShirtsAndDesign

DECORATOR FINDS SUCCESS CATERINGTO TEAM MARKET WITH ON-SITE LOCATION

Lou Lippa loves two things:sports and kids. He hascombined these two thingswith a heat press and a vinyl

cutter and has established athriving part-time businessdecorating youth baseball,sof tbal l , and footbal luniforms for kids ranging inages from 5 to 18.

Lippa started his originalbusiness, Chesterf ieldS p o r t i n g G o o d s ,Chestereld,Va., back in1991 with a partner, workingpart-time. He was a full-time employee of DominionVirginia Power at the time.

Because he often worked threeshifts on, one off, his scheduleallowed him to spend his offtime decorating team uniformsand spiritwear.

L ippa a lso founded theChesterf ield Metro YouthFootball league in 1998 andhas served as league presidentfor the past 14 years sinceits inception. Although thisis a volunteer position, hebenefitted by capturing theleaguesbusinesstodecorateits uniforms every year.

In 1994, Lippa and

his partner split, and


GETTING AHEAD
mailto:bigbarkdesign%40live.com?subject=mailto:bigbarkdesign%40live.com?subject=




For hauling his equipment, supplies,and blank goods to the ball eld, Lippa

purchased and custom outtted

a 12- by 6-foot trailer.

During the baseball season, from April to July, Lippaparks his trailer at the eld and makes spiritwear

shirts for parents, fans, and friends of theteams playing that day.

LippanamedhisnewbusinessChestereldSportingApparel.

In addition to decorating uniforms, Lippa also has a mobile operation set up right attheeld,whichhemanseverySaturdayfromAprilthroughJuly,offeringspiritwearhe prints on-site.

Theentrepreneurparkedaportablestoragecontainerattheeld,whichservesas

his shop. Using a 12- by 6-foot trailer pulled by his vehicle, he loads up his inventoryand equipment and spends the day creating custom shirts for any parents, friends,or family who want to support their team.

ThespiritwearstyleisusuallyanathleticgrayT-shirt.LippahastheCentralChestereldLittle League seven-color logo made up as a transfer in two sizes: full chest and leftchest. Customers have the option of choosing which size design and also can add ateammembersnameandnumberontheback.Teamnamesandnumbersarecutusingavinylcutterandsportslmmaterial,whichisstockedineveryteamcolor.

Lippa provides this service as muchto be a support to the league as hedoes to make money for himself. Hehas about 100 transfers printed upeach year, which the league pays forand he charges roughly about $15per shirt, of which Lippa donates $5per shirt back to the league.

In 2000, the sporting goods storethat had been providing the leaguefootball uniforms went out ofbusiness, so at that point, Lippa also

took over ordering the uniforms aswellasdecoratingthem.Theownerprides himself on the fact that eachuniformisttedtotheplayer.

Thefootballuniformsarereversibleand require numbers on the frontandback.Thismeanseachuniformmust be heat pressed four timesto apply all the numbers. A 2-inchplayer name also goes on each side(inside and outside) of the back of

the shirt.

For baseball, Lippa puts a6-inch number on the backof the smaller youth stylesand an 8-inch number onthe back of the larger youthstyles.Then theplayerslast name is positioned

above the number and thatis also 2 inches.

In the past, Lippa cutnumbers and letters outindividually using his vinylcutter, but recently, hebegan using a service thatcuts out the entire nameor number in one piece. Itcomes pre-positioned ona carrier sheet for fasterapplication.

Itcostsabitmorethandoingitindividually,Lippasays,butitsatleasttwiceasfasttodo.Iusedtotakeaboutthreeweekstodo800baseballteamuniforms,butIvereduced that down to one week using the ready-to-apply player names and numbers.Lippa got a boost in business this current season when the baseball team decided toadd a fall league. So the decorator found himself working 21 hours at a stretch (from 7a.m.to3a.m.thenextday,andthensleepingroughlythreehoursbeforegettinguptodo it again) to get out 1,000 football uniforms at the same time as the baseball jerseys.

Lippa admits that even though he retired from his full-time job in 2007, he still loves

seeingthekidseveryseasonandisntreadytoquithisretirementjobjustyet.

Illbeturning60thisyearandItoldmywife,YouknowwhatIwanttodoformybirthday?Iwanttobeonmyfootballeldwithallthosekids.ImgoingtoSamstogetacoupleofcakesandImgoingtocelebrateitwiththem.

Chesterfeld Sporting Apparel, Chesterfeld, Va., [email protected], (804)

937-8444

Deborah Sexton, former editor ofImpressions Magazine, has been in the apparelgraphics industry since 1981. She currently does marketing and public relationsfor apparel graphics companies. She can be reached at [email protected].


SPONSORS: MAGAZINE These are the proud sponsors of CorelDRAWHelp magazine Be sure to thank
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The Association of CorelDRAWProfessionals is The Education & Business Resource for CorelDRAW Users Worldwide.Its goals: 1) IMPROVE your CorelDRAW skills, and 2) MAKE MONEY with those skills! All CorelDRAW users are invited to join!

THE WORLDS ONLY ASSOCIATION FOR CORELDRAWUSERS

INVITES YOU TO LEARN! APPLY! GROW!WITH CORELDRAW!

VT MEMBERSHIP -- $180 PER YEARBASIC MEMBERSHIP -- $90 PER YEAR PREMIUM MEMBERSHIP -- $240 PER YEAR

All users of CorelDRAW Graphics Suite are qualied to subscribe FREE toCorelDRAWHelp magazine (PDF format) and CorelDRAWHelp E-News.

To subscribe, simply visit CorelDRAWHelp.com and sign up!

Subscription to CorelDRAWHelp&CorelDRAWHelp E-News

GSG Basic Listing. You can list yourservices in the Graphic Services Guidein one category as part of membership (a

$25 value).

Access to QuickLearn. A keywordsearchable database of 100s of articleson CorelDRAW, graphics production, andbusiness.

Access to QuickTnT. A growing data-base of CorelDRAW tips, and templatesthat can be downloaded to speed up yourproduction.

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Email Consultations. Two free email consultations per yearfor any CorelDRAW issues not covered on the videos.

ACDRP, 4549 N. Glenn Ave., Ste. 110, Fresno, CA 93704, 800-276-8428, Fax 559-222-1390, www.coreldrawhelp.com

Subscription toCorelDRAWHelp&CorelDRAWHelp E-News included.

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SPONSORED ARTICLEBy Epilog Laser Co.

Creating a Vignette in CorelDRAW

Ifyourelookingforamoresophisticatedlookwhencroppingandengravingphotos,consider a vignette - a cropping technique that produces a soft, feathered edge thatis very appealing.

Inordertocreateavignette,itisnecessarycroptheimagerst.WhencroppingaphotoinCorelPHOTO-PAINTorPLP(PhotoLaserPlus) many users become

f rust rated because i t sdifficult, if not impossible,to get the correct sizeandshape thats desired.Because of this difficulty,these instructions will showan alternate method ofcropping in CorelDRAW thatis easy to perform as well asbeing very precise.

ThePlaceInsideContainer

tool in CorelDRAW allowsa photo to be cropped veryprecisely.

1.Todenetheareatobecropped,rstyoumustimportaphotointoCorelandthencreate an ellipse (or any other shape). Use the sizing handles to adjust the ellipse tothe desired size and shape.

2.Next,selectthephoto,gotoEffects | PowerClip | PlaceInside Container(top image).

Click on the container (theellipseinourexample)withthelarge Place Inside Containerarrow tool and the photo is thenperfectly cropped to a precisesize and shape (photo at left.)


SPONSORED ARTICLE


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September 2012 28


Once the photo has been cropped itis no longer a bitmap image, whichis necessary to create a vignette.Luckily, itseasy to convertthePowerClip image into a bitmap.

3. With the image selected, go toBitmaps | Convert to Bitmap andconvert to an RGB Bitmap. While inthe Convert to Bitmap window, make

sure the resolution is set to the valueneededfor engraving.This imageis going to be engraved onto blackmarble so the resolution needs tobe 300 DPI.

Now that we know how to crop a photo and get it backto a bitmap format we can move ahead with creatinga vignette.

4. In CorelDRAW, with the cropped photo selected, goto Bitmaps | Creative | Vignette.

TheVignetteadjustmentwindowallowsyou to set the amount of Offset the vignettewill cover and the amount of fade. Valuesclose to 95 for Offset and about 20 for Fadeareusedinthisexample.


SPONSORED ARTICLE


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September 2012 29


Go to File | Save as. Save the imageas either a .bmp or .jpg.

Theleisnowreadytobeimportedinto PhotoLaser Plus.

At this point, the Vignette is complete and can be engraved. Keep in mind thatdependingonthephotoprocessingsoftwareyoureusing,youmayneedtosavethevignetteasadifferentletypebeforeyoucanengraveit.Forexample,ifyouareusingPhotoLaserPlusprocessingsoftware,youllneedtosaveyourvignetteasa.bmp or .jpg prior to importing it.

Thereareseveralwaystosave the image as a .bmp or.jpg but the one that seemseasiest for most users is toselect the image and thenclickon theEditBitmapoption in the Corel PropertyBar.

TheEditBitmapfunctionwillopentheimageinCorelPHOTO-PAINTand it can be saved from there.


MARKETING SECRETS


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September 2012 30


MARKETING SECRETSBy Donna M. Gray, CRM

Its time to get busyand go for the gold!

referralmarketingreducessalesexpenses,andsale cycles. It allows a company to focus oncustomer satisfaction instead of cold calling.Noteverycustomerisagoodreferrer,soitssuggested that you concentrate on the top20% , who really know your company, andwhocanbestinuenceotherswiththeirwordof mouth.Oh,anddontforgettosaythankyou in a special way.

Make a good impression! Presentation iseverything!Acompanysimage is made, not just

inside the business facility,butwiththerstlookthatanexistingcustomer,or

a new prospect, gets as they approach thebusiness.Itgoeswitheveryexperiencetheyhave with the companyfrom the way thephone is answered, the appearance of the frontline team at the counter, and the way teammembers present themselves at networkingopportunities.Earlyfallisagoodtimetoexaminehowthe company looksto others,

and make changes, or up-grades if needed. Create a sales incentive program that will give

you and your team a reason to get out and sell.Keep it simple and attainable.

Eighty/twentythecustomerlist.Intoughtimes,some companies would settle for any kind ofsale; however, as things begin to improve, thebest use of time and resources is concentratingon those customers who bring the most to thepaywindow.Ouraccountingrm(Iconsiderthemtobeexperts)hasdeterminedthatthey only want to work with those

companiesthatareprotable,and

Get on the phone, get in the car, and get out ofthe comfort zone! Calling on current customersisveryimportant,becauseifyoudontyourcompetitionwill.Taketimeeachweektore-cultivateexistingcustomerrelationships.Theexperts say we need to keep our sales focusonromancingourexistingclients.SetagoalofcallingorvisitingXnumbereachdayandthendosomehomeworktondoutthelatestinformation about the contact before the callor visit. Now-a d a y s , w i t h

research tools,l ike LinkedIn,Facebook, andothers,onecanndoutjustaboutanything.Stay positive.

Donttakenoforanansweranddonttakeit personally. Most everyone has heard theirshareofnosinthepastcoupleyears,however,the experts think the economy is recovering,and our customers will again see recognitionandappreciationasvaluabletools.Dontlet

stop signsgetinyourway.TheresanoldsayingIdontknowwhosaidit,butitgoessomethinglikethis,Thedifferencebetweenstumbling blocks and stepping stones is howyou use them.

Ask for referrals. Any company that has beenin business for a while already knows that thebest way to get new customers is throughexistingcustomers.Inordertointroduceyourcompany, business people need to know, like,and trustyour company. Thosecustomerswho are sure you will take care of theirfriends

will pass on the information. Experts say that

September, in our industry, brings the return ofcustomers who have been in hiding for the past couplemonths. With the start of the fall season, we have newopportunitiesto connectwithexistingclients, tolookfor,andndnewcustomers,andtoincreasebusinessbeforetheendofthecalendaryear.Itsagoodtimeto get busy!

For some, the last part of the calendar year bringsboth the challenge and the opportunity of meeting thecompanyssellingandbudgetgoalsfortheyear.Ina perfect business economy, sales would be evenly

distributedthroughouttheyear.Thatsnottherealityofour industry. So, what kinds of things can we do, now,tomakesureouryear-endgoalsaremet?Iveaskedsome marketing and sales experts (they have good trackrecords) to share some of their secrets and here are afew of their suggestions:

Takeagoodlookatthecompanysexistingcustomers. What do they buy? Do they spendtheirentirerecognition/marketing/promotionalbudgetwithyourcompany?Ifitsacorporate

buyer, are they responsible for more thanone project? Are they connected to otherdepartments in the company?

Beefup yourcompanys sellingprocess.Everyonesinahurrynowadays.Customerswantthingsrightnow,andtheydontwanthassles. Focus on making company processesmoreefcient.Findwaystostreamlinethesales process. Set selling policies for teammembers, and then get out of their way.Encourageteamsellingsothatclientsknowthey are always at the front of the line with more

than one sales person.

Its Time To Get Busy


MARKETING SECRETS SPONSORS: ONLINE EXPO


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September 2012 31


SPONSORS: ONLINE EXPOClick these Logo-Links to go directly to sponsor websites

Visit the CorelDRAWHelp Online Expo

Use Your ACDRPAssociationServices!

Calendar

Find providers of more than 40 graphicsservices -- from ADA Signage toTransfers.Checkoutthislink:www.graphicservicesguide.com

Find providers of equipment, tools,materials, software, and blank productsfor applying graphics. Check out this link:www.graphicproductsguide.com

Find trade shows and educationalprogramsthatcanhelpyouexpandyourbusiness and skills. A complete industrycalendar is available at:www.coreldrawpro.com/calendar.htm

thatarefuntoworkwith.Ilovethattheory.Wouldntitfeelgoodtoturnawaythecustomersthatjustcantbepleasednomatterhowhardyoutry?Ireadinablognottoolongagothatweshouldactuallyreourtoxicclients.

At the same time, you need to show the goodcustomers how much youvalue their business.

Listen to clients. We used to have an insurance man whose mantra was Idontsellyouinsurance,Ihelpyoutobuyinsurance.Payattentiontoyour

customersandyoullgetthesignalsyouneedtomoveforwardwithhelpingthemtobuy.Encouragecustomerstotalk.Askopen-endedquestionsthatbeginwithTellmeorExplaintome,orShowme. Thishelpswhenyouretryingtoreadtheirmindsandithelpsthemtofeelliketheyrereallyparticipating in the product selection process.

Stay on top ofwhats hotand whats not.EveryexpertIvetalkedtohassuggested that a huge secret for increasing sales is to stay on top of industrytrends.Weneedtokeepourngersonthepulseofpopularproductsandhavethemavailablebeforeanyoneelsedoes,wheneverpossible.Dontlet the samples in the showroom become obsolete.

Createaworkenvironmentthatsconducivetosuccess.Makesureeveryteam member has a place where they can focus on the things they do to

make the company successful. Not only does this feel good to everyone, itprovides the momentum and motivation for success.

Since my experts feel condentthatimprovementis closerthanrightaroundthecorner(Ihopethemediabeginstogetthatmessage)Imgoingtotakepositiveactions in my role with my company. Last month, I spent some time watching thewinning attitudes of the Olympians. How could anyone not be impressed with theirhard work -- from the way they set their goals and follow their dreams to the waythey present themselves, winner or not? We are part of a winning industry. We canallsetourgoals,inspireeachother,andndourwaytothewinnerspodium.Ourgoldmedalsarewaitingintheformofgoodsalesandreturningsatisedcustomers,

whowillactaschampionsforour businesses.Timesarechangingandnancialchallenges will, hopefully, be a thing of the past, soon. Soright now, I encourageusalltoputonapositiveattitudeandstartactinglikewinners!Itstimetogetbusyand go for the gold!

Donna Grayis the president of Total Awards, Promotions, & Gift (aka AwardsMall.com) in Madison, Wis. She and her husband Dave have run their full service awardsand personalization business since1977. She has presented seminars nationwide,won awards as Business Woman of the Year, Retail Marketer of the Year, and SamWalton Business Leadership Award. She is also the author of two books on familybusiness, Its All Relative! Surviving & Thriving in A Family Business (2007), andNever Quit: The Ups & Downs of Running a Family Business (2004). She can be

reached by email [email protected].


PRODUCT FOCUS

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September 2012 32


PRODUCT FOCUSOpportunity

Holiday Gifts

Transfer Express Offers Holiday Design Custom Transfers

Create custom transfers for holidayevents, customer appreciation gifts,or to promote holiday products usingHolidayEasy Printsby TransferExpressofMentor,OH.Choosefroma wide selection of clip art that includesSantas, Christmas trees, candy canes,angels, Nativity scenes, gifts, bells,candles, snowmen, and more.

Noartexperienceisneeded!Aspecialholiday section of professionallydesigned template layouts makes iteasy to choose one you like and simplyadd your chosen piece of clip art to it.In addition to holiday layouts, there alsois a wide selection of other layouts thatcan be used to create personalizedgifts.Thestep-by-steponlineprogramprompts the user through the process

untilthedesigniscompleteandyouareabletoseeexactlywhatyourdesignwilllook like before you order.

Transferscanbeheatappliedtocotton,polyester,orcotton/polyesterblendshirts.Forascreenprintedtransfer,theminimumisvepiecesanditsonlyonepieceforCAD-PRINTZdigitaltransfers.WithEasyPrints,one-colorordersshipthesamedayandmulticolorordersshipintwodayswhenorderedby11a.m.EST.

TransferExpressInc.isaprogressivecompanythatmanufacturescustom,heat-appliedgarmenttransfersknownasEasyPrints.Asthelargestmanufacturerofcustomtransfersintheworld,TransferExpressprovidesacompetitiveedgetodealersof imprinted sportswear by producing imprinted garment graphics quickly and with

great accuracy. INSTANT INFO

The Assoc i a t ion o f Co re lDRAWProfessionals (ACDRP) announces aSpecialLimited-TimeSaleof50%offonassociation membership -- and the additionofanewVideoTrainingmembershiplevel.

EffectiveJune15,BasicMembershipwhichisnormally$90/yearwillbe$45/year.Basic

ACDRP Membership offers online access to more than 500 articles, tips, andtemplates for improving graphics and business skills.

Premium membership which adds On-Line Video training and 2 free emailconsultationsperyeartothebasiclevelisnormally$240/year;butnowforalimitedtime,Premiummembershipwillbeavailablefor$120/year.Premiummembership

wasaddedin2009withacompleteon-lineVideoTrainingLibrary.Morethan75videos are currently posted and more are added each month. In fact, a new seriesonCorelDRAWTips,withspecialfocusonVersionX5,willbepostedthissummer.

ACDRP has also announced a new intermediate levelofmembership;VT (VideoTraining)membership. VTmembershipincludesBasicandOn-LineVideoTraining;itdoesnotincludefreeemailconsultation.TheregularpriceforVTmembershipis$180/yr.DuringthissaleVTmembershipwillbeavailablefor$90/yr.Nowis thetime,saysExecutiveDirectorMikeNeer,

for CorelDRAW users to really boost their skills, so theycangrowtheirbusinessastheeconomyrecovers.ThenewVideoTrainingprogramhaswonravereviewsfrommembers, and this special makes it available to morepeople.

Members, who have joined or renewed in the last 90 days, can also call to takeadvantage of this Special. For more information, visitwww.coreldrawpro.com/join.htm.

ClickthislinktoseeasampleoftheVideoTrainingforthetechniqueofFeathering

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September 2012 33


GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

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CONTRIBUTINGWRITERS

Donna Gray is the president of Total Awards, Promotions, & Gift(aka AwardsMall.com) in Madison, Wis. She and her husbandDave have run their full service awards and personalizationbusiness since 1977. She has presented seminars on a variety oftopics nationwide, and has won many marketing awards. She isthe author of two books on family business, and can be [email protected].

Bill Leek of Houston, TX has over 30 years experience in computerengineering and graphics design. He has developed several linesof color imprintable products, and does testing on a variety of

products for different manufacturers. He can be reached [email protected] or 281-257-0695.

Jeff McDaniel is the owner of Creative Graphic in Philomath,Oregon. He worked as a journeyman machinist before gettinginto the graphic products business. Creative Graphic offers laserengraving, rotary engraving, sandblasting, sublimation, imagetransfers, vinyl signs, banners, screen printing, and promotional

products. Jeff routinely applies graphics to a wide variety ofmaterials. Contact him [email protected].

John McDanielis the co-owner of JHM Marketing in Albany, OR,which provides consulting and training services for the industry.He worked for many years with computers in electronic data

processing and pioneered the use of CorelDraw for engravingapplications. He owned a retail personalized gift shop for overten years, and writes about hardware design, software, laserengraving, sublimation, and more. He is a Corel Training Partner,and co-founder of the Association of CorelDRAW Professionals.For information on training and more, call 541-967-4271, or writeto [email protected].

Judy McDanielis the co-owner of JHM Marketing in Albany, OR,which provides consulting and training services for the industry.Her background includes many forms of art and retail sales, aswell as the operation of a retail personalized gift shop for over tenyears. She is a regular columnist on sandblasting, sublimation,and diversifying business, as well as a Corel Training Partner, andco-founder of the Association of CorelDRAW Professionals. Shecan be reached at 541-967-4271, fax 541-967-4272, or via [email protected].

Mike Neeris the editor ofCorelDRAWHelpmagazine and ExecutiveDirector of ACDRP. He has more than 25 years experience in writingand publishing in the personalized products industries. He is theauthor of the CD, Creative Showroom Display, and the booklet,

The Professional Edge. He can be reached at the ACDRP ofce inFresno, Calif., at 800-276-8428 [email protected].

Deborah Sexton, former editor of Impressions Magazine, hasbeen in the apparel graphics industry since 1981. She currentlydoes marketing and public relations for apparel graphicscompanies, and is a columnist for several industry publications..She can be reached [email protected].

Otis Veteto is a sales consultant with more than 30 years experiencein the awards and promotional products industry. He offers thePROspective of a veteran sales rep in reporting on ideas, peopleand places that he visits. Otis also presents sales and motivationseminars for industry organizations. He can be reached inSacramento, CA when not on the road at 916-396-3009. Or

[email protected].

mailto:donna.gray%40AwardsMall.com?subject=mailto:wfleek%40jblgraphics.com?subject=mailto:wfleek%40jblgraphics.com?subject=mailto:Jeff%40creativegraphic.net?subject=mailto:mail%40CorelDRAWhelp.com?subject=mailto:mail%40CorelDRAWhelp.com?subject=mailto:mikeneer%40coreldrawhelp.com?subject=mailto:dsexton%40sbcglobal.net?subject=mailto:olveteto%40gmail.com?subject=mailto:olveteto%40gmail.com?subject=mailto:dsexton%40sbcglobal.net?subject=mailto:mikeneer%40coreldrawhelp.com?subject=mailto:mail%40CorelDRAWhelp.com?subject=mailto:mail%40CorelDRAWhelp.com?subject=mailto:Jeff%40creativegraphic.net?subject=mailto:wfleek%40jblgraphics.com?subject=mailto:wfleek%40jblgraphics.com?subject=mailto:donna.gray%40AwardsMall.com?subject=


35/35

by Otis Veteto

Traveling Tidbits

Otis Veteto has more than

30 years experience in the

industry and is currentlya consultant. He offers the

PROspective of a veteran

sales rep in reporting on ideas,

people and places that he

visits. Otis also presents sales

and motivation seminars for

industry organizations. He

can be reached in Sacramento,

CA when not on the road

at 916-396-3009. Or [email protected]

lm!Talkabouteco-friendlyTHESEPEOPLEREALLYKNOWHOWTOTALKTRASH!!!Check them out at www.earthspunapparel.com, or email Kim at [email protected].

SedonaAfterleavingColorado,EmilyandIdrovetoSantaFe,NM,andplayedtouristforacoupleofdays.ThendowntoSedona,AZ.Sedonaisoneofmyfavoritestop-overplaces.ThedrivedownRedRock

Canyon on 89A from Flagstaff to Sedona is a slow but absolutely gorgeousdrive.

While in Sedona, I made a sales call on Steve Crawley, owner of SedonaEngravingandAwards.Stevetoldmeheishavingagreatyear,thankstoa very steady business from the resorts in and around Sedona.FromSedona,itsontoScottsdale,AZfortheC.A.T.D.A(CentralArizonaTrophyDealersAssoc)show,Sept29,thankstoChrisLyman,whodoesa great job putting this show together.AftertheCATDAshow,itistimetoheadforthebarnbackhome.

Hilton Inn in ElkoI will close with this: KUDOS to the 3 wonderful servers at the restaurantintheHiltonGardenInn,inElko,Nevada.Kymm,DawnandShonna(all3),madeEmilyandIfeelreallyspecial,whenwestayedtheirSept15 th.All 3 took time to make sure everything was o.k. with our meals, and evenfoundalittletimetochatwithus.TheHiltonchain,andespeciallytheHiltonGardenInnatElko,NV,isveryfortunatetohaveKymm,DawnandShonnaontheirstaff.ItsuremakesuswanttostayatthathotelthenexttimewearetravellingthroughElko.

Thats all for now. Remember to save some time for yourself, and youfamily. And when you travel, please travel safe.

On the road againSeptemberhasbeenarealshowmonth.IhadjustnishedtheAZPPA(Arizona Promotional Products Assoc.) show the last week of August, inPhoenix,AZ,andgothomeSept.1 st. On Sept 5th,IewtoAtlanta,GA,for the ARA (Awards & Recognition Assoc) show in Duluth, GA, about 40miles from Atlanta.TheARAshowwaswellattendedbybothsuppliersandawardsdealers(we used to call them trophy shops).

IwasllinginforKevinMcLaughlin,ownerofTimeCraft,whowasunableto

attend. It gave me the opportunity to meet & greet some friends I usuallyonlygettoseeattheLasVegasARAextravaganza.Got home Sept 9..Sept 15, back on the road (as Willie Nelson singsOntheroadagain),HeadedforDenver,COfortheRMR/PPA(RockyMountainRegion Promotional Products Assoc) show.

Wings over RockiesTheRMR/PPApeoplechoseareallysuper,albeitunusual,venuefortheir2012 show. It was held in Hangar #1 at Lowry AFB. Lowry is now closed,butHangar#1isnowhomefortheWingsOverTheRockiesAirandSpace Museum, and houses and displays planes from WW1 to currentaircraft.TheyevenhaveafullsizereplicaoftheX-wingStarghterfrom

StarWars,donatedtothemuseumbyLucaslms.Theshowwasatotalsuccess.Ithinkthelocationoftheshowwasaterricdrawandhelpedtheattendancegure.

CongratulationsRMR/PPAgreatideagreatshow!

Talking TrashQuicknote.rightacrossfrommyboothattheRMR/PPAshowwasEarthspunApparel.Theywerekeptreallybusybothdaysoftheshow,andIhadachancetotalktoKimFullertonfromEarthspunAppareltondout why they were so popular.Theirshirtsaremadefrom100%recycledwaste diverted from land

llsthatsrightlandlls.Getthis---thegreyshirtsarerecycledX-ray

Showtime, Wings, Talking Trash, and Sedona
mailto:[email protected]://sh

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